New Formica®Unilin collection 2013-2017

Formica®Unilin update

• 20 deletions, our slow movers• Additions:

– 11 unicolours from Formica’s core collection 2014, extra USP– 9 exclusive woods. 8 designed by Unilin, 1 not exclusive– 6 Eyecatchers. 2 woods, 1 textile, 3 unicolours

• Total range: 103• Yearly update of trendcolours • Flexible marketing tools (easy to implement in case of a new update)• Launch date: october 2013

FU 2012 FU2013

• More harmonious colour palette• More vibrant, up to date colours• More colours from Formica’s 2014 core collection

• More outspoken decors• Up to date with current

trends• 11 out of 12 of the new

additions designed by Unilin

• New eyecatchers

FU 2012 FU2013

DeletionsF8940 Vichy PearF3855 Clear MapleF1143 French SycamoreF8933 Toledo BeechF8961 Jersey BeechF2985 Erable WhiskyF8939 Canadian WalnutF5380 Sabah MaccassarF8942 MayumbaF6935 Cinnamon CherryF8920 Patina OakF8929 Royal CheryF8935 Java Walnut

F7882 Pale GoldF7895 CustardF7845 Spectrum RedF8752 VinoF0231 Peaceful BlueF0233 HeatherF0232 Juicy PinkF8754 ViolettaF4172 CaribbeanF3007 Pale Olive

0H852 F8976 LNW Essential Oak Natural W03

H853 F8977 SMT Riverside Oak BST

0H868 F8978 SMT Rila Oak BST

0H842 F8979 SMT Eiger Walnut BST

0H843 F8980 SMT Snowdon Oak BST

0H844 F8981 SMT Bellavista Oak BST

0H845 F8982 SMT Janga Oak W03

0H846 F8983 SMT Gestola Oak BST

0H847 F8984 SMT Allegro Beech Light BST

0H848 F8986 SMT Scafell Oak BST

0H849 F8987 SMT Monviso Oak BST0H867 F8985 SMT Egmont Oak BST trendF984 F8989 MAT Blue Jeans CST trend0H850 F8988 MAT Fumed Oak CST trend

0U136 F1485 MAT Chrome Yellow cst0U144 F5344 MAT Seed CST0U139 F5345 MAT Viola CST0U142 F5347 MAT Maui CST0U145 F5349 MAT Fossil CST0U149 F2966 MAT Opal CST trend0U143 F6901 MAT Vibrant Green CST0U140 F6903 MAT Cassis CST0U138 F6907 MAT Amarena CST0U148 F7846 MAT Grotto CST trend

0U135 F7940 MAT Spectrum Yellow CST0U141 F7966 MAT New Burgundy CST0U150 F7969 MAT Navy Blue CST trend0U137 K1238 MAT Carnaval CST0U146 F7902 MAT Iron CST0U147 F7923 MAT Surf CST

Additions

New Slogan. New Image

In Perfect Harmony Walking Together

Marketingtools

• Laminate sample card• printed brochure• Stand alone display• Sample box• A5 samples FORMICA stock• A4 samples UNILIN Stock

Sample cards

• Same design as last year• Desktop use + possibility to hang on the wall • More room for innovation• Improved communication on the co-branding

- HPL laminates & MFC• 4 languages• Available as from week 41 (limited number to begin, higher

quantities to arrive)

Colour pallet new Formica®Unilin collection

Printed brochure

• New cover: Improved communication on co-branding• Content: Inspiring photography and storytelling• Available as from week 43

Display

• Room for >103 samples• Inclusive room for brochures• Lifetime display: > 4 years• Sample sets of 103 decors also availably seperately• Available as from week 41

Stand alone display

FU display• Size:2040x1700x517mm

• Description:Room for 105 samplesRoom for brochures

• Size 175x220x10mm• Weight 3,50 kg samples inclusive

Sample box

Provisionally im

age

Sample box

• A5 laminate samples of new FU collection• Inserts: woods, unicolours and fantasy colours (room for 110

samples)• Extra insert with technical information• Tool to show larger samples when samples on sample card are

too small• Only for sales• Request of extra A5 samples through the standard sample

request form• Available as from week 41

Marketing tools: cost/piece

FU marketing tools Value/pcFormicaUnilin laminate brochure ALL 4,07 €FormicaUnilin printed brochure ENG 2,00 €FormicaUnilin printed brochure FR 2,00 €FormicaUnilin printed brochure NL 2,00 €FormicaUnilin printed brochure DE 2,00 €FormicaUnilin Sample Box 7,20 €FormicaUnilin Stand alone display 230,00 €

Sales Tools

• Presentation new range and trends• A3 forex to show the trend• Available in the course of October

Decors 19mm with 1 side peelcoating U136 F1485 Chrome YellowU144 F5344 SeedU139 F5345 ViolaU142 F5347 MauiU145 F5349 FossilU149 F2966 OpalU143 F6901 Vibrant GreenU140 F6903 CassisU138 F6907 AmarenaU148 F7846 GrottoU135 F7940 Spectrum YellowU141 F7966 New BurgundyU150 F7969 Navy BlueU137 K1238 Carnaval

H852 F8976 Alp OakH844 F8981 Bellavista OakH845 F8982 Janga OakH846 F8983 Gestola OakH848 F8986 Scafell OakH850 F8988 Fumed Oak

Availability running out decors

- Running out decors that will no longer be part of our industrial collection (UniDesign): as long as we have stock + ultimate end date: 01/2014

- Running out decors that remain a part of our industrial collection (UniDesign): untill 1 October on an MTS basis, >1 October on a MTO basis

Price categories• All new decors 2013 are in the highest price cat.