3

4

2

Geomarketing software – acceptance grows

Travel planning with MICROBUS

New customers in Italy

Project News

IVU’s new customer: Hungarian State RailwaysMajor contract to modernise traction planning using MICROBUS

A classic gets a makeover: fahrinfo for Berlin public transport companiesHighlights are improved service and barrier-free access

New software for Zurich’s public transport association

Now that the ticketing system developed jointly by ACSSolutions Switzerland and IVU Traffic Technologies AGfor the Swiss market has been proven in successfuloperation at the Lake Lucerne Navigation Company,Zürcher Verkehrsverbund (the Zurich Transport Associ-ation) has also chosen the new system for use in itsoperations. The project, which is currently in the start-up phase, will require the IVU software to be adapted tothe special requirements of Switzerland’s largest inte-grated transport system, which is made up of sevenseparate public transport companies. Test operation isexpected to begin by the end of the year.

The introduction of the new system brings the Swisspublic transport operators a significant step closer to animportant common goal of theirs: the creation of anationwide ticketing system using standard salesdevices that offer the same user interfaces for both tick-et vending machines and driver-operated ticket print-ers, as well as a uniform flow of fare and sales data inboth directions.

New driver information systemfor Herne and Castrop-Rauxel

Light rail drivers at Strassenbahn Herne-Castrop-Raux-el GmbH will soon be able to freely access their past andfuture work schedules whenever they need to. They willbe able to simply retrieve their duty roster or timeaccount data from any terminal at their depot or evenfrom home. They can also make quick and easy checkson whether the schedule can accommodate their pre-ferred days off or the hours they have swapped with col-leagues. This not only makes life simpler for drivers, italso eases the planners workload, allowing them to pro-vide the latest information relevant for all employees ina single step. The new system also makes overtimeaccounting much easier. Thus planners are left withmore time for their other tasks, and drivers benefit bygetting the information they need much faster andmore conveniently.

With the aim of making the site even more accessibleand easier to navigate in the future, BVG has decidedto give fahrinfo.online a makeover. The preparations for the re-launch being planned over the next fewweeks have focused on operability, clarity and familiarity. The new design, which was developed byIVU, will be fully integrated into BVG’s core web site(http://www.BVG.de) and fit in perfectly with the restof the site’s content. To give users with limited mobil -ity largely barrier-free access to fahrinfo.online, new

fahrinfo.online, the web-based timetable informa-tion service implemented by IVU Traffic Technologiesfor Berliner Verkehrsbetriebe (BVG), has enjoyedenormous popularity for several years now. In Decem-ber 2006 the site received nearly 1.5 million visitors –over 60,000 of them on New Year’s Eve alone. Suchimpressive figures underscore the system’s excellentperformance and high level of customer acceptance,qualities that the BVG (which is something of a pioneer in this area) has provided for its customersfor many years now.

… continued on page 2

Come see us in HelsinkiThis year’s UITP Mobility and City Transport Exhibitionwill take place from 21 to 25 May 2007 in Helsinki. IVUcan be found in Hall 3, Booth D400, where the companywill present its IT platform for public transport. A specialhighlight will be the presentation by Ulrich Jäger, Managing Director of Westfalenbus GmbH, BusverkehrOstwestfalen GmbH and Busverkehr Rheinland GmbH.He will speak on the topic of “Optimised productionplanning within the DB Stadtverkehr Group”. The presen-tation will take place during Session 6, from 2:00 to 3:30 p.m. on 22 May 2007.

Hungarian State Railways MÁV (Magyar Államvasutak Rt.)has joined Swiss Federal Railways in choosing MICROBUS,the well-established planning and deployment systemfor public transport by IVU Traffic Technologies AG. Hav-ing won this new important European tender, the Berlinsoftware developer and its partner, SoRing Ltd, a lead-ing software company in Budapest, are now due tomodernise traction planning for the Hungarian rail ways.The work will focus on defining, enhancing and opti -mising MÁV’s existing processes.

“We are pleased with the new order,as it shows we were on the righttrack when we decided to extendMICROBUS for use in rail services,”commented Prof. Dr Ernst Denert,Chairman of the Board of IVU TrafficTechnologies AG, following theannouncement that still another

railway company had chosen thesystem. Originally developed for busservice, MICROBUS has been suc-cessfully expanded in recent yearsto handle regional and commuterservice (MB-rail) as well as planningand deployment in ferry service.

In Hungary, MICROBUS will be usedin planning the deployment of driv-ers and locomotives not just for pas-senger trains, but will also beapplied to transporting goods byrail. Goods transport presents a spe-cial set of problems for the system:While locomotives used in passen-ger services are generally deployedfor months at a time according to aregular schedule, this is true for only

about 60 percent of Hungariangoods trains. The remaining 40 per-cent of locomotives are deployedonly as the need arises. On top ofthis, orders for goods transport canoften be received at very shortnotice. Also important to note is therequirement to assign a locomotivewith the right power rating for eachjob in order to avoid inefficiency inuse of resources. IVU is thereforecommitted to implementing a solu-tion that not only plans locomotiveusage efficiently, but also tracks thisusage continuously.

“Planners must always be able tofollow precisely the location of eachlocomotive at any given time, andknow which of them are availablefor short-term deployment,” ex -plains Oliver Grzegorski, IVU’s man-ager in charge of the project. “MÁVwill equip all its locomotives with aGPS transponder. Our job is toextend MICROBUS’s functions sothat incoming GPS data can be inte-grated into the system, where it isevaluated and passed seamlessly onto the deployment process.”

The IVU Company Newsletter for Public Transport

Issue 1, March 2007

Plattform_Ztg0701E_bel:E 27.02.2007 10:54 Uhr Seite 1

2Issue 1, March 2007

“The process always begins with the customer. He or shemay wish to customise MICROBUS to the needs of aninterface or want the product to provide new functions,”says Perry Prust, describing how work on a new releasebegins. “The customer then works together with his cus-tomer support contact to put together the specificationsfor the change. Product Management then reviews therequest, asking such questions as: Does the desired mo -dification or function fit the overall product? Is it even tech-nically possible to integrate the change into the prod uct?Or does the company already have something similarthat could satisfy the customer’s needs, either as it is or

Letter from the Management BoardIVU software developmentBehind the scenes at the MICROBUS shop floorLast autumn, MICROBUS Release 8.1 entered its test phase, and has beenon the market since the end of the year. Nobody at IVU is more familiarwith the various phases of this development process than Perry Prust.The software engineer and his team are responsible for maintaining and continuously updating the MICROBUS product. Their tasks includeeliminating errors, updating aspects of the product that are no longerstate-of-the-art, as well as preparing new releases.

glance through the new route mapintegrated into the system.

Over the next few months, yet otherimportant functions are due to beadded. In one enhancement phase,for example, further information help-ful for people with limited mobilitywill be integrated into the systemand combined with an improved

with a few minor changes?” Software developers andcustomer support personnel meet at regular intervalsto determine what requirements can be implemented,and within what time periods. A precise work scheduleemerges from this analysis and consultation process.

Developers may run into trouble if timing and costs arenot correctly estimated during planning: because forexample, the original specifications were not preciseenough, or where requirements may have changed dur-ing the course of the project. Other problems mightarise if the customer submits a large number ofrequests for new ad-hoc solutions. In such cases, prior-ities have to be set and the work schedule readjustedaccordingly. A “target/actual” comparison, in which thelatest customer requests are weighed against theresources available for software development, is there-fore an important part of any development planningmeeting. The team members decide what can be donein what order, and with what resource allocation. Occa-sionally, a request may need to be postponed. When thishappens, Perry feels strongly that it is important to noti-fy the customer as soon as possible. “It’s not much helpto our customer if he or she doesn’t know when we canprocess the request. Even worse would be giving him adeadline when we already know that we will probablynot be able to meet it. That’s why we aim for full trans-parency in our processes.”

The development of the new release isn’t over when allplanned requirements have been met. The release nowhas to undergo a battery of tests conducted by IVU’sinternal quality assurance team. Only after any prob-lems discovered in this process have been solved canthe test be closed successfully and the releaseapproved. Then the release is made available to all cus-tomers, and the software engineers begin working onthe next release. “Our work is never done. Our job is tokeep improving the products and find the right balancebetween stability and flexibility,” says Perry. “After all, aproduct like MICROBUS is always growing.”

functions such as the ability tochange font sizes have also beenintegrated. As a result, fahrinfo nowcomplies with the provisions of theGerman Barrier-Free InformationTechnology Ordinance (BITV).

The timetable information systemis now more clearly linked to otherinformation available on the BVG

web site, giving easier access tolocal street plans around stops, tick-et pricing information and news ofonce-off occurrences such as con-struction work and special publicevents. Information on other dis-ruptions, such as lifts temporarilyout of service, will be provided at a

routing function, enabling each pas-senger to tailor timetable informa-tion to his or her degree of disabili-ty. Other mobile services will also beadded to allow customers to accessBVG fahrinfo from their mobilephones and check up on the latestinformation on the road.

Unlike conventional planning inpublic transport, for example, char-ter does not rely on a pre-definedroute network. This approachwould be too rigid and take toolong to put together. Instead,

MICROBUS-charter allows plan-ners to define individual dis-tances by specifying destinationsand to set departure and arrivaltimes freely. Based on this data,the system automatically creates

MICROBUS for travellers … continued from page 1fahrinfo for Berlin public transport companies

Ladies and Gentlemen,Dear IVU customers,

A few days ago, another of our User’s Forums started. Thisannual meeting between you, our customers, and our com-pany has become a long-standing tradition. This year theforum celebrates its 19th anniversary. For the first 10 years,the User’s Forum focused exclusively on MICROBUS, but sincethen, infopool and Qbase and, more recently, operationalcontrol systems for public transport as well as systems forticketing and passenger information have been added.Meanwhile, all these products form our IT platform. Today,we offer customers software and also hardware solutions forall processes before, during and after the trip, from planningand operation to performance monitoring and evaluation.

As we continue to develop our products yet further, ourcustomer base has also grown. Most significantly, it hasbecome even more international. Indeed, the reports in the current issue of “Platform” bear witness to this trend. In addition to Swiss Federal Railways, we have now alsowon over the Hungarian State Railways as a new customerfor MB-rail. We have added three new projects in Italy, and working together with our partner ACS Solutions Switzerland, we are now introducing i.box printer touch,our modern on-board computer with a touch-screen userinterface, at Zürcher Verkehrsverbund. Our foreign sub -sidiaries in the Netherlands, Italy and the United Kingdomare all making profits, about one third of our revenues arenow generated abroad.

This year’s user conference reflected these developments.Never before have so many speakers and participantsjoined us from abroad. For us this made the discussionsand sharing of experiences all the more exciting.

Already we are looking forward to the next meeting in Berlin.

The Management BoardProf. Dr. Ernst DenertDr. Olaf Schemczyk

MICROBUS-charter is the name of a new module for companies thatorganise charter service for travellers. This module was necessary becausecharter trips require a different approach to planning public transportservices. The new module plans the additional trips, but it also deals withthe vehicle and personnel resources needed for them. To be able to pre-pare a tender for the customer at the right time, the charter module skipsmuch of the conventional planning process when scheduling charter trips.

the charter trips inside the vehi-cle dispatch process as well as theduty schedules in personnel dis-patch. The new module alsoassigns any special vehicle attrib-utes the customer may desire forthe charter trip. For a seniors’ tripto the beach, for example, threebuses might be needed, with atotal of 150 seats, with air condi-tioning, a coffee maker and micro-phone for the trip leader – as wellas the three drivers. The vehiclesmust, of course, be equipped forspecial access needs, and the per-sonnel must be trained appropri-ately.

Once the route and the depotresponsible have been estab-lished, the resources can then beassigned in the personnel andvehicle dispatch processes. Vehi-cle dispatch checks whether a suf-ficient number of vehicles withthe necessary equipment areavailable, after which personneldispatch can allocate the avail-able drivers. This enables quickand easy planning of the seniors’beach trip, taking all specialrequirements into consideration.

After the tender, order and invoic-ing processes have been com -pleted, additional services suchas catering, tickets or ferry pricescan also be entered into MICRO -BUS-charter. Even ad-hoc changesand special services that areneeded during the trip can beadded to the charter data lateron. This simplifies final invoicingconsiderably.

Perry Prust

Plattform_Ztg0701E_bel:E 27.02.2007 10:54 Uhr Seite 2

3Issue 1, March 2007

IVU Italia’s 20th MICROBUS cus-tomer is headquartered in Carascoin the Province of Genoa. Followinga three-month test phase, the recent-ly-formed APT company has select-ed IVU’s planning tool for its opera-tions. During this test period, time -

table scheduling, duty scheduling,rostering and personnel deploymentwere implemented, including thetransfer of payroll data to the pay-roll system interface. The customerwas particularly impressed withMICROBUS’s high level of flexibility.

A new Italian railway customer hasselected IVU’s planning system. Ferrovie Emilia Romagna (FER) willuse the system for both rail serv-ices (MB-rail) and bus transport(MICROBUS). FER is Italy’s thirdlargest railway operator. Corporateheadquarters are in Bologna, withthe Rail division based in Ferrara andthe Bus division in Rimini. The Fer-rara division will use MB-rail and theRimini operation MICROBUS to plantheir services. The first step will be to implement the modules fordrawing up timetables and deploy-ing vehicles and drivers. Afterwards,all other MICROBUS modules will beadded on a step-by-step basis.

FER operates 53 trains and 115 buses,connecting Bologna with the sur-rounding region. With 140 train

connections daily and a run per-formance of over 2.7 million train-kilometres, the company maintains

Italy’s third largest railway company chooses MB-rail

Dissatisfied with its timetable informationservice, the Emilia Romagna region has asked IVU’s Italian office to implementinfopool, IVU’s data integration system, andHAFAS, the timetable information system byHaCon. The new system will provide improvedintegration of data received from regionaltransport operators and Trenitalia, Italy’snational railway company, and give potentialpassengers quick and convenient access totimetable data. The goal is to provide “door-to-door” passenger information.

As early as the tendering phase, the systemfrom IVU and HaCon won out against twocompetitors. The system earned additionalpoints due to its rapid implementation stage, going into service just two months after the contract was signed. The system has now entered test phase and is expected

Better timetable information for the Emilia Romagna region

International News

philosophy in the 2004/2005 wintersemester. The Aachen office of IVUTraffic Technologies AG will adviseMasrur Doostdar during his studies.

The scholarship program is aimed atinformation technology studentswho have passed their intermedi ateexamination (Vordiplom) withabove-average marks. They mayapply for a scholarship amountingto € 500 per month. This scholarshipis initially awarded for one year andcan be extended for a maximum ofsix semesters. A selection commit-tee consisting of two RWTH AachenUniversity professors – Prof. Dr.Manfred Nagl and Prof. Dr. ThomasSeidl – and a representative of IVU,chose the scholarship recipient.

IVU scholarship for informationtechnology studentsLearning from study and frompractical work at the same time:This is the focus of the scholarshipprogram for information technol -ogy students at RWTH Aachen University. New scholarships wereawarded in late 2006, includingone sponsored by IVU Traffic tech-nologies AG.

“We are delighted to accept Profes-sor Manfred Nagl’s request to offera scholarship,” said Prof. Dr. ErnstDenert, Chairman of the Board ofIVU Traffic Technologies AG, uponawarding the IVU scholarship toMasrur Doostdar. “We believe it isimportant to promote informationtechnology in Germany, as goodsoftware engineers are still hard tofind. At the same time, we knowhow important it is to combinestudies and practical experience atan early stage. This is why we wouldalso like to invite the scholarshiprecipient to take an internship withour company.”

Masrur Doostdar was born inTehran, Iran in 1982 and grew up inGermany. He has been studyinginformation technology at RWTHAachen University since the2003/2004 winter semester andbegan a second course of studies in

Officer and consultant on IT prod-uct development, Dr Scholz willdevote the rest of his time to attract-ing more young people to the fieldof information technology. Inexplaining his decision, Scholz says,“We work in such an exciting andimportant field; I would like todevote more time and energy tothe next generation.”

Dr Gero Scholz takes on new dutiesThe Management Board of IVUTraffic Technologies AG will haveonly two members in the future, as Dr Gero Scholz has decided notto extend his contract, whichexpired on 31 January 2007. The 50-year-old executive now intends tore arrange how his efforts are divi -ded. In addition to continuing hiswork as IVU’s Chief Technology

a light rail service that benefitseven the smallest communities itserves.

APT was formed by a mergerbetween the two large regional bus operators in Liguria: TIGULLIOTRASPORTI and ALI. With over 200vehicles and 350 drivers, the newcompany now carries over 10 millionpassengers per year throughout its 1,700-km route network. TheProvince of Genoa, owner of thenew company, expects the mergerto increase efficiency, particularly in administration and operationalplanning and scheduling. MICRO -BUS has since proven this expecta-tion to be correct.

During the next phase, APT willprepare and optimise duty sched-ules for drivers and vehicle work-ings in a single work step, usingthe integrated duty and vehiclescheduling (IDV) process. This is a separate module in MICROBUSwhich greatly simplifies planning,particularly for regional services.

In 2006 the number of people riding buses and trains has risen again inGermany, continuing the trend of previous years. According to early estimates by the Association of German Public Transport Companies(VDV), this figure has risen by 1.9 percent over the previous year. Basedon available data, the VDV estimates that 9.53 billion passengers used public transport services. This implies a 3.1 percent increase in earningsfrom ticket sales, compared to the previous year, resulting in 8.8 billionEuros in revenues.

According to the VDV, one reason for this further increase in the numberof passengers is the fact that the cost of operating a car has risen sub-stantially over the past year. People in urban centres, in particular, are likely to switch from cars to trains and buses with increasing frequency.In view of the fact that the German VAT increase and the introduction of bio-fuels (required by law since the beginning of the year) have con-tributed to higher petrol prices, the VDV anticipates further growth inpassenger figures for this year. Indeed, the growth rate is likely to be evenhigher than it was in 2006.

Public transport service attractsmore German passengers

to be further extended over the next few months tomeet customer requirements.

New MICROBUS customer in Italy

Plattform_Ztg0701E_bel:E 27.02.2007 10:54 Uhr Seite 3

4Issue 1, March 2007

sheets to assess solutions, the test focused on theways in which the software products reached themost efficient solutions. As Oliver Schaefer, who represented the Berlin software company in thebenchmark test, explained, “The software’s useful-ness as a tool is not the only important criterion. A lot depends also on the quality of the consult -ing services needed in a project as complex as thelaunch of a new car brand. All participants agreed on this point.”

Filialinfo demonstrated its strengths in the test. Theproduct, which is the result of many years of practi-cal application in numerous IVU projects, set itselfapart from the other systems by its range of func-tions and ability to be integrated into existing ITlandscapes. Other outstanding features were Filialin-fo’s GRID structures. To provide a uniform level ofassessment, the analysis was based on individuallycustomised geographical “cells”. As a result, variousanalyses of customer potential and of auto dealers’existing catchment areas could be performed espe-cially effectively by taking into account such variedfactors as population density, target group data andavailability of parking.

