new kia ceed innovation in design · 2009. 4. 8. · 2007, including 50 000 station wagons...

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New Kia Ceed

Innovation in Design

Antoine ChatelainMavtech director

[email protected]

Lyon, 15th March 2007

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New KIA Cee’d : innovation in Design

KIA exports 23% of its production to Europe (204 000) and anticipates a 50% increase in 2007 thanks to the Cee'd (estimated total registrations in 2007: 300 000 / year)

First of all, the Cee'd is partially designed in Europe (KIA Europe in Germany) and produced in Europe (at Zilina in Slovakia) for the European market only. As such, unlike previous KIA models, the Cee'd is available with many versions, finishings, options, colours and motorisations

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In Europe, the KIA Cee'd will replace the Cerato.A related car, the Everon, is produced by Hyundai in the Czech Republic.

KIA plans to produce 150 000 Cee'd models in 2007, including 50 000 station wagons (available in June) and 25 000 coupes (available in December). The main markets for the Cee'd are, in order of importance, Germany, the UK, Spain, Italy, France and Russia.

KIA's cars have a lifespan of 4 years.

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- Equipment

The Cee'd is available with 5 engines :

1.4 gasoline, manual 5-speed gearbox

1.6 gasoline, manual 5-speed gearbox or automatic 4s

2.0 gasoline, manual 5-speed gearbox or automatic 4s

1.6 diesel, manual 5-speed gearbox

2.0 diesel, manual 6-speed gearbox

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The Cee'd is available with 1 of 3 finishings, 5 central consoles and 7 trims, which gives over 50 different versions.There is also a choice of 12 colour schemes.

- Advantages of the Cee'd :

The Cee'd is well designed and well equipped, with all standard comfort and safety features provided as standard, and all current innovations available as options.

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Notably:- ESP, BAS- Delayed switching off of headlamps - Automatic air conditioning with air quality control- 4 electrical windows with one-push glass-lift system- Tyre pressure monitoring- Particulate filter- Cruise control- Navigation system- Heated seats- Reversing radar- Rain and light sensor- 16 and 17 inch aluminium wheel hubs- Pre-load devices and effort limiters on safety belts- 6 airbags

all standard comfort and safety features

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Furthermore, KIA distinguishes itself from its competitors with the following items:

- guaranteed for 7 years / 150 000 km

- I-pod connection and USB socket- Ignition key lighting- Safety belt alerts for the rear seats- Rear armrest- Windshield washer fluid level indicator light- LED indicating a blown brake-light bulb- Windshield wiper de-icer- Hydrophobic windows on the doors- Michelin tyres available on all KIA models

Clever features

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The New KIA Cee’d : Model analysed by MAVEL

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The model analysed

•The KIA Cee'd analysed by MAVEL is the 5-door Active model with a diesel 1.6 CRDi, 90 hp engine.

•A 115 hp version is also available. The difference between the two versions is predominantly commercial.

•Weighing 1350 kg with the tank 90% full, the KIA Cee'd complies with current trends for C segment sedans with 5 EuroNcap stars.

• KIA Cee’d is the first Korean car to get 5 EuroNcap stars.

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- Performance

•The 1.6 CDTi engine is new to the KIA offering.

•The engine is surprisingly responsive and very pleasant at low and medium engine speeds (torque of 240 Nm).

•The car reaches 130 km/h at less than 3000 rpm in 5th gear (the 6th gear is only available with the 2.0engine).

•When cold, the engine takes longer to warm up than is usual on recent cars

•Gearbox well calibrated

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- On the road

•Surprising behaviour on the road

•Effective front suspension, good driveability

•Pleasant steering

•Good shock absorption

•Compromises are excellent

•Very good absorption of rough road surfaces and speed bumps

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The New KIA Cee’d : Design specificationsExtracts from the report

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New KIA Cee’d : The body

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New platform, to be shared with the future Hyundai: 100% European

The KIA Cee'd will subsequently be available as a station wagon and 3-door coupé

Conventional design, no specific features.

Max. motorisation: turbo diesel 140 hp

•Total mass of vehicle : 1350 kg (Tank 90% full)

•BIW 260 kg

•N.B. No laser welding on the body

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•Details of impact absorption

• front bumper skin : single part (painted), TPO skin (mass: 3.5 kg - very lightweight - Supplier: MOBIS)

•Impact absorber (mass: 263 g Comprises 3 parts)

•Front impact cross member (mass: 2.9 kg Steel)

•Crash box (mass: 1.2 kg steel)

•Pedestrian lift cross member (mass: 1053 g, PP)

•Side members

Nota : Hood and fenders made of sheet metal

5 EuroNcap stars

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Underbody 1/2

•Side members linked L/R by a shock absorption cross member, extend under the body up to the rear seat cross member

•Cowl side reinforcement and windshield bay sheet (upper part of the firewall) assembled after the body side

•Firewall made of sheet metal in 1 part

•Median internal cross member, attached using screws

•Floor comprises 3 parts, tunnel reinforced on the top, no side member lining on the upper part

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Underbody 2/2

•Front cross member under the front seat and stiffenerunder the rear of the front seat

