PARTNERS THE WORLD OF NEW HOLLAND

AGRICULTURE 2013PARTNER 9

Every season is a busy one atNew Holland; we are constantly sowing seeds in research and development, harvesting new ideas

and technology, and working to reapthe benefi ts for our customersand the environment. This issue features the latest developments that can help ease operations during your busy season:the T8 Series Auto Command™ tractor range, the latest generation CX7000 and CX8000 Elevation super conventional combines,the new TC5000 conventional combines with exceptional comfort and style,the innovative Roll-Belt™ variable chamber round balers and the redesigned LM telehandlers.Plus, fi nd out about the new Clean Energy Leader website, read what farmers and contractors are saying about New Holland Precision Land Management tools, get the latest news on the merger of Fiat Industrial and CHN Global into CNH Industrial, and more.

The CX7000 and CX8000 Elevation super conventional combinesare raising the bar. The world’s most powerful conventional combinesare able to tackle any crop,any terrain and any conditions,all over the world!

The New Holland T8 SeriesAuto Command™ Range:excellent for any kind of task with increased power, reduced costs and emissions, stability and manoeuvrability, absolute comfort and precision farming solutions

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Super Harvesting Performance Making Everything Possible

MakingEverythingPossible

The New Holland T8 Series Auto Command™ Range makes it all possible:excellent for any kind of task with increased power,reduced costs and emissions,stability and manoeuvrability,absolute comfort and precisionfarming solutions

More power, lower costs,lower emissions, the most powerful conventional CVT tractoron the market. Now it’s possible

Impossible is a thing of the past. The fl agship T8 tractor range has been improved;

delivering more horsepower and including advanced options like the super-wide IntelliView™ IV colour touchscreen, IntelliSteer® auto guidance option, fully integrated front linkage and PTO, a wide tyre offering and a lift capacity increased up to 10%, while reducing fuel consumption and operating costs. Now upgraded with the Auto Command™, continuously variable transmission, all six T8 tractor models provide outputs ranging from 273 hp to 419 hp and offer seamless power application, precision speed control, cruise functionality and easy manoeuvrability. “The T8 Auto Command will quickly become the tractor of choice and the ultimate working tool for large-scale cash crop farmers, hay and forage contractors, as well as large dairies and transport intensive operations,”says to Luca Mainardi,Head of Tractor and Telehandler Product Management. “With a longer wheelbase and even more power on tap, the T8 Auto Command™ has impressive all-round performance. Furthermore, it perfectly complements the existing full powershift model range.”In short, the T8 has it all;the most powerful conventional CVT tractor on the market grants maximum on-site productivity and helps you make impossible jobs possible.

Commandingthe FieldsIt’s now possible to command the fi elds. The New Holland T8 series has been enhanced through the introduction of the renowned Auto

Command™ continuously variable transmission.Thanks to this, the new range-topping T8.420 develops a maximum of 419 hp with Engine Power Management, making it the world’s most powerful continuously variable transmission conventional tractor. Through the implementation of New Holland engineering, the Auto Command™ transmission has been tailored to fi t the dimensions and usage profi le ofthe T8 range perfectly.This innovative transmission features seamless power application, employs intuitive force-based logic and is controlled via the ergonomic CommandGrip™ handle, which features all of the transmission functions - making it possible to exert maximum power while minimising operator exertion. Full 52hp of Engine Power Management is available to supply the extra boost needed to make impossible jobs possible. Plus, when combined with its impressive transient response,it maintains high

performance and eliminates slowdowns even in the most challenging conditions.

The Right Speed for All NeedsThe Auto Command™ transmission has four operational modes - Auto, Cruise, PTO and Manual - to ensure ensure superb fl exibility fi t for the task and also improve fuel effi ciency. When working in Auto mode, for example, simply select the desired working speed and Auto Command adjusts the engine speed and transmission settings for the most effi cient performance. Operating with four direct drive points, which have been precision engineered to accurately match the four most frequently used operating speeds, the Auto Command™ transmission guarantees 100% mechanical effi ciency.

Greater power transfer means greater productivity and the right operating speed (as low as 30m/h) whatever the task: planting, tillage, baling or road transport. Plus, speed can be adjusted precisely,within 0.01km/h.The T8 is available in 40kph ECO and 50kph ECO options allowing top speeds at lower engine speeds,as well as a reduction in fuel consumption - ideal for businesses that carry out extensive transport activities.In addition to smooth speed management, it offers unsurpassed operating comfort as the only transmission available which transmits zero vibrations and jerks to the operator. The active StartStop hill holder function further increases driving safety as the transmission prevents the tractor from creeping forwards or backwards while stationary.

Improved Stability and TractionAll T8 Auto Command™ models benefi t from a ground-breaking design with an extended wheelbase that provides better stability and traction. For example, the new T8.420 has been fi tted with the new heavy-duty 5" bar axle, stretching the wheelbase by a full 100mm for greater balance during high-speed transport and even better heavy draft performance.Yet T8 tractors still deliver exceptional turn performance and outstanding agility.This is the advantage provided by the sculpted engine and front axle support casting that allows a 55° turning angle.

Extensive Ballasting OptionsAdvanced New Holland solutions take traction a step further. The TerraLock™ traction management system guarantees that 100% of power is transferred to the ground. Terraglide™ front axle suspension improves traction and, by counteracting bouncing and lifting rear-mounted equipment, offers a higher level of operator comfort.

Effi ciency Is KeyIncreased power, but also decreased costs and emissions; it’s possible. The six models that comprise the T8 Auto Command™ series are powered by effi cient ECOBlue™ SCR Cursor 9 engines developed in collaboration with FPT Industrial. They ensure Tier 4A emissions compliance in addition to a 10% reduction in fuel costs and an overall decrease in operating costsof up to 17%.

Though it seems impossible, New Holland products can be even better when combined with innovative options. The super-wide IntelliView™ IV colour touchscreen enables exact guidance control - and is necessary when using advanced New Holland PLM® solutions designed to increase yields, control input costs and boost productivity. It’s even possible to track the movements of your T8 and analyse operating parameters in real time though PLM® Connect.The completely integrated IntelliSteer® auto guidance option allows hands-free precision farming. Plus, with RTK correction signals, you can farm to within 2.5cm from one season to the next.Agricultural fl exibility is best when the T8 Auto Command™ is paired with the optional, fully integrated, factory fi tted front linkage and PTO.All T8 Auto Command™ models can come with 2.15m diameter rear tyres. For applications where low ground pressure or fl oatation is important, 900/60R42 rear tyres can be ordered. For row-crop use, 480/95R50 tyres grant a longer footprint which generates better traction; these are the largest rear tyres currently available on the market for any high-powered tractor.

Optimal Options

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Super Harvesting Pe

Celebrating over a decade of success, the CX now proudly

stands for the best in conventional harvesting.New Holland’s Harvesting Centre of Excellence,the Zedelgem plant in Belgium, has produced more than 210,000 conventional combines and has just introduced the latest generation of CX7000and CX8000 Elevationsuper conventional combines.“The CX range was launched in 2001, and today it is still the most powerful, highest capacity conventional combine in the world, ”explains Hedley Cooper, Head of Combine Harvester Product Managementat New Holland.“The introduction of our award-winning Opti-Fan™

and Opti-Clean™ technology improves cleaning performance by up to 20% and will enhance profi tability for all farmers.”From wheat to maize, rice and rapeseed, the CX7000 and CX8000 can handleit all, even in challenging terrain and conditions.Plus, with special New Holland details and advanced solutions, these combines ensure super operator comfort, in addition to super productivity and effi ciency.

