new business booksthe lean sustainable supply chain: how to create a green infrastructure with lean...

New Business BooksOktober & November 2011

www.pearsoneducation.nl

Pearson Education BeneluxPostbus 755981070 AN Amsterdam

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TT. +31 (0)20 - 5755800F. +31 (0)20 - 6645334

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How to Keep Score in Bus iness :Accounting and Financial Analysis for theNon-Accountant, 2/e FT Press

Robert Follett

The classic accounting guide for the non-expert, now fullyupdated!

° #1 guide to uncovering crucial business insights buried in balance sheets, incomestatements, and other financial reports

° Indispensable practical help for day-to-day business and investment decision-making ° Up-to-the-minute coverage of ROI analysis, cash flow planning, and identifying

business trends ° No experience necessary: perfect for new managers and entrepreneurs!

Imprint Name: FT Press

ISBN-10: 0132849259

ISBN-13/EAN # 9780132849258

UPC Code:

Page Count 192

Trim Size 6" x 9"

Binding Paper

User Level Beginner

Audience General/Trade

Pub Date: 01/12

Copyright Year 2012

Course Code BA0120, UB0701

PIA Code BD00 Business

Math

NDA: No

Editorial Contact Jeanne Glasser

Marketing Contact: Julie Phifer

SummaryIn this classic book, long-time CEO Robert Follett shows you exactly how to"keep score" in business by reading and interpreting company financials. Stepby step, Follett helps you capture crucial insights buried in balance sheets,income statements, and other key financial reports. Follett shows how to applycore tools for analyzing financial reports and investment opportunities, anddemystifies key accounting terms every manager and investor needs to know. This book won't turn you into an accountant, but it will enable you to workconfidently with accountants, auditors, financial analysts, budget directors,controllers, treasurers, bankers, and brokers--and make more informedbusiness decisions every single day. Thoroughly updated for current financialpractices, How to Keep Score in Business, Second Edition covers all this, and muchmore:

° Discovering a company's true financial position through its balance sheet ° Identifying valuable information that isn't shown on the balance sheet ° Recognizing what income statements show--and what they hide ° Using ROI tools to evaluate performance or analyze potential investments ° Building cash flow budgets for effective planning ° Using common analysis ratios--and recognizing their limitations

Author(s) ExpertiseRobert Follett (Dillon, Colorado) was formerly President of Follett PublishingCompany and Vice Chairman of Follett Corporation.

AudienceFor all junior-level business professionals and managers; and for anyoneentering the business workforce, from students to entrepreneurs.

Book Product ModelEven You Can Learn Statistics: A Guide for Everyone Who Has Ever Been Afraid ofStatistics (2nd Edition) Author: David M. Levine/David F. StephanPrice: $19.99Page Count: 384ISBN: 0137010591Publisher: FT Press

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Sug. Retail Price € 16,19

The Lean Sustainable Supply Chain: Howto Create a Green Infrastructure withLean Technologies FT Press

Robert Palevich

Comprehensive new best practices for building sustainable,"green and lean" supply chains, from one of the field's mostrespected experts.

° Expert coverage of both business and technical issues: ideal for practitioners, decision-makers, and students.

° Comprehensive case studies focus on managing issues ranging from inventorymanagement to supply chain innovation.

° Covers the lean use of 3PLs, IT, forecasting, business intelligence, and carbon tracking.


Series: FT Press

Operations

Management

ISBN-10: 0132837617

ISBN-13/EAN # 9780132837613

UPC Code:

Page Count 450

Trim Size 6" x 9"

Binding Cloth

User Level Intermediate-to-

Advanced

Audience Professional and

Scholarly

Pub Date: 01/12

Copyright Year 2012

Course Code BS0301, BS0309,

ED0312

PIA Code BM08 Process

Development and

Quality

Improvement

NDA: No


Marketing Contact: Megan Colvin

SummaryLean, green supply chain management combines the efficiency that leantechnologies deliver with the environmental and cost benefits of sustainability.The Lean Sustainable Supply Chain illuminates the business benefits of combining"lean" and "green," and offers start-to-finish guidance for redesigning companyinfrastructure and technologies to achieve these benefits. Palevich introduces the essential concepts of lean green supply chainmanagement, illuminating them with a comprehensive case study showing howto manage change, innovation, talent, execution, inventory, warehousing, andtransportation. He demonstrates how to integrate supply chain sustainabilityinto business scorecards; make more effective use of third-party providers(3PLs); drive more value from information; build a state-of-the-art forecastingsystem and share it with suppliers; and much more. He then systematicallyaddresses the full spectrum of technical issues, including forecastingmethodologies, the nitty-gritty of supplier integration; business intelligence inevent-driven supply chains; carbon tracking; quantifying lean savings; and muchmore. This book will be an invaluable resource for every manager, decision-maker,technical professional, and consultant concerned with lean and green supplychains, from senior logistics executives to Six Sigma/Lean specialists. It willalso appeal to members of APICS, DSI, and POMS.

Author(s) ExpertiseRobert Palevich (Fort Wayne, IN) is Director of the Business Enterprise Systemand Technology (BEST) Center at IPFW School of Business Management,Indiana University Purdue University Fort Wayne. He holds an MBA fromIndiana University.