•Very noticeable rear seat cross member (240mm)

•Fuel tank access

•Rear floor made of sheet metal with stamped spare wheel

•Very noticeable rear apron (310 mm), mounted on to the body before the body sides and linked to the body sides by one screw L/R

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Upper body 1/2

•Body side (skin + reinforcers + lining) Includes: •Cant rails

•Windshield pillars

•Fender sills

•B pillars

•Rear fenders

•Wheel arches

•Body side / roof linked by spot welding (SR) masked by rood trim

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Upper body 2/2

•Roof in sheet metal

•Main cross member extends from the B pillars attachedusing screws, as on Toyota models

•Prepared along with the roof

•Many stiffeners (4) prepared with the roof

•Sound proofing in the roof

•Rear and front cross member assembled before the roof

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Body equipment

•Fuel tank (53 L) made of sheet metal (heat proofing) access door & filler tube made of plastic

•Fuel system path alongside the brake tubes (fullyprotected)

•Exhaust (FAURECIA) path through the tunnel, totalmass of heat proofing protections: 2 kg

•Air deflectors in front of the rear wheels like Toyota

•Flat base at the rear (total mass of shielding: 3 kg)

•Underbody entirely protected using « wax »

•Engine shielding (acoustics)

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New KIA Cee’d : The Supply chain

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Car number 003727

1- Traçability on all the components

2- Made the sameday, on December, 8th

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Nota : Most of the components have been built on 8th December in Slovakia.Mavel received the car in Paris on 2nd January, less than 3 weeks after, and with Christmas holidays !

When we bought the new Corsa « from the French stock » Mavel waited 3 weeks before delivery of the the car in Lyon ….

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SUPPLIERS : First of all MOBIS (belong to Hyundai-Kia)

•MODINE

•BOSCH

•VISTEON

•ARVIN MERITOR

•BLAUPUNKT

•SCHEFENACKER

•SIEMENS

•STABILUS

•TRW

•HUF

•INA

•HELLA

•LANDER

•NGK

•PHILLIPS

•RIETER

•SACHS

•SAINT GOBAIN

•BTV

•CATEM

•KEY SAFETY SYSTEM

•VALEO

•TYCO

•MICHELIN

•GARETT

•JOHNSON-CONTROLS

•HUTCHINSON

>>>>>>> Most of them European Suppliers

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The New KIA Cee’d : DESIGN EXAMPLE

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KIA Cee’d and its competitors

FOCUS ON THE BEST C SEGMENT

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COCKPIT

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High Quality on board

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ALL THE METAL STAPLES WITH BAIZE

>>> Quality

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AUDIO SYSTEM (BLAUPUNKT)

System completly outsourcing

(No Chinese loudspeakers)

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BMW 1 series

TOYOTA Yaris

TucsonVW Golf

CROSS CAR BEAM

Specific, but no innovation

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Active Headrest of front seats

New on the C segment

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KIA Cee’d

FORD FocusDoor module (KIA)

Same design but betterfinishing

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MECHANICS

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large cradle (without vibration reduction) that forms a hollow square(dimensions: 110 x 90 cm)

•Bracket for torque at the rear, and at the front

KIA Cee’d

CRADLE

OPEL (Astra, Vectra)

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FORD Focus BMW 1 series VW Golf

Looks like OPEL but different

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REAR AXLEMulti-link axle (2 x 4) and stabiliser bar

•Rear axle

- Mechanically welded cradle

- 1.8 mm thick

- Attached to the side members using 4 screws

- Supports:

- Stabiliser bar

- Suspension arms

N.B. The drawback of the multi-link axle is its bulk, whereas the distance between the Cee'd wheel arches is pretty good (106 cm > trunk)

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VW Golf

BMW 1 series

KIA Cee’d

Nothing similar with Multi-links axles competitors

>>> Focus on the best C segment FORD Focus

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KIA Cee’dFIAT Punto / OPEL Corsa

Air temperature sensor (BOSCH)

Hight quality, existing components

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KIA Cee’d

BMW 1 series

Intercooler (MODINE) 100% aluminium>>> Same supplier but cost could be optimized (plastic)

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VW Golf

FORD Focus

BMW 1 seriesKIA Cee’d

Technical front-end : PA6 GF30 over-moulded onto a metal cross member (MOBIS)

>>> European Design

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BMW 1 series

OPEL Vectra

KIA Cee’d

AIR INTAKE MANIFOLD

Aluminium, (cheaper in plastic) withvariable electrical throughput

(pollution)

RENAULT Mégane

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HYUNDAI 2.0 CRDi

KIA Cee’d 1,6 CRDi

BMW 2.0 d

DISTRIBUTION (2 chains, as on BMW 1 series, and at the opposite of Tucson)

>>> European Design

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The New KIA Cee’d : CONCLUSION

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• High quality in all fields

• Vehicle in the good average performance

• Design not focused on innovation but on optimisation of design and manufacturing

processes

• However all possibilities of cost savings have not been explored. Many technical designs could have

been better optimised.

new kia ceed innovation in design · 2009. 4. 8. · 2007, including 50 000 station wagons...

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