New Levels New Levels of Innovationof Innovation

Boyd DavisBoyd DavisGeneral ManagerGeneral ManagerGeneral ManagerGeneral Manager

Server Platforms Group MarketingServer Platforms Group Marketing

Intel CorporationIntel Corporation

Copyright © 2009 Intel Corporation. All rights reserved. *Other names and brands may be claimed as property of others.

High End Enterprise TrendsHigh End Enterprise Trends

Data Demanding PerformanceData Demanding PerformanceCorporate Data Growing 50X in 3 Years Corporate Data Growing 50X in 3 Years (source IDC)(source IDC)Corporate Data Growing 50X in 3 Years Corporate Data Growing 50X in 3 Years (source IDC)(source IDC)

Unstructured Data ProliferationUnstructured Data Proliferation

Fl ibl R Utili tiFl ibl R Utili tiFlexible Resource UtilizationFlexible Resource UtilizationVirtualization as the engine for better utilizationVirtualization as the engine for better utilizationShift to Virtualization Shift to Virtualization 22..00

StandardizationStandardizationDriven by focus on TCODriven by focus on TCODriven by focus on TCODriven by focus on TCOXeon® Cost and Flexibility Advantages vs. ProprietaryXeon® Cost and Flexibility Advantages vs. Proprietary

22

Delivering What Matters to ITDelivering What Matters to IT

Intel and Oracle Scaling Solutions TogetherIntel and Oracle Scaling Solutions Together

700 700 W k h & DW k h & D700 700 Workshops & DemosWorkshops & Demos

Touched Touched 500 500 Customers together!Customers together!gg

27 27 Reference architectures across pillarsReference architectures across pillars

Delivering Optimized SolutionsDelivering Optimized Solutions

Intel’s Enterprise Leadership PillarsIntel’s Enterprise Leadership Pillars

PerformancePerformance Energy EfficiencyEnergy Efficiency VirtualizationVirtualization

From RISC to RewardFrom RISC to RewardSPARCSPARC** and POWERand POWER** customers customