i New Dual Honours degrees at Sheffield.

BA in Accounting and Financial Management and Informatics.

BA in Business Management and Informatics.

Information School.

A member of the international iSchools Organisation.

i What is Informatics? Informatics is an exciting new discipline that responds to the opportunities and challenges of the digital age. Digital information today is ubiquitous, instant, mobile, multimedia and global. From enterprise content management systems to the semantic web, from 3G to open source software, from multilingual search tools to social networks, access to digital information empowers decision-making and problem-solving in all areas of human endeavour. It is crucial for economic development, and is the lifeblood of organisations in the knowledge society. The explosion in digital information creates new opportunities but also challenges and risks. How can organisations ensure that effective decision-making isn’t compromised by information overload and complexity? What design features should digital

BA in Accounting and Financial Management and Informatics (NP41) BA in Business Management and Informatics (NP21)

Prepare yourself for a career in business with a degree that brings together two key disciplines vital to today's employers. Brand new for 2012, our innovative dual honours undergraduate programmes draw on leading-edge expertise from the Management School and the Information School (iSchool) at Sheffield. You can choose to combine accounting and financial management or business management with informatics - a focus on the management of information in a digital world.

information interfaces and infrastructures have for optimal usability and support for business processes? How can creative use of web-based social network applications contribute to innovation and the development of new business opportunities? Expertise in using and designing digital information products, services and systems is at a premium in today’s organisations, and perfectly complements expertise in business management and accounting and financial management.

Your study of informatics on these two programmes will blend theory with practice. Whichever dual honours programme you join, you will gain an understanding of key concepts relating to the management of digital information in business and other organizational contexts alongside technical expertise in using and designing digital information tools and interfaces. T

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i Studying informatics at the Sheffield iSchool will give you a competitive edge when it comes to applying for jobs as you complete your degree programme. Our graduates are very successful in gaining employment in well-paid jobs. Business Management and Informatics Business management includes human resource management, marketing, operations management and strategy as well as supporting disciplines such as economics, organisational behaviour and quantitative analysis. You will develop skills in analysing quantitative material alongside the ability to present good oral and written analysis. Informatics includes a focus on information behaviour and information systems in organisations, as well as information and

knowledge management, and business intelligence. Accounting and Financial Management and Informatics Accounting and financial management plays a pivotal role in all organisations. You will learn not only how to use the mathematical techniques of accounting, but also to understand accounting within its organisational context, and how to critically analyse the various roles of accounting and the social and political influences on accounting practice. Informatics includes a focus on information behaviour and information systems in organisations, as well as information and knowledge management, and business intelligence.

Programme Structure A spine of compulsory core modules will give you a solid grounding in the fundamentals of the disciplines, while optional elective modules allow for individual choice and specialisation.

Management School modules Information School modules Examples of Level 2 & 3 elective modules

BA in Accounting and Financial Management and Informatics

Level 1 Introduction to Management Accounting Introduction to Financial Accounting Accounting Theory and Practice

Information Behaviour in Context Information and Social Media Digital Technologies in Organisations

Advanced Web Design Digital Economy Digital Multimedia Global Information Access Information Risk and Security Internship Contemporary Issues in Financial Reporting Theory Auditing Taxation in Theory and Practice Case Studies in Accounting and Financial Management Public Sector Accounting and Financial Management Unrestricted module from another Department, e.g., a modern language, enterprise, career management.

Level 2 Intermediate Management Accounting Financial Management Intermediate Financial Accounting

Information Architecture Information Management and Governance One elective module

Level 3 Advances in Management Accounting Advances Financial Accounting One elective module

Business Intelligence Knowledge Management One elective module

BA in Business Management and Informatics

Level 1 Business Economics Introduction to Behaviour at Work Business Management in Context Management Themes and Perspectives

Information Behaviour in Context Information and Social Media Digital Technologies in Organisations

Advanced Web Design Digital Economy Digital Multimedia Global Information Access Information Risk and Security Internship Industrial Relations Critical Perspectives in Work and Organisational Psychology Technology Management Corporate Social Responsibility Integrated Marketing Communications The Leisure Industry Management Consulting International Business New Venture Creation International Marketing Consumer Behaviour Advanced Business Strategy Further IS elective module or module from another Department, e.g., a modern language.

Level 2 Organisational Behaviour Business Strategy Essentials of Marketing

Information Architecture Information Management and Governance One elective module

Level 3 Corporate Social Responsibility One or two elective modules

Business Intelligence Knowledge Management One elective module

i A Global Perspective In a rapidly globalising world, it is important to have opportunities to approach business questions and themes from a global perspective. On these programmes, you will examine current trends at an international level, including opportunities to address global issues in informatics in very practical ways.

Skills for Business Our dual degrees are designed to give you a set of skills precisely balanced for careers at the cutting edge of business and finance, including highly distinctive and valued expertise in informatics.

Real-world Scenarios and Activities The degrees offer a range of opportunities for you to apply the principles of business management or accounting and finance, combined with informatics, to practical contexts. You will find that case scenarios based on real-world problems often are used in teaching. An Internship module allows students to work on an informatics project within a local organisation.

Employability and Careers These programmes are interdisciplinary in character, drawing together areas including business and organisational science, information science, computing, psychology, economics and sociology. This means that students develop as well-rounded, flexible thinkers with the ability to bring multiple perspectives to bear on complex problems. As a graduate of these programmes, you will have the intellectual qualities and skills to excel in what you want to do next, including skills of critical analysis, design, problem-solving, creativity, enterprise, and evaluation. Informatics expertise is relevant to a wide range of roles in business and finance, and we expect graduates of our new programmes to be ready for diverse graduate traineeships in one of the UK’s or the world’s leading companies. Alternatively, you may choose to move on to one of the many specialist roles for people with informatics expertise. Just some of the current job titles for people with backgrounds in informatics include: information manager; information architect; research information manager; business analyst; systems analyst; social networks engineer; web designer; freedom of information officer.

Who We Are The University of Sheffield is 2011 University of the Year in the Times Higher Education Awards. As a student on one of our dual degree programmes, you will join two of the University’s top flight academic departments, each with its own long record of excellence and achievement. The Management School is among the UK’s top 20 business schools and the iSchool is the best in its field in the country. It has a track record of excellence in teaching, as seen in its 2011 National Student Survey scores (90% overall student satisfaction) and is rated top in research for over 25 years. The Sheffield iSchool has a truly global reputation for leadership in the field and was the first UK school of its kind to be invited to join the prestigious international group of research-led iSchools.

Want to know more?

IMPORTANT NOTE: This document provides an overview of a curriculum that is under development for launch in 2012-13. The information given here is not binding and all plans are subject to University approval. Please check our website for updates: www.sheffield.ac.uk/is December 2011

Email is@shef.ac.uk

Phone 0114 222 2640

Web www.shef.ac.uk/is

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