new ideas for 2010 by peter fisk
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New ideas for 2010 ... from bestselling author and speaker Peter Fisk ... insights, books, events, training ...TRANSCRIPT
New ideas from the GeniusWorksNEW IDEAS FROM THE GENIUSWORKS
.... inspiring your success in 2010... INSPIRING YOUR SUCCESS IN 2010
theGeniusWorks.com
HELLO ...
M f h k d f d t h t’Many of you have asked for an update on what’s happening and what’s next ...
So here is a summary of what I’ve been doing, y gand what I’m working on right now...
New ideas, new books and new events, new projects new ventures new toolsnew projects, new ventures, new tools
You can find more details, videos and downloads, ideas and blog at www.theGeniusWorks.comg
I look forward to working with you in 2010
Peter FiskPeter Fisk
theGeniusWorks.com
IDEAS FOR 2010...
As the world lurched from “credit crunch” to global recession, we looked for hope ...
.... Barack Obama built on the first social-networked election victory, with a social-business agenda.
And we began to understand the changing world order ... seismic shifts, invisible but huge ...
... From west to east ... big to small ... average to individual ... business to customer ... volume to value.
theGeniusWorks.com
IDEAS FOR 2010...
In 1876 Edison started GE ...1929 it was HP ... 1975 Microsoft ...1981 MTV ... 2001 the iPod
So how will entrepreneurs in 2010 seize the opportunities of crisis and change?
Virgin Galactic launched consumer space travel for algae-powered astronauts...
... Zappos was snapped up for billions, Zipcars became the norm, and Zopa finance took off ...
theGeniusWorks.com
IDEAS FOR 2010...
A new generation of market leaders emerged, playing a different game ...
.... crowd-sourcing, socially networked, small and virtual, co-creating and customising ...
Air Asia and Alibaba, Current TV and Live Nation, Tesla and Threadless ...
... fusing physical and virtual, large and small, sustainablility and high performance.
theGeniusWorks.com
In 2009 the world economy declined by 1.1% but is expected by IMF to grow by 3.1% in 2010 ...
IDEAS FOR 2010...
B t t k k t i 2009 R i ’ Mi
E7
Best stockmarkets in 2009 were Russia’s Micex(+118%), China’s CSI300 (+89%), Brazil’s
Bovespa and India’s Sensex (both +80%)
E7
E7+5.1%
in 2010
E7+1.7%
in 2009
G7+1.3%
in 2010
G7-3.4%
i 2009The E7 will continue to outshine the G7, and likely
in 2009
E7 is the BRIC nations (Brazil, Russia, India and China) plus Mexico Indonesia and Turkey
, yto be twice its size by the end of the decade
theGeniusWorks.com
China) plus Mexico, Indonesia and Turkey
Economic recovery will be slow, but opportunities will emerge faster. Here’s my A to Z of 2010 ...
IDEAS FOR 2010...