Super Power,Super Effi cientDelivering up to 490hp,the fi ve CX7000 and CX8000 Elevation models are the world’s most powerful

conventional combines.In line with New Holland’s commitment as the Clean Energy Leader, this range is powered by ECOBlue™ SCR engines which meet the stringent Tier 4A emissions regulations and reducefuel consumption byas much as 10%.

Auto-Adaptive HarvestingSystemsQuality and performance have never been better than with auto-adaptive harvesting technology.The cutting-edge New Holland Opti-Speed™ system is the only one in the industry that enables operators

to regulate straw walker speed to match harvesting conditions and the specifi c type of crop. Simply select from four settings and the CX7000 and CX8000 Elevation automatically adjusts to fi t the in-fi eld gradient.This ensures all of the valuable grains remain inside the combine and prevents clogging and ineffi cient separation, guaranteeing greater separation

performance and ultimately increasing productivityby up to 10%.

Elevate Productivity on SlopesBecause of New Holland’s advanced harvesting solutions, the CX7000and CX8000 will elevateyour performance,even on steep gradients.

With the best-in-class self-levelling cleaning shoe, the angle is automatically adjusted to neutralise the effects of side slopes by as much as 17% and prevent grain banking for unsurpassed cleaning performance.For operators working in fl atter regions, throw angles of the fi xed cleaning shoe have been expanded to enhance wind-assisted separation and ensure

The CX7000 and CX8000 Elevation super conventional combines are raising the bar.The world’s most powerful conventional combines are able to tackle any crop, any terrain and any conditions, all over the world!

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Both the super tall tyre option and the New Holland SmartTrax™ system grant super traction while helpingto maintain healthy soil and boost yields year after year.

Super-size TyresUnlike any other combines available today,the CX7000 and CX8000 Elevation are fully compatible with the tallest 710/70R42 tyres. These tyres boastthe widest footprint, yet comply with the stringent width and height restrictions for road transport.

SmartTrax™

The New Holland SmartTrax™ rubber track system has a triangle design and both the 24” or 30” versions create a contact area of up to 1.4m2 for improved stability during manoeuvres and maximum traction in slippery fi elds, yet have super-low rolling resistance. The other advantage is a nearly 57% decrease in soil compaction when compared to conventional wheeled machines.

Traction Vs. Compactionrformance

that valuable grain reachesthe tank. The award-winning Opti-Fan™ system is a standard feature on CX7000 and CX8000 Elevation combines. This system works by automatically adjusting the fan speed to counteract the gravitational effects on crops during harvesting. When moving up a slope the fan slows down to prevent losses then increases speed to prevent build ups when moving downhill. Without any extra effort, the operator is able to reap great results:a better grain sampleand reduced losses.Additionally, the Opti-Clean™ system comes standard in self-levelling machines and works to optimise strokeand throwing anglesin the cleaning system.It offers greater capacity,a cleaner grain sample and is able to improve cleaning performance by up to 20%. Plus, it reduces machine vibrations for greateroperator comfort.Whatever type of terrainyou are working on,bigger capacity means more productivity; which is why

each grain tank has been increased by 1,000 litres.With greater unloading fl exibility and uploading effi ciency - speeds are 14% faster at 125 litres/second -it is now possible to empty the CX8090’s 11,500 litre tank in just over 90 seconds.

Super ComfortNow upgraded with the industry-leading Harvest Suite™ Cab, the CX7000and CX8000 Elevation range

offers superb operator comfort. For everyday luxury, opt for the heated, full-leather seat including integrated suspension foran ultra smooth ride and deep cushions that make work a pleasure.Using the super-wide 26.4cm IntelliView™ IV colour touchscreen monitor, all the main harvesting parameters are conveniently within reach and easyto manage. There is no more strainingto see in the dark;

it’s even easier to keepan eye on the headerand the fi eld ahead during night harvesting thanks to the high-intensity lighting package which employs HID halogen spot lights to provide 55% more light at the front of the combine. The package also includes two rear shield mounted spot lights and two lights that illuminate the steering wheels, which are helpful during harvesting activities and when parking aftera long working day.

Elevate toa Whole New LevelWith a range of innovative optional features,the CX7000 and CX8000 Elevation super conventional combines will take harvesting to a wholenew level.These combines are fully compatible with the largest modern headers: draper,

pick-up, SuperFlex, maize and Varifeed headers,as well as the high-capacity standard header. Keeping business under control is a breeze with PLM® Connect telematics. This system enables real time communication with the CX7000 or CX8000 Elevation from inside your offi ce where you can easily plan refuelling stops or manage operating and organise effi cient transport.

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TC5000“Ever Yellow”Building on its already triumphant heritage, the new TC5000 will continue to be a best seller because of its exceptional comfort and style, in addition to its outstanding performance in the value segment of the market. It is the full package, tailored to fit your expectations, and can be enhanced with a range of award-winning options

New Holland’s TC5000 range of conventional

combines is ready to go. Developed from the same winning spirit that has run throughout New Holland products sincethe beginning, its bright yellow colour is an eye-catching expression of its strong heritage.Now, upgraded with the addition of a spacious cab and advanced features, the TC5000 models are ready to write a success story,and take you with them! “We have completely redesigned the range by adding premium features including the all-new Harvest Suite™ Comfort cab, which will set the standard in this segment, the multi-award winning Opti-Fan™ technology and the productivity-boosting, heavy-duty Varifeed™ headers,” says Hedley Cooper, Head of Harvester Product Management.

Success in its DNAThis year, the 50,000th TC combine will be produced; this is a testament toits enduring appeal.The TC5000’s golden heritage stretches backto 1992. Since then,a continuous development process has helped refi ne

the machine as it evolved through the years. Don’t be fooled by the distinctive new styling, the TC5000 has yellow coursing through its veins. Flowing lines, iconic curves and the brilliant colour make it clear that the TC is part of the New Holland family.Yellow as ever, loyal customers can be sure that today’s range of conventional combines is ready to make them more successful than ever.Each model can be defi ned in a simple and economic way or, for customers demanding more features; it can be upgraded to a premium combine by adding the SmartSieve™ system,the Opti-Fan™ systemor the moisture sensor,for example.

First ClassPerformanceThe TC5000 range hasthe performance you need to get to your fi nal destination and to get there ahead of the competition. In fact,the TC5060, TC5070 and TC5080 models deliver more horsepower than any other machine in this segment, between 175and 258hp, making itclear who will fi nish

in fi rst place. Plus, the TC5070 and TC5080 are equipped with engines that run on ECOBlue™ SCR technology for Tier 4Acompliance, offering up to 10% lower fuel consumption and better torque response to avoid any blockage and maintain the full harvest capacityin changing conditions.Mid-sized arable farmers,

large-scale livestock operations, cooperatives and contractors around the world will also benefi t from impressive levels of productivity. New Holland Varifeed™ headers deliver exceptional performance for any type of crop and in all conditions. The most demanding operations will choose the 4.87 to 6.03m heavy-duty Varifeed™

headers with precision knife adjustment for outstanding crop-to-crop fl exibility. It’s now even easier to take on hills with the optional AutoFloat™ II technology. It automatically adjusts header height to ground contours, preventing bulldozing when going uphill and maintaining uniform stubble height when going downhill.

Thanks to the bigger grain tank - 6400 litres - the new TC5070 and TC5080 combine models can go the distance. They can work for longer periods of time without having to unload. Then, with an unloading speed of 72 litres/second, even the largest grain tank can sprint for a fi rst place fi nish - emptying in less than 90 seconds.

