new home retailing, selling homes & technology in the 'new economy"!
TRANSCRIPT
Shift, Align, Transform…
Third Wave…
A Whole New Economy
1990’s Production Homebuilder’s Add Options / Upgrades
2008 Big Builder Conference…’The Home Has Become…’
2009 Economic Transformation… ‘A New Homebuyer’
Robert Shiller Reports 0.3% Appreciation Over Last 100 Years
IMF Admits…Economy Is Beyond Our Intellect & Experience
A New American Dream…
CHASING SALES
Don’t just stay ahead of the
competition…
Keep Up With Your Customers!
3D Printing
Self-Driving Cars
Robot Assistants
57 Months To 2020
Are You A ‘New Home Retailer’?
• Are you focused on building homes people
will line up to buy, or are you still trying to
build a cheaper home?
• What does your home do for the owner that
their home doesn’t do?
New Mindsets, New Success!
Standards That Meet
‘New’ Homebuyer Expectations
• Technology standards that align with a
‘new’ homebuyer’s lifestyle.
• Specifying without fear!
• Give the ‘new’ homebuyer a reason to
buy your home.
The New American Dream
• Shifting your salespeople’s mindsets to
align with the ‘new’ homebuyer’s,
lifestyles, expectations and perceptions.
• Create a new, individual and personal
homebuyer engagement.
• Train, manage and follow up!
High Tech Sales Environments
• Marketing technology with technology.
• Transform your sales environment to keep
up with today’s ‘new’ homebuyer expectations.
• Don’t just add technology to an old process!
• Tech friendly salespeople.
New Home Technology Partners
Help you…
Specify Standards
Package Upgrades
Train Salespeople
Market Technology…
So you can sell more homes!
Roundtable Challenge
• Tables 1-4
Entry Level / First Time Homebuyers
• Tables 5-10
Move-Up / Millennials, Gen X or Boomers
• Tables 11-15
Final Destination / Baby Boomers & Gen X
Specify A New Community
Roundtable Challenge
3 Questions…
• What will you include as standards and what will
be your upgrade packages?
• How will you better prepare your salespeople to
use new home technology to sell more homes?
• What change will you make to your sales
environment to better market technology to sell
more homes?