new hampshire oral health program...oral health, we are all impacted by the staggering cost of...

New Hampshire Oral Health Program Five-Year Communication Plan 2015-2020

NH Oral Health Five-Year Communication Plan 2.

MESSAGE FROM THE NEW HAMPSHIRE DIVISION OF PUBLIC HEALTH SERVICES

The oral health of New Hampshire residents is important to overall health and is a priority for the NH Division of Public Health Services Health (DPHS). The reduction of childhood dental caries is an objective in The State Health Improvement Plan. When residents suffer from poor oral health, we are all impacted by the staggering cost of delayed care, lost work and missed school days.

The NH DPHS, Oral Health Program collaborates with partners statewide to improve people’s ability to get oral health care in community and school-based settings. Oral health programs in schools seek to prevent dental disease before it starts and to link children to treatment in nearby dental offices. Oral health programs in community health centers, hospitals, Head Start, senior centers and Women, Infants, and Children (WIC) sites also provide preventive and restorative services to people who may have difficulty getting oral health care because of cost, transportation or leave time. Dental disease is an infection that has been linked to diabetes, heart disease, stroke and preterm birth; yet there is still a widespread lack of appreciation for the importance of oral health to total health. For this reason and with funding from the Centers for Disease Control and Prevention (CDC), the New Hampshire Oral Health Program has collaborated with partners statewide to develop a 5-Year Oral Health Communications Plan to serve as a guide for the Oral Health Program, the NH Oral Health Coalition, and their partners. The plan is designed to deliver identified, priority oral health information and key messages to providers, patients, and policy makers.

While we celebrate the increased access to oral health care for New Hampshire residents, we must not become complacent. A significant portion of the population still experiences oral health disparities due to income, educational attainment, and geography. We must increase our efforts to educate providers and stakeholders; that oral health is essential to overall health and that we must improve access to care, promote timely preventive interventions and partner with health care providers to integrate care.

I would like to thank our community partners who provided us with input on oral health communication needs in New Hampshire. Thanks also to NH Oral Health Coalition members for their support in the development and future implementation of the Oral Health Communication Plan.

Marcella Jordan Bobinsky, Acting Director, Division of Public Health Services, New Hampshire Department of Health and Human Services


NEW HAMPSHIRE ORAL HEALTH PROGRAM FIVE-YEAR COMMUNICATION PLAN

TABLE OF CONTENTS 2015–2020

I. INTRODUCTION ......................................................................................................................................4a. Oral Health Communication (OHC) Plan Purpose ...........................................................................4b. OHC Plan Creation .............................................................................................................................4

II. GUIDING PRINCIPLES ........................................................................................................................5

III. COMMUNICATION PLAN PARAMETERS ...........................................................................................5a. Program Duration ..............................................................................................................................5b. Funding ..............................................................................................................................................5

IV. TARGET AUDIENCES ...........................................................................................................................5a. OHC Plan to Target Audiences ..........................................................................................................6b. Primary & Secondary Target Audiences ...........................................................................................6 c. States of Behavioral Change .............................................................................................................7

V. COMMUNICATION PLAN GOALS, PRIORITIES, AND OBJECTIVES ...................................................7a. Public Health Goals ...........................................................................................................................7b. Plan Priorities ....................................................................................................................................8c. OHC Plan Objectives by Year .............................................................................................................8

VI. COMMUNICATION PLAN FACTORS ...................................................................................................8a. Barriers ...............................................................................................................................................8 b. Benefits ..............................................................................................................................................9c. NH Oral Health Influencers/Partners ...............................................................................................9d. Potential Oral Health Funding Sources ........................................................................................ 10

VII. NH ORAL HEALTH FIVE-YEAR COMMUNICATION PLAN WORK PLAN SUMMARY ................... 11a. Year 1 Recommendations ............................................................................................................. 11b. Year 2 Recommendations .............................................................................................................. 12c. Year 3 Recommendations .............................................................................................................. 13d. Year 4 Recommendations .............................................................................................................. 14e. Year 5 Recommendations .............................................................................................................. 14

VIII. APPENDICES .................................................................................................................................. 15a. Appendix A: OHC Plan Logic Model ............................................................................................... 15b. Appendix B: 2015 NH Oral Health Plan Workplan ........................................................................ 16


Photo on cover: Senior Oral Health Survey, Berlin, NH 2015


I. INTRODUCTION

Oral Health Communication Plan (OHC Plan) Purpose This five-year New Hampshire Oral Health Communication Plan (OHC Plan) is designed to serve as a guide for the marketing and communications efforts of the New Hampshire Department of Health and Human Services, Division of Public Health Services, Oral Health Program (OHP) and their partners. When this plan was written, there was no funding for a specific communication campaign and as such this plan is written to maximize the audiences targeted over a five-year period with current resources and recommendations. Based on funding and policies, it is recommended that the OHC Plan be reviewed and revised as needed on a yearly basis.

This plan is written to be flexible and adaptable to meet the needs of both the OHP, as well as their partners, including the NH Oral Health Coalition (NHOHC), the NH Oral Health Communication Subcommittee and others who may have an interest. It outlines the plan’s five-year goals, objectives, and strategies. The overarching goal of this plan is to accomplish the delivery of OHP key messages and additional information about oral health to key target audiences in New Hampshire in order to address OHP’s key Public Health Goals: Access to Oral Health Care, Oral Health Care Prevention and Timely Interventions, and Integration of Oral Health Care into Health Care. The five primary and secondary target audiences are outlined by year in Figure 1: Primary and Secondary Target Audiences, and are as follows: 1) Legislators and decision makers, 2) Parents of children with first their tooth to five years, 3) Medicaid providers, 4) New Hampshire healthcare and oral health providers, and 5) New Hampshire adults.

The oral health objective of Healthy People 2020 (HP 2020) is to prevent and control oral and craniofacial diseases, conditions and injuries and to improve access to preventive services and dental care by 2020. The long-term goal of the OHC Plan is to create messages and outreach strategies that support the HP 2020 objective. The implementation of this plan will be led by OHP staff in coordination with OHP partners and related stakeholders at the state and local level.

OHC Plan CreationThe strategies outlined in this plan were guided and informed through the following resources and approaches.

OHC Plan: A draft version of The 2015 New Hampshire Oral Health Plan (OH Plan) was used to guide the OHC Plan development. The OHC Plan is a standalone guide and also a connection to all communication strategies outlined in the OH Plan.

Working Group: To assist with the creation of the OHC Plan, together with OHP, the Community Health Institute (CHI) invited the OH Steering Committee and communication stakeholders to meet on June 11, 2015 to discuss and identify communication goals, objectives, and influencers/leadership, define current outreach/communication strategies, potential partners/programs/initiatives and funding sources. During this meeting the committee discussed barriers as well as factors that could benefit a statewide OHC Plan. Due to time limitations, this meeting was used as a way to gather the information mentioned above and outlined in this report, with little time to discuss why members were prioritizing any specific topic. This is a limitation to the OHC Plan but one that


can be addressed through the future work of the OH Coalition Steering Committee in collaboration with OHP.

II. GUIDING PRINCIPLES

• The OHC Plan is a working document and should be reviewed, updated and amended annually to reflect changes in funding opportunities, policies, and evidence-based practices.

• Many strategies are intentionally written in broad terms with the understanding that updates will occur when funding, additional research, and changes to policy that would support implementation have been secured.

• The OHP’s many partners are encouraged to adopt and/or refer to the OHC Plan when organizing their oral health communication campaign.

• Strategies and tactics outlined in the OHC Plan are designed to be flexible to allow for varying prioritization among partner organizations.

III. COMMUNICATION PLANPARAMETERS

Program DurationThe OHC Plan runs from the fall of 2015 to June 30, 2020.

Funding There is no funding specifically for a marketing and communication campaign at this time. In Year One of the OHC Plan, it is recommended that funding opportunities be vetted and secured for the additional four years. Figure 4: Potential Oral Health Funding Sources – lists a variety of sources identified at the June 11, 2015 meeting and should be used as a resource for finding funding to implement the strategies outlined in this OHC Plan.

IV. TARGET AUDIENCES

The OHC Plan targets various groups over the five-year period. Figure 1: Primary and Secondary Target Audiences outlines the primary and secondary target audiences by each year, along with key message Dr. Laurie Rosato, Concord School Sealant Coalition, 2014


opportunities. The audiences were recommended and prioritized at the June 11, 2015 meeting based on perceived audience readiness and OHP priorities. The broad topical key messages listed come directly from the OH Plan and it is recommended that when key messages are created that the OHP is used to clearly flesh out the specific messages.

It is anticipated that the OHP will work with program partners to create and promote key messages through an organized campaign to reach target audiences. The target audiences may change from year to year depending on funding, political will, and input from partners. It is recommended that by the end of year five, all audiences will have been targeted with key messages through a communication plan/campaign. A primary audience is expected to be reached by a message, and that message has been crafted specifically for that audience. A secondary audience may be reached by and respond to that same messaging but is not the primary target of that message.

Year Primary Audience Secondary Audience Key Message Opportunities

YEAR 1 SFY2016 Legislators and decision makers

Government officials, communities

To raise awareness around the lack of a preventive dental benefit through NH Medicaid and Medicare and a lack of affordable preventive oral care for NH adults, only emergency care is currently covered and is a high-cost intervention.

YEAR 2 SFY2017 Parents of children in the first tooth to five-year range

Schools, dental centers and all parents

To increase the percentage of NH children who receive dental sealants as appropriate for their age and risk for dental caries, and to increase the number of schools served by oral health programs by 10 by 2020.

YEAR 3 SFY2018 Medicaid providers Medicaid recipients

To increase the number of Medicaid enrolled patients receiving a dental service by 5% by 2020 and provide interdisciplinary training to educate providers, about the Medicaid program, process, and reimbursement.

YEAR 4 SFY2019 NH Medical and Dental Providers

NH Adults To facilitate education and communication between medical and dental providers.

YEAR 5 SFY2020 NH Adults NH Providers To educate NH adults about the importance of oral health as a part of their total health.

Figure 1: Primary and Secondary Target Audiences


Figure 2: Stages of Behavioral Change, shows an overview of the five stages of change, their characteristics, and most importantly, recommended marketing and communication strategies that would be most effective for a target audience in a particular stage of change. For example, in year one the primary audiences are legislators and decision makers and the secondary audiences are government officials and communities. The goal is to educate them about the lack of a Medicaid covered, preventive oral health care benefit for NH adults; that there is only emergency care and it is limited to extractions and the relief of pain and infection. If you made the assumption based on formative research that these audiences were unaware of the issue then your key messages and campaign strategies would focus on creating awareness and trying to change values and beliefs to reach your end goal.

Figure 2: Stages of Behavioral Change – Dr Stephen Dann, Social Marketing Communications Presentation, 2013, based on Prochaska’s Stages of Change Model

Stage Characteristics Marketing & Communication Tasks

Pre-contemplation Potential targets are unaware of issue Create awareness; change values and beliefs

Contemplation Targets become aware of the issue and start to consider it in light of their lives Persuade and motivate

Preparation Targets determine what they need to know or do to change their behavior Educate

Action Targets trial the alternate behavior Facilitate action

Maintenance Targets adopt the alternative behavior long term as their “normal” behavior

Reinforce changes, reminder communications

V. COMMUNICATION PLAN GOALS, PRIORITIES, AND OBJECTIVES

The overall goal of this plan aligns with the Healthy People 2020 Goal: By the year 2020, prevent and control oral and craniofacial diseases, conditions, and injuries, and improve access to preventive dental services in New Hampshire.

A. NH State Oral Health Plan Goals a. All NH residents will have equitable access to appropriate and affordable oral health care. b. Timely interventions that prevent and control dental disease across the lifespan for all NH residents will have been promoted and implemented. c. A health care system will exist that values and integrates oral health and overall health.


B. Plan Priorities a. Priority Area 1: Access to Oral Health Care b. Priority Area 2: Oral Health Care Prevention and Timely Intervention (Including Community Water Fluoridation) c. Priority Area 3: Integration of Oral Health with Health Care

VI. COMMUNICATION PLAN FACTORS

At the June 11, 2015 meeting with OHP and the Oral Health Plan Steering Committee, CHI Staff facilitated a discussion to identify communication goals, objectives, influencers and leadership, define current outreach/communication strategies, potential partners, programs, initiatives, funding sources, barriers and benefits to a statewide recognized OHC Plan. Due to time limitations, the information was gathered and prioritized but it is recommended that a more thorough review of target audiences by year be conducted.

Barriers to implementing an OHC Plan in New Hampshire were identified across the three key priority areas. The common barrier across the three goals is the lack of funding; OHP will need to leverage their partners skills, oral health stakeholders and any resources that are currently in place to complete this OHC Plan. a. Access: In the area of access the following barriers were identified: lack of funding, transportation to appointments, and insurance and Medicaid coverage. For example: Dental benefits are not covered under the Affordable Care Act. b. Prevention and Timely Intervention: Barriers related to this category included limited funding, lack of awareness of the importance of oral health and disease prevention, oral health workforce, reimbursement issues and competing financial and time priorities. c. Integration: Barriers related to integration include the limited funding, the lack of communication between the dental and medical communities, and knowledge gaps.

