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ISSUE

01NEW GRAPHIC DESIGNAN INSIGHT INTO MODERNISM

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Contents3. Learning To Look At Modern

Art - Book Review

4. Picasso Typeface

5. Typeface Poster.

6. Milton Glaser Inc.

7. Akzidenz Grotest

8&9. De Stijl

10. Swiss Style

@Newgraphicdesign/Newgraphicdesign http/ Newgraphicdesign.com

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For this piece of work I have been asked to write a book review on Mod-ernism/ Postmodernism. This led me to choose the book: Learning to look at Modern Art by Mary Acton.

This book helps you understand different elements within Modern Art by recommending you inspect each element of artwork within the book closely. The recommended elements are; Composition, Space, Form, Light, Colour and subject matter. The guide to Modern Art is illustrated

with 112 black and white images and 27 colour images all of which are by renowned artists and designers such as; Picasso, Matisse, Andy Warhol and many more influential artists of this time period.

The superbly written book on the Modern and Postmodern time period includes crucial art movements such as; Expressionism Constructivism, the Bauhaus Surrealism, Pop Art, Conceptual Art and Young British Art artistic forms such as architecture and design, sculpture and installation.

Overall in my opinion the book covers a range of Art and Culture ranging from pre to postmodernism covering work from leading artist and designers from all around the world. Learning To Look at Modern Art is an accessible guide to the visual understanding, history and analysis of modern art.

Learning To Look At Modern

Art~ BOOK REVIEW ~

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Picasso created a range of work between 1912 and 1914 on guitars and other instruments of the chordophone family, which is where this piece of work originates from.This piece of work was created in the modernism time period.The Museum of Modern Art (MoMA) have displayed this phase of picassos work on their website.In 1912 Pablo Picasso created a guitar using various differnet materials such as paper, card-board etc, and sent this as a gift to MoMA, this phase was a very experimental chapter with-

in the artists long career.

Pablo Picasso is one of the most recognised figures in the 20th-Century art including modernism. He is best known for co-founding the Cubism movement.Modernism is a term used to describe a period in time that was famous for introducing a diverse range of art move-ments and influenced the development of Art and Archi-tecture.Cubism is an early 20th-Centu-ry art movement pioneered by George Braque and Picasso.

The movement inspired related movements within design and architecture.

This piece of work from picas-so was used by me to create a Typeface. The typeface was created in response to a previous brief where i was asked to create an artist influenced typeface. Below i have displayed my Typeface.

PABLO PICASSOGUITAR1912

ARTIST TYPEFACEPICASSO INFLUENCED2013

PicassoTypeface

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Milton Glaser born 1929 was an American Graphic Design-er and Modernist. In his 40’s he founded Milton Glaser Inc in the centre of New York city (Manhattan) and is still creating a wide range of designs includ-ing corporate identities. He

also then went on and founded the New York Magazine with Clay Felker in 1968.Throughout his career Milton Glaser has been a prolific crea-tor of posters and prints. His art work has ben featured in exhib-its worldwide, including one-

man shows at both the centre Georges Pompidou in Paris and the Museum of Modern Art in New York, (MoMA).

Milton Glaser.

Milton Glaser was a Graphic Designer who spent alot of his time as a freelance designer in the modernism period untill he created Milton Glaser Inc in 1974.

Baby Teeth was Designed my Milton Glaser in 1968 and was one of his more successful typefaces that he produced. The typeface represents Mil-tons simplistic design style, which has been shown

throughout his career as a designer creatig modern corporate identities or major companies such as, UPs, NEXT, FedEx and many more.

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Akzidenz GroteskAkzidenz Grotesk is a realist typeface originating from H. Berthold AG type foundry in 1396. It’s a sans serif typeface and was widely used and influenced many later neo-gro-tesque typefaces. Max Miedinger a swiss type-face designer and the Haas Foundry - which domanated

swiss typography used this typeface as a guide to create, Neue Haas Grotesk which was later re-named, Helvetica. This typeface was created to com-pete with Azdenz Grotesk in the swiss typography market.The intentions for this typeface was to create something neu-teral that could be used widely including a wide variety of sig

nage. This goal was forfilled as companies are using Helvetica for all their bespoke signage and other promotional needs, this is because the typeface has great clarity and consistency. Helvetica is the most famous and commonly used typeface there has ever been, this mean-ing Akzidenz Grotesk was a framework to create the most influential typeface to exist.

De StijlDe Stijl was an Artist movement that evolved around the early 20thCentury (1917) and was also known as neoplasticism. This movement seen key fig-ures such as, Piet Mondrain with his simple visual compo-sitions, Bart Van Der Leck a Dutch painter and designer and Theo Van Doesburg a Dutch artist who practised painting, writing, poetry and architecture, these are the three artists known for founding the art movement.

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Swiss StyleThe international typography style also known as Swiss style is a Graphic Design style de-veloped in switzerland in the 1950’s that underlines cleanli-ness, readability and independ-ance.The swiss style used a two-di-mentional grid made up of a series of vertical and horizontal lines to form a structure for the content, this enables the clean-

liness and objectivity the style emphasises.The international typography style saw some iconic Graphic Designers that created some very slick sans serif typefaces like Helvetica for example. Josef Muller-Brockmann was one of many influential Graphic Designers in that time period.

Josef Muller-Brockmann born 1914 was one of the pioneers of swiss Graphic Design and changed the face of the graph-ic industry while inspiring a generation.Muller-brockmann was a teach-er. He studied architecture, de-sign and history of art at both University and Kunstgewerbes-chule in Zurich, specialising in Graphic Design.

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NewGraphic

Design

IS EUS

NewGraphicDesign

IS EUS 10

NEW GRAPHIC DESIGNAN INSIGHT INTO MODERNISM

George McGuinnessGraphic Design

University of HuddersfieldStudent Number - U1256074

Contact Details - 07415029986