The right locations and a suitablerange of products and services atsales centres are the central fac-tors driving business success incommerce. But what is the “right”location? “The answer to thatquestion depends on a great manyfactors, which are also in constantflux,” says Endre Erdelji, an expertin Deutsche Post’s geographicinformation system (GIS). For exam-ple, consumer shopping habitshave changed over the years. “Wehave to adjust to these trends,”says Erdelji.

As a result, all branch offices areregularly put to the test. DeutschePost uses Filialinfo, IVU’s geomar-keting solution, for this purpose.This software provides the fullrange of tools needed for evaluat-ing the existing business data ona geographical basis and therebyassessing the quality of a locationas objectively as possible. Thisbusiness intelligence instrumentprovides an important tool forstrategic company management.Company data such as revenuefigures for a branch office can becombined with a wide range ofexternal geographical data. Forexample, a sales centre’s effectivecatchment area can be analysed.To achieve this, hard factors suchas the distances to the outlet,according to the selected meansof transport – two minutes by car,ten minutes on foot, etc. – as wellas the proximity to other branch-es and competitors’ locations, arecombined with soft factors suchas “attractiveness” in a complexgravitational model. In the case of

Deutsche Post still operates one of the largest branch networks in Germany,with over 13,000 sales centres. And yet the German postal service provider’slocations are constantly changing. Customer demand and shopping patterns change, as do residential areas and demographic structures.Deutsche Post therefore uses IVU’s Filialinfo geomarketing solution to continuously optimise its branch network.

Deutsche Post, for example, thelatter involves such factors as thenumber of service counters in abranch and parking availability.

A display of all the catchmentareas of a branch network on amap provides a quick overview ofthe areas in which the supply ofproducts and services is adequate,and helps identify the ones thatare either under- or oversupplied.Filialinfo can also be used to illus-trate demand. The sales poten-tial of a catchment area can bederived from socio-economic andsocio-demographic informationsuch as buying power, householdstructure, age structure and socialstatus, which is available down tothe level of individual buildings.By comparing the real sales vol-ume and sales potential of abranch office, it is possible to objec-tively assess the facility’s salessuccess. “On this basis, a com -pany’s management can maketransparent decisions about alocation,” says Claudia Feix, whoheads IVU’s Information Logisticsdivision.

A number of public transportcompanies now use the ideaunderlying Filialinfo to evaluatetheir ticketing centre networksand the equipment at their stops,with a view to optimising salespotential. The product that IVUdeveloped specifically for thesecustomers on the basis of Filial -info is called GISbase, and it isbeing used in the North Hessianand Berlin-Brandenburg integrat-ed transport systems, amongst

As is frequently the case with thistype of information, the data of theGerman Federal Office for Migrationand Refugees (BAMF) is highly geographical in nature. Located inNuremberg, the agency has 2,000employees and maintains 22 fieldoffices. It also supports around 670initial migration counselling officesnationwide, including those operat-ed by Caritas or Diakonisches Werk(two major charities working in thesector). In addition, over 1,600 pub-lic and private service providersthroughout Germany are licensedto provide immigrants with stan-dard integration courses for the

BAMF. In this sense, the federalagency could be seen as an institu-tion with many different “branchoffices”.