Activities and environmental drivers that will support the adoption and implementation of the OHC Plan include: the availability of new data as a result of the addition of an oral health measure to the Uniform Data System (UDS), increased support for medical providers to receive

Senior Oral Health Survey, Berlin, NH 2015


training and to bill for fluoride varnish application, the creation of a central oral health communications workgroup that can move messages via the web, the movement toward integrating Medical Homes and Dental Homes to Health Homes, and the increase of dental benefits within the NH Health Insurance Marketplace, Medicaid and Medicare.

The lack of funding for identified oral health activities is a major gap to reaching the goals of OHC Plan; therefore, the support of influencers and partners will be a critical component of putting the OHC Plan into action. One of the strengths in New Hampshire is the willingness of partners and stakeholders to come together to leverage resources. As discussed in the work plan, it will be critical to engage those identified in Figure 3: NH Oral Health Influencers/Partners, to help create change in New Hampshire by spreading key oral health messages and coming together to identify and implement funding strategies. This list of oral health influencers and partners was created at the June 11, 2015 stakeholder meeting. It is recommended that this list be reviewed and a lead for each agency be identified with the goal of engaging these stakeholders.

Figure 3: NH Oral Health Influencers/Partners

NH DHHS Office of Medicaid Business and Policy

Chairs→ Department of Health and Human Services Commissioner/Legislators/State Senators

Federally Qualified Health Centers (FQHC) + Community Health Centers

15 NH Department of Health and Human Services, Oral Health Program, Contracted Service Providers

Bi-State Primary Care Northeast Delta Dental (Insurance and Foundation)

DentaQuest Foundation NH Cancer CollaborationNH Health Care Association (assisted/long term) Ronald McDonald Mobile Dental ProgramPublic Health Taskforce/Oral Health Taskforce Business and Industry AssociationRegional Public Health Networks (RPHN) Veterans AdministrationNew Hampshire Public Health Association (NHPHA)

New Hampshire Dental Society

NH Department of Education/School-based Oral Health Programs

NH Oral Health Coalition

University of New England, College of Dental Medicine

NH Voices for Health

Governor’s Policy Committee NH Family VoicesJeb Bradley (Chair of Pathways Commission) NH Hospital AssociationHealth Equity Partnership Foundation for Healthy CommunitiesNH Dental Hygienist Association Other Foundations/InsurersNH Immunization Program


Figure 4: Potential Oral Health Communication Plan Activities Funding Sources

Robert Wood Johnson Foundation (RWJF)

Denta Quest Foundation Endowment for Health

American Academy of Pediatrics

Oral Health America – Kellogg Clinton Foundation

NH DHHS Division of Public Health Services

Northeast Delta Dental Corp. Bill & Melinda Gates Foundation

American Dental Association

NH Charitable Foundation Cogswell Trust

Health Resources and Services Administration (HRSA) Oral Health Workforce Grants

National Association of Chronic Disease Directors (NACDD)

Ronald McDonald House Charities

HNH Foundation NH Dental Society Foundation National Library of Medicine

DPHS, Office of Rural Health and Primary Care

Ralph Rumford Foundation The PEW Charitable Trust

RPHN Advisory Councils

WIC Knee-to-Knee Oral Health Screening, Upper Valley Smiles, Alice Peck Day Memorial Hospital, 2013


VII. NH ORAL HEALTH FIVE-YEAR COMMUNICATION PLAN WORK PLAN SUMMARY

a. Strategies Overview (based on priority area and year) b. Strategy Summary of OHC Plan work plan and all activities, time lines, person(s) responsible, and evaluation/performance measures are outlined in the work plan.

YEAR 1 RECOMMENDATIONS

In the first year of this OHC Plan it will be critical to determine funding sources for statewide marketing and communications activities, including funds to support an OH Communications Director at the NH OH Coalition (NHOHC) to implement this communication plan. Potential funding sources identified by the NH Oral Health Stakeholders in June 2015 are outlined in Figure 4. In addition, the education and outreach communications plan that will be developed will focus on legislators and decision makers. Recommendations that appear in bold are ongoing and will occur each year.

In year one, recommended activities include:• Communicating monthly oral health observances, priority documents (State Oral Health Plan,

Oral Health Models, OHC Plan), and oral health collaborations and workgroup activities, monthly or timely, to partners and decision makers via identified paths.

• Develop and present at least five oral health presentations on Oral Health Models at state, regional and national conferences that align with the OHP’s mission and purpose, Figure 5: Potential Conferences to Present Oral Health Topics, in order to increase awareness of messaging and partnerships in the oral health coalition.

• Work with dentists, oral health providers and the NH Tobacco Prevention and Control Program (TPCP) to develop oral health training around 2 As and R (Ask, Assist and Refer).

• Promoting the benefit of oral health programs to clients of Community Health Centers.• Researching the cost drivers for Medicaid (in NH and/or nationally) related to oral health.• Attending oral health-related national, regional and local conferences to continue to gather

resources and tools that align with OHP’s mission and purpose.• Review and update OHC Plan yearly based on environmental changes.• Determining the scope and funding source for a Communication Director at the NHOHC. • Establishing roles and responsibilities for statewide oral health communications activities and

leadership. • Developing educational material regarding Medicaid coverage for providers to reduce

administrative burdens to increase the number of Medicaid clients receiving care.• Working with partners to develop an oral health message campaign including a social marketing

campaign, focused on legislators and decision makers.• Raise awareness around the importance of HPV vaccinations and oral cancer.


2016 Conferences Information

National Oral Health Conference Cincinnati, OH - April 17th – 20th, 2016http://www.nationaloralhealthconference.com/

The NH Dental Society Annual Meeting

Meredith, NH - May 19-21, 2016

Annual NH Calibration Clinic for school-based dental programs

May/June, 2016

Annual Oral Health 2020 National Network Gathering through DentaQuest Foundation

New Orleans, LA - October 21-23, 2016

NH Oral Health Forum Concord, NH - October 30, 2016 , 8am-4pmhttp://nhoralhealth.org/events-2/

New England Rural Health Conference with an oral health program

Southbridge, MA November 2nd & 3rd, 2016.http://www.newenglandruralhealth.org/2015

Figure 5: Potential Conferences to Present Oral Health Topics


In year two the focus will be on developing a marketing plan that incorporates the target audiences, continuing to conduct outreach to partners and decision makers, developing an oral health marketing plan targeted at parents of children in the first tooth to five years range, to increase preventive care and maximize their prevention benefits.

In year two, recommended activities include:• Developing marketing plans for target audience –Recommendation: legislators, decision makers,

and Medicaid and government officials.• Work with partners to develop an oral health marketing plan targeted at parents of children in

the first tooth to five years range have dental coverage to maximize their prevention benefits, including testing the “Healthy Teeth/Happy Babies Campaign.”

