new context conference: intro to lean ux

28
Introduction To Lean Startup

Post on 17-Oct-2014

3.991 views

Category:

Technology


0 download

DESCRIPTION

 

TRANSCRIPT

Page 1: New Context Conference: Intro to Lean UX

Introduction To Lean Startup

Page 2: New Context Conference: Intro to Lean UX

LUXR.CO NOVEMBER 2011

Page 3: New Context Conference: Intro to Lean UX

LUXR.CO NOVEMBER 2011

Page 4: New Context Conference: Intro to Lean UX

LUXR.CO NOVEMBER 2011

Janice Fraserwww.luxr.co

@clevergirl@luxrco

#LeanUX

TWEET!

Page 5: New Context Conference: Intro to Lean UX

LUXR.CO NOVEMBER 2011

Lean Startup?

Page 6: New Context Conference: Intro to Lean UX

LUXR.CO NOVEMBER 2011

Page 7: New Context Conference: Intro to Lean UX

LUXR.CO NOVEMBER 2011

Steve Blank introduced “Customer Development” in...um...2006.

Page 8: New Context Conference: Intro to Lean UX

LUXR.CO NOVEMBER 2011

Get out of the building!

Page 9: New Context Conference: Intro to Lean UX

LUXR.CO NOVEMBER 2011

In 2010, Brant Cooper and Patrick Vlaskovitz wrote a shorter, more useful book.

Page 10: New Context Conference: Intro to Lean UX

LUXR.CO NOVEMBER 2011

1,550,000 results

Page 11: New Context Conference: Intro to Lean UX

LUXR.CO NOVEMBER 2011

Here’s my distillation...

“Customer Development in One Page”

Page 12: New Context Conference: Intro to Lean UX
Page 13: New Context Conference: Intro to Lean UX
Page 14: New Context Conference: Intro to Lean UX
Page 15: New Context Conference: Intro to Lean UX
Page 16: New Context Conference: Intro to Lean UX
Page 17: New Context Conference: Intro to Lean UX
Page 18: New Context Conference: Intro to Lean UX

LUXR.CO NOVEMBER 2011

Page 19: New Context Conference: Intro to Lean UX

LUXR.CO NOVEMBER 2011

+ +

reduce wastemake products customers want

incremental releases

Page 20: New Context Conference: Intro to Lean UX

LUXR.CO NOVEMBER 2011

#2 New York Times

Bestseller

Page 21: New Context Conference: Intro to Lean UX

LUXR.CO NOVEMBER 2011

Page 22: New Context Conference: Intro to Lean UX

LUXR.CO NOVEMBER 2011

UX Cycles

THINK

MAKE

CHECK

PrototypesWireframesValue PropLanding PageHypothesesCompsDeployed Code

A/B TestingSite Analytics

Usability TestingFunnel

Sign-ups

Generative ResearchIdeation

Mental modelsBehavior Models

Test ResultsCompetitive Analysis

Reduce cycle time, not build time

Page 23: New Context Conference: Intro to Lean UX

LUXR.CO NOVEMBER 2011

Why Does User Experience Matter to Lean Startups?

Page 24: New Context Conference: Intro to Lean UX

LUXR.CO NOVEMBER 2011

People, their goals & needs

Sketches and prototypes

“New user” experiences

CUSTOMER DEVELOPMENT = UX!!?

Page 25: New Context Conference: Intro to Lean UX

LUXR.CO NOVEMBER 2011

Users

Needs

Uses

Features

User Stories Themed Releases

1. BLAH2. BLAH3. BLAH

Bob can...(INSERT BUSINESS THINKING HERE)

This Week

(CREATE SKETCHES, WIREFRAMES & PIXELS)

whywhathow

Design > UI

Page 26: New Context Conference: Intro to Lean UX

LUXR.CO NOVEMBER 2011

• “getting out of the building”

• figuring out problem/solution fit

• identifying high-value problems

• optimizing activation and retention

UX People Are Experts at...

Page 27: New Context Conference: Intro to Lean UX

LUXR.CO OCTOBER 2011

1. Design + Prod. Mg. + development = 1 product team

2. Externalize!

3. FLOW: think/make/check

4. Repeatable and routinized

5. Solve the right problem

6. Goal-driven and outcome-focused

7. Generate many options

8. Decide quickly and hold decisions lightly

9. Recognize hypotheses & validate them

10. Research with users is the best source of information (& inspiration)

9 Principles of Lean UX10

Page 28: New Context Conference: Intro to Lean UX

LUXR.CO NOVEMBER 2011