“All geographical and attribute data associated with these “branchoffices” then have to be collectedand networked into a central webportal,” says IVU project managerSimone Maas, describing the speci-fication that the BAMF has entrust-ed to IVU. The underlying idea isthis: The employees of the immigra-tion authorities, or the immigrantsthemselves, should be able to use aweb browser to locate, for example,suitable courses or counselling serv-ices close to where the immigrantlives. Integrating all data on coursesand integration services also allowsthe overall level of service to beanalysed and possible gaps in theservice identified so that they canbe remedied by the BAMF. For every-one involved in the project, the bestsolution is a web-based GIS compo-

When the new Immigration Act went into effect in January 2005, the Federal Office for Migration and Refugees found itself confronted with aseries of new tasks. The agency now had to develop and implement inte-gration courses (language and orientation courses) for immigrants as wellas initial migration counselling services. It also needed to ensure a steadyflow of information to immigration authorities, integration courseproviders and all other offices involved in integration activities throughoutGermany. In the future, a web portal developed by IVU with integrated GISfunctionalities will be an important tool for managing all these tasks.

Incorporating data into integration policyThe German Federal Office for Migration and Refugees is now using an IVU software solution especially developed for its work

nent in the portal, not least becausesuch an approach allows the userinterface to be implemented asintuitively as possible. This enablesusers without prior experience tofind suitable integration courseseasily. Such functions as localitysearches according to postal code,navigation on the map, distancemeasurements and map-basedselection of objects such as the clos-est counselling centre are used forthis purpose.

Although the project is still beingimplemented, it is already provingto be a further element in setting upthe German Geodata Infrastructure(GDI-DE). The geographical compo-nent, the technology for which isbased on the open-source UMNMapServer software, accesses thegeographical data provided by theGerman Federal Office for Cartogra-phy and Geodesy (BKG) directly toprepare city and regional maps. Thecooperation between the two feder-

Filialinfo passes benchmark test with flying coloursIn a benchmark test conducted by the Fraunhofer Insti-tute for Intelligent Analysis and Information Systems(IAIS), which took place in late November in St. Augustinnear Bonn, the Filialinfo geomarketing software andconsulting expertise of IVU Traffic Technologies AGproved an overwhelming success. Significant advan-tages included, in particular, its number of functionsand its ability to be integrated into into existing ITlandscapes. IVU was one of four companies partici-pating in the test.

To establish a level playing field, the four geomarket-ing instruments were tested using a standard sce-nario. According to this scenario, a new car brand wasto be launched on the German market in time for the2008 Summer Olympic Games. Young, single sportfans were defined as the target group. A network ofexisting auto dealers was chosen to handle market-ing. A number of questions arose: Which dealers arebest suited to the job? How many of them do weneed? Where should we place the five supply centresneeded for the auto dealers?

Instead of relying on such easily measurable per-formance parameters as computing speed or score

Published byIVU Traffic Technologies AGBundesallee 88, 12161 Berlin, GermanyTel.: +49 (0) 30 8 59 06-0E-mail: publictransport@ivu.dewww.ivu.de

IVU Traffic Technologies (UK) Ltd.Tel.: +44 (0) 121 767 1812E-mail: rob.west@ivu-uk.com

Editorial staffRenate Bader, Head of Corporate Communications

Layout Studio Quitta, Munich

Printed byRuksaldruck, Berlin

al agencies is completely seamlessfor the user. The data is exchangedvia a standard portal interface onthe basis of Web Map Services andWeb Feature Services (WMS andWFS), which are used according toGDI-DE specifications, so that theuser does not notice the inter-change. The BAMF will present theapplication for the first time inMarch at the CeBIT trade show. Theexhibit can be found in Public SectorPark, Hall 9, Booth B60.

Objective location assessment IVU instruments provide tools for successful analysis of sales potential

other areas. Like Filialinfo, GISbaseenables internal data on sales centre revenues and operatinghours or – in the case of stops –boarding/alighting frequenciesand equipment such as displaydevices, shelters and benches, tobe combined with external mar-keting and structural data andthen given a weighting, for exam-ple to identify specific areas likelyto have high demand for “job tickets” (season tickets bought byemployers on behalf of their staff)or family passes, as well as otherpublic transport products for spe-cial advertising campaigns. GIS-base can also be used to optimiseproducts and services for differenttarget groups.

Plattform_Ztg0701E_bel:E 27.02.2007 10:54 Uhr Seite 4