Ageing (big business) ... Artvertising (ads need to do more for you) ... Brand alliances Bioplastics ... eBooks (eventually come of age) ... Business models (in every sector) CHIME nations ... Creative charities ... Crowdsourcing (research, design, communicate)Debt ... Device convergence ... Digital nomads (wandering in a virtual world)Energy (where the brains are focused) ... Social Entrepreneurship ... Extreme weather Fairtrade ... Fractional ownership ... Fuel cells (where the venture capital is focused)Genetic-based services ... GPS devices (the power of mobility) ... Graffiti fashionGenetic based services ... GPS devices (the power of mobility) ... Graffiti fashion Happiness (yes, it really is the new priority) ... Healthcare revolution ... Reid Hoffman Identity protection (you, your brand, your reputation) ... Inflation ... Islamic finance Fashion jewellery ... Multi jobbing ... Jumpsuits (yes, they're back with Stella McCartney)Knowledge clouds ... Korean brands (the new innovation leaders) ... KazakstanLicensing Life caching Location based marketing (when and where are customers)Licensing ... Life caching ... Location-based marketing (when and where are customers)Managing complexity ... Meaning (making sense, adding purpose) ... Micropayments Nanotechnology (from cleaning to clothes) ... Neural networks ... N11 nations Obesity (whilst half the world still starves) ... Oil prices ... Cautious optimism Personalisation ... Pop-up retailing (no longer a fad, serious business) ... Privacy InQBox (fantastic Japanese retail concept) ... Quantum computing ... Quebec online Realness ... Rental culture ... Responsible business (more than the environment)Self publishing ... Simplicity (the biggest trend of all) ... Space tourism (Virgin Galactic)Tablet computers (just wait for MacWorld 2010) ... Tweeting ... Two-speed economy Unemployment ... Urbanisation ... User generated (from Current TV to Threadless)U e p oy e t U ba sat o Use ge e ated ( o Cu e t to ead ess)Viral rage (customer complaints just went global) ... Virtual Hybrids ... Volatility Water scarcity ... Wild weather ... Women consumers (growing faster than China)Generation X ... X-Prizes (space travel to electric cars) ... XL accessories Yang Du (Shanghai cool) ... YouTubevertising (one that works) ... Mohammad YunusZespri Gold (amazing kiwis) Zipcars Zopa (business model for future banking)
theGeniusWorks.com
Zespri Gold (amazing kiwis) ... Zipcars ... Zopa (business model for future banking)
New books :
BOOKS ...New books :
• Creative GeniusInnovation from the future back (2010)( )
• People, Planet, Profit Sustainability for smarter innovation (2010)
• The New Market LeadersSecrets of the new business generation (2011)
Previous books :
• Marketing GeniusThe left and right brain of marketing (2006)The left and right-brain of marketing (2006)
• Business GeniusLeadership in turbulent times (2008)
• Customer GeniusBecoming a customer-centric business (2009)
theGeniusWorks.com
NEW BOOKS ...
“People Planet Profit” by Peter Fisk
How to embrace sustainability for smarter
innovation and profitable growth
A practical guide for business managers
16 case studies, 12 expert contributors
3 diagnostics, 10 platforms, 50 resources
Published by Kogan Page, Feb 2010
www PeopleandPlanetandProfit comwww.PeopleandPlanetandProfit.com
theGeniusWorks.com
NEW BOOKS ...
“Creative Genius” by Peter Fisk
Innovation from the future back
50 great innovations, 50 creative people
Ideas Factory, Design Studio, Impact Zone
50 great innovations, 50 creative people
Apple, IDEO, 3M, Pixar, Samsung, Tesla etc.
Armani, Banksy, Dyson, Morito, Starck etc.
Published by Wiley Capstone, May 2010
www CreativeGeniusLive comwww.CreativeGeniusLive.com
theGeniusWorks.com
NEW BOOKS ...
“The New Market Leaders” by Peter Fisk
Secrets of the next business generation
10 brands, 10 leaders, 10 secrets
The power of ideas, networks and people
Apple and Obama, Alibaba and Threadless
New values, assets, and economics
Creative, collaborative, and connected
Publish date to be confirmed
www theNewMarketLeaders comwww.theNewMarketLeaders.com
theGeniusWorks.com
Speaking formats:EVENTS ...
• Keynotes and host• Seminars and masterclasses• Customised workshopsCustomised workshops
New events :
M k i b A l d Ob• Marketing by Apple and Obama • How to think like Leonardo da Vinci• Winning in the Digital World• The People Planet Profit Programmep g
Others:
R t R thi k R t t• Reset, Rethink, Restart• The New Customer Agenda• Innovation from the future back• Einstein and Picasso do business• Rethinking the role of marketing• Ubuntu, the power of social networks• The yin and yang of successful brands
W l t 2012 Lif ft th i i
theGeniusWorks.com
• Welcome to 2012: Life after the crisis
NEW EVENTS...
