new homes and investments portfolio

01 Marketing Proposal ‘On the Rise’

02 Battersea Square Mews

03 Genesis Court

04 Embassy Gardens

05 Vista

06 The Filaments

07 Battersea Reach

08 Fulham Riverside

09 Great Minster House

10 Victoria Street

11 Kingsgate

12 Ebury Square

13 This Space

14 Riverlight

JAMES PENDLETON ‘ON THE RISE ’MARKETING PROPOSAL SEPTEMBER 2014

James Pendleton will provide a bespoke marketing package directly targeting both private purchasers and investors for the ‘On the Rise’ development, this will include;

- An introduction to our UK and overseas database of qualified buyers and search agents.

- Full comprehensive exposure through the James Pendleton website with a dedicated page in the New Homes section, featured landing page banner advertising and price/search criteria listing.

- A detailed lifestyle presence for the development across Social Media platforms through the established James Pendleton brand and connections:

Facebook, Twitter, LinkedIn, Wordpress blogs, Youtube.

- Outstanding coverage across a range of media including, print, targeted direct mail and an outdoor advertising presence in prime South West London locations.

- Featured agent and listing through the major property search portals - Rightmove, Primelocation and Zoopla.

- Consistent top rankings for relevant Google search terms specifically associated with the development.

- Regular development of local and individual company connections.

- A full set of professional internal and external CGI’s of Phase 1 and 2.

- A brand identity for the development.

- A bespoke brochure design with production and print including location, amenities, finish and specification description.

- Detailed floorplans and floorplates for the entire development.

- Hoarding design, production and installation with development branding and contact details.

- Targeted email and direct mail campaigns via Primelocation and Zoopla.

- PR articles and advertising in key property publications eg. Homes and Property, Bricks and Mortar.

- Specific outdoor advertising space local to the development in prominent positions.

- Design and delivery of a dedicated landing page for the development with links through to a contact/enquiry page.

ADDITIONAL MARKETING REQUIREMENTS/SUGGESTIONS.

RELEASE STR ATEGY

With a view to selling the complete scheme off plan, we recommendation to launch the full scheme with a launch event at a local business eg Cote Brasserie on Battersea Rise, followed by a concerted marketing push using a combination of the media suggested above.

MARKETING BUDGET

For off plan sales to be successful in this area, the scheme must be exposed consistently, requiring a marketing budget spread over the entire build period (with a contingency for sales post completion).

SALES

James Pendleton, Land, New Homes and Investments has a dedicated and specialised off plan sales team. The team will introduce and promote the development to an extensive database of overseas and domestic investors and registered, qualified buyers through our multi-office marketing and network of 9 local sales offices.

FINANCIAL SERVICES

All offers from interested parties will be referred to Coreco Independent Mortgage Advisors for a comprehensive qualif ication by an independent financial professional. This process ensures that all offers are submitted with the confidence that they are able to proceed quickly and securely.

RESERVATIONS

All sales will be secured with an immediate £5,000 deposit, with a further 10% deposit on exchange of contracts within twenty-eight days of receipt of contract paperwork (subject to agreement from ‘On the Rise Ltd).

SOLICITORS

James Pendleton work with a select panel of solicitors which we recommend to buyers. For this development we would propose one as the preferred solicitor for a purchaser.

SALES PROGRESS ION

With off plan sales occurring well ahead of project completion James Pendleton recognises the need to manage the buying process up to completion. All of our negotiators are trained to progress a sale to the point of exchange. From here the James Pendleton Angel will take over the logistics to ease the purchase through to completion, offering advice on services, timings and local information.

FEE STRUCTURE

Our sole agency standard fee is 2.00% plus VAT of the final sale price of the individual units, with 50% invoiced on exchange and the balance paid on project completion.

CURRENT PORFOLIO

If you are looking for a mews style house within the centre of uber-fashionable Battersea Village, famed for its exclusive restaurants including Gordon Ramsey’s recently-opened London House as well as a range of boutique food and clothing shops then look no further than Battersea Square Mews, a short walk from the Thames embankment.

