New Clickable & Measurable Display Format On Set-Top-Box

Enhanced U-Shape Wallpaper

Creating new ways for advertisers to reach their target audiences with

immediate measurable performance on TV

Issue (R1): 20190412

Demo 1 (Tie-in with Hokkaido Travel Program, show Travel Agency U-shape Ad)

Press “OK”, Pop Up the Ad Detail Page

Using QR code, Lead the Audience to client’s website

Scan QR code link to specific location booking page

Demo 2 (Watching Live Soccer Match, Show Party Food order U-shape Ad)

Press “OK”, Pop Up the Ad Detail Page

Scan the QR code, Lead Audience to client’s mobile site for transaction

Scan QR code link to Order/Delivery webpage

Guideline of U-Shape with PopUp Page

1. myTV SUPER will provide the PSD or AI background with the “Check further information” symbol in fixed position.

2. myTV SUPER will provide the Template PSD file with the “Return” symbol and QR code White Background in fixed position3. Advertiser need to reserve the space for myTV SUPER to generate and apply QR Code on top.4. Advertiser need to provide the output file in PNG format with transparent frame

Material Submission Deadline : All ads must be submitted at least 5 working days prior to campaign launch. myTV SUPER reserved the right to postpone the campaign launch date automatically in case of any delay of material submission.

Maximum File Size : not more than 900KB per file

Using “PopUp Template FixPosition.psd”

The psd file included:1. Ad Area (Pink section)

(1728 x 960px)1. Return symbol2. QR code White background3. 60% Black Background

* The QR code will gen by program

CPM HK$35 (Gross)Normal Ad Display Duration : 20-sec

• It happens on 5 minutes after every AD-Break end • Apply to all free TVB Channels (i.e. 81 to 85 except 84) thematic channel

(86-94 & 200 & 700, except 97, 98) + VOD programmes

Remarks:

1. All bookings are non-cancellable

2. Special target filtering is available on request and negotiable, pls contact our sales department for details

3. Acceptance of bookings shall be at the entire discretion of myTV SUPER

4. Above offers and bookings shall, upon acceptancy by myTV SUPER, be subject to the General Terms and Conditions of Rate

Card: myTV SUPER 2019