new guidelines for bus plan

7/27/2019 New Guidelines for Bus Plan

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Entrepreneurship & Business Practice 2013

Entrepreneurship Business Practice Procedural Guidelines

The Business Plan (BP) is to be written in double space, future tense, in the third

person and in a specific layout as the sample plan. A Business Plan is written to

obtain loan, investors or clients.

The Executive Summary is written after the completion of the plan and it cannot

exceed two pages. It is presented before the Table of Contents and to give the

readers an insight of the content of the Business Plan. Executive Summary should

appeal to interest of readers.

Assignment: Groups are required to use their Principle of Marketing Assignment

to design the Business Plan based on the product they marketed in first year; or

to develop up a new business idea.

The Business Plan should be designed for a Target Market and location of yourchoice restricted only by government restrictions (tariff, embargo, taxes and

registration procedures).

Portfolio:

I. Documentations: Appendix(i) Partnership Deed or Article & Memorandum of Association(ii) Business Registration Form(iii) Bank Account Application Form(iv) Advertisements for the Management Positions(Team)/Other Ads


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(v) Organizational Chart(vi) Questionnaires/Interview Questions

II. History of the Business (How was the idea conceived and develop)

III. Business Goals/Objectives:(i) Vision Statement(ii) Mission Statement(iii) Slogan(iv) Goals/Objectives

IV. Key To Success ( areas that will contribute significantly to the Biz)

V. SWOT Analysis

VI. Industry Analysis(example, Internet Research)

VII. Product/Service Description

VIII. Market Analysis:(i) Target Market(ii) Customers Profile


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IX. Competition(competitors strengths and weaknesses)

X. Marketing Strategy ( 4Ps):(i) Promotion/Advertising(ii) Product/Service(iii) Pricing Strategy(iv) Distribution/Place

XI. Operations:(i) Location/Layout(ii) Technology(iii) Capacity(projection of output)(iv) Procurement(v) Strategic Alliances(Networking)(vi) Operating Method(hrs, discounts, payments)

XII. Organization:(i) Ownership Structure(ii) Management Team


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XIII. Financial Data:(i) Start Up Cost/Opening Balance Sheet(ii) Sales Forecast/Income Statement(iii) Operating Cost/Income Statement(iv) Projected Cash Flow/Cash Budget

XIV. Appendix:(i) Resume/Job Descriptions(ii) Business Contract: Partnership Deed or Article & Memorandum of

Association

(iii) Registration Documents(iv) Advertisements(v) Pictorial Layout(vi) Organizational Diagram(optional)(vii) Questionnaires/Interview Questions(viii) Financial Data