NEW DMO’s

Tracy HalliwellDirector of Business Tourism & Major Events

HISTORY•1963 - The London Tourist Board founded

•2002 - Grant of £2.7million

•2003 - Relaunched as Visit London under reformed GLA

•2004 - Grant grown to £12million under reformed GLA

•2011 - London & Partners launched ;combined yr 1grant of £16million

KEY DATES:

2011

WHO ARE WELondon & Partners is the official promotional agency for London attracting and delivering value to businesses, students and visitors 

London & Partners combines the remits of Think London, Study London and Visit London

We are a not-for-profit public private partnership, funded by the Mayor of London and our network of commercial partners

LONDON MAP

TO GATWICK AIRPORT

VENUEFOCUS

VENUEFOCUS

VENUEFOCUS

VENUEFOCUS

ST. PANCRAS INTERNATIONAL

TO LUTON AIRPORT

TO STANSTED AIRPORT

HEATHROW AIPORT

AIMS• To promote London with a single voice, vision and mission to audiences around the world

• To do more for less

• To reduce the call on the public purse

• To maximise synergies and efficiencies

• To be more targeted in our approach

AIMS• To promote London with a single voice, vision and mission to audiences around the world

• To do more for less

• To reduce the call on the public purse

• To maximise synergies and efficiencies

• To be more targeted in our approach

SINGLE VOICE

VISION

That London will be recognised globally as the best big city on earth.

FOCUS AREAS

• POSITIONING LONDON GLOBALLY

• CENTRE OF TALENT & CREATIVITY

• WORLD CAPITAL OF BUSINESS

• LEADING VISITOR DESTINATION

• DELIVERING ECONOMIC BENEFIT

ENHANCED AREAS OF INFLUENCE

AIMS• To promote London with a single voice, vision and mission to audiences around the world

• To do more for less

• To reduce the call on the public purse

• To maximise synergies and efficiencies

• To be more targeted in our approach

BUDGET

16:14:12:12

BUDGET

• One Office

• Combined back office functions

• Procurement

• Commercial revenues

AIMS• To promote London with a single voice, vision and mission to audiences around the world

• To do more for less

• To reduce the call on the public purse

• To maximise synergies and efficiencies

• To be more targeted in our approach

SYNERGIES

• Cross Selling

• Overseas Offices

• CRM/Pipeline

• Ambassadors

AIMS• To promote London with a single voice, vision and mission to audiences around the world

• To do more for less

• To reduce the call on the public purse

• To maximise synergies and efficiencies

• To be more targeted in our approach

TARGETED• Key sectors

• Key markets

• High Value GVA

• High additionality

GVA

EB

GVA Delegate Spend GVA % SpendLess Domestic/UK attendees

Adjustment factor Over Optimisation

Average Displacement

Additionality Gross GVATotal delegates

Total GVA

Domestic Corporate Day £135.00 0.5     0.8 0.37 £4.99 2000 9,800

International Corporate Day £135.00 0.5 0.4   0.2 0.37 £6.90 5000 34,500

Domestic Corporate Multi Day £514.00 0.5   0.2 0.8 0.37 £15.21 20,000 304,200

International Corporate Multi Day £514.00 0.5 0.4 0.2 0.2 0.37 £36.5165,000 2,373,150

Domestic association Day £190.00 0.5     0.8 0.37 £7.03 10,000 70,300

International association day £190.00 0.5 0.4   0.2 1 £45.60 0  

Domestic Association Multiday £516.00 0.5   0.2 0.8 0.37 £15.36 1500 23,040

International Association Multi Day £516.00 0.5 0.4 0.2 0.2 1 £99.66180,000 17,938,800

                   

Experiential             net value    

TOTAL CVB                 20,753,790

Major Sports Event £62.00 0.5 0.5   0.2 0.37 £4.59 340,000 1,559,920

Major Sports Event Multi Day £62.00 0.5 0.5 0.2 0.2 0.37 £3.67 398,000 1,460,819

Major Sports Event - L&P owned £62.00 0.5 0.5 0.2 0.2 1 £9.92500,000 4,960,000

Major Cultural Event £88.00 0.5 0.5   0.2 0.37 £6.51   0

Major Cultural Event Multi Day £88.00 0.5 0.5 0.2 0.2 0.37 £5.21

200,000 1,041,920

Not expected to be confirmed by April 2013

Major Cultural Event - L&P owned £88.00 0.5 0.5 0.2 0.2 1 £14.08  0

TOTAL ME (in year and confirmed in year without double counting)

               

9,022,659

                   

COMMERCIAL FOCUS

• Partnerships – Tourism,FDI & Study• Merchandise• Web Sales• Dot London• Creation of new events• Match Funding• ………..