“Marketing by Apple and Obama ...
Secrets of the new market leaders”
.... how Apple market, how Nintendo think ....
Becoming the creative force for change ,,,
.... how Apple market, how Nintendo think ....
.... how Samsung design, how Pixar innovate
.... how Threadless engage, how Obama won
Event keynote, seminar or workshop
theGeniusWorks.com
www.theGeniusWorks.com
NEW EVENTS...
“How to think like Leonardo da Vinci”
(and become a Creative Genius)
Curiosita, Sensazion, Connesionz, Sfumato,
Art e Scienza, Dimostragone, Corporalita ...
Combining foresight and insight,
man and machines, drawings and words,
ideas and experiments, wellbeing and work.
man and machines, drawings and words,
Event keynote, seminar or workshop
theGeniusWorks.com
www.theGeniusWorks.com
NEW EVENTS...
“Winning in the digital world”
(You don’t need to be a dotcom to be digital)
Converging physical and virtual businessConverging physical and virtual business
Engaging digital natives and immigrants
Standing out in fast and connected markets
Crowdsourcing, co-creating, collaborating
Integrating physical and digital media
Time, location and networked marketing
Integrating physical and digital media
1-day masterclass or 2-day workshop
theGeniusWorks.com
www.theGeniusWorks.com
The People Planet Profit ProgrammeNEW EVENTS...
How can I get my team to explore the ideas of People Planet Profit and what it meansfor my business? Where do I start in applying these approaches in relevant ways for me? How do I get my people to start thinking and acting differently? The PPP programme is an accelerated development experience for senior and middle managers. It can be tailored to the specific issues your business, and can be delivered as a learning experience, or as a practical way to start addressing your real issues. It is typically delivered as an executive retreat – a four day accelerated learning experience, when we will also explore the more personal challenges of leadership
S i 1 W ld Ch iSession 1: World Changing
• Making sense of the changing business world• Global challenges, shifting power, instant and connected• Balancing economic, social and environmental agendas• Best practices: From Air Asia to Amazon, Zara and Zopa• Essential tools: Future Radar, Scenario Planning, Customer Insight
Session 5: Sustainable Innovation
• Creative disruption and renewal, innovation and entrepreneurship• Future back thinking, outside in action, left and right brain people• Ventures, incubators and rocket ships for practical innovation• Best practices: Lego’s creative play and GE’s sustainable creativity• Essential tools: Creative Disruption, Sustainable Business Models
Session 2: Inspiring Purpose
• The enlightened business, one with a purpose beyond profits• How business can make a bigger difference to our worlds• Aligning a higher purpose with the pursuit of value creation• Best practices: From Camper and Cemex, to Danone and Disney
Session 6: Personal Wellbeing
• Living, loving and thriving in the new business world• Health and fitness, how to feel good, and how to do more • Confidence and courage, how to stretch and surprise yourself• Best practices: From Google’s workstyle to Virgin’s lifestyle
• Essential tools: Purpose Definition, Corporate Brands, Storytelling
Session 3: Growth Strategy
• Making better strategic choices in times of change• Choosing the best markets, better differentiation and business models• Aligning the organisation to work within strategic rules
p g y g y• Essential tools: Body Works, Mind Works, Action Works
Session 7: Enlightened Performance
• Delivering results, short and long-term, in crisis and in good times• Value creation, value drivers and value management• Metrics and scorecards, incentives and rewards.
