new claim for diamond v - account | log...
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New Claim for Diamond V
July 2, 2013
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Diamond V FDA Functional Claim w Helps support dry matter intake (DMI) of dairy
cows when fed as part of a total mixed ration during the first 70 days of lactation
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Scientific Validation CHANGE IN DMI AND MILK YIELD*
Difference in DMI Difference in Milk Yield
Stage of Lactation
lb/head/day
P-value 95% CI
lb/head/day
P-value 95% CI
First 70 days of lactation
1.37 0.003 0.46 to 2.24 3.02
0.001 1.21 to 3.98
Mid-late lactation
-1.72 0.008 -2.99 to -0.46 2.16 0.049 0.02 to 4.29
* Meta-analysis, Poppy et al., 2012
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What Does This Validate? w The confidence in your
decision w The Research w Your decision for success w Your move on to other
critical management decisions
w Your profitable decision
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What Are Functional Claims? w Functional claims relate the effect of a nutrient,
ingredient, or a feed to the body’s function.
w FDA’s position is that functional claims for feeds must be based on the component’s taste, aroma or nutritive value (reference: CVM Guide 1240.3605).
w For example: “Diamond V Original Product supports dry matter intake”
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Who Reviews Functional Claims? w FDA Center for Veterinary Medicine is
responsible for reviewing and enforcing
w Products that carry a functional claim are not intended to diagnose, treat, cure, or prevent any disease. This would be considered a drug claim!
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Only Diamond V has a FDA Functional Claim for Dry Matter INTAKE!
w Diamond V is the only company, within its
category of the feed industry, that holds a functional claim for DMI.
w CLAIM - Supports DMI first 70-days of lactation
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What Does More DMI Mean in Early-Lactation?
w Less weight loss
w Healthier cows
w Better reproduction
w More Milk
w Improved IOFC
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Effect of Original XP on DMI in Transition Cows
Robinson et al., J.A.S., 1999
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Reduced Weight Loss (lb/d) During Early Lactation
-1.08
-0.75
-1.12
-0.26
-2.9
-1.7
-1.14-0.86
-0.64-0.31
-3.0
-2.5
-2.0
-1.5
-1.0
-0.5
0.0
First CalfHeifers*
MatureCows*
MixedCows**
MatureCows***
Maturecows****
Control Diamond V Yeast Culture
*Robinson and Garrett. 1999. JAS. 77:988-999 ** Dann et al., 2000. JDS. 83:123-127. *** Erasmus et al., 2005. ****Robinson. 1997. JDS. 80:1119-1125
0.60 lb/d Average Advantage for Diamond V
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Dry Matter Intake and Energy Balance w DMI is strongly correlated with milk yield and
energy balance during transition and early lactation period of the dairy cow.
-(Santos et al., 2009; Grummer et al., 2010; Allen,2000)
w Energy intake is inversely correlated to cows’ negative energy balance.
-(Villa-Godoy et. Al.,1988) DMI (r=0.73) milk yield (r=-.25)
w Energy balance is tightly linked with reproductive performance1, health2 and immunity3
-(1.Butler and Smith, 1989; 2.Reist et al., 2002; 3.LeBlanc, 2010).
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Metabolic Events Affected by DMI
DMI
Displaced Abomasum
Heat Stress
Immune Function
Metritis
Lameness
Reproduction
Clinical & Sub-clinical
Ketosis
S.A.R.A
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Health Benefits w Lower DMI post calving is linked to higher
incidence of milk fever, retained placenta, metritis, ruminal acidosis, displaced abomasum, and mastitis during the early lactation period. -(Drackley, 1999; LeBlanc,2010)
w Higher DMI can reduce body fat mobilization and reduce metabolic disorders (ketosis, fatty liver) in the early lactation period. -(De Vries & Veerkamp, 2000; Drackley et al., 2001; Hammon et al., 2013,)
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Reproduction Benefits w Energy intake may be the most important nutritional
factor affecting reproduction. (Santos et al., 2009, Santos et al., 2009; Murphy et al., 2007)
w Inadequate energy intake in early lactation cows might reduce reproductive performance. (Butler and Smith, 1989; Butler et al., 1999, Santos et al., 2009; Santos et al., 2008) • Longer intervals to the first ovulation and first estrus • Higher incidence of silent estrus and lower conception rates • Longer calving intervals • Lower first service conception rates • More days open
w Increased DMI promotes better energy balance and reproductive performance of dairy cows. (Butler and Smith, 1989, Santos et al., 2009; Santos et al., 2008)
;
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Milk Production Benefits w DMI and the diet’s net energy concentration
determine the cow’s total energy intake. -(M.S. Allen, 2000)
w Energy intake is the primary limiter of milk yield for high producing cows. -(M.S. Allen, 2000; Drackley et al., 2001)
w Increased DMI = More Milk
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The FDA Functional Claim
Further evidence of the cow’s ability to reap production and health benefits through greater DMI with Diamond V Original Product™ in the TMR
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What Questions Do You Have?
The Trusted Experts in Nutrition & Health™
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