With fi rst class accommodation and an economy class price, operators have a winning combination that will help them reach their ultimate destination. The TC5000 range offers affordable features with the possibility to confi gure their own combines to fi t each need - from standard features to high-level features - for all crops and all applications. The TC5000 is “ever yellow” and set for success.The Harvest Suite™ Comfort cab ensures a smooth ride and is a full 27% more spacious. With signifi cantly larger windows, visibility during your travels is excellent. The right-hand console has been redesigned, putting the main controls for managing harvesting parameters at your command. All header and unloading parameters are located on the ergonomic CommandGrip handle. The InfoView™ II monitor has been repositioned and given a slim, new design making it readable without taking your eye off the job. It is also easy to use as it displays information in fi ve specifi ed sections.

First Class Accommodation

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Award-winning OptionsThe fi ve strawwalker combine models are available with the Rotary Separator.This extraordinary extracan dramatically improve output due to an extendedpowered separation areathat covers 1.81m2.Additionally, the Multi-Thresh system optimisesthe concave position.SmartSieve™ technology is designed to help operators working on rolling terrain by automatically changing the throw angle of the grain on the sieve.This system preventsthe build-up of grainand straw and is capableof compensatingfor side slopes of upto 25%. The Dual Cascade cleaning shoe serves to

increase the cleaning area to an outstanding 4.23m2. As a result, cleaning capacity is increasedby as much as 30%when working underheavy load conditions.Additionally, the Opti-Fan™ system, which has had proven success on the fl agship CX and CR ranges, is now available for the

TC5000 combine range for optimal harvesting performance. Once the fan speed has been set on level ground, the Opti-Fan™ system then automatically adjusts speed as you work on slopes.When moving uphill,the fan slows down to ensure that material does not travel too quickly over

the sieves; when moving downhill, it increases the speed to prevent material from building up on the sieves. The benefi ts of the Opti-Fan™ system are a better grain sample, reduced losses and consistent capacity even on steep gradients.No-till operations will especially appreciate

the Dual-Chop™ residue management system.The optional straw chopper is fi tted with 56 razor-sharp blades and is engaged by simply fl ipping a switch inside the cab. When material passes through the rake, the Dual-Chop™ feature reduces the length of cut and ensuresoutput is superfi ne.

This new design delivers enhanced performance with minimised power consumption. Harvesting parameters can now be fi ne-tuned in variable crop conditions via the advanced moisture sensor, which works by transmitting real-time moisture readings tothe in-cab monitor.

Your goals are our destination.The TC5000 will help getyou there comfortablyand in record time

Ready for Change?

Prepare yourself fora big change. The all-new Roll-Belt™ variable chamber round balers by New Holland are set to revolutionise on-the-job productivity.The proof is in the numbers; extensive testing shows that they offer up to 20% more capacity and as much as 5% greater bale density

Having put morethan 225,000 variable chamber

round balers in motionover the years,New Holland is considered a pioneer in round baling technology and has earned the trust of farmers worldwide due to their unrivalled performance. Recently the brand has introduced the latest development in baling -the new Roll-Belt™ variable chamber round balers - which evolved from the BR7000. In comparison,this next generation delivers as muchas 20% more capacityand produces a 5% increase in bale density.These are numbers that signify drastic changefor large livestock

operations as well as straw, hay and forage contractors.“Available in 1.5 and 1.8 metre bale diameters,the Roll-Belt™ baler enables operations to choose the baler that fits their needs, plus the standard rotor SuperFeed and professional CropCutter variants enable tailored baling,” said Bob Hatz, Head of Hay and Forage Product Management. “Additionally, the all-new pick-up, dual density system and endless belt design deliver significant productivity gains.”

Increased Capacity with the NewPick-Up

Redesigned fromthe ground up, the new pick-up considerably reduces the time it takesto bale silage or completein-fi eld work.With up to 20% more capacity, it will changeyour perspective on productivity. farmers and contractors have as standard super wide 2.3 metre pickup suitable for the widestof swaths. The heavy-duty,fi ve solid tine bar pick-up, with reinforced rubber tines that are 10% more rigid laterally and last fi vetimes longer, is greatfor silage & straw operations asit maintains top performance in unevenand rocky terrain.

Benefi t from Effi cientand Uniform FeedingBy adding the new feed assist roll, which is located behind the roller wind guard, it’s easy to maintain uniform feeding while working with varyingswath widths. This optional solution features two overshot and two undershot counter-rotating augers.The augers transfer the crop from the pick-up to the rotor and merge the fl owof the crop at the sametime to ensure that it matches the exact widthof the bale chamber.Further customise your Roll-Belt™ variable chamber

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With net-only models, there is now space to conveniently store up to an extra roll of netin the rear of the baler. Additionally the second roll can be stored directly above the active roll.The patented duckbill net wrapping system requires only a limited amount of power from the in-cab connection and has been repositioned even closerto the bale to wrap the bale even faster.

WrappingFlexibilityand Performance

round baler to improve fl exibility. You can choose the SuperFeed™ standard rotor option with New Holland’s renowned ‘W’ pattern fi ngers, where the 455mm diameter rotor maintains high throughput independently of the type of crop. The CropCutter™ variant on the other hand, rolls out the densest bales, with 15 integrated knives for fi ne-chopping performance.

Redefi ne DensityAnother big change is the addition of a second hydraulic density cylinder. The advantage of the optional dual density system on the Roll-Belt™ range is an increase in density of up to 5% when compared to the BR7000. It accomplishes this by the addition of an

extra density cylinder on the opposite side of the standard density cylinder, these cylinders control the rateof belt expansion. By limiting belt expansion when pressure reaches a pre-set level, it produces solid, uniformly densebales that are saferand easier to handle.This is perfect for livestock farmers that must transport bales, plus it facilitates fermentation for enhanced nutritional value of silage.

Change the Standards of ProductivityWho has time to deal with clogged balers duringthe busy seasons?New Holland has listenedto farmers and come up with an innovative solution.

With DropFloor technology, you can help prevent blockages and secure your productivity levels. Controlled fromthe cab, the fl oor can simply be lowered to provide additional space in the feeding zone when large wedges of crop blockthe rotor.The clog is averted and baling continues according to schedule.Additionally, the belts’ texture has been modifi ed specifi cally to assist cleaning and prevent clogs for effi cient bale formation.The Roll-Belt™ baler features four 273 mm wide belts; the increased belt stability provided ensures a large contact area withthe crop to improve bale formation, limit costlylosses and improvetracking performance.Constructed usingadvanced endless belt technology, these beltsare much strongerand eliminate stretchingand the need for joints.

Technology Changes It AllThe advanced Bale Command™ Plus II monitor is standard, and enables operators to memoriseup to 20 individual balecount records.,The Roll-Belt™ baleris now fully ISOBUS compatible as an option,so the operators can implement the existing monitor in their tractor, state-of-the-art IntelliView™ III colour touchscreen.

Safety Above AllWhen redesigningthe Roll-Belt™ variable chamber round balers, operator safety was front of mind. It is the only baler range in the industry that features an electric power safety cut- off switch. Located on the baler’s drawbar, it cuts offall power to the balerto ensure it is fully deactivated before changing the net or checking the pick-up for blockages.Also, the distinctive single-piece side shields which are positioned on self-supporting gas struts, open wide to facilitate access for maintenance work and can only be opened usinga specifi c tool.