AudienceFor all professionals and graduate students working in operations management,supply chains, logistics, Six Sigma, Lean, and/or industrial engineering; fortechnology decision-makers; and for members and attendees of conferencesincluding APICS, POMS, and INFORMS.

The CD/DVD/Web SiteThis book will be supported by the author's companion website, and will serveas the text for the author's online course on the Lean Sustainable Supply Chain,which is taken by students and professionals worldwide. It will also bemarketed through Do It Best Corp.'s 4,000-reader membership newsletter, andthrough the author's widely promoted speaking engagements.

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When Core Values Are Strategic: How theBasic Values of Procter & GambleTransformed Leadership at Fortune 500Companies FT Press

Rick Tocquigny

Core values to shareholder value: powerful insights fromleaders who learned at P+G, one of the world's best values-driven businesses.

° Straight from the P+G Alumni Network: An extraordinary business insider's view of theimportance of values and how to transform values "talk" into performance

° Shows the value a principle-driven corporate culture ° How top CEOs have put their P+G "values" experience to work transforming companies

in virtually every key industry


ISBN-10: 0132905337

ISBN-13/EAN # 9780132905336

UPC Code:

Page Count 336

Trim Size 6" x 9"

Binding Cloth

User Level Beginner


Pub Date: 01/12

Copyright Year 2012

Course Code BM0205

PIA Code BM07 Leadership

Editorial Contact Megan Graue

Marketing Contact: Megan Graue

SummaryWhat do legendary leaders from Disney, GE, GM, Johnson and Johnson,Boeing, eBay, Microsoft, Intel, Time Warner, LensCrafters, Chiquita, Walmart,Pepsi, and Saatchi + Saatchi have in common? They all learned the criticalimportance of values as managers at Procter + Gamble. And, since departingfor leadership roles elsewhere, they've all remained members of the P+GAlumni Network. Now you can share the powerful lessons they learned atP+G. The P+G Alumni Network's When Core Values Are Strategic offers no-nonsense insights into why values really are so important, and practical ways topropagate, strengthen, and act on them. Bringing together contributions from influential P+G alumni worldwide, itoffers a legacy to future leaders across organizations of every type and size.Discover some of strategies for success: * Hire well--people who fit your culture and are teachable* Teach well--mentor and develop your people* Respect your people--give them responsibility, let them learn from mistakes* Value family and community--be an interactive part of it all; make thecompany a family of its own* Focus all products on the consumer--study and listen, innovate accordingly* Know your business--know every aspect of your business and communicatewhat you know clearly among company members* Build a strong brand, and don't change it

Author(s) ExpertiseRick Tocquigny (Lafayette, CO), formerly with P+G, currently chairs P+GAlumni Network Publishing and the P+G Alumni Network Speaker's Bureau.A nationally known author and radio talk show host, he is CEO of Artbeat ofAmerica, publisher of Gracefully Yours greeting cards. His Life Lessonsnetwork has been instrumental in changing the pattern of communicationwithin companies and communities. Contributing author Andy Butcher is anaward-winning journalist and author. A former newspaper reporter and mediadirector for an international nonprofit, he currently edits a national tradepublication.

AudienceFor all emerging leaders in organizations of all types and sizes -- for-profit, not-for-profit, and public sector.

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Creating a Sustainable Organization:Approaches for Enhancing CorporateValue Through Sustainability FT Press

Peter A. Soyka

The complete guide to improving business performancethrough sustainable practices: current knowledge, practicalskills, real-world insight.

° How sustainability impacts today's enterprise: stakeholders, investor issues,performance management/measurement, and more

° Strengthening links between sustainability and shareholder value -- including updatedcoverage of Socially Responsible Investing (SRI)

° For every environmental, health, and safety professional and decision-maker whowants to drive more value from sustainability


Series: FT Press

Operations

Management

ISBN-10: 0132874407

ISBN-13/EAN # 9780132874403

UPC Code:

Page Count 432

Trim Size 6" x 9"

Binding Cloth


Advanced


Scholarly

Pub Date: 02/12

Copyright Year 2012

Course Code BS0301, EC0416


Development and

Quality

Improvement



SummaryOrganizations that prioritize environmental, health, and safety (EHS) issues arewell placed to attract better customers, better talent, and today's growingnumber of socially responsible investors. But, to gain these benefits, companiesmust choose the right sustainability strategies, and then manage and measurethem well. Now, leading business sustainability consultant Peter Soyka offers acomplete and actionable guide to driving greater value through sustainability.Soyka bridges the disparate worlds of the EHS/sustainability professional andthe investor/analyst, covering all this and more:

° What the evidence says about linkages between sustainability and value ° Key stakeholder relationships influencing corporate behavior related to

EHS and social equity ° Best practices for managing sustainability throughout the business ° How sustainability posture and performance can be evaluated by investors,

markets, and managers ° How to maximize the influence of organizational actors focused on

sustainability This book will be invaluable for all environmental, health, and safety decision-makers and professionals concerned with improving sustainability and value;for executives and strategists seeking competitive advantage; for analystsevaluating investments; and for researchers and MBA candidates currentlystudying the techniques and potential of corporate sustainability.

Author(s) ExpertisePeter A. Soyka (Vienna, VA) is founder and President of Soyka+Company,LLC, a consultancy focused on illuminating and resolving issues limitingsustainable business success. With 25 years of environmental managementexperience, he has served private and public-sector clients focusing onimproved, cost-effective environmental and sustainability performance. Muchof his work has involved identifying and capturing financial and organizationalbenefits of proactive environmental management and sustainability practices.He has designed and executed multiple projects to drive sustainability thinkingand practices into client organizations at a strategic level.

Audience

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A Professional's Guide to DecisionScience and Problem Solv ing: AnIntegrated Approach for Assessing Issues,Finding Solutions, and Reaching CorporateObjectives FT Press

Frank Tillman / Deandra Cassone

A powerful, flexible, integrated framework for effectiveproblem solving and decision making that serves thecompany's objectives and goals.

° A logical, flexible, well-structured approach to assessing issues, developing solutions,and making decisions that drive achievement of business objectives

° By two leading practitioners, consultants, and researchers in operations managementand decision science

° Three chapter-length case studies show how this book's methods can be adapted andapplied in a wide range of environments


Series: FT Press

Operations

Management

ISBN-10: 0132869780

ISBN-13/EAN # 9780132869782

UPC Code:

Page Count 272

Trim Size 6" x 9"

Binding Cloth


Advanced


Scholarly

Pub Date: 02/12

Copyright Year 2012

Course Code BS0301, UB0312


Development and

Quality

Improvement



SummaryThis professional reference provides an integrated framework for problemsolving and decision making in corporations. Drawing on vast experience in thefield, the authors show how to apply state-of-the-art decision science, statisticalmodeling, benchmarking, and processing modeling techniques together tocreate a robust analytical framework for better decision making in any field thatrelies on advanced operations management. They integrate both newly-developed and time-tested techniques into a logical, structured approach forassessing corporate issues, developing solutions, and making decisions thatdrive the successful achievement of corporate objectives. Coverage includes:defining objectives, exploring the environment; scoping problems andevaluating their importance; bringing data mining and statistical analysis tobear; solving problems and measuring the results; evaluating the results andperforming sensitivity analysis, and more. The book concludes with three casestudy chapters that walk through the effective use of its methods, step-by-step.Representing a wide variety of corporate environments, these case studiesunderscore and demonstrate the method's exceptional adaptability. This bookwill be valuable in a wide range of industries, notably finance, pharmaceutical,healthcare, economics, and manufacturing.

Author(s) ExpertiseDr. Frank A. Tillman (Gravois Mills, MO) is President of the managementconsultancies HTX International and IBES, Inc. He served as DepartmentHead at Kansas State University, where he published more than 50 professionalarticles and two books, and advised several Masters and Ph.D. theses.Dr.Deandra T. Cassone (Overland Park, KS) is Logistics Manager at Sprint andAdjunct Assistant Professor, Systems Engineering at Missouri University ofScience and Technology. She has spent over 25 years in industry consulting andmanagement roles. Her interests include building structured decision-makingmodels; she has submitted numerous business process patents.

AudienceFor professionals in operations management, decision science, and analytics;including members of organizations such as Decision Science Institute,Production and Operations Management Society, INFORMS, and engineeringassociations such as the IEEE and IIE.

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A Pragmatist's Guide to LeveragedFinance: Credit Analysis for Bonds andBank Debt FT Press

Robert S. Kricheff

The first and only practical guide to credit analysis in today's$5 Trillion+ high-yield leveraged bond and loan markets.

° Indispensable for financial pros at thousands of investment and underwriting firms:timed to support a massive wave of high-yield refinancings in '12-'14

° Clearly defines each topic, walks through deriving key data, and shows how to use it tomake buy/sell and pricing decisions

° Covers ratio and structural analyses, covenants, bankruptcy, credit snapshots, tradingon news, and more


Series: Applied Corporate

Finance

ISBN-10: 0132855232

ISBN-13/EAN # 9780132855235

UPC Code: 076092048381

Page Count 250

Trim Size 6" x 9"

Binding Cloth

User Level Intermediate


Scholarly

Pub Date: 03/12

Copyright Year 2012

Course Code BF0203, BF0309,

BF0310

PIA Code BF01 Investments

NDA: No

Editorial Contact Jim Boyd

Marketing Contact: Julie Phifer

SummaryThe high-yield leveraged bond and loan market ("junk bonds") is now valued at$3+ trillion in North America, $1 trillion in Europe, and another $1 trillion inemerging markets. What's more, based on the maturity schedules of alreadyissued debt, it's poised for massive growth. To successfully issue, evaluate, andinvest in high-yield debt, however, financial professionals need credit and bondanalysis skills specific to these instruments. Now, for the first time, there's acomplete, practical, and expert tutorial and workbook covering all facets ofmodern leveraged finance analysis.Credit Suisse managing director Bob Kricheff explains why conventionalanalysis techniques are inadequate for leveraged instruments, clearly defines theunique challenges sellers and buyers face, walks step-by-step through derivingessential data for pricing and decision-making, and demonstrates how to applyit. Using practical examples, sample documents, Excel worksheets, and intuitivegraphs, Kricheff covers:

° Yields, spreads, and total return ° Ratio analysis of liquidity and asset value ° Business trend analysis, modeling, and scenarios ° Interest rate impacts ° Evaluating and potentially escaping leveraged finance covenants ° Assessing equity (and why it matters) ° Investing on news ° Early stage credit ° Creating accurate credit snapshots, and more

Author(s) ExpertiseBob Kricheff , (New York City) managing director at Credit Suisse, has 20+ yearsof experience in leveraged finance analysis for bonds, bank debt and CDS. Hewas ranked as a top analyst by Institutional Investor Magazine, has overseenemerging market and European bond research; and ran Leveraged FinanceStrategy and Portfolio Analysis. He regularly trains analysts out of college andpresents to training classes, while publishing over 100 reports per year andspeaking at investment conferences throughout the US and Europe. He holds aBA from New York University in Economics and Journalism, and a MSc fromthe University of London in Financial Economics.

AudienceFor all investment and underwriting professionals, money managers,

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The Rules of Money: How to Make It andHow to Hold on to It, Expanded Edition FT Press

Richard Templar

Richard Templar's real-world "rules" for making money,keeping it, investing it, enjoying it -- now updated andexpanded for today's world!

° 107 "golden" behaviors, mindsets, lifestyles, and skills that create wealth and make itgrow, including 9 brand-new rules!

° Fresh, friendly, practical, bite-size tips you can start using right now, all delivered inRichard Templar's trademarked style

° By the author of multiple worldwide best-sellers, including The Rules of Work


ISBN-10: 013290781X

ISBN-13/EAN # 9780132907811

UPC Code:

Page Count 240

Binding Paper

User Level Beginner


Pub Date: 01/12

Copyright Year 2012

Course Code BF0206

PIA Code BF08 Personal

Finance

NDA: No

Editorial Contact Megan Graue


SummaryMoney: some people just seem to know how to get it -- and keep it. What'stheir secret? What do they know that the rest of us don't? They know the "rulesof money": the "golden behaviors" that create wealth and make it grow.Anyone can learn the rules of money. You could learn them by spending yearswatching rich people up close... or you can learn them all right now, withRichard Templar's The Rules of Money, Expanded Edition . Templar -- author ofThe Rules of Life and many other best-sellers -- has brought together 107 easywealth-generation techniques you can start using instantly. Now updated andexpanded with 9 brand-new rules, Templar's rules address everything you needto know about money: how to think wealthy, get wealthy, get even wealthier,stay wealthy, and share your wealth. You'll find great up-to-the-minute adviceon saving, spending, and investing, and enjoying your money, too. You'lldiscover why your money beliefs might be holding you back... how to seewealth as a friend, not the enemy... how to make money without compromisingyour ethics... avoid envy... make a plan... get your current finances undercontrol... master deal-making and negotiation... discover opportunities nobodyelse sees... and much more. Templar's bite-size advice isn't just fun to read --it's easy to use, too.

Author(s) ExpertiseRichard Templar (Devon, UK) is an astute observer of human behavior whounderstands what makes the difference between those who effortlessly glidetowards success and those who struggle against the tide. He has distilled theseobservations into his Rules titles, read by more than one million people aroundthe world. His global best-sellers include The Rules of Life , The Rules of Wealth ,and The Rules of Work . His books also include I Don't Want Any More Cheese: IJust Want Out of the Trap .

AudienceFor everyone who wants more money -- the same gigantic audience that hasbeen driving best-sellers from The Millionaire Next Door all the way back toThink and Grow Rich .

Book Product ModelThe Rules of Money: How to Make It and How to Hold on to It Author: Richard TemplarPrice: $18.99Page Count: 240ISBN: 0132394103Publisher: FT PressPub Date: 03/2007Bookscan Sales (as of 08/11/2011)YTD: 440RTD: 27,234

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The Handbook of Geriatric Neurology FT Press

Anil Nair / Marwan Sabbagh

The up-to-date, authoritative professional text forphysicians and others caring for individuals with age-related neurological conditions.

° Edited by two of the field's leading experts: reflects today's most current research,theories, and hypotheses

° Thoroughly covers the scientific basis of the aging nervous system; neurologicassessment; geriatric neurology syndromes; and treatment and management

° Reflects the content of the UCNS Geriatric Neurology board exam: co-authored bythe exam committee's chair


Series: FT Press Science

ISBN-10: 0132099713

ISBN-13/EAN # 9780132099714

UPC Code: 076092047216

Page Count 650

Trim Size 7" x 9-1/8"

Binding Cloth

User Level Intermediate


Scholarly

Pub Date: 02/12

Copyright Year 2012

Course Code AP0103

PIA Code LS12 Life Science

NDA: No

Editorial Contact Tim Moore


SummaryAs the population ages, age-related neurological diseases are becomingincreasingly widespread: for healthcare professionals, families, and society,finding better treatment and management approaches has become an urgentpriority. In response, the subspecialty of geriatric neurology has emerged,seeking to understand and treat the full spectrum of age-related neurologicaldiseases, including degenerative diseases (Alzheimer's, Parkinson's, ALS); gaitand balance disorders, neuropathies, stroke, sleep disturbances, and otherdisorders. Now, two of the field's leading researchers present the first completeand current textbook covering the entire field. Filling a major gap in theliterature, they offer an evidence-based scientific review of current theory, andsummarize tremendous recent strides in understanding age-related neurologicalchanges: both normal and disease-related. Coverage includes:

° Anatomic, cellular, biochemical, and functional changes associated with theaging nervous system

° Neurologic assessment in older adults: mental status exams,neuropsychological and specialized assessments, neuroimaging, and labstudies

° Neuropsychiatric syndromes, cerebrovascular disease, and autonomicdysfunction

° Cognitive, movement, gait, sleep, autonomic, paroxysmal, sensory, andother disorders

° Pharmacological and nonpharmacological treatment ° Ethical/legal issues, and more

Author(s) ExpertiseMarwan N. Sabbagh, MD (Sun City, AZ) is author of The Alzheimer's Answer ,and directs the Cleo Roberts Center for Clinical Research at Banner-Sun HealthResearch Institute, where he has conducted 80+ clinical trials and researchstudies on Alzheimer's and related conditions.Anil Nair, MD (Boston, MA) is attending neurologist at Boston UniversityMedical Center, chairs the United Council of Neurological SubspecialtiesGeriatric Neurology Examination Committee. He has published onAlzheimer's in Brain, Brain Research , and Alzheimer's Disease and AssociatedDisorders .

AudienceFor all physicians caring for geriatric patients, from primary care physicians togeriatricians, neurologists, residents, and medical students; and for otherhealthcare professionals providing extended care, such as physician assistantsand nurse practitioners.

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Fixing the Housing Market: FinancialInnovations for the Future Pearson Prentice Hall

Franklin Allen / James R. Barth / Glenn R. Yago

How financial innovation can help resurrect the housingsector, making markets work better, and improving housingaffordability worldwide.

° Demystifies housing finance, showing how financial innovation can overcomeinformation gaps that disrupt housing markets, promote homeownership, and makehousing more affordable

° Helps entrepreneurs, economic development specialists and policymakers developstrategies for improving the housing markets in their regions

° Reflects crucial lessons learned in the housing bubble and bust

Imprint Name: Pearson Prentice

Hall

Series: Wharton School

Publishing--Milken

Institute Series on

Financial

Innovations

ISBN-10: 0137011601

ISBN-13/EAN # 9780137011605

UPC Code: 076092045120

Page Count 200

Trim Size 6" x 9"

Binding Cloth

User Level Beginner


Pub Date: 02/12

Copyright Year 2012

Course Code BF0302

PIA Code BF02 Corporate

Finance

Editorial Contact Jim Boyd


SummaryEver since the ancient Greeks, financial innovation has enabled more people topurchase homes. Today is no different: in fact, responsible financialinnovation si now the best tool available for rebooting crippled housingmarkets, improving their efficiency, and making housing more accessible tomillions. In this book, three leading experts explain how, covering everythingdecision-makers should know about today's housing and financial markets. The authors begin by explaining how housing financial products, services andinstitutions evolved through the 19th century, World War I, the GreatDepression, World War II, and beyond -- culminating in the post-1970s era ofsecuritization. Next, they assess housing finance systems in mature economiesduring and after the recent crisis, highlighting benefits and risks associated witheach widely-used mortgage funding structure and product. They also assesscurrent housing finance structures in emerging economies such as Brazil,Russia, India and China. Building on these insights, the authors introduce transformative financialinnovations that can facilitate a more stable and sustainable financing systemfor housing -- providing better shelter for more people, helping the industryrecover, and creating thousands of new jobs. Using these new tools,entrepreneurs, economic development specialists, and policymakers candevelop practical strategies for bridging funding gaps -- raising more capital forlonger terms at lower cost.

Author(s) ExpertiseFranklin Allen (Philadelphia), Professor of Finance and Economics atWharton, codirects its Financial Institutions Center. He coauthored Financingthe Future and Principles of Corporate Finance . James R. Barth (Santa Monica, CA),Lowder Eminent Scholar in Finance at Auburn and Milken Institute SeniorFellow, coauthored (with Glenn Yago) The Rise and Fall of the U.S. Mortgage andCredit Markets . Glenn Yago (Palisades, CA), Milken Institute Director of CapitalStudies, runs its Financial Innovations Labs and coauthored, Financing the Future .

AudienceFor anyone interested in the challenges and solutions associated with thecurrent housing slump, as well as executives and other decision-makersconcerned with housing finance in the public, private, and non-profit sectors,including professionals at financial institutions; entrepreneurs; public policyofficials, and asset managers interested in emerging financial products and assetclasses. This book will also appeal to a broad audience of educated readersinterested in economics, finance, and politics.

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Google+ for Business: How Google'sSocial Network Changes EverythingChris Brogan

The first business book on today's super-hot Google+ socialnetwork, the great new business alternative to Facebook!

° How Google+ changes business social networking forever - and how to start profitingfrom it before the competition even realizes it's there!

° Perfectly timed to ride a huge wave of publicity about Google+, today's fastest-growingsocial network

° By a 12-year veteran of social media and online business community building who'salready spent hundreds of hours experimenting with Google+

Imprint Name: Que Publishing

ISBN-10: 0789749149

ISBN-13/EAN # 9780789749147

UPC Code: 029236749149

Page Count 225

Trim Size 6" x 9"

Binding Paper

User Level Beginner-to-

Intermediate


Pub Date: 12/11

Copyright Year 2012

PIA Code BL11 Online

Marketing

NDA: No

Catalog Date 11/2011

Editorial Contact Katherine Bull

Marketing Contact: Dan Powell

Int. Contact: Kristin Schneider

SummaryGoogle+ is incredibly hot, and its powerful business features make it evenmore valuable to entrepreneurs and marketers. In this book, top social mediaconsultant and Google+ early adopter Chris Brogan shows businesspeoplehow to leverage its immense potential before their competitors even realize it'sthere. This friendly, conversational, business-savvy guide helps businesspeopleidentify where Google+ is most likely to offer them value, avoid missteps andwasted energy, and get results fast. This is a business book, not a technology book. Business decision-makers willlearn: * How Google+ is different, and why the difference matters* Where to start after you sign up* How to define effective Google+ strategy and tactics* How to integrate Google+ into current online/digital strategies* How customers are using Google+ -- and what they're looking for* How businesses are using Google+ -- with case studies from smallbusinesses, enterprises, entrepreneurs, and employees* How to use Circles to organize contacts and interactions far more effectively* How to create posts that draw attention and spark conversations* How to build a simple, low-cost content strategy* How to grow an audience and share others' valuable content* Tips and tactics for going way beyond the basics

Author(s) ExpertiseChris Brogan (Northern Massachusetts) is the New York Times bestselling co-author of Trust Agents, a professional speaker, and president of HumanBusiness Works. He has been involved with social networks since the BBSes ofthe 1980s, and began blogging in 1998, when it was still called journaling. Heco-founded the international unconference experience, PodCamp, whichteaches media making to individuals worldwide, and has keynoted many majorcorporate, technology, and web culture events. Brogan consults with Fortune®100 companies such as PepsiCo, GM, and Microsoft on the future of businesscommunications and social technologies, and is featured monthly columnist forEntrepreneur Magazine.

AudienceFor millions of entrepreneurs, managers, marketers, social networkingconsultants, venture capitalists, analysts, and others who want to get in on theground floor of Google+, today's most exciting new business-focused socialnetwork.

Book Product ModelIf your account can use a non-Pearson title, use the original sales of the

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The Art of Consumer Engagement: TurningCustomers into Brand EvangelistsLiana Li Evans

Transform customers into true "brand evangelists":breakthrough techniques for every B2B, B2C, and non-profit

° Get customers to help market your brand, products, and services! ° Great case studies: Cisco, SAP, American Express OPEN, Southwest, GovLiquidation,

Ford, Select Comfort, and many innovative smaller companies ° Use social media to build a personal brand, get hired, and move up ° By leading web marketer Liana "Li" Evans, author of Social Media Marketing


ISBN-10: 0789748991

ISBN-13/EAN # 9780789748997

UPC Code: 029236748999

Page Count 320

Trim Size 6" x 9"

Binding Paper

Interior Color 1


Intermediate


Pub Date: 02/12

Copyright Year 2012

PIA Code BL10 General

Marketing

Editorial Contact Rick Kughen



SummaryToday, engaging with customers must happen on many different levels,through multiple online and offline platforms. Engaging consumers where theyare takes research and skill - but, by doing so, organizations can develop largecorps of "customer evangelists" who voluntarily promote their brands,products, and services - and magnify the value of all their marketinginvestments. In this book, top web/social marketer Liana "Li" Evans showsyou how the most effective organizations are achieving those goals, and helpsyou apply and adapt their lessons for your own business or non-profit. The Art of Consumer Engagement combines proven best practices with more thana dozen outstanding new case studies: examples drawn from leaders likeAmerican Express OPEN, Southwest, and Ford - and from many great smallcompanies, too. Readers will learn how these innovators are engagingcustomers on multiple levels through integrated strategies and mutually-reinforcing platforms - and how they're getting more out of tools ranging fromsearch and social media to analytics and email. From start to finish, this book ispacked with expert advice and valuable examples for B2B and B2C businessesof all sizes, for non-profits, and even for individuals building their ownpersonal brands.

Author(s) ExpertiseLiana "Li" Evans (Sanatoga, PA) is co-founder and CEO of LiBeck IntegratedMarketing, Director of Social Media for Serengeti Communications, adjunctprofessor for Rutgers University's Mini MBA Program, and author of theaward-winning Social Media Marketing: Engaging Strategies for Facebook, Twitter andOther Social Media . Evans has served as search engine optimization and socialmedia marketing architect for QVC and Comcast (Fancast), and has consultedwith AOL MovieFOne and many other companies. She has also spoken aboutonline and social marketing at Search Engine Strategies, SMX, WebmasterWorld, and many other industry events.

AudienceFor all marketing executives, managers, small business owners, non-profitleaders, and others who want to use online marketing to engage moreeffectively with their core audiences.

Book Product ModelModel on the author's previous book, Social Media Marketing , 0789742845 /9780789742841, June, 2010; Bookscan: 40/wk, 4,021 RTD (8/21/11)

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Outsmarting Social Media: Profiting in theAge of Friendship MarketingEvan Bailyn

Learn how to use use recommendations from customer'ssocial networks to market to that customer when he or she issearching on Google!

° Written by top social marketing expert Evan Bailyn ° Why friends are the new experts: how friendship marketing will transform business ° Detailed predictions, careful analysis, practical techniques ° Framed around the titanic "Google vs. Facebook" war ° Packed with new case studies from Bailyn's pioneering clients


ISBN-10: 0789749394

ISBN-13/EAN # 9780789749390

UPC Code:

Page Count 250

Trim Size 6" x 9"

Binding Paper

Interior Color 1


Intermediate


Pub Date: 01/12

Copyright Year 2012

Course Code BK1004


Marketing

NDA: No




SummaryOutsmarting Social Media is the first book about the brewing war betweenGoogle and Facebook. It's about the intersection of search and social media,and who will control that intersection. It's about how Google wants to use oursocial data to shape the search results it gives us when we google something.Because both Facebook and Google know our social circles are where we getmany of the recommendations that we value (What smartphone is the best?Was that movie worth seeing? Who makes the best running shoe?) they want tostart tailoring the results we get when we search Google to the opinions of ourfriends in Facebook. Only problem is, Google and Facebook each control theirown piece of the puzzle and aren't interested in sharing with the other, soreaching social search nirvana won't happen overnight. This book is a peek into the future of what our search engines are going tolook like and how the people in our social networks will become driving forces- tastemakers, so to speak - in how companies market to us. If Facebookknows that one of your valued Facebook friends loves Klipsch speakers andthen you search for home theater speakers on Google, you'll see your friend'srecommendation for Klipsch speakers at or near the top of the search resultsGoogle shows you.

Author(s) ExpertiseEvan Bailyn (NY, NY) is a search engine optimization and social media expert,and author of Outsmarting Google . He has elevated the online presence andrevenue for Fortune® 500 companies, celebrities, small businesses, and non-profits, and has used his Google SEO expertise to build and sell fivebusinesses, including one of the web's largest children's sites, Cartoon DollEmporium. Bailyn has been interviewed on ABC and Fox News and featuredin The New York Times, The Wall Street Journal, and many other leadingpublications. He will be featured on Joan Rivers' reality show "How'd You GetSo Rich?"

AudienceFor millions of social/web marketers, entrepreneurs, traditional marketers, andanyone seeking to make money online.

Book Product ModelModel on the author's previous book, Outsmarting Google , 0789741032 /9780789741035, March, 2011; Bookscan: 40/wk, 970 RTD (8/28/11)

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Social Media Intelligence: ExtractingKnowledge from the Fire Hose ofConversationsSally Falkow

Go beyond merely "monitoring" online conversations:translate what you learn into more effective action, betterperformance, higher profits!

° Don't settle for "reactive" monitoring: be proactive, and identify powerful newopportunities

° Demystifies new social media intelligence techniques for use by marketers, PRprofessionals, and entrepreneurs - not just data miners and analysts

° Covers "listening," analyzing data, building social graphs, extracting and sharingknowledge, building strategies, and making better decisions


Series: Que Biz-Tech

ISBN-10: 0789748932

ISBN-13/EAN # 9780789748935

UPC Code: 029236748937

Page Count 320

Trim Size 6" x 9"

Binding Paper

Interior Color 1


Intermediate


Pub Date: 03/12

Copyright Year 2012

Course Code BK1004


Marketing




SummaryCompanies know they must monitor the online conversations that mentiontheir brand, competitors, or industry - but few of them know how to do iteffectively, and even fewer are making effective use of the information theygather. In Social Media Intelligence , leading social media expert Sally Falkowshows them how. Writing for entrepreneurs, marketers, advertising specialists,and PR professionals, Falkow demystifies today's powerful social mediaanalysis tools, and demonstrates how to make the most of them. In plainEnglish, she introduces best practices for capturing data, analyzing it, andabove all, using it for competitive advantage. She guides companies in goingbeyond "reactive" techniques (intended to protect brands and avoid crises) to"proactive" monitoring (for identifying powerful new business opportunities).From "social graphs" to content strategy, Falkow offers realistic and actionableguidance - illuminated with plenty of visuals, examples, and case studies. Thenewest book in our highly successful Que Biz-Tech series, Social MediaIntelligence will help companies pinpoint their best potential customers, discoverwhere those customers spend their time, uncover what they care about most -and transform that knowledge into profits.

Author(s) ExpertiseSally Falkow (Pasadena, CA) has been active in Digital PR for twelve years andsocial media for seven. One of the first PR bloggers, her ProactiveReport.comremains a powerful resource for PR and marketing professionals who want tolearn more about social media and digital PR. Falkow blogs forEConsultancy.com, a top ten AdAge150 blog, and has 6,000+ followers onTwitter. She is a Senior Fellow with the Society for New CommunicationResearch, a think tank on new media based in Palo Alto, and was named 2009PR Trainer of the Year for her social media classes. An adjunct professor atUSC's Annenberg School for Communication and Journalism, she teachessocial media strategy, content, and tools.

AudienceFor a broad audience of marketers, advertising professionals, public relationsspecialists, and entrepreneurs who can gain powerful business benefits fromsocial media intelligence but are not technical specialists in data mining orbusiness analytics.

Book Product ModelSocial Media ROI , 0789747416 / 9780789747419, Feb, 2011; Bookscan: 70/wk,1,523 RTD (7/17/11)

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Brilliant Personal Development: Youressential guide to an all-round successfullife FT Press

Max Eggert

Today's complete personal development book: learn how toachieve a happier, more successful, and more fulfilling life--athome and work!

° Helps readers discover what drives them, what they're good at, and how to buildconfidence and effectiveness

° Teaches how to use body language, rapport, and persuasion to engage and impressothers

° Helps readers build key business skills such as presenting, negotiating, and networking ° Includes exclusive online tools and exercises available with no other self-help book


ISBN-10: 0273742477

ISBN-13/EAN # 9780273742470

UPC Code:

Page Count 300

Trim Size 8 X 9-1/8

Binding Paper

User Level Beginner


Pub Date: 03/12

Copyright Year 2012

PIA Code MA06 Self Help

NDA: No

Editorial Contact Simon Mavin

Marketing Contact: Megan Colvin

SummaryBrilliant Personal Development will lead you through all four major areas ofpersonal development, teaching you skills and competencies that will help youachieve greater happiness, success, and fulfillment--both at home and in yourcareer. Begin by learning powerful lessons about yourself: what drives you, what you'regood at, and what you care about most. Next, master essential "life tools" forbuilding your self-assurance and effectiveness. Discover your surprising innatepowers of body language, rapport, and persuasion, and learn how to engageand impress virtually anyone you meet. Then, building on your newfoundpersonal confidence and efficacy, supercharge your key professional skills,including presenting, negotiating, networking, and managing others. Every step of the way, you'll practice through hands-on exercises that will helpyou gain mastery fast. You'll find even more exercises and support online, atthis book's companion website.

Author(s) ExpertiseMax Eggert (UK) is a psychologist and author of numerous books includingPerfect Interview Answers , Body Language at Work , and Brilliant Body Language(Prentice Hall Life, 2010).

AudienceFor everyone who wants to learn the skills and competencies that lead togreater happiness, success, and personal fulfillment, both at home and in theircareers.

The CD/DVD/Web SiteA companion website provides additional hands-on exercises and personaldevelopment resources.

Book Product ModelThe Rules of Life, Expanded Edition: A Personal Code for Living a Better, Happier,More Successful Life Author: Richard TemplarPrice: $18.99Page Count: 240ISBN: 0132485567Publisher: FT PressPub Date: 11/2010

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Brilliant Positive Thinking FT Press

Sue Hadfield

Transform your thinking, transform your world, transform yourlife!

° Take control of your life, and start living it to the fullest ° Learn powerful ways to deal with negative people and reduce their influence on you ° Transform negative feelings into positive feelings, one step at a time ° Identify the emotional "triggers" that make you unhappy, and learn how to control them


ISBN-10: 0273759329

ISBN-13/EAN # 9780273759324

UPC Code:

Page Count 184

Trim Size 5 X 9

Binding Paper

User Level Beginner


Pub Date: 02/12

Copyright Year 2011

PIA Code LI12 Self-Esteem

NDA: No

Editorial Contact Simon Mavin


SummaryThe way you think controls the way you live. Think more positively, and youcan achieve more, build deeper relationships, get more of what life has to offer--and become happier and more fulfilled, no matter what challenges you face. InBrilliant Positive Thinking , Sue Hadfield offers practical, step-by-step techniquesfor transforming positive thinking from a mere slogan into your living,breathing, day-to-day reality. Hadfield helps you gain the confidence you needto transform your thinking, gain control over your life, and start living it to thefullest. Hadfield offers proven techniques for:

° Transforming a "glass-half-empty" attitude into a positive, "glass-half-full"attitude

° Navigating life's ups and downs, without letting them ruin your confidenceor self-image

° Becoming more grateful for what you have, and more excited about thefuture

° Identifying and systematically controlling the emotional "triggers" that setyou off

° Reducing the influence negative people have on you ° Turning negative feelings into positive feelings, one step at a time

Author(s) ExpertiseSue Hadfield (UK) has taught English in comprehensive schools for twentyyears. She has spent the last ten years teaching adults creative writing, studyskills, assertiveness, and career and personal development, both at University ofSussex and through community groups. She has co-authored two previousPearson books, How to Be Assertive and Bounce .

AudienceFor the enormous self-help audience interested in mastering more positive,effective approaches to life.

The CD/DVD/Web SiteThe author will promote this book through her company website,http://www.makingsenseof.com.

Book Product ModelThe Rules of Life, Expanded Edition: A Personal Code for Living a Better, Happier,More Successful Life Author: Richard TemplarPrice: $18.99Page Count: 240ISBN: 0132485567Publisher: FT PressPub Date: 11/2010

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