new business for social and search

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Social Media and On-line Strategies For New Business

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Page 1: New Business for Social and Search

Social Media and On-line Strategies

For

New Business

Page 2: New Business for Social and Search

Welcome to the Golden Age of Occupation Targeting

B2B & B2C Products Consumed By Business People

Never Truly Off Duty

Target Professional Associations

Page 3: New Business for Social and Search

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Page 4: New Business for Social and Search

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Page 5: New Business for Social and Search

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Page 6: New Business for Social and Search

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Page 7: New Business for Social and Search

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Page 8: New Business for Social and Search

Social Influences Search

Consumers exposed

to brand’s social

media are 50% more

likely to click on paid

search ads

Page 9: New Business for Social and Search

Tip 1: Always Start with Friends

Tip 2: Expand to Fans of Related Brands

Tip 3: Use Stemming to Find Interests (Likes & Interests, Advance Demographics, Education & Work)

Tip 4: Micro-Segment Your Audience

Tip 5: Test Images Before Copy

Tip 6: Keep Ads Fresh

Page 10: New Business for Social and Search

Rotation = Optimization

Rotate ads every 2-3 days

or as impressions drop

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Maintain impressions

Increase click-through rates

Lower costs-per-like

Page 11: New Business for Social and Search

Maintain the Facebook Experience

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Page 12: New Business for Social and Search

Our interactive team reaches your target audience from websites

creation/enhancements, splash pages to banner ads, rich media, e-blasts, social

networking, SEO search engine optimization, and SEM search engine marketing.

In simple language, we design ATTRACTIVE and FRESH. We design for your

SALES and BRAND AWARENESS to increase, remember we care about your

bottom line.

So what would you have…The Andrews Agency, your agency next door do for you?

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