%up tomore capacity

higher density

%up

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ReachingNew HeightsThe completely redesigned, heavy-duty LM range of telehandlers allow operators to achieve new heights, six to nine metres to be exact, and offers the performance and premium comfort that you have come to expect from New Holland machinery

The all-new LM telehandler range helps operators reach the top

with high lift extension, high lift capacity, high performance and highly comfortable, ergonomic design. “After extensive customer consultation, the LM range has been redesigned from the ground up,” explains Luca Mainardi, head of Tractor, Telehandler and Precision Farming Product Management. “We have combined impressive output in terms of lift capacities and power with improved machine fl exibility, a best-in-class operator experience and class-leading visibility.” The fi ve models in the range - LM 6.32, LM 6.35 Elite,LM 7.35, LM 7.42 Elite and LM 9.35 – have all been have been designed and built by New Holland to offer the world’s medium and large-scale livestock farmers, large arable operations and contractors, maximum material handling capabilities. Standard models have raised the bar for what should be considered standard in the industry, while Elite models go beyond and set a whole new, sky-high benchmark.

Always Above StandardThe entire LM range runs on New Holland’s renowned Nef engine with ECOBlue™ SCR technology. In addition to Tier 4A compliance, this results in outstanding performance and exceptional fuel economy. In fact, standard LM machines develop up to 121 maximum horsepower and enable extraordinary lift heights and

nimble extension - 6.3 metres on LM6.32, 7 metres on LM7.35 and 9.1 metreson LM9.35 models. Manufactured from high tensile steel, the heavy-duty boom makes for top-notch lifting performance and accuracy. Plus, the new LM telehandlers offer high lift capacity, from 3,200kg to 4,200kg, and a full 131° of tilt when emptying. Upgraded hydraulic capacity and improved cycle times enables the standard LM machines to provide 120 lpm for transporting heavy loads.

Elite AdvantagesElite telehandler models offer even higher performance, delivering up to 143 hp and optimal lift capacity. To guarantee that even the most demanding arable contractors can lift the largest grain buckets with ease, the LM6.35 Elite can lift 3,500kg, 300kg more than the standard model.The LM7.42 Elite can lift up to 4,200kg, which is 20% more than the standard version. In addition, these models offer 142° tilt, ensuring that buckets are fully emptiedand hydraulic capacityof up to 140 lpm.

High-Class ComfortRedesigned, outside and in, the cab on the new LM range is now quieter and has

best-in-class visibility and ergonomic details for the highest operating comfort. With all key controls grouped together and main boom functions controlled via a fi nger-tip electronic joystick, operating is smooth and simple.

High-Level FlexibilityNew Holland equipment is designed to deliver the speed and fl exibility demanded to tackle any task, and the LM seriesis no exception.The 4x3 powershift transmission on standard models provides the perfect spread of speeds across the working range for tough jobs and transport. Elite models, on the other hand, were designed with transport-focused operations in mind. These special models feature automatic steering alignment andthe 6 x 3 powershift transmission with auto-shifting functionality helps select the most effi cient gear to signifi cantly reduce fuel consumption.Both types of transmissions allow speeds of up to 40kph during road transport. Another fl exible feature is the upgraded front attachment, which is fully compatible with a wider range of implements and allows super-fast hitching.

New Holland has revolutionised its system for product numbering. Now, it’s easy to understand the specifi cations of all blue and gold equipment because the name says it all.The new LM telehandler range replaces the existing LM5040, LM5060 and LM5080 models and the names of the new machines fall in line with this clear-cut identifi cation system. The fi rst digit indicates the maximum lift height in metres and the second two numbers denote the maximum lift capacity in hundreds of kilograms.

It’s all in the Name

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High lift extension, high lift capacity, high performance and highly comfortable…the new LM range is reaching for the top

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New Holland is proud to celebrate the 50th anniversary of the gates fi rst openingto its factory in Basildon. More than 1.6 million British-made tractors have rolled offthe production line ready for work around the four corners of the world

The manufacturing numbers of the site’s 2014 Golden Jubilee are

as remarkable as the factory itself – which now contains a production line stretching over two kilometres in a facility covering 40 hectares.One-thousand employees help to produce an average of 23,000 tractors each year, using 600 tonnes of material each day. To put the years into perspective, enough tractors have been made for every living person in Northern Ireland to have one each,or to provide every large farm in the United Kingdom witha fl eet of 43 packed intotheir yard.It shows what has been achieved since 1964 whenthe very fi rst of the streamof tractors to have beenbuilt there started its engineto begin life as the dependable work horseof its proud owner.Then it was the Ford 3000, 4000 and 5000 series. Now, however, Basildon is better known as the home of the powerful and popular T6 and T7 ranges which fl y the fl ag for British manufacturing not only in the UK and Ireland but also in the 120 countries worldwide where they are exported. In between, the factory has been the scene of major advances: the fi rst turbocharged Ford 7000 tractor in 1971, the Ford 10 series becomes the fi rst truly modern tractor in 1982, and in 1998 the New Holland TS is

1964-2014 Happy 50th Birthday Basildon!

Celebrating the 50-year history driving New Holland’s Basildon tractor factory

the debut Tier 1 tractor.The beating heart of Basildon is indeed its bustling production line. But it is New Holland’s technological development that is the brain behind putting together state-of-the-art tractors that stay at the cutting edge of agricultural operations.Examples are the T6.160 Auto Command™, which on top of its next generation transmission bristles with features such as the industry-leading Horizon™ Cab, super-effi cient ECOBlue™ SCR engines and ergonomic SideWinder™ II armrests.The list goes on of advances that simply make customers’ lives easier: the T7.270 Auto Command is fi tted with the CommandGrip™ multi-function handle and highly accurate IntelliSteer™ auto guidance, to name just two more and boasts the best power-to-weight ratio in the sector. The site has grown in prestige with the addition of a gleaming new Customer Centre in 2011.Recent VIP visits have included British Prime Minister David Cameron and even the Olympic torch passed by on its way to the London Games.And as the landmark dates have come and gone, Basildon has responded with rare collections of specially designed tractors: emblazoned with the

Union Flag for the Queen’s diamond jubilee, and a bronze makeover for a T7.270 to celebrate securing the coveted Bronze World Class Manufacturing award. Special editions have even included a one-off gravity-powered tractor go-kart created by apprentices to compete in a madcap Red Bull race. And this year Golden Jubilee celebratory Auto Command models were fi rst launched and seen at LAMMA, catching the eye with metallic dark blue paint, gold insignias and bonnet – and a unique 50-year Basildon logo.Over fi ve decades a lot has been achieved at Basildon. Indeed, the heights that have been scaled by the factory and its team just in the fi rst decades of the 21st century shows the future of tractor-manufacturing in the UK remains as bright as ever. The impressive showroom has been New Holland’s latest addition and refl ects a signifi cant fi nancial investment in the plant. A selection of machinery manufactured in New Holland plants around the world is on display in the showroom, while the Innovation Area features the modern technology of the machines produced specifi cally at the Basildon facility. We encourage all machinery lovers to visit the plant – we look forward to welcoming you!

A fresh farming community is born as My New Holland launches onlineIn a time when the value of communities is increasingly recognised, New Holland is using the internet to strengthenthe links that connect people within the agricultural world

My New Holland was launched in September as a

website dedicated tothe diverse farming community – whether trading with it, actively working the land,or simply interestedin the livestock, cropsand machinery thatmake it tick. Joining ww.mynewholland.comopens up an array of opportunities to swap opinions and experiences, pick up tips and tricks, and regularly hear fresh advice from industry-leading experts to improve productivity and results. There’s a lighter-hearted side to it too with a series of fun online challenges for members to take on, completing simulated tractor jobs using the T6 Auto Command™.In fact, even more doors are open on the website to reward existing owners of New Holland equipment who can access extra premium content that will help them get the best from their machines.By registering their machines onto their profile, they gain the privilege of downloading their models’ operator manuals and training course material. One of the most eye-catching features to make

My New Holland stand out as an online community is its regular section,The Special, in which a guest expert sparks discussion by raising topics ranging from conservation agriculture to effi cient farming practices.The fi rst to meet the My New Holland community was the 2010 Farm Awards’ Farm Manager of the Year, Alastair Brooks. He trained at the Royal Agricultural College and runs Lord Rothschild’s Waddesdon Farms in Buckinghamshire.