This five-star luxury development’s modern but traditionally flavoured homes were designed by award winning architects Tigg Coll, are being built by leading developer Elephant London and will eventually include both apartments and houses all of which feature generous proportions, floor to ceiling windows to make them light filled as well as amazing outside spaces.

Featured in The Times newspaper recently, they have been designed to offer unparalleled comfort and exceptional living standards and are set within an exclusive private gated mews, tucked away off Battersea Square and just 10 minutes’ walk over Battersea Bridge to Chelsea.

In summary

- Designed to optimise both natural light and outdoor space

- Generously proportioned rooms

- Outstanding specification including underfloor heating, comfort cooling, mood lighting and Sonos Audio

- Private secure off-street parking or garage

- Due for completion in December 2014

More information: 020 099 1111 or [email protected]

4–5 Bed Mews Houses . Pr ices from £2,450,000.

BATTERSEA SQUARE MEWS, BATTERSEA VILLAGE

In recent years Wandsworth’s town centre has become an increasingly sought-after location and there is now a development of six new apartments for sale at its heart.

Genesis Court is on Wandsworth High Street and includes four one-bedroom apartments plus two two-bedroom apartments. One important attraction of the development is its superb location – just ten minutes’ walk from Wandsworth Town mainline station from which London Waterloo and central London are a 15-minute journey away.

The development marks just the beginning of a major, £1 billion redevelopment of Wandsworth Town which will include a new riverside quarter, extensions to nearby Battersea Reach, a business hub and a new college. Such significant investment is likely to create a new rival to the more established neighbourhoods that surround Wandsworth town including Putney, Battersea and Clapham. As the most prominent estate agent in Wandsworth Town James Pendleton believe the apartments present an ideal opportunity to own property within one of the capital’s more promising property markets, a quick commute away from Central London.


1–2 Bed Apar tments . Pr ices from £350,000.

GENESIS COURT, WANDSWORTH TOWN

– 04 –

There are few development opportunities left in London that contain the sheer scale of the Nine Elms site in Battersea. This new district of London of south London, which is being built between Battersea and Vauxhall bridges, is to include the new US embassy. And nearby is a 15-acre plot on which a bold, 21st-century mixed use development is to be built. It will draw inspiration from the attractive residential and commercial estates which evolved over time in cities like New York and Boston – not inappropriate given the new US embassy quarter will be a close neighbour. Embassy Gardens will be a highly collaborative effort, calling for careful management of several different architect partnerships to create a new district of of the capital.

In summary

- 2.6m sq ft mixed use community

- 2,000 new homes

- Up to 600,000 sq ft of office space

- In excess of 100,000 sq ft of retail and leisure space

- 100 bed hotel

- New Embassy plaza

- New park being built to link Vauxhall with Battersea Park



EMBASSY GARDEN, NINE ELMS

Vista is a development of new and luxurious one, two, three and four bedroom apartments, duplexes and penthouses featuring generous specifications and a unique design all close to Chelsea Bridge. The development is just a stone’s throw from The River Thames and only minutes from fashionable Chelsea, and offers broad views over Battersea Park and will be the ideal place to enjoy contemporary living in London.

Vista has been designed to give residents the best chance to enjoy these views and all the apartments and penthouses include private balconies, patios or terraces. The dramatically cascading exterior of the buildings will create a feeling of space and light, whilst its beautifully landscaped courtyard and sunken garden will enhance the feeling of open space.

The apartments have been expertly planned, with exceptional attention to detail including magnificently large windows, superb finishes and engineered timber flooring. The kitchens feature cabinets in subtle satin finishes and beautiful stone work surfaces, while the bedrooms offer a fusion of subtle lighting, muted tones and soft carpeting.



V ISTA, NINE ELMS

The Filaments off Wandsworth High Street is a new residential development of 340 apar tments at the hear t of a London borough that is undergoing huge investment and transformation. A selection of one, two, three and four bedroom apartments have been released for private sale across five buildings; Beacon, Spectra, Copperlight and Aurora 1 & 2, which are as light, bright and brilliant as their names suggest.

The development is set back from the high street and is entered from Buckhold Road. The architecturally lit and landscaped Filaments Walk and Spectrum Way will eventually link the first three buildings to the rest of the development, which is home to the remaining apar tments and off ices, provided by Workspace. Once complete the gardens and walkways will be full of those both at play and work – and befits a mixed-used development like this.