• Best practices: GE gets imagination, whilst Tata focuses on new markets• Essential tools: Value Disciplines, Strategy Framework, GG Planning
Session 4: Authentic Leadership
• Management and leadership, heads up or heads down• Why business needs new leaders for a new world
,• Best practices: Toyota’s performance culture, Nokia’s contrasting approach• Essential tools: Performance Metrics, Rewards, Value Management
Session 8: Real Commitment
• What it takes to become a new business leader• Planning the change programme for you and your businessy
• Inspiring direction, discipline decisions, building teams• Best practices: Apple beyond Jobs, Rosso and the engine of Diesel• Essential tools: 5C Leadership Model, Personal Effectiveness Framework
Peter Fisk is joined by experts in sustainability, leadership and wellbeing - including Anthony Kleanthous and Diana Verde Nieto, Alper Utku and Selen Tamer. The PPP programme is also delivered as a series of three separate issue and action-focused workshops for small teams of management, based around phases of discovery, design and delivery. This is a more consultative approach, building on the existing progress and priorities, issues and ideas within your business.
Planning the change programme for you and your business• Milestones and workstreams, how to make change happen• Best practices: Nike Considered and Unilever’s holistic approach• Essential tools: Impact Zoning, Leader Guide, 90 Day Plans.
theGeniusWorks.com
y pp g g p g p y
theGeniusWorks.com
EVENTS ...Some recent clients and locations
OVB, Oslo Nordea, Tallinn
Telia Sonera, VilniusSVB, Stockholm
Swedbank, TallinnRBS, Edinburgh McCann, Riga
V d f L d
Oriflame, Stockholm
Henkel, Dusseldorf
T-Mobile, Warsaw
SFA, Dublin
ITV, London
Vodafone, London
Mars, London
WPP V l i
OGI, BucharestJTI, MontenegroWRC, Barcelona
Vodafone, Milan
DSM, Amsterdam
OGI, Sofia
Red Bull, Budapest
SIM Si
SSA, Rome
WPP, ValanciaTurkcell, Istanbul
TEB, Istanbul
SIM, Singapore
Nielsen, Cairo
STC, RiyadhVideos and presentations from events can be
Fosters, Sydney
downloaded at www.theGeniusWorks.com
theGeniusWorks.com
CONSULTING ...
“The Genius Lab” is a consulting processfor accelerated innovationfor accelerated innovation
• Phase 1: The Ideas FactoryInsight and creativity
• Phase 2: The Design StudioConcepts and solutions
• Phase 3: The Impact ZoneStrategy and implementation
It is a fast and collaborative, customer-centric approach to problem solving based around three high impact workshops withthree high impact workshops with your cross-functional development team
theGeniusWorks.com
CONSULTING ...
THE GENIUS LABTHE GENIUS LAB
Strategy and innovation consulting process
Accelerated stretching and focused
Collaborative network of experts
Accelerated, stretching and focused
theGeniusWorks.com
CONSULTING ...
Example of recent project ...
Strategy for retail innovation
Communications market leader
Customer immersion, insight mapping
Segments, trends, best practices, parallels
Idea generation scenarios propositions
Concept design, Rapid prototyping, evaluation
Idea generation, scenarios, propositions
6 weeks, including 3 x 2 day team workshops
Stakeholder engagement, launch planning With cross-functional team and sponsors
theGeniusWorks.com
CONSULTING ...
European market entry strategy
Example of recent project ...
European market entry strategy
Premium drinks brand
Customer immersion, existing research
Segmentation, competitive map, targeting
Idea generation concept design evaluation
Proposition, messaging, packaging, channels
Idea generation, concept design, evaluation
5 weeks, including 3 x 1 day workshops
Brand launch and horizon plannning With in-house team of functional experts
theGeniusWorks.com
CONSULTING ...
Developing a “green brand” strategy (2009)
Example of recent project ...
Developing a green brand strategy (2009)
Global mobile operator
Collation of existing researchCollation of existing research
Co-creation workshops with consumers
Insights, hypothesise, concepts, propositions
Learning from other companies
Strategic roadmap and integration plan
theGeniusWorks.com
8 weeks, with collaborative team of experts
TRAINING ...
“The Fast Track” is an acceleratedThe Fast Track is an accelerated development programme for business
leaders, market managers and others too.