He made the business case for farmers joining environmental schemes to achieve sustainable intensifi cation;his experience and expertise was the perfect opener for the exciting and diverse series of discussions.They will each be open for several weeks to attract a range of opinions, material or images to inspire a thought-provoking white paper available to download afterwards.The My New Holland community is growing.As more people join,

so the variety of comments and feedback has intensifi ed – rewarding everyone with insightand support.Joining My New Holland is simple: following initial registration, the new members will complete their profi le, where they can include the details of the agricultural machinesthey own. To see for yourself, go online to ww.mynewholland.com or follow the link from the New Holland UK and Republic of Ireland websites.

Tips & Tricks,fi nd suggestionson My New Holland

Improve and share your knowledge

14

The new Clean Energy Leader website is now online. With enhanced features, easy-to-use format and a fresh new look, the website provides all the information you need

Now Online

New Holland’s Clean Energy Leader® strategy perfectly

refl ects the commitment to sustainable agriculture. Since 2006, it has driven the development of numerous pioneering initiatives, which have been designed around the needs of farmers,the machinery they use and the impact it has on the environment. The Clean Energy Leader strategy expresses the company’s values, which are the cornerstone of every factory, offi ce and product featuring the New Holland brand.As a company committedto our customers,the overarching goals of the Clean Energy Leader programme include helping farmers achieve energy independence, increasing their production effi ciency and improving the sustainability of their agribusinesses.Innovation and sustainable effi cient technologyare the foundation

of New Holland, and today this can also be seen in the brand’s digital presence.

What’s New?The new Clean Energy Leader websitewww.thecleanenergyleader.com is now online, showinga fresh, user-friendly design that refl ects the principlesof this strategy.It can be accessed by all types of internet browsers and devices, available to users everywhere and easier to fi nd thanks to search engine optimisation features. Tag clouds highlight all the keywords so that you can fi nd exactly what you’re looking for in one simple click. Plus navigation is intuitive as content is organised according to the pillarsof the Clean Energy Leader strategy: growing energy, effi cient productivity, sustainable farming and being a committed company.

Your Sourcefor InformationCurrently visible in English and German, this website offers visitors all the most current information on alternative fuels and energy sources - ethanol, biodiesel, biomass, hydrogen and energy independent farming - recycling used machinery ECOBlue™ SCR technology and Tier 4 compliance.Learn more about Precision Land Management, mechanised harvesting equipment and other innovations that every farmer should be familiar with. Plus, there is reliable reference material that explains conservation agriculture and ECOBraud, New Holland’s sustainable viticulture programme. Here you can read about carbon footprinting and there are also handy tools, such as the CarbonID™

Calculator, available to help you reduce the environmental impact of operations on your farm.

Social MediaStay up to date with the latest news and share the information you fi nd with others; the new website allows you to share articles through a variety social media platforms and there is a stream of related news collected from the main

social media networks presented directly on the site’s home page.

Our CommitmentThe Clean Energy Leader strategy infl uences every decision at New Holland. It is at the heart of our business and it characterises our operations every day. As your sustainable farming partner, New Holland is dedicated to safeguarding our planet to ensure that

you can keep reaping the rewards of your hard work. Like your business,New Holland is constantly evolving. We continuously seek to be at the forefront of research and innovation. We encourage you to visit the website regularlyto learn more about latestdevelopments, recentachievements and the future challenges that we are aiming to tackle as we continue to uphold our commitment to being your Clean Energy Leader.

One useful feature on the new Clean Energy Leader® website is the CarbonID™ Calculator Tool developed by New Holland to support you in reducing the environmental impact of activities on your farm. This calculator tool measures the carbon footprint of your current tractor fl eet(up to 20 tractors) based on fuel usage or tractor hours and also shows how implementing ECOBlue™ technology can help decrease this impact.It’s a small bit of information that can make a big difference!

What is your carbon footprint?

15

“It’s the ability to measurethat justifi es the investmentin precision farming equipmentfor me as a contractor.”

- Nick Ford, Ford Agricultural Contractors

Here’s what farmers and contractors in the UK have to say about New Holland Precision Land Management

PLM is Fundamental for Contractors Contractors have as much to gain as farmers from precision farming equipment, but for different reasons; that’s whatthe owner of a central England business, which has investedin a New Holland Precision Land Management package, believes

For farm contractors, area mapping and automatic steering

systems have become indispensable tools in providing an economic, fair and accurate service, according to Nick Ford,who owns and runs Wiltshire-based Ford Agricultural Contractors. That, he says, means both he and his customers

benefi t from the investment.“Investing in precision farming equipment had interested me for a while. What really convinced me was when I talked to my local farm business consultant and the precision farming specialist from my local dealer about what reduced overlaps could save me in terms of fuel and time. Plus, we also

investigated the government grants available under the Farming and Forestry Improvement Scheme, which we found could help signifi cantly in coveringthe equipment cost.”Nick worked with his dealer to determine the system that would suit his spreadof work, choosing a 2.5 cm-accuracy RTK system operated through an FM750 touchscreen display and EZ-PilotTM steering system.The system was fi tted last year into his primary tractor, a New Holland T6080 Power Command, which is run alongside a T6070, TM165 and TM140.“Our dealer’s PLM specialist set the system up and was able to help with any issues we had as we began implementing it. We were able to make full use of auto-steering in time for spring drilling and noticed the difference almost immediately.”

Precision Drilling“Well-matched drilling is an operator art, but not having to worry about it means the driver can concentrate on other things, such as forward speed and the performance of the drill,” Nick explains. “Especially for combinable crop drilling, and particularly for sowing maize, it simply makes the job so much easier on the operator.” PLM also minimises overlaps and facilitates matching bouts

when drilling, “which saves me both time and money, and it also savesmy customers in seedand spray costs.”

Accurate EstimatesAs the seasons change, so should job estimates.“If they’ve not been recently measured, fi eld sizes can be different to the old fi gures farmers have been working from – hedges have often grown wider to encroach on fi elds, hedge or fence lines have changed, or fi elds have been split, for example.It could be quite possible to be 5-10% out on fi eld area and that’s a lot of additional time and fuel,” says Nick. The PLM system, however, “allows me to ensure that fi eld work areas are calculated precisely, so that my charges are accurate and fair.”“For every task I can print off the job data and supply it with the invoice to the customer, showing him exactly what has been done. It’s the ability to measure that justifi es the investment in precision farming equipment for me as a contractor.”

The Auto-Steering Advantage“The effect that the auto-steering system has on tractor operating quickly became clear,” says Nick, who employs four staff, with another hired in summer.

out as a contractor, such as mowing. “I can work faster – up to about 15 km/h – without having to concentrate on keeping the mowers full, and being able to measure the fi eld and mark it out from the initial headland round is really advantageous in terms of time, fuel and accuracy,as it means the landcan be cut in the most effi cient way,” he says.In addition to 600ha of fi rst and second-cut grass silage chopped with a New Holland FX40, Nick uses twoNew Holland BB big balers to make 25-30,000 big square bales annually, as well as 5,000 round ones with a New Holland BR740. In all of these applications, he has found the auto-steering system helpful; “even where the customer has mowed the grass himself, and then asked me to row up and bale or chop for silage, I can work out the fi eld area by simply entering my rake width, and the same holds true whereI am buying hay or strawin the swath.”

