Pulp Non-Fiction:Pulp Non-Fiction:Sustainability in the Paper Sustainability in the Paper IndustryIndustry

Mission StatementMission Statement

Our goal is to inspire, through our successes, a fundamental shift towards environmental responsibility in the paper industry.

We supply paper with the greatest environmental benefit while meeting the business needs of our customers.

A Reality of PaperA Reality of PaperPast 200 years:

◦Paper waste given little thought◦ Impact bigger than you think

Reality:◦80% of worlds ancient forests have been

logged◦Paper industry accounts for third of this

logging◦76 countries completely lost original forest

cover◦Total consumption expected to double

within 15 years

America’s ConsumptionAmerica’s Consumption

Annual Averages:◦Trash enough office paper to build

12-foot wall from LA to NYC◦Businesses consume 21-million tons

of paper◦Individual consumes 650 pounds of

paper◦Receive 4-million tons of junk mail◦400-billion photocopies made◦30-billion faxes sent

Landfill’s and IncineratorsLandfill’s and Incinerators

Trash and Burn:◦Number of landfills down 84%◦Waste production up 80%◦70% of solid waste burned in

landfills◦Over 108,000 tons of waste

incinerated annually◦Paper waste accounts for 40% of all

landfill matter◦Only two human-made objects are

viewable from space – Great Wall of China and Fresh Kills Landfill in NYC

Natural ResourcesNatural Resources

The Numbers:◦900-million trees cut down for

American paper and pulp mills annually

◦American’s consume a third of Earth’s timber and paper

◦Individual lifetime consumption – 18 tons of paper

Recycling by the NumbersRecycling by the Numbers

The Numbers:◦One ton of recycled paper saves 17

trees◦Recycling a single run of the Sunday

NY Times would save 75,000 trees◦Recycling all printed newspaper would

save 250 million trees annually◦Amount of wood and paper trashed

each year is enough to heat 50 million homes for 20 years

We Have a SolutionWe Have a Solution

New Leaf Paper◦Changing future of paper consumption◦Sustainable, nontoxic, closed-looped◦Full adoption of natural systems◦World’s leading source for

environmentally responsible and economically sound paper

◦Leading fundamental shift toward environmental responsibility in paper industry

Sustainable SourcingSustainable Sourcing

Creates beauty and abundanceConsiders how products are made

and what they’re made fromProcess of purchasing goods and

services while accounting for long-term impacts on people, profits, and the planet

Accounts for transportation impact of purchasing a product and disposable method

Nontoxic BleachingNontoxic Bleaching Prevents pollution to the water we

drink and the air we breath Most environmentally responsible,

includes recycled fiber The Contents:

◦ Chlorine Gas (Cl2) - Most damaging, almost entirely discontinued.

◦ Chlorine Compounds (ClO2) = ECF (Elemental Chlorine Free) - Some ECF systems are better than others.

◦ TCF (Totally Chlorine Free) - Same process at PCF, only for virgin pulp.

◦ Chlorine Free (H2O2 = H2O + O2) - PCF (Processed Chlorine Free)

Closed Loop ProductionClosed Loop Production

Individual ImpactIndividual Impact

A lifetime of using New Leaf Paper:

New Leaf UCNew Leaf UCIf all students from the UC system

used New Leaf Paper for one year:

Equivalent ToEquivalent To

Trees to fill 2.5 Golden Gate Park’sWater to wash 15 million laundry

loadsEnergy to power 55 houses for one

year Solid Waste to fill 3,600 garbage

trucksGreenhouse Gas to remove 14,600

cars from the road for one year

Leading the IndustryLeading the Industry 1998 – First 100% recycled coated paper, 50% PCW and

PCF3 1998 – First bright white writing, text and cover made

with 100% PCW and PCF 1999-2000 – First FSC certified coated paper, 50% de-

inked recycled 2001 – First trade book paper made with 100% PCW and

PCF 2003 – First white opaque made with 100% PCW and PCF 2004 – First high-end gloss coated paper with 40% PCW

and PCF 2006 – First silk coated paper with 100% de-inked

recycled and 50% PCW, PCF 2007 – First copy and inkjet paper made with 100% PCW

in the mass market 2008 – First sustainably harvested banana and palm fiber

made with 100% recycled farm waste 2009 – Highest PCW publication grade papers in North

America

New Leaf AchievementsNew Leaf Achievements May 2001 - Almost all books printed in Canada

were on virgin paper using old growth fiber June 2001 – New Leaf Paper launched

EcoBook100 (100% Post-Consumer, PCF). Dec 2001 – 10 Canadian publishers using

EcoBook100, two printers stocking it. May 2002 – Harry Potter paper backs printed on

Good News Offset July 2002 – Three largest book printers in

Canada stock EcoBook100 May 2003 – 950,000 copies of Harry Potter and

the Order of the Phoenix printed on EcoBook 100

July 2004 – 3 competing products launched by other companies.

Trusted by Industry Trusted by Industry LeadersLeaders

Environmental Environmental CertificationCertification

Our ProductsOur Products

National DistributionNational Distribution

New Leaf PaperNew Leaf Paper

Over 10,000 Eco-Audits in circulation

The most eco paper on the planetOver 30 eco coated, uncoated,

digital, board, and reply gradesOffering the most recognized way

to share your resource savingsHome, school, and office products

with both style and substance

Let’s Turn Over a Let’s Turn Over a New Leaf New Leaf TogetherTogether