Workshops are delivered by an expert team of specialists and practitioners
Focused on your business issuesFocused on your business issues ...exploring best practices and new ideas
... inspired by the latest case studies
Programmes can be customised through business issue analysis, capability
diagnostics and profiling.
High energy, practical and interactive, toolkits, cases, videos, real projects.
theGeniusWorks.com
TRAINING ...
the fast track
theGeniusWorks.com
TRAINING ...“The Fast Track” is a portfolio of what’s hot what works and what’s next in theThe Fast Track is a portfolio of what s hot, what works, and what s next in the world of customers, marketing, brands and innovation. It brings together the latest techniques with real-time case studies, to catalyse new thinking and capabilities. It can be customised to your business, and is endorsed by The Marketing Society.
theGeniusWorks.com
TRAINING ...
Example of recent project ...
Lastminute.com, online travel business
3 brands, 12 countries, 240 marketers
12 month accelerated development program
Learning concept aligned to business needs
Capability framework and individual profiling
Marketing community with events and online
Marketing workshops, processes and tools
theGeniusWorks.comtheGeniusWorks.com
TRAINING ...
“Market Accelerator” action learningExample of recent project ...
Business leaders and senior marketers
Eczacibasi, leading multi-sector business
2, 3 or 5 day workshops for 15 x 20 people
Customer insight, rethinking what matters
Market strategy, new opportunity mapping
Business innovation, rethinking the rules
Value propositions, products to solutions
Marketing performance and leadership
theGeniusWorks.comtheGeniusWorks.com
TRAINING ...
Example of recent project ...
ITV, leading commercial broadcaster
Changing market, challenge of new media
Innovative selling, rethinking marketing
Digital media, how to compete and use it
Changing world of marketing and technology
New marketing and the new role of CMOs
Practical solutions and action planning
theGeniusWorks.com
VENTURES ...
We also get involved in a range of new ventures, either as expert advisors
or as strategic facilitators
This combines a consulting, training and implementation role It offers a “light touch” toimplementation role. It offers a light touch to
innovative projects and start-up businesses
Current ventures include
“Brand Genius”with Brand Finance and virtual network
“Hospitality Hub”with the founders and technology partner
“Zoom Ventures”with Clownish and virtual network
theGeniusWorks.com
VENTURES ...
“Brand Genius” strategic brand consulting
Rethinking brands and brand propositions
Strategic focus and innovative solutions
More analytical and more creative
The yin and yang of brands
GeniusWorks and BrandFinance
Virtual team of expert brand consultants
GeniusWorks and BrandFinance
Partners in 20 cities worldwide
www.BrandGenius.com
theGeniusWorks.comtheGeniusWorks.com
VENTURES ...
“Hospitality Hub” professional network
Professional network for hospitality people
Bringing people together, sharing new ideas
Hotels, restaurants, brands, alumni groups
Connect, debates, ideas, suppliers, jobs
Start-up business supported by GeniusWorks
Technology partnership with Viadeo
Start up business supported by GeniusWorks
Endorsed by leading hospitality associations
www.HospitalityHub.com
theGeniusWorks.comtheGeniusWorks.com
VENTURES ...
“Zoom Ventures” social entrepreneurshipZoom Ventures social entrepreneurship
Focus on social and environmental issues
For entrepreneurs and enterprises
Incubating the best ideas and innovations
New business models that also do good
Business and sustainability experts
GeniusWorks with Clownfish
www.ZoomVentures.com
theGeniusWorks.comtheGeniusWorks.comSustainable innovation consulting process
RESOURCES ...
Download from www.theGeniusWorks.com :
News, Blog, EventsVideos, Presentations
Articles, Extracts, InterviewsArticles, Extracts, Interviews
Other resources available as appropriate:
120 di f l d i120 case studies of lead practices50 marketing tools, strategy to brand
30 customer tools, segmenting to loyalty20 creative tools, ideation to implementation20 creative tools, ideation to implementation
And access to the resources of:
S i li l i fiSpecialist consulting firmsVirtual team of expert consultants
Authors, speakers and thought leaders
theGeniusWorks.com
INSIGHTS ...