THE F ILAMENTS, WANDSWORTH TOWN

Battersea Reach includes one, two and three bedroom apartments and three bedroom penthouses and is an award-winning development designed as a dramatic series of waterfront buildings that cascade towards the river’s edge providing amazing, wide-angle views across the river to Chelsea Harbour.

When completed there will be bars, cafés, restaurants, shops and health and leisure facilities – everything to make Thames-side living as luxurious and well-served as possible.

Battersea Reach is within the much coveted SW18 postcode and both Wandsworth Town and Clapham Junction stations aren’t far away from the development. Fulham, Chelsea, Battersea and Wandsworth are all on your doorstep, while the West End and City are within easy reach.

Across the river, you’ll find the shops of the King’s Road, the cafes and bars of Fulham and the music venues of Hammersmith. Then, when you want to escape the city bustle, you are ideally placed for getting away to the south coast, the M4, M25, Heathrow and Gatwick.

Also on your door step at Battersea Reach is the Young’s Waterfront bar and restaurant and the Cake Boy French patisserie and cafe. Stroll through the development’s landscaped gardens, enjoy the breath-taking river views and tidal garden along our 300 metre riverside walk.



BATTERSEA REACH, BATTERSEA

On the northern bank of the River Thames, Fulham Riverside is shaping up to be a major new destination within South West London and a fabulous riverside location to live. Being built on one of the few remaining undeveloped stretches of riverside in central London, this new homes development is only a few minutes’ walk from Chelsea Harbour and is close to the famous King’s Road. As you would expect, the development offersa full range of services and amenities and also includes apartments, houses and penthouses within what will in effect be a waterfront community. It will also access to the bright lights of Fulham, which sits in a loop of the river Thames just a few minutes from Chelsea, and some years now has been one of the capital’s up-and-coming areas famed for its village-like atmosphere and wealth of boutiques and bars.



FULHAM RIVERSIDE, FULHAM.

If it’s a central London apartment you seek then take a look at Great Minster House on the corner of Marsham Street and Horseferry Road in the heart of Westminster. The development is an exquisite reimagining of former government offices, completely transformed for 21st Century living. Central to the design of every apartment at Great Minster House is individuality, with every layout designed to provide residents with flexible, adaptable indoor and outdoor space perfectly in tune with modern lifestyles. Fixtures and fittings from some of the most respected brands and trusted manufacturers have been combined to remarkable effect. This includes individually designed kitchens each with a full range of top-end appliances, integrated into bespoke layouts. Bathrooms and en-suites will feature natural stone tiles, polished chrome, marble fixtures and illuminated mirrors, while high ceilings, beautifully engineered parquet floors and pure wool carpets add to the feeling of elegance and refinement.



GREAT MINSTER HOUSE, WESTMINSTER

Once completed it will be difficult not to notice the amazing development of 54 New York loft-style apartments on Victoria Street, just minutes by foot from Victoria Station or Parliament Square. 55 Victoria Square will feature a range of apartments from studio f lats to split-level penthouses. Design is at the centre of its construction and the developmentincludes exterior cladding made of Danish charcoal-fired bricks while inside the property features bronze stairway balustrades.

The f inishes and layouts all of fer the very best in quality, tex tures, design and style and each proper ty’s lof t s tyle means open plan livings paces with f ive-metre wide, f loor-to-ceiling windows, oiled-oak wood plank f loors in a super mat te f inish , designer I ta l ian kitchens unique to 55 Victoria Street and hand glazed terracotta tiles. An important element of 55 Victoria Street are the outdoor spaces for the residents and most apartments feature private balconies or terraces while there will also be two communal alfresco spaces, a unique feature compared to other developments in the area.


1–3 Bed Apar tments . Pr ices from £1,500,000.

55 VICTORIA STREET, SW1

Kings Gate is one of the centre pieces of Victoria’s redevelopment and has been designed as an elegant and meticulously crafted residence offering views of Buckingham Palace and the Royal Parks to the North, as well as many of London’s most iconic buildings and the Thames to the East and South. Kings Gate provides all the benefits of modern urban living including its own shops and on the ground and first floors, whilst above them some of London’s most luxurious apartments will be found.