• Research and understand how to promote integrated oral health into a medical home and


integrate preventative medicine in dental practices to create a shared investment in whole health for the patient.

• Research and understand how to promote integrated medical health into a dental practice.• Evaluation of oral health message campaign focused on legislators and decision makers.• Ongoing recommendations.


During year three activities will be focused on strengthening partnerships, communicating oral health messages, and implementing the next phase of the communication plan targeted at Medicaid providers.

In year three, recommended activities include:• Communicating the interactive statewide grants database to partners/providers. • Planning and implementing of marketing and of media campaigns to oral health and medical

Medicaid providers.• Evaluation of the oral health marketing plan targeted at parents of children in the first tooth to

five years range.• Ongoing recommendations.

YEAR 4 RECOMMENDATIONSIn year four activities will continue to be focused on strengthening partnerships, communicating oral health messages, and implementing the next phase of the communication plan targeted at reaching NH Medical and Dental providers.

In year four, recommended activities include: • Working with partners to develop and implement an oral health marketing plan targeted to New

Hampshire Medical and Dental providers.• Evaluation of the media campaign for Medicaid providers. • Ongoing recommendations.


In year five activities will continue to be focused on maintaining the momentum of activities in years 1-4, while evaluating the five-year plan, and planning for the next five years. The focus of the OHC Plan will be targeted at reaching New Hampshire adults.


In year five, recommended activities include:• Working with partners to develop and implement an oral health marketing plan targeted to New

Hampshire adults.• Evaluation of the media campaigns to oral health and medical providers.• Planning the evaluation of the current OHC Plan. • Begin developing 2020-2025 communication strategic plan. • Ongoing recommendations.

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ealth

Ca

re P

reve

ntio

n a

nd

Timel

y In

terv

entio

n (in

clud

ing

Fluo

ride)

Wor

k w

ith p

artn

ers t

o d

evel

op a

nd la

unch

an

ora

l hea

lth m

essa

ge c

am

pa

ign

incl

udin

g a

so

cia

l ma

rket

ing

cam

pa

ign.

Ta

rget

A

udie

nces

: pro

vid

ers

(phy

sicia

ns, d

entis

ts,

nurs

e p

ract

ition

ers)

, gen

era

l pop

ula

tion,

and

p

olic

y m

ake

rs.

N

umb

er o

f ad

s ru

n.

N

umb

er o

f mes

sage

s rec

eive

d.

N

umb

er o

f pra

ctic

es p

rovi

din

g se

ala

nts.

Num

ber

of p

ract

ices

pro

vid

ing

fluor

ide

varn

ish.

N

umb

er o

f pra

ctic

es p

rovi

din

g or

al a

nd

pha

ryng

eal c

anc

er s

cree

ning

s.

In

crea

sed

ad

reca

ll by

targ

et p

opul

atio

ns.

In

crea

sed

num

ber

of p

ract

ices

pro

vid

ing

sea

lant

s.

Incr

ease

d n

umb

er o

f pra

ctic

es p

rovi

din

g flu

orid

e va

rnish

.

Incr

ease

d n

umb

er o

f pra

ctic

es p

rovi

din

g or

al a

nd p

hary

ngea

l ca

ncer

scre

enin

gs.

Timel

y in

terv

entio

ns

tha

t pre

vent

and

co

ntro

l den

tal

dise

ase

inju

ry a

cros

s th

e lif

esp

an

for a

ll N

H

resid

ents

will

have

b

een

pro

mot

ed a

nd

imp

lem

ente

d.

Esta

blis

h a

pa

rtner

ship

with

NE

Del

ta D

enta

l to

col

lab

ora

te o

n m

edia

and

ma

rket

ing

Pa

rtner

ship

est

ab

lishe

d

In

crea

sed

pub

lic a

wa

rene

ss o

f the

im

por

tanc

e of

goo

d o

ral h

ealth

as

com

pon

ent o

f ove

rall

hea

lth.

In

crea

sed

util

izatio

n of

the

pro

mot

ed

reso

urce

s.

In

crea

sed

num

ber

of h

ealth

cen

ters

(p

rima

ry c

are

pra

ctic

es) o

fferin

g o

ral

hea

lth p

reve

ntiv

e ca

re.

Com

mun

ica

te m

onth

ly O

H h

ealth

ob

serv

anc

es, p

riorit

y d

ocum

ents

(OH

Pla

n),

and

OH

Coa

litio

n a

nd W

orkg

roup

Act

iviti

es,

mon

thly

or t

imel

y to

pa

rtner

s & d

ecisi

on

ma

kers

via

iden

tifie

d p

ath

s.

N

umb

er o

f em

ails

from

OH

C a

roun

d

obse

rva

nces

/eve

nts.

Num

ber

of P

ress

Rel

ease

s fro

m O

HC

a

roun

d o

bse

rva

nces

/eve

nts.

Num

ber

of d

ocum

ents

, new

slette

rs,

ema

ils re

ceiv

ed a

nd o

pen

ed a

nd s

hare

d

by

targ

et a

udie

nces

.

Wor

k w

ith d

entis

ts o

r den

tal h

ygie

nist

s, in

co

llab

ora

tion

with

the

NH

TPC

P, to

pro

vid

e in

form

atio

n to

pa

tient

s tha

t foc

uses

on

red

ucin

g or

qui

tting

tob

acc

o us

e a

nd o

n ho

w to

refe

r pa

tient

s w

ho w

ant

to q

uit t

o th

e St

ate

’s to

ba

cco

help

line.

N

umb

er o

f tra

inin

gs p

rovi

ded

.

Num

ber

of p

oste

rs/r

ack

ca

rds d

istrib

uted

.

Incr

ease

ind

irect

and

dire

ct re

ferra

ls fro

m

den

tists

, den

tal h

ygie

nist

s and

den

tal c

ente

rs

to th

e N

H T

oba

cco

Hel

plin

e.

Esta

blis

h a

fund

ing

sour

ce fo

r a F

T or

PT

Com

mun

ica

tions

pos

ition

at t

he N

H O

H

Coa

litio

n.

Fund

ing

secu

red

for p

ositi

on.

In

crea

sed

coo

rdin

ate

d c

omm

unic

atio

ns

for t

he N

H O

ral H

ealth

Pa

rtner

s via

the

NH

O

ral H

ealth

Coa

litio

n.

C

oord

ina

ted

com

mun

ica

tions

and

m

essa

ging

bet

wee

n th

e N

H O

HC

and

the

NH

DH

HS,

DPH

S O

HP.

