new internet marketing machines: a plan for dominating your local market online
TRANSCRIPT
New Internet Marketing Machines
A Plan for Dominating Your Local Market Online
James Crowson, Go Puppy Marketing (GPM)
Is your business easy to find online?
Are you regularly monitoring and enhancing your reputation online?
Are you active in all the places where your target customers hang out online?
Do you have an easy, automated way to follow up with them over time?
Why not?
Truth:
Marketing has shifted from a one-way broadcast to a multi-point conversation
97% of consumers use online searches when researching
products or services
78% of consumers trust peer recommendations
Only 14% trust ads
The new “word of mouth” is online social media like Facebook and Twitter
Facebook and Twitter have 1,000,000,000,000+ members combined
Those members seek and make recommendations for products, services & experiences for friends & followers
The fastest growing demographic among Facebook users is...
35 to 65 year-old women
YouTube is now the second largest search engine
YouTube gets >300,000,000 visitors a month who watch more than 2,000,000,000 videos
People go there to look for videos to answer their questions, show them how to do something,
or review a product or business
There are more than 200,000,000 blogs
People are more likely to visit blogs that align with their interests because blogs are non-selling environments
Whether you know it or not, your prospects & customers
are using social media
91% of Americans have mobile
phones
20% of them (about 45 million people) have phones with Internet capability
152 billion mobile text messages are sent each month
90% of text messages are
read within one minute of receipt
Do you have a plan for using mobile phone marketing for your business?
Are you still spending money on Yellow Pages, Newspaper inserts & other old-school media?
24 of the 25 largest newspapers experienced
record declines in circulation in the
past year
Why are the Yellow Pages like Nursing Homes?
They’re shockingly expensive and few people under 70 use them
According to Yahoo! 92% of all business searchers start looking online, either at home or on their mobile phones
Marketing online isn’t an option anymore —
it’s a requirement
It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved
Marketing online is no longer just about having a Web site where people come to
find your business
It’s about actively capturing leads and going where they are so you can connect with them there
Only 26%
Good news:
of small businesses
have invested any time or effort in
marketing online
There is still time to get established before it’s too late
How?
Three steps:
Get out there and get found
Engage
Follow up
Get out there & get found
Google is important but you also need to be present where your customers spend time
Get out there & get found
But it’s not “set and forget.”
You need to stay fresh
Get out there & get found
Internet search engines, directories & social media are like big grocery stores
Get out there & get found
There’s a “sell by” date on every message --and it’s today
Get out there & get found
If you’re not delivering something new on a regular basis, other messages are going to replace yours on the shelves
Engage
Once you get found, engage with your prospects on their
terms.
Engage Get them to follow you
on Twitter, friend you on Facebook or
subscribe to your YouTube channel
Engage Then start offering
more insightful information, expert perspective, recommendations,
news, coupons, membership privileges…
Engage
Build relationships
Earn their trust
Earn their business
Follow Up
Continue to engage & follow up
Follow UpContinue to provide valuable information
Respond to comments and questions
•It costs 6 to 7 times less to get an existing customer to buy from you than it is to get a new customer to buy from you
Follow Up
•The quickest way to start mobile marketing?
•Follow up with mobile text messages
Follow Up
Recap:
Get out there and get found
Engage
Follow up
What are the keys to
a successful online
marketing program
for your business?
Get started right now
Integrate all the elements so they amplify each other—search engines, video, social media, mobile marketing
Do it with zero extra work on your part
That’s where we come in.
•Step one:
•Your Blueprint
Complete marketing assessment
Which elements
Where to start
How to build incrementally
How to do it with zero extra work
Measure results
Just like landscape design or remodel design
Your plan to keep & execute however you wish