This address, which is on the area’s main thoroughfare, Victoria Street, features a hundred luxury apartments, studios and penthouses in a Lynch Architects designed building combining Renaissance Italian influences with understated British elegance. Kings Gate is part of a wider development of the area by Land Securities which includes new public spaces and thoroughfares, gardens, shops and restaurants all built to serve Kings Gate’s neighbour, The Zig Zag Building. Both it and Kings Gate are designed to transform Victoria into a key place in London to live, work, shop and enjoy. Construction of Kings Gate is now almost complete with the ground-floor retail unit already let to restaurant chain Jamie’s Italian. The development has proved popular with over 70% of the flats already sold off plan.



K INGS GATE, V ICTORIA

The name Ebury is synonymous with the Belgravia district of London to the south of Victoria and has been given to both a street and two mews in the area. But much of the interest is now focussed on Ebury Square, a small but pretty communal gardens next to which is one of the area’s more ambitious residential developments which has taken its name. The development is to include two buildings with a new, private square built between the two and has been designed to exude the ambience of a top-class hotel with a 24 hour Harrods-branded concierge service to take care of residents’ needs. Secure underground parking is also available. Its gardens have been designed as a secure space to relax and will be landscaped in order to enable residents to escape from London’s busy streets for a slower and quieter pace of life. Just minutes from Sloane Square and its tube station, Ebury Square residents will also enjoy direct access to Belgravia and its village-like clusters of boutiques, jewellers and fine restaurants, sitting alongside elegant and historic private homes and embassies.



EBURY SQUARE, BELGRAVIA

‘This Space’ is an exciting new development on Wandsworth Road in Lambeth. The apartment complex is a stone’s throw away from Larkhall Park and there’s a range of shopping and leisure facilities nearby including supermarkets, gyms and banks. The area is also home to a number of excellent schools, colleges and universities. On the outside each apartment features a glass-fronted balcony with hardwood decking and timber balustrades, along with paved terrace gardens. The development is protected by CCTV surveillance as well as an on-site concierge and access to apartments that’s controlled via an audio/visual entry system. The layout of the development means its apar tments surround landscaped cour tyards with outdoor lighting. Also, residents have shared access to a private basement car park and there’s a commitment to energy efficiency too in the form of photovoltaic cells on the roof and private bicycle storage. The apartments are light and airy with plenty of natural light and clean, contemporary fittings as well as solid oak veneer doors, carpeted bedrooms and oak veneer laminate flooring in kitchens. This Space provides residents with a comfortable, thoughtfully lit and well equipped home to unwind in at the end of the day. Attractive outdoor space and private balconies help create a perfect balance between community and privacy, and the area’s excellent transport links and amenities make the development the perfect location for those working in the city.



THIS SPACE, LAMBETH

Riverlight will be a new residential development of apartments on the riverfront of Nine Elms, which is London’s newest district on the South Bank and the capital’s largest and most ambitious regeneration project. Riverlight will be, when finished, six pavilion-style buildings rising in height with a North-South orientation and will be one of the most eye-catching developments within Nine Elms. The area’s regeneration will turn an area once best known for the iconic Battersea Power Station into a 450-acre district running from Vauxhall Bridge down to Chelsea Bridge and will include the conversion of the former power station into a mixed-use complex of retail and residential units as well as new as the arrival of both US and Dutch embassies, with other countries likely to follow. Two new tube station to serve the new district have also been given the green light, as a £45 million upgrade to nearby Vauxhall train station, a £1bn extension to the Northern Line, 50 acres of new public space and two new schools.


1–2 Bed Apar tment . Pr ices from £650,000.

R IVERLIGHT, NINE ELMS

Tel: 020 8099 1111 Email: [email protected] www.jamespendleton.co.uk/new-homes

James Pendleton Land, New Homes and Investments are always working to bring new and exciting developments to the market, for access to our most up to date availability and pricing, please do not hesitate to contact the James

Pendleton Land, New Homes and Investment team.

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