“With auto-steer I can increase drilling speed, although drilling depth accuracy is also a priority so, while I could probably go faster still, I prefer to keep forward speed reasonable and ensure the job is done well. Auto-steering is even useful in less complicated jobs like fl at rolling and harrowing of grassland,where it makes matching bouts easier and takes some of the monotony outof the job.” The PLM and auto-steering systems are totally reliable as well, staying on track even on the rare occasion that the signal is lost, and it is a time-saving tool in the fi elds. “As a contractor, I’m often on the phone with customers, and I can make and answer calls easily while the auto-steer does its job,” Nick explains.

Extra Applications The same bout-matching benefi ts have proved themselves in other applications Nick carries

16

PLM Revolutionises

“I wouldn’t consider running a combine or large tractor without it.”

- Anthony Rankin, Rankin Farms Ltd

Combinable crop farmer Anthony Rankin was looking

for a package thatcan be adapted to enhance every task - from helping with harvestingto providing the ultimatein drilling accuracy.That’s why he choseto invest in New Holland Precision LandManagement technology.Having run an auto-steering system for three years,he now says“I wouldn’t consider running a combine orlarge tractor without it,”says Anthony.Rankin Farms Ltd is based

Auto-Steering Innovation for FarmingFor one farm in the east of England, investing inthe technology for automatic vehicle steering has beena natural extension of its early moves into precision farming

in Essex and it beganusing precision farming six years ago. “When I fi rst looked at investing in a precision system, the cost was high, but the benefi ts were easy to see.Since then, the prices have continued to come down and, by the time we reconsidered the technology, I felt the benefi ts outweighedthe costs. Now, I knowthat cost is justifi ed.”The latest developmentto revolutionise workon the Rankin Farm,has been the addition of automated steering systems.

Auto-Steering Ease In 2010, the farm decided to invest in an Autopilot™ system with an FM-1000 display to boost effi ciency and reduce operator fatigue when its largest tractor,a New Holland T8050,was used for tillage and drilling tasks. Meanwhile, the T6090 was equipped with a full auto-steer package that shares a terminal and monitor with the 7.32m CR9070 combine, optimising the tractor’s use of the system for cereal drilling. Today, cultivation, drilling and combining

operations are key activities for Rankin Farms and the benefi ts of the auto-steering system have been undeniable. Anthony, who runs his business with two staff, plus an additional worker in the summer, says he would consider auto steering now an essential component of a large tractor. “The main benefi t of auto-steering for almost every job, whether on the tractor or the combine, is the reduction in driver fatigue,” explains Anthony. “On the combine, for example, auto-steeringis fantastic,” he says.“I think a combine driver

probably spends around three-quarters of his time concentrating on steering, and it makes such a difference to let the machine steer itself so that I can focus on settings and performance. By not having to constantly concentrate on keeping the header full, it makes the whole job much less tiring.”Matching bouts has been made much simpler with Autopilot™ and the FM-1000 display, making the job of drilling much easier on the operator, and virtually eliminating any risk of overlaps and misses.“When working long hours at harvest time it’s worth a lot, particularly on tasks such as drilling because marking equal and even bouts is much simpler.It has also enabled usto avoid repeating tramlines,

limiting the amount ofland that’s traffi cked,”explains Anthony.

The Futureof Farming “Now, I don’t think that I would even consider buying a big tractor that wasn’t auto-steer ready,” Anthony says. “Our T6070 is the next one of our tractors that will come due for renewal, and I think that it will certainly be replaced with a machine equipped like our othertwo tractors.” “In general, I’m sure that in the near future the second-hand value of high-horsepower tractors thatare equipped as suchwill be notably higherthan those without.”

17

Farming in the UK

Welcome to CNH Ind The company continues to grow and evolve with the ultimate goal of better serving you.Now it is stronger than ever due to the strategic integration of Fiat Industrial and CNH Global

The following numbers are the proof of the company’s current achievements and potential for future success.Today, CNH Industrial is present in all major markets worldwide;

CNH Industrial in Numbers

Another set of numbers demonstrates the unifi ed corporate commitment to protecting the environmentand strengthening the communities in which CNH Industrial operates:

Working on 5 continents manufacturing facilities64million invested in researchand development annually900 R&D centres49

36million investedin initiatives protectingthe environment

million donatedto local communities3.8

Signifi cant reductions in CO2 emissions, water consumption and the amount of waste generated.

18

ustrial

It’s offi cial! Fiat Industrial and CNH Global are merging to create CNH

Industrial, a diversifi ed group operating in the capital goods sector. With this most recent phase of its evolution, the group will continue to be underpinned by successful brands like New Holland. New Holland represents the highest quality standards and promotes ongoing product development and advanced research to consistently deliver industry-leading product ranges, today and tomorrow. The integration of these two global leaders has given way to a new, solid force in the industrial sector. CNH Industrial is a major international enterprise set to build on the foundation of continuity and heritage established by two companies over the past decades. The objective is to construct a bright future for our company and our customers.

Brand PowerCNH Industrial has a large industrial base operating through multiple businesses – Iveco, FPT Industrial and CNH brands - each a major international player in its respective sector. Iveco has become a benchmark in the engineering and production of trucks, commercial

vehicles, buses, coaches, as well as emergency equipment and civil defence vehicles; and today, FPT Industrial is an iconic name in the design and manufacturing of transmissions and engines for vehicles, marine applications and power generation.CNH is a worldwide leader in the agriculture and construction equipment industries. The CNH name combines Case and New Holland; bringing together the two brand families with the strength and resources of its worldwide commercial, industrial, product support and fi nance organisations.

Strength in UnityThe recently created CNH Industrial group incorporates knowledge and experience gained over many years, integrating the technological know-how and business skills that have been developed throughout the history of these long-standing brands. As a whole - representing11 commercial brands in all - it is a global leader in capital goods by scale, scope and size. The group is uniquely diversifi ed across products and continents, boasts a portfolio of powerful brands that are well-known for high quality products and technological innovation.

The group also shows excellent growth prospects through solid market recovery and a strong presence in emerging and expanding markets.

Looking Forwardto the FutureThe driving force behind this strategic integration is the aspiration of making the company even stronger than it is today, ensuring a bright tomorrow. “This fusion is the natural culmination of a long evolution process that began years ago in the interests of simplifi cation, but also to bolster growth, autonomy and effi ciency,” explained the chairman of the group, Sergio Marchionne.“The merger allows the company to operatein a unifi ed way, unleashing its potential. Fiat Industrial and CNH are now a fully integrated group,a multinational that is able to compete at the highest levels in the capital goods industry.” “Yet the true value of a multinational, such as CNH Industrial, is determined by how it conducts its activities, through its contribution to improving the present and building the future and its commitment to society as a whole,” the chairman concluded.

We believe that success is judged by how it is achieved, that is why our ultimate goal is to pass our success on to our customers. As we look forward to the future, CNH Industrial seeks to ensure that our ambitious objectives for growth are in harmony with the principles of sustainable development and we will continue to look for new ways to protectand enrich the environment and communities in which we work.