E l iti i i ht f t lik N & N t tExploiting insights from partners like Now & Next etc.
... Download reports at www.theGeniusWorks.com
TECHNIQUES ...
theGeniusWorks.com
CASE STUDIES ... Best and emerging practices from around the world
... downloads at www.theGeniusWorks.com
Baidu, China DSM, HollandTesla, USA
Ugg, Australia
T-Box TurkeyBanyan Tree, Singapore
H i B il C ti UK
Live Nation, USACamper, Spain
Cemex MexicoI f I di
T Box, Turkey
W Hotels, USA
Genentech, USAThreadless, USAHavianas, Brazil
Tata, India
Cooperative, UK
Wholefoods USA
Chupa Chups, Spain
Samsung Korea
Cemex, MexicoInfosys, India
Current TV, USA
Alessi, Italy
G i It l
Voss, Norway
Wholefoods, USA
H&M, Sweden Freixinet, Spain
Lego, Denmark
Smart, Switz.
Samsung, Korea
Porsche Germany
P&G, USA Jimmy Choo, UK
MoMA, USA
Gucci, Italy
Natura, BrazilUmpqua, USAGaranti Turkey
Pelamis, Spain Amazon, USA Mini, Germany
Porsche, Germany
Stenders, Latvia
Nestle, Switz
Jones Soda, Canada
Barbour, UK
Garanti, Turkey
Zopa, UK
Nokia, FinlandEl Bulli, Spain
Air Asia. Malaysia
Toyota, Japan
Li & Fung, China Vom Fass, GermanyDanone, France
Pixar, USA
Nintendo, JapanLaika, USA
Club Med, FranceNew Balance, USA
Ferrari, ItalyZipcars, USA
Skoda, Czech Republic
theGeniusWorks.comtheGeniusWorks.com
EXPERTS ...
Peter Fisk. Strategic marketer and innovator with the likes of Coca Cola and Microsoft, founded the Genius Works and author of bestselling “Marketing Genius” Ruth Saunders. Strategic brand marketer and innovator, Works, and author of bestselling Marketing Genius
Bev Burgess. Experienced marketing director who specialises in business to business and technology marketing, and people development.
gwith diverse experience gained with P&G and Mars, through to Prophet and McKinsey & Co.
Shaun Smith. Customer insight and experience management specialist, author of books such as
Lori Costello. Specialist in communication strategy, trained with Scott Paper in USA, then ran a PR agency , and now a strategic consultancy Costello & Co.
A th Kl th S t i bilit d i ti
g p ,“Uncommon Practice” and “See Feel Think Do”
Martin Thomas. Communications specialist, particularly in PR and sponsorship. Former managing director of Cohn & Woolf, co-founder of integrated agency NylonAnthony Kleanthous. Sustainability and innovation
specialist who is senior advisor to the WWF, and was previously a technology-based marketing director.
Magnus Lindkvist. Futurist who specialises in pattern
Cohn & Woolf, co founder of integrated agency Nylon
Jeff Wolfin. Customer service and human performance expert, founder of Humanicity, and previously change management consultant with PA Consulting Group
recognition and invisible trends, was a brand strategist at Differ, and is a leading participant in TED.
Andy Milligan. Customer and branding specialist, led Interbrand’s development in Asia Pacific, and wrote
Laurie Young. Professional services expert and experienced marketing director, authored various books included “Scenarios in Marketing”.
p“Brand it Like Beckham” and other books. ... And working in partnerships including Best Marketing,
Brand Finance, Caffeine, Clownfish, CSA, Fastleader, InnoEurope, Marketing Society, MCT, OGI, SFB, and others.theGeniusWorks.comtheGeniusWorks.com