Prio

rity

Are

a 3:

In

tegr

atio

n of

Ora

l Hea

lth w

ith

Hea

lth C

are

Prom

ote

ben

efit

of o

ral h

ealth

pro

gra

ms a

t a

ll FQ

HC

s

N

umb

er o

f FQ

HC

s tha

t rec

eive

p

rom

otio

nal m

ate

rials.

Num

ber

of F

QH

Cs t

hat i

nqui

re a

bou

t im

ple

men

ting

an

OH

Pro

gra

m.

In

crea

sed

num

ber

of c

lient

s visi

ting

FQH

Cs

den

tal c

ente

rs.

N

umb

er o

f FQ

HC

s tha

t inq

uire

ab

out

imp

lem

entin

g a

n O

H P

rog

ram

.

The

pro

por

tion

of F

QH

Cs w

ith

den

tal c

ente

rs is

incr

ease

d fr

om 4

to

5 (O

H 1

0.1)

.

A h

ealth

ca

re sy

stem

w

ill ex

ist, t

hat v

alu

es

and

inte

gra

tes o

ral

hea

lth a

nd o

vera

ll he

alth

.

NH

Ora

l Hea

lth P

rogr

am F

ive-

Year

Com

mun

icat

ion

Plan

–Log

ic M

odel

VIII.

APP

END

ICES

A

ppen

dix

A:

NH

Ora

l Hea

lth F

ive-

Year

Com

mun

icat

ion

Plan

NH

Ora

l Hea

lth P

rogr

am’s

5-Y

ear C

omm

unic

atio

n Pl

an’s

Wor

kpla

n

2015

NH

Ora

l Hea

lth P

lan

Prio

ritie

s Pr

iorit

y G

oal

Prio

rity

Area

1: A

cces

s to

Ora

l Hea

lth C

are

All

NH

resid

ents

will

hav

e eq

uita

ble

acce

ss to

app

ropr

iate

and

affo

rdab

le or

al he

alth

care

. Pr

iorit

y Ar

ea 2

: Ora

l Hea

lth C

are

Prev

entio

n an

d Ti

mely

In

terv

entio

n (In

cludi

ng F

luor

ide)

Ti

mely

inte

rven

tions

that

pre

vent

and

con

trol d

enta

l dise

ase

inju

ry a

cros

s the

life

span

for a

ll N

H

resid

ents

will

hav

e be

en p

rom

oted

and

impl

emen

ted.

Pr

iorit

y Ar

ea 3

: Int

egra

tion

of O

ral H

ealth

with

Hea

lth C

are

A h

ealth

car

e sy

stem

will

exi

st, t

hat v

alues

and

inte

grat

es o

ral h

ealth

and

ove

rall

healt

h.

Key:

O

ral H

ealth

Coa

litio

n =

OHC

O

ral H

ealth

Pro

gram

= O

HP

Ora

l Hea

lth C

oalit

ion

Com

mun

icat

ion

Dire

ctor

= O

HCCD

O

ral H

ealth

= O

H N

H O

ral H

ealth

Com

mun

icat

ion

Subc

omm

ittee

= O

HCS

Toba

cco

Prev

entio

n an

d Co

ntro

l Pro

gram

= T

PCP

Ove

rall

Goa

l: By

the

year

202

0, p

reve

nt an

d co

ntro

l ora

l and

cra

niof

acial

dise

ases

, con

ditio

ns, a

nd in

jurie

s, an

d im

prov

e ac

cess

to p

reve

ntiv

e se

rvice

s and

den

tal c

are

in N

ew H

amps

hire

. (H

ealth

y Pe

ople

2020

)

Year

1 Ac

tiviti

es/T

asks

T

ime

Line

Pe

rson

(s)

Res

pons

ible

Eva

luat

ion/

Pe

rform

ance

M

easu

re (P

M)

Obj

ectiv

e 1:

Est

ablis

h ro

les

and

resp

onsi

bilit

ies

for S

tate

wid

e O

H C

omm

unic

atio

ns P

lan.

1.

1 D

eter

min

e fu

ndin

g fo

r sta

tew

ide

mar

ketin

g an

d co

mm

unica

tions

. 1.

1.1

Rese

arch

cur

rent

OH

tool

s, re

sour

ces a

nd m

arke

ting

plan

s.

OH

P &

OH

C

1.2

Def

ine

curr

ent c

omm

unica

tion

chan

nels

and

mes

sage

s to

prom

ote

to p

artn

ers.

O

HP

& O

HC

1.

3 E

stab

lish

a su

b-co

mm

unica

tions

adv

isory

gro

up w

ith O

ral H

ealth

stat

e ho

lder

s by

iden

tifyin

g O

ral H

ealth

ch

ampi

ons i

nclu

ding

den

tal p

rovi

ders

and

PCP

’s w

ho in

clude

ora

l in

exam

s. 1.

3.1

Revi

ew C

omm

unica

tion

Adv

isory

gro

up a

nd d

eter

min

e if

grou

p ne

eds t

o re

crui

t.

OH

C

1.4

Revi

ew a

nd u

pdat

e O

ral H

ealth

com

mun

icatio

ns p

lan y

early

bas

ed o

n en

viro

nmen

tal c

hang

es.

O

HP

1.

5 Cr

eate

Com

mun

icatio

n E

valu

atio

n Pl

an.

O

HP

O

bjec

tive

2: D

evel

op e

duca

tiona

l mat

eria

l reg

ardi

ng M

edic

aid

cove

rage

for p

rovi

ders

to re

duce

adm

inis

trat

ive

burd

ens.

2.

1 Re

sear

ch a

nd d

evelo

p m

ater

ials (

if ne

eded

) tha

t edu

cate

pro

vide

rs o

n M

edica

id c

over

age

reim

burs

emen

t fo

r ora

l hea

lth c

are.

O

HP

Dist

ribut

ion

of

Mat

erial

s O

bjec

tive

3: D

eter

min

e th

e sc

ope

and

fund

ing

sour

ce fo

r a C

omm

unic

atio

n D

irect

or a

t the

NH

Ora

l Hea

lth C

oalit

ion.

3.

1 E

stab

lish

a fu

ndin

g so

urce

for a

full-

or p

art-t

ime

com

mun

icatio

ns d

irect

or.

O

HC

List

of f

unde

rs.

3.2

App

ly fo

r fun

ds to

hire

com

mun

icatio

ns d

irect

or.

Pr

opos

al 3.

3 H

ire c

omm

unica

tions

dire

ctor

. H

ire le

tter

Obj

ectiv

e 4:

Wor

k w

ith p

artn

ers

to d

evel

op a

n or

al h

ealth

mes

sage

cam

paig

n in

clud

ing

a so

cial

mar

ketin

g ca

mpa

ign.

16.

VIII.

