new context conference: intro to lean ux
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Introduction To Lean Startup
LUXR.CO NOVEMBER 2011
LUXR.CO NOVEMBER 2011
LUXR.CO NOVEMBER 2011
Janice Fraserwww.luxr.co
@clevergirl@luxrco
#LeanUX
TWEET!
LUXR.CO NOVEMBER 2011
Lean Startup?
LUXR.CO NOVEMBER 2011
LUXR.CO NOVEMBER 2011
Steve Blank introduced “Customer Development” in...um...2006.
LUXR.CO NOVEMBER 2011
Get out of the building!
LUXR.CO NOVEMBER 2011
In 2010, Brant Cooper and Patrick Vlaskovitz wrote a shorter, more useful book.
LUXR.CO NOVEMBER 2011
1,550,000 results
LUXR.CO NOVEMBER 2011
Here’s my distillation...
“Customer Development in One Page”
LUXR.CO NOVEMBER 2011
LUXR.CO NOVEMBER 2011
+ +
reduce wastemake products customers want
incremental releases
LUXR.CO NOVEMBER 2011
#2 New York Times
Bestseller
LUXR.CO NOVEMBER 2011
LUXR.CO NOVEMBER 2011
UX Cycles
THINK
MAKE
CHECK
PrototypesWireframesValue PropLanding PageHypothesesCompsDeployed Code
A/B TestingSite Analytics
Usability TestingFunnel
Sign-ups
Generative ResearchIdeation
Mental modelsBehavior Models
Test ResultsCompetitive Analysis
Reduce cycle time, not build time
LUXR.CO NOVEMBER 2011
Why Does User Experience Matter to Lean Startups?
LUXR.CO NOVEMBER 2011
People, their goals & needs
Sketches and prototypes
“New user” experiences
CUSTOMER DEVELOPMENT = UX!!?
LUXR.CO NOVEMBER 2011
Users
Needs
Uses
Features
User Stories Themed Releases
1. BLAH2. BLAH3. BLAH
Bob can...(INSERT BUSINESS THINKING HERE)
This Week
(CREATE SKETCHES, WIREFRAMES & PIXELS)
whywhathow
Design > UI
LUXR.CO NOVEMBER 2011
• “getting out of the building”
• figuring out problem/solution fit
• identifying high-value problems
• optimizing activation and retention
UX People Are Experts at...
LUXR.CO OCTOBER 2011
1. Design + Prod. Mg. + development = 1 product team
2. Externalize!
3. FLOW: think/make/check
4. Repeatable and routinized
5. Solve the right problem
6. Goal-driven and outcome-focused
7. Generate many options
8. Decide quickly and hold decisions lightly
9. Recognize hypotheses & validate them
10. Research with users is the best source of information (& inspiration)
9 Principles of Lean UX10
LUXR.CO NOVEMBER 2011