Visit the new website atwww.cnhindustrial.com

Sustainability is an integral part of the group’s daily approach to business, a compass which guides us aswe work to be more environmentally and socially responsible. Our commitment is based fi rmly on the belief that our progress as an organisation is inseparable from our corporate values. The Fiat Industrial 2012 Sustainability Report serves to update customers, employees and stakeholders on the status of existing projects, current performance and results achieved as part of the Sustainability Plan implemented over the past year. The report also defi nes new targets for the future, ensuring continuous improvement which is essential for long-term growth.You can fi nd a complete copy of the 2012 Sustainability Report at:http://www.cnhindustrial.com/en-US/sustainability2013/FiatDocuments/Fiat_Industrial_Sustainability_2012.pdf

Focus on Sustainability

19

• NEUES AUS DER WELT VON CNH INDUSTRIAL • NIEUWS VAN DE WERELD VAN CNH INDUSTRIAL • NOTÍCIAS DO UNIVERSO CNH INDUST

NEWS DAL MONDO CNH INDUSTRIAL • NEWS FROM THE CNH INDUSTRIAL WORLD • NEUES AUS DER WELT VON CNH INDUSTRIAL • N

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• FPT INDUSTRIAL •

Investment in public transport is a key strategic choice and is a vital part of Beijing’s ongoing evolution as an international metropolis. FPT has been a continuing

partner of the Chinese capital in its progress towards lower toxic emissions, improved quality of lifeand reduction in urban traffi c congestion.Over 4,000 technologically cutting-edge compressed natural gas and diesel engines have already been supplied by FPT to Beijing’s public transport company (BPT) since 2003, when an initial consignment of 300 gas-powered engines marked the beginning of a long-term collaboration. Subsequently, with more than

For the third consecutive year, Fiat Industrial has

been named Sector Leader in the Dow Jones Sustainability Indices (DJSI) World and Europe. Based on 2013 assessment, the Group received a score of 88/100 compared with an average of 49/100 for the universe of Industrial Engineering companies evaluated by RobecoSAM, the specialists in sustainable investment. Inclusion in the DJSI World and DJSI Europe, which form part of the most prestigious family of sustainability-focused

Fiat Industrial confi rmed as Sector Leader in Dow Jones Sustainability

• NEW HOLLAND CONSTRUCTION •

The W170C wheel loader makes short workof handling your silageThe W170C wheel loader, which will be on the New Holland stand at the Agritechnica show, works fast,

effi ciently and doesn’t fear dust; a great addition to the farmyard fl eet, it is the ideal machine for silage operations. Its pushing power and unyielding traction on all surfaces combined with fast cycles make it

a superb companion to the farm’s forage harvester and tractors when it’s time to bring the silage in.The unique design and unconventional positioning of the cooling system away from the ground means that it can perform even in the dustiest of conditions. Last but not least, the W170C features New Holland’s SCR engine technology, which signifi cantly lowers maximum temperatures reached by the catalyst, reducing the risk of fi re ignition, making it safer for operation in dry crop conditions. The W170C wheel loader was born to farm!

FPT helps Beijing go greener 1,000 engines delivered in 2008, FPT Industrial played an important part in achieving extremely low emission levels in the city centre during the Beijing Olympic Games. Now, fi ve years later, FPT Industrial is supplying a further 1,200 gas-powered engines for BPT vehicles, marking another major milestone in this ten-year partnership. These 1,200 new Beijing buses will produce drastic emission reductions, thanks to 350 Cursor 8 enginesand 850 NEF 6 engines.

For further information, contact your nearestNew Holland Construction dealer: newholland.com

equity indices (DJSI),is limited to companies judged best-in-class in terms of their economic, environmental and social performance.The Chairman of Fiat Industrial, Sergio Marchionne, commented: “Our commitment to maintaining the highest standards of sustainability as part of our business model has been recognised once

• FIAT INDUSTRIAL •

TRIAL • AKTUALNOSCI ZE SWIATA CNH INDUSTRIAL • NOVEDADES DEL MUNDO CNH INDUSTRIAL • NEWS DAL MONDO CNH

NOTÍCIAS DO UNIVERSO CNH INDUSTRIAL • AKTUALNOSCI ZE SWIATA CNH INDUSTRIAL • NOVEDADES DEL MU

NEWS

NEWS

Global PartnerExpo Milano 2015

Important Recognitionat Sitevi 2013

At the 2013 Sitevi show, New Holland was awarded the

gold medal for its innovative Opti-Grape™ technology, which delivers best-in-class cleaning performance.This unique solution features a rotary turbine that blows air through a fi ne mesh eliminating all materialother than grape beforeit falls down intothe hopper.Growers have the advantage of producing higher quality wineand the end result is increased profi tability.Additionally, the CAN bus system, which displays data from FORCE-A’s real-time grape maturity sensor on the IntelliView™ III monitor of Braud 9000 machines, was recognised with an honourable mention. “We are delighted that these advances in grape harvesting technology have been recognised,”said Gaffoglio Maggiorino, head of Grape Harvester Product Management. “We are fully committed to ensuring that our complete range of Braud grape harvesters delivers unsurpassed quality for today’s exacting viticulture businesses and customers.”

Grand Opening in Turkey This summerNew Holland celebrated the

opening of a new dealership, Basaranlar Traktör in Çanakkale and Kaya Kardesler Traktörin the city of Zara.These new centres will provide tractor sales, spare parts and servicesto the northwesternand the central partof Turkey. ‘’We are proud to offer the high-performance products made byNew Holland - the favorite brand among farmersin Turkey - to our customers in Çanakkale and Sivas.Thanks to the renovation of the Basaranlar Plaza

and the Kaya Kardesler Plaza, all services are now available at one facility,” explained I.rfan Özdemir, assistant general managerat TürkTraktör,a joint venture between Koç Holding and CNH,and the largest factory in the country manufacturing 35,000 tractors per year. “Here, we will not only introduce the latestNew Holland modelsto farmers, we willserve the people of Çanakkale and Zara through our reliable after-sales services.I believe that the new plaza will be benefi cial for everyone.’’

theme “Feeding the Planet, Energy for Life.” In line with that theme, Fiat-Chrysler will provide a fl eet of courtesy cars throughout the universal exposition in Milan (May 1 - October 31, 2015), for the sustainable mobility of the delegates coming from all over the world.With its own 1,600m2 pavilion which will be specifi cally designed and built to be eco-friendly and energy effi cient, New Holland Agriculture will present its vision for sustainable farming now and in the future.

New Holland was presented with a gold medal and received honourable mention at this year’s international exhibitionfor the Vine-Wine sector

again. We are proud to have been included in the Dow Jones Sustainability Indexes for the third consecutive year and intend to set even more challenging objectives as CNH Industrial takes that commitment forward.”

The Fiat Group, including Chrysler and CNH Industrial,

have announced that they will be Global Partners of Expo Milano 2015. For over 160 years world fairs have been organised in cultural capitals around the world as a way to present technological innovations and propose solutions to the current challenges facing mankind. This grand international event will be built around the idea of sustainable development with the

• ITALY • • FRANCE •

• TURKEY •

New Holland with

FROM THE WORLD OF NEW HOLLAND AGRICULTURE

• CURIOSITÉS • WETENSWAARDIGHEDEN • CURIOSITIES • CIEKAWOSTKI • CURIOSIDADES • KURIOSITÄT • KURIOSI TETER • GIOCHI • JEUX • SPE

SPIELE • SPIL • CURIOSITÀ • CURIOSITÉS • WETENSWAARDIGHEDEN • CURIOSITIES • CIEKAWOSTKI • CURIOSIDADES • KURIOSITÄT • KURIOSI

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• CURIOSITIES •

The ancient practice of agricultureThe development of humanity has always been intrinsically linked with the agricultural practices that made it possible for early communities to live in fixed settlements and thus developthe techniques, skills and knowledge essential for the fl owering of civilisation

The SumeriansThe Sumerians were the fi rst sedentary population in the world. Agriculture was the foundation of their economy.The earliest experiments with crop cultivation in the Middle East date back to at least 7,000 BC, but it was not untilthe arrival of the Sumerians, around 3,500 BC,that Mesopotamian agriculture made its giant leap forward, thanks to this people’s ability to create irrigation systems. Fields were planted near canals, which were built above ground level so that their water could fl ow down naturallyto the cultivated land.Fields were laid out in rectangular shapes, with the short side adjacent to the canal and ploughed and irrigated parallel to the long side: this made it possible to irrigate larger areas. The areas closest to the canals were planted with onions, garlic, vegetables, date trees and olive trees, while the less irrigated areas furthest from the canals,were used for growing cereals: barley, wheat and spelt.

The ancient EgyptiansThe ancient Egyptian economy was based predominantly on agriculture and the cultivation of the land close to the River Nile. From July to October this great river overfl owed its banks and fl ooded the surrounding plains, depositing rich silt, a dark mud that made the soil extremely fertile. When the fl ood waters retreated, farmers could sow their seeds and be rewarded by abundant crops. In order to take full advantage of the fl ooding season, the Egyptians built complex systems of canals, dams and reservoirs.But to irrigate their crops they also used various tools: water could be transported in special jars fi xed to long poles, making it easier to transport on their shoulders, and for raising water from one level to another, they used an implement called a “Shadoof”. This was a simple but ingenious instrument consisting of two vertical poles anchored to the ground and joined at the top bya horizontal pole, supporting a long lever-pole with a stone counterweight attached to one end and a rope and bucket to the other. Apparently, a single operator, working this device all day long, could collect and raise roughly3,000 litres of water.

The EtruscansThe Etruscans developed the science of measuringthe area of cultivated land, using a special instrument calleda “groma”. This consisted of two equal arms crossing one another at right-angles, with a plumb-line hangingfrom each of the four extremities, supported horizontallyby a vertical pole. The groma was used to delineate precise right-angled lines on the ground to establish boundaries. Etruscan priests had the duty of establishing the boundaries between plots of land with different owners, with the warning that anyone found moving a single stone or boundary marker, would be put to death.The Etruscans were also well acquainted with allthe irrigation techniques developed in Egypt, Mesopotamia and Greece. They were experts in building canals and dams for irrigating dry land, and also in reclaiming swamplands using drainage systems.

ELLETJES • GAMES • GRY • JOGOS • JUEGOS • SPIELE • SPIL • CURIOSITÀ • CURIOSITÉS • WETENSWAARDIGHEDEN • WZCURIOSITIES •

TETER • GIOCHI • JEUX • SPELLETJES • GAMES • GRY • JOGOS • JUEGOS • SPIELE • SPIL • CURIOSITÀ • CURIOSITÉS •

PARTNERS THE WORLD OF NEW HOLLAND

AGRICULTURE 20139PARTNER

PartnersXVIII - n. 31 - 11.2013

This magazine is distributedfree of charge.

Editor-in-ChiefCarlo Lambro

EditorErica Mallarini

PublisherNew Holland Agriculture,a division of CNH

Contributors to this issueGonçalo CarvalhoAndrew DunneGianluca FeliginiStefano FerroSigurn GhyselenLionel GleyrouxMaria Laura IasconeCarlos JimenezLaurent LibbrechtMarco LombardiManuela MarengoDenis McGrathAntonio MussuttoBarbara ProssenLien PyfferoenAlessio QuatraroSara SebastianelliKlaus SenghaasGiovanni TrezziMaria Lorena ValentiJimmie VestergaardMariangela VicentiJerzy Wrobel

Editorial CoordinationDGTmedia - Unità EditorialeVia Legnano, 26 10128 Torino - ITALIAwww.dgtmedia.com

PrintingSGI Società Generale dell’Immagine srlVia Pomaro, 3 - TorinoPrinted in Italy

Internetwww.newholland.com

Letters to the EditorErica MallariniNew Holland AgricultureNew Holland HouseVia Plava, 80 - Ingr. 3110135 Torino - ITALIAE-mail: erica.mallarini@cnh.com

Contribute to Partners!Partners is your magazine.Should you have any suggestionson how to improve it, stories thatyou would like to see reported,send it to us by e-mail atsara.sebastianelli@newholland.com

• CURIOSITIES •

World population and foodThe world’s population is growing at unprecedented rates, and it seems that by mid-century it will reach the 9 billion mark. This will probably create serious food supply problems. Such problems already exist, but are mainly caused by the unequal distribution of available resources

sources: www.un.org, www.fao.org

billion9 43%60%

110%

billion1.4billion1.3 million870

The number of people on earth in 2050.

Maize, rice, cereals and soya are the basicfoodstuffs for the world’s population, providing43% of globally consumed calories and 40%of nutritional protein.

To satisfy the rising demand for food, by the middle of this century the world’s agricultural production of maize, rice, cereals and soya will have to rise by between 60% and 110% in relation to the amounts harvested in 2005. At current growth rates, however, global production may only rise by between 38% and 67% over the coming 40 years. This would leave two possible options for dealing with the problem: increasing the totalcultivated area and increasing productivity.

This is the number of people in the world who areoverweight, with 500 million people technically classifi ed as obese.

Every year, despite managing to consume more than the planet is capable of regenerating, we waste no less than one third of all food products: to be precise, 1.3 billion tons of food.If we fail to adopt a more sustainable style ofconsumption, by 2050 it will take three planetEarths to satisfy our food needs.

This was the number of people suffering from serious malnutrition in 2012 - the equivalent of 12.5% of the world’s population. This statisticcovers only a small part of the billions of inadequately nourished people who suffer from various health problems as a result.

True. True. False. Traditionally roses were used as ‘sentinels’, signalling the arrival of diseases, parasites or mineral defi ciencies. All of these threats, are in fact, manifested immediately in rose plants and a few days later in vines, thus giving wine-makers time to take preventive action. Nowadays, scientifi c analytic systems exist for this purpose, but the roses remain as a tribute to tradition.

• GAMES •

Some stories seem incredible, but are actually true. Other stories are simply inventions. Can you tell which is which?

The purple carrot from the Middle EastCarrot growing began in Afghanistan about 5000 years ago and the fi rst specimens produced in that region were purple. In the late Middle Ages, the Arabs introduced carrots to the Mediterranean area. It was the Dutch who made them orange, around 1720:they decided to change the colour in honourof the reigning dynasty, the House of Orange.The transformation came about gradually in Dutch fi elds by selection. In the space of a few years an orange carrot was obtained.

1Tomatoes as decorative plantsThe tomato plant reached Europe after the discovery of the Americas, but until the midseventeenth century it was used exclusively as a decorative plant. It was in fact believedto be poisonous, given its resemblance to another plant with a similar appearance.And so the wealthy, who were the only people who could afford to own them, planted them in ornate vases and used themto embellish windows and courtyards.Only much later did the tomato begin to be usedas a fruit with curative properties, and even lateras a culinary ingredient.

Roses in vineyardsOne frequently sees rose plants at the end of lines of vine plants. This is above all a French tradition, but it has spread to many wine-growing areas.These roses are there mainly for decorative purposes: thanks to them the vineyard landscape takes on aneven more romantically picturesque appearance. But the roses also infl uence the bouquet of wine, that’s to say the aromatic complex created by the synergy of many molecules which endows wines with their unique characteristics.

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