APP

END

ICES

Ap

pend

ix B

:

NH

Ora

l Hea

lth F

ive-

Year

Com

mun

icat

ion

Plan

4.1

Est

ablis

h ca

pacit

y fo

r mes

sage

cam

paig

n cr

eatio

n su

b-co

ntra

ct/f

undi

ng.

O

HCS

4.2

Revi

ew O

ral H

ealth

Bur

den

Repo

rt to

iden

tify

base

line

data

bef

ore

cam

paig

n be

gins

.

Subc

ontra

ctor

or

OH

CCD

Obj

ectiv

e 5:

Com

mun

icat

e m

onth

ly O

ral H

ealth

obs

erva

nces

, prio

rity

docu

men

ts (O

ral H

ealth

Pla

n), a

nd O

ral H

ealth

Col

labo

ratio

ns a

nd W

orkg

roup

Ac

tiviti

es, m

onth

ly o

r tim

ely

to p

artn

ers

& d

ecis

ion

mak

ers

via

iden

tifie

d pa

ths.

5.

1 Re

ach

out t

o id

entif

ied O

ral h

ealth

par

tner

s to

defin

e/ ro

les/c

omm

unica

tion

chan

nels

new

slette

r web

, etc

.

OH

CCD

&

OH

P

Obj

ectiv

e 6:

Dev

elop

& p

rese

nt a

t lea

st 5

pre

sent

atio

ns re

gard

ing

Ora

l Hea

lth.

6.1

Pres

ent a

t Bi-S

tate

con

fere

nce.

O

HP

6.

2 E

stab

lish

a pr

esen

tatio

n fo

r Gra

nd R

ound

s (di

ffer

ent t

opics

)

OH

C or

OH

P

6.3

Ann

ually

–Pr

esen

t at m

edica

l dire

ctor

mon

th m

eetin

g at

NH

Hos

pita

l Ass

ociat

ion

O

HC

or O

HP

6.

4 Pr

esen

t to

the

follo

win

g co

nfer

ence

s: Pe

di S

ociet

y m

eetin

g, N

H M

edica

l soc

iety,

NH

Den

tal S

ociet

y pl

us

Chica

go m

eetin

gs.

O

HC

or O

HP

Obj

ectiv

e 7:

Wor

k w

ith D

entis

t and

Ora

l Hea

lth p

rovi

ders

and

TPC

P to

dev

elop

Ora

l Hea

lth tr

aini

ng a

roun

d 2

As a

nd R

/ (F

amili

es fi

rst-D

enta

l pro

gram

an

d ne

twor

k.)

7.1

Revi

ew a

nd u

pdat

e pr

evio

us O

ral H

ealth

2 A

s and

R tr

ainin

g.

O

HP

or O

HC

7.

2 “S

ell”

syst

ems c

hanc

e to

Ora

l Hea

lth p

rovi

ders

at i

dent

ified

loca

tions

.

OH

P or

OH

C

7.3

Perf

orm

env

ironm

enta

l sca

n of

selec

ted

sites

and

EM

Rs to

see

wha

t opp

ortu

nitie

s the

re a

re fo

r co

llabo

ratio

n.

O

HP

or O

HC

Obj

ectiv

e 8:

Pro

mot

e be

nefit

of o

ral h

ealth

pro

gram

s to

clie

nts

of F

QH

C’s

.

8.1

Rese

arch

and

dev

elop

com

mun

icatio

n pl

an c

ente

red

on p

rom

otin

g or

al he

alth

prog

ram

s.

O

HD

or

Subc

ontra

ctor

or

OH

CCD

Obj

ectiv

e 9:

Dev

elop

mar

ketin

g pl

ans f

or ta

rget

aud

ience

–R

ecom

men

datio

n: le

gisla

tors

, dec

ision

mak

ers,

Med

icaid

and

gov

ernm

ent o

fficia

ls.

9.1

Det

erm

ine

who

are

the

OH

cha

mpi

ons a

mon

g leg

islat

ors,

decis

ion

mak

ers,

Med

icaid

and

gov

ernm

ent

offic

ials.

O

HCS

9.2

By e

nd o

f yea

r 2 im

plem

ent m

arke

ting

cam

paig

ns to

legi

slato

rs a

nd d

ecisi

on m

akes

.

OH

CS &

O

HCC

D &

O

HP

and/

or

subc

ontra

ctor

Yea

r 2:

Activ

ities

/Tas

ks

Tim

e Li

ne

Pe

rson

(s)

Res

pons

ible

Eva

luat

ion/

Pe

rform

ance

M

easu

re (P

M)

Obj

ectiv

e 5:

Con

tinua

tion

of c

omm

unic

atin

g m

onth

ly O

ral H

ealth

obs

erva

nces

, prio

rity

docu

men

ts (O

ral H

ealth

Pla

n), a

nd O

ral H

ealth

Col

labo

ratio

ns

and

Wor

kgro

up A

ctiv

ities

, mon

thly

or t

imel

y to

par

tner

s &

dec

isio

n m

aker

s vi

a id

entif

ied

path

s.

5.2

Cont

inue

out

reac

h to

iden

tified

ora

l hea

lth p

artn

ers t

hrou

gh id

entif

ied c

omm

unica

tion

chan

nels.

OH

CCD

&

OH

P

Obj

ectiv

e 6:

Dev

elop

& p

rese

nt a

t lea

st 5

pre

sent

atio

ns re

gard

ing

Ora

l Hea

lth.

17.

NH

Ora

l Hea

lth F

ive-

Year

Com

mun

icat

ion

Plan

6.1

Pres

ent a

t Bi-S

tate

con

fere

nce.

O

HP

6.

2 E

stab

lish

a pr

esen

tatio

n fo

r Gra

nd R

ound

s (di

ffer

ent t

opics

)

OH

C or

OH

P

6.3

Ann

ually

–Pr

esen

t at m

edica

l dire

ctor

mon

th m

eetin

g at

NH

Hos

pita

l Ass

ociat

ion

O

HC

or O

HP

6.

4 Pr

esen

t to

the

follo

win

g co

nfer

ence

s: Pe

di S

ociet

y m

eetin

g, N

H M

edica

l soc

iety,

NH

Den

tal S

ociet

y pl

us

Chica

go m

eetin

gs.

O

HC

or O

HP

Obj

ectiv

e 7:

Wor

k w

ith D

entis

t and

Ora

l Hea

lth p

rovi

ders

and

TPC

P to

dev

elop

Ora

l Hea

lth tr

aini

ng a

roun

d 2

As a

nd R

/ (F

amili

es fi

rst-

Den

tal p

rogr

am

and

netw

ork.

) 7.

4 E

valu

ate

and

prom

ote

prog

ram

s i.e.

; CH

AN

- ex

Got

Med

icaid

or p

rivat

e de

ntal

insu

ranc

e w

ith 2

As &

R

in p

lace.

OH

P &

TPC

P

7.5

Iden

tify

mor

e sit

es to

train

.

OH

P &

TPC

P

Obj

ectiv

e 10

: Wor

k w

ith p

artn

ers

to d

evel

op a

n or

al h

ealth

mar

ketin

g pl

an ta

rget

ed a

t par

ents

of c

hild

ren

in th

e fir

st to

oth

to fi

ve y

ear r

ange

, to

incr

ease

pr

even

tive

care

and

max

imiz

e th

eir p

reve

ntio

n be

nefit

s.

10.1

Dev

elop

and

impl

emen

t mar

ketin

g pl

an.

O

HCS

and

/or

Subc

ontra

ctor

Obj

ectiv

e 12

: Res

earc

h an

d un

ders

tand

how

to p

rom

ote

inte

grat

ed o

ral h

ealth

into

a m

edic

al h

ome.

12

.1 F

ind

med

ical p

rovi

ders

who

inte

grat

e de

ntal

prac

tices

to c

ondu

ct K

II’S

.

OH

CS &

Su

bcon

tract

or o

r O

HP

12.2

Dev

elop

a m

arke

ting

plan

to in

tegr

ate

Ora

l Hea

lth in

to m

edica

l pra

ctice

s.

OH

CS &

Su

bcon

tract

or o

r O

HP

Obj

ectiv

e 13

: Rev

iew

and

upd

ate

Ora

l Hea

lth c

omm

unic

atio

ns p

lan

year

ly b

ased

on

envi

ronm

enta

l ch

ange

s.

O

HP

Obj

ectiv

e 14

: Dev

elop

a s

usta

inab

ility

pla

n fo

r com

mun

icat

ions

pos

ition

at O

ral H

ealth

Coa

litio

n

OH

CS

Yea

r 3:

Ac

tiviti

es/T

asks

T

ime

Line

Pers

on(s

) R

espo

nsib

le

Eva

luat

ion/

Pe

rform

ance

M

easu

re (P

M)

Obj

ectiv

e 15

: Com

mun

icat

e th

e in

tera

ctiv

e st

atew

ide

gran

ts d

atab

ase

to p

artn

ers/

prov

ider

s.

15.1

Whe

n re

ady

to la

unch

, pro

mot

e gr

ants

dat

abas

e.

OH

CCD

Obj

ectiv

e 16

: Pla

nnin

g an

d im

plem

entin

g of

mar

ketin

g an

d of

med

ia c

ampa

igns

to p

rovi

ders

who

ser

ve th

e M

edic

aid

popu

latio

n.

16.1

Dev

elop

and

impl

emen

t mar

ketin

g pl

an.

O

HCS

&

Subc

ontra

ctor

Obj

ectiv

e 5:

Con

tinua

tion

of c

omm

unic

atin

g m

onth

ly O

ral H

ealth

obs

erva

nces

, prio

rity

docu

men

ts (O

ral H

ealth

Pla

n), a

nd O

ral H

ealth

Col

labo

ratio

ns

and

Wor

kgro

up A

ctiv

ities

, mon

thly

or t

imel

y to

par

tner

s &

dec

isio

n m

aker

s vi

a id

entif

ied

path

s.

5.1

Reac

h ou

t to

iden

tified

Ora

l hea

lth p

artn

ers t

o de

fine/

roles

/com

mun

icatio

n ch

anne

ls ne

wsle

tter w

eb, e

tc.

O

HCC

D &

O

HP

Obj

ectiv

e 6:

Dev

elop

& p

rese

nt a

t lea

st 5

pre

sent

atio

ns re

gard

ing

Ora

l Hea

lth.

6.1

Pres

ent a

t Bi-S

tate

con

fere

nce.

O

HCC

D, O

HP

18.

NH

Ora

l Hea

lth F

ive-

Year

Com

mun

icat

ion

Plan

& O

HCS

6.

2 E

stab

lish

a pr

esen

tatio

n fo

r Gra

nd R

ound

s (di

ffer

ent t

opics

)

OH

CCD

, OH

P &

OH

CS

6.3

Ann

ually

–Pr

esen

t at m

edica

l dire

ctor

mon

th m

eetin

g at

NH

Hos

pita

l Ass

ociat

ion

O

HCC

D, O

HP

& O

HCS

6.4

Pres

ent t

o th

e fo

llow

ing

conf

eren

ces:

Pedi

Soc

iety

mee

ting,

NH

Med

ical s

ociet

y, N

H D

enta

l Soc

iety

plus

Ch

icago

mee

tings

.

OH

CCD

, OH

P &

OH

CS

Obj

ectiv

e 7:

Con

tinue

to w

ork

with

Den

tist a

nd O

ral H

ealth

pro

vide

rs a

nd T

PCP

to p

rom

ote

Ora

l Hea

lth tr

aini

ng a

roun

d 2

As a

nd R

. 7.

6 D

eter

min

e ne

twor

k or

regi

on to

con

tinue

train

ings

in y

ear 3

.

OH

P &

TPC

P #

of t

rain

ings

in

each

NH

regi

on.

Obj

ectiv

e 17

: Wor

k w

ith p

artn

ers

to d

evel

op a

nd im

plem

ent a

n or

al h

ealth

mar

ketin

g pl

an ta

rget

ed to

pro

vide

rs w

ho s

erve

the

Med

icai

d po

pula

tion.

17.1

Dev

elop

and

impl

emen

t mar

ketin

g pl

an.

O

HCS

&

Subc

ontra

ctor

Obj

ectiv

e 18

: Rev

iew

and

upd

ate

Ora

l Hea

lth c

omm

unic

atio

ns p

lan

year

ly b

ased

on

envi

ronm

enta

l ch

ange

s.

O

HP

& O

HCS

Obj

ectiv

e 19

: Dev

elop

a s

usta

inab

ility

pla

n fo

r com

mun

icat

ions

pos

ition

at O

ral H

ealth

Coa

litio

n

OH

CS

Yea

r 4:

Activ

ities

/Tas

ks

Tim

e Li

ne

Pe

rson

(s)

Res

pons

ible

Eva

luat

ion/

Pe

rform

ance

M

easu

re (P

M)

Obj

ectiv

e 5:

Con

tinua

tion

of c

omm

unic

atin

g m

onth

ly O

ral H

ealth

obs

erva

nces

, prio

rity

docu

men

ts (O

ral H

ealth

Pla

n), a

nd O

ral H

ealth

Col

labo

ratio

ns

and

Wor

kgro

up A

ctiv

ities

, mon

thly

or t

imel

y to

par

tner

s &

dec

isio

n m

aker

s vi

a id

entif

ied

path

s.

