new business for social and search
TRANSCRIPT
Social Media and On-line Strategies
For
New Business
Welcome to the Golden Age of Occupation Targeting
B2B & B2C Products Consumed By Business People
Never Truly Off Duty
Target Professional Associations
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Social Influences Search
Consumers exposed
to brand’s social
media are 50% more
likely to click on paid
search ads
Tip 1: Always Start with Friends
Tip 2: Expand to Fans of Related Brands
Tip 3: Use Stemming to Find Interests (Likes & Interests, Advance Demographics, Education & Work)
Tip 4: Micro-Segment Your Audience
Tip 5: Test Images Before Copy
Tip 6: Keep Ads Fresh
Rotation = Optimization
Rotate ads every 2-3 days
or as impressions drop
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Maintain impressions
Increase click-through rates
Lower costs-per-like
Maintain the Facebook Experience
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Our interactive team reaches your target audience from websites
creation/enhancements, splash pages to banner ads, rich media, e-blasts, social
networking, SEO search engine optimization, and SEM search engine marketing.
In simple language, we design ATTRACTIVE and FRESH. We design for your
SALES and BRAND AWARENESS to increase, remember we care about your
bottom line.
So what would you have…The Andrews Agency, your agency next door do for you?
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