UTOPIANSIF NOT WE, WHO?

New Coke:A Classic Brand Failure

ContentNew Coke

Coca Cola Market Position.

Challenges and outcomes for Coke

Coke-Pepsi Competition- A change

FIALURE OF NEW COKE

New Coke

In 1985 the Coca-Cola Company decided to terminate its most popular soft drink and replace it with a formula it would market as New Coke.

COCA COLA MARKET POSITION

• Relationship

Between Coke

& Pepsi

• Repositioned

Of Brands

Challenges and outcomes for COKE

• Preference Of People

regarding Coke & Pepsi

taste

• Pepsi Generation

• Status

COKE-PEPSI COMPETITION

• Distribution of Coke in

Market

• Diet Coke

• In Shalves Of Shops

• Ads Pepsi Commercial

Failure Of New Coke

• Atlanta-based company conducted 200,000 tastes of

test

• Boycott of Coke Product

• Production Of Classic Coke

• Coke Market Share

Back to Original Product

• Coca-cola Campaigns

• ``The Real Thing``

• Home Of Coca-Cola

• Strap line ``Coke is it!``

• Status

Questions & their Answers

Why coke decided to create new

coke flavour?

Blind tastes test

What was the mistake in their research

that give them wrong direction?

Flaw in Marketing Research

Why New Coke failed bitterly?

The Real Thing

What lessons Coca-Cola Learnt From

New Coke?

• Concentrate On The Brand

Perception

• Don’t Clone Your Rival

• Feel The Love

• Don’t Be Scared To U-Turn

• Do The Right Market Research