5.1

Reac

h ou

t to

iden

tified

Ora

l hea

lth p

artn

ers t

o de

fine/

roles

/com

mun

icatio

n ch

anne

ls ne

wsle

tter w

eb, e

tc.

O

HCC

D &

O

HP

Obj

ectiv

e 6:

Dev

elop

& p

rese

nt a

t lea

st 5

pre

sent

atio

ns re

gard

ing

Ora

l Hea

lth.

6.1

Pres

ent a

t Bi-S

tate

con

fere

nce.

O

HP

6.

2 E

stab

lish

a pr

esen

tatio

n fo

r Gra

nd R

ound

s (di

ffer

ent t

opics

)

OH

C or

OH

P

6.3

Ann

ually

–Pr

esen

t at m

edica

l dire

ctor

mon

th m

eetin

g at

NH

Hos

pita

l Ass

ociat

ion

O

HC

or O

HP

6.

4 Pr

esen

t to

the

follo

win

g co

nfer

ence

s: Pe

di S

ociet

y m

eetin

g, N

H M

edica

l soc

iety,

NH

Den

tal S

ociet

y pl

us

Chica

go m

eetin

gs.

O

HC

or O

HP

Obj

ectiv

e 7:

Con

tinue

to w

ork

with

Den

tist a

nd O

ral H

ealth

pro

vide

rs a

nd T

PCP

to p

rom

ote

Ora

l Hea

lth tr

aini

ng a

roun

d 2

As a

nd R

. 7.

7 D

eter

min

e ne

twor

k or

regi

on to

con

tinue

train

ings

in y

ear 4

.

OH

P &

TPC

P #

of t

rain

ings

in

each

NH

regi

on.

7.8

Dev

elop

plan

to c

ontin

ue to

train

pre

viou

sly tr

ained

pro

vide

rs.

O

HP

& T

PCP

O

bjec

tive

20: W

ork

with

par

tner

s to

dev

elop

and

impl

emen

t an

oral

hea

lth m

arke

ting

plan

targ

eted

to m

edic

al a

nd d

enta

l pro

vide

rs.

20.1

Dev

elop

and

impl

emen

t mar

ketin

g pl

an.

O

HCS

&

Subc

ontra

ctor

Obj

ectiv

e 18

: Rev

iew

and

upd

ate

Ora

l Hea

lth c

omm

unic

atio

ns p

lan

year

ly b

ased

on

envi

ronm

enta

l ch

ange

s.

O

HP

& O

HCS

19.

NH

Ora

l Hea

lth F

ive-

Year

Com

mun

icat

ion

Plan

18.1

Con

tinue

cam

paig

ns in

targ

et o

f aud

ience

’s ev

aluat

e an

d re

focu

s as n

eede

d.

O

HCS

&

Subc

ontra

ctor

Obj

ectiv

e 19

: Con

tinue

to d

evel

op a

nd im

plem

ent a

sust

aina

bilit

y pl

an fo

r com

mun

icat

ions

pos

ition

at

Ora

l Hea

lth C

oalit

ion

O

HCS

Yea

r 5:

Activ

ities

/Tas

ks

Tim

e Li

ne

Pe

rson

(s)

Res

pons

ible

E

valu

atio

n/

Perfo

rman

ce

Mea

sure

(PM

) O

bjec

tive

5: C

ontin

uatio

n of

com

mun

icat

ing

mon

thly

Ora

l Hea

lth o

bser

vanc

es, p

riorit

y do

cum

ents

(Ora

l Hea

lth P

lan)

, and

Ora

l Hea

lth C

olla

bora

tions

an

d W

orkg

roup

Act

iviti

es, m

onth

ly o

r tim

ely

to p

artn

ers

& d

ecis

ion

mak

ers

via

iden

tifie

d pa

ths.

5.

1 Re

ach

out t

o id

entif

ied O

ral h

ealth

par

tner

s to

defin

e/ ro

les/c

omm

unica

tion

chan

nels

new

slette

r web

, etc

.

OH

CCD

&

OH

P

Obj

ectiv

e 6:

Dev

elop

& p

rese

nt a

t lea

st 5

pre

sent

atio

ns re

gard

ing

Ora

l Hea

lth.

6.1

Pres

ent a

t Bi-S

tate

con

fere

nce.

O

HP

6.

2 E

stab

lish

a pr

esen

tatio

n fo

r Gra

nd R

ound

s (di

ffer

ent t

opics

)

OH

C or

OH

P

6.3

Ann

ually

–Pr

esen

t at m

edica

l dire

ctor

mon

th m

eetin

g at

NH

Hos

pita

l Ass

ociat

ion

O

HC

or O

HP

6.

4 Pr

esen

t to

the

follo

win

g co

nfer

ence

s: Pe

di S

ociet

y m

eetin

g, N

H M

edica

l soc

iety,

NH

Den

tal S

ociet

y pl

us

Chica

go m

eetin

gs.

O

HC

or O

HP

Obj

ectiv

e 7:

Con

tinue

to w

ork

with

Den

tist a

nd O

ral H

ealth

pro

vide

rs a

nd T

PCP

to p

rom

ote

Ora

l Hea

lth tr

aini

ng a

roun

d 2

As a

nd R

. 7.

9 Im

plem

ent p

lan to

con

tinue

to tr

ain p

revi

ously

train

ed p

rovi

ders

.

OH

P &

TPC

P

Obj

ectiv

e 18

: Rev

iew

and

upd

ate

Ora

l Hea

lth c

omm

unic

atio

ns p

lan

year

ly b

ased

on

envi

ronm

enta

l ch

ange

s.

18.2

Bas

ed o

n ye

ars 1

-4 c

ontin

ue to

impl

emen

t suc

cess

ful s

trate

gies

bas

ed o

n ou

tcom

e of

eva

luat

ion

plan

.

OH

P, O

HCS

, Su

bcon

tract

or

Obj

ectiv

e 19

: Dev

elop

a s

usta

inab

ility

pla

n fo

r com

mun

icat

ions

pos

ition

at O

ral H

ealth

Coa

litio

n

OH

CS &

Su

bcon

tract

or

Obj

ectiv

e 21

: Beg

in d

evel

opin

g 20

25 c

omm

unic

atio

n st

rate

gies

pla

n.

O

HP

& O

HCS

Obj

ectiv

e 22

: Wor

k w

ith p

artn

ers

to d

evel

op a

nd im

plem

ent a

n or

al h

ealth

mar

ketin

g pl

an ta

rget

ing

New

Ham

pshi

re a

dults

22.1

Dev

elop

and

impl

emen

t mar

ketin

g pl

an.

20.

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