new campaign website
DESCRIPTION
New Campaign Website. Presented by: Paige Marlatt Dorr, California Community Colleges Chancellor’s Office Lindsay Pangburn, “I Can Afford College” Campaign Kat Haro and Allison Stewart, Runyon Saltzman & Einhorn , Inc . “I Can Afford College” . Brief history and overview - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: New Campaign Website](https://reader036.vdocument.in/reader036/viewer/2022081604/56815e45550346895dccb8fc/html5/thumbnails/1.jpg)
New Campaign Website
Presented by:Paige Marlatt Dorr, California Community Colleges Chancellor’s Office
Lindsay Pangburn, “I Can Afford College” CampaignKat Haro and Allison Stewart, Runyon Saltzman & Einhorn, Inc.
![Page 2: New Campaign Website](https://reader036.vdocument.in/reader036/viewer/2022081604/56815e45550346895dccb8fc/html5/thumbnails/2.jpg)
“I Can Afford College”
• Brief history and overview
– Financial aid awareness campaign– Website– Advertising– Outreach– Informational/collateral materials– Other activities
![Page 3: New Campaign Website](https://reader036.vdocument.in/reader036/viewer/2022081604/56815e45550346895dccb8fc/html5/thumbnails/3.jpg)
Current Website
• Launched in 2004
• English and Spanish
• Provides valuable financial aid information, direct links to applications, and connects students with the Financial Aid Office at their local college
![Page 4: New Campaign Website](https://reader036.vdocument.in/reader036/viewer/2022081604/56815e45550346895dccb8fc/html5/thumbnails/4.jpg)
![Page 5: New Campaign Website](https://reader036.vdocument.in/reader036/viewer/2022081604/56815e45550346895dccb8fc/html5/thumbnails/5.jpg)
![Page 6: New Campaign Website](https://reader036.vdocument.in/reader036/viewer/2022081604/56815e45550346895dccb8fc/html5/thumbnails/6.jpg)
Usability Testing – Current Site
• Eight in-depth interviews with current and prospective community college students
• Recommendations to enhance navigation, content organization and overall design
• Review and comparison of new potential site design concepts with current site
![Page 7: New Campaign Website](https://reader036.vdocument.in/reader036/viewer/2022081604/56815e45550346895dccb8fc/html5/thumbnails/7.jpg)
Design of New Site
• Based on feedback from usability testing
• Reviewed and considered strengths and weaknesses of each new design concept
• Enhanced overall user experience
![Page 8: New Campaign Website](https://reader036.vdocument.in/reader036/viewer/2022081604/56815e45550346895dccb8fc/html5/thumbnails/8.jpg)
Key Features of New Site
• Refresh and modernize overall design
• Reorganize site content to provide a logical flow through the site
• Create new content to address users’ needs
• Add an optional step-by-step navigation process
![Page 9: New Campaign Website](https://reader036.vdocument.in/reader036/viewer/2022081604/56815e45550346895dccb8fc/html5/thumbnails/9.jpg)
Key Features of New Site
• Draft all new copy with a conversational, user-friendly tone
• Photos featuring real California community college students and campuses
• Continue use of branded tagline and signature orange color
![Page 10: New Campaign Website](https://reader036.vdocument.in/reader036/viewer/2022081604/56815e45550346895dccb8fc/html5/thumbnails/10.jpg)
![Page 11: New Campaign Website](https://reader036.vdocument.in/reader036/viewer/2022081604/56815e45550346895dccb8fc/html5/thumbnails/11.jpg)
![Page 12: New Campaign Website](https://reader036.vdocument.in/reader036/viewer/2022081604/56815e45550346895dccb8fc/html5/thumbnails/12.jpg)
![Page 13: New Campaign Website](https://reader036.vdocument.in/reader036/viewer/2022081604/56815e45550346895dccb8fc/html5/thumbnails/13.jpg)
![Page 14: New Campaign Website](https://reader036.vdocument.in/reader036/viewer/2022081604/56815e45550346895dccb8fc/html5/thumbnails/14.jpg)
![Page 15: New Campaign Website](https://reader036.vdocument.in/reader036/viewer/2022081604/56815e45550346895dccb8fc/html5/thumbnails/15.jpg)
Usability Testing - New Site
• Rated highly by users, comments included: – Well organized and easy to use– Looks professional, trustworthy, modern – Valuable content that makes sense – Appreciated the multiple ways to navigate the site
(steps vs. main navigation) – More likely to apply for financial aid after seeing
the site
![Page 16: New Campaign Website](https://reader036.vdocument.in/reader036/viewer/2022081604/56815e45550346895dccb8fc/html5/thumbnails/16.jpg)
Changes Being Considered
• Additional content, including: – Financial aid calculator– FAFSA checklist– “Step 5” on what to expect next
• Re-organize and rename “Events” section/menu options
![Page 17: New Campaign Website](https://reader036.vdocument.in/reader036/viewer/2022081604/56815e45550346895dccb8fc/html5/thumbnails/17.jpg)
Feedback
• What do you think?
– Design
– Navigation
– Content
![Page 18: New Campaign Website](https://reader036.vdocument.in/reader036/viewer/2022081604/56815e45550346895dccb8fc/html5/thumbnails/18.jpg)
“I Can Afford College” Booth
• Visit our booth in the exhibit hall!
– Campaign informational materials and giveaway items
– Submit your feedback on the website for a chance to win a gift card
![Page 19: New Campaign Website](https://reader036.vdocument.in/reader036/viewer/2022081604/56815e45550346895dccb8fc/html5/thumbnails/19.jpg)
Next Steps
• Site will launch in mid-January 2014
• Present to the Board of Governors of the California Community Colleges at their January 13 – 14, 2014 meeting
• Informal testing once live, and make necessary adjustments
![Page 20: New Campaign Website](https://reader036.vdocument.in/reader036/viewer/2022081604/56815e45550346895dccb8fc/html5/thumbnails/20.jpg)
Questions?
• You can find more information and connect with the “I Can Afford College” campaign at:
– www.icanaffordcollege.com
– www.facebook.com/icanaffordcollege
– https://twitter.com/ICANAFRDCOLLEGE
![Page 21: New Campaign Website](https://reader036.vdocument.in/reader036/viewer/2022081604/56815e45550346895dccb8fc/html5/thumbnails/21.jpg)
Campaign ContactsLindsay PangburnProgram Manager
“I Can Afford College” [email protected]
(916) 955-5858 mobile
Paige Marlatt DorrDirector of Communications
California Community Colleges Chancellor’s [email protected]
(916) 327-5356 office(916) 601-8005 mobile
![Page 22: New Campaign Website](https://reader036.vdocument.in/reader036/viewer/2022081604/56815e45550346895dccb8fc/html5/thumbnails/22.jpg)
Thank you for coming!