Making connections with the right people is the key to being successful at new business.

but charm and a go-getter attitude will only get you so far.

Creating a new business pipeline that consistently delivers qualified leads and new clients requires momentum, focus, and strategy.

This isnt easy.

But there are steps you can take to make it manageable and even successful.

First, you should determine how many leads you need to fill your pipeline to win the amount of new business to meet your goals.

Relationships, networks, and referrals are the way youve always generated new business.

Relationships, networks, and referrals are the way youve always generated new business. (this doesnt have to change)

But if you want to attract new types of clients,

But if you want to attract new types of clients,

larger accounts,

But if you want to attract new types of clients,

larger accounts, more clients,

But if you want to attract new types of clients,

larger accounts, more clients,

or more profitable work,

But if you want to attract new types of clients,

larger accounts, more clients,

or more profitable work, you need to adjust your approach.

This starts with building a sales funnel and determining

key metrics.

Once you identify how many clients or how much revenue you need to generate in new

business, you can back your way up to the top of your funnel and determine how many

prospects you need to contact in the next year.

To find these prospects, gather intel, and make your job a bit less hectic, weve put together a list of 10 helpful ad agency new

business tools.

Relationship Science is a relationship mapping tool

that shows how a company, place, or list is connected to another entity with the end goal of seeing who can provide you with an introduction.

The List helps new business professionals find the right decision-maker at a brand, and

discover key information about the companys media spend and agency

relationship history.

Mirren provides resources and education for new business professionals to help them pitch,

prospect, and grow their agency.

RSW/US is an outsourced business development company. Its team helps

agencies build target lists and implement sales processes.

GageIns tool allows you to build company lists either manually or by importing file and provides users with social, news, and

competitive information on those companies.

RFPalooza provides access to RFPs. Those that have a closing date more than one week

away shown to premium members.

Created by AAR Partners agency search consultancy, Access Confidential provides

executive profiles, key company information, and a sampling of creative work from the

brand.

AdDataExpress is a list building tool for finding key contact information at brands.

You can target by the industry, vertical, and by if the brand is doing their work in-house.

Created by HubSpot, Sidekick is an email tool for new business professionals that lets you see

who has opened your emails, schedule messages, and view information such as

professional history, social profiles, and mutual contacts from your email client.

Mintel is a leading source for market intelligence and consumer data. The company

provides competitive analysis, product development and innovation research, industry-

specific reports, and much more.

Stay up-to-date on agency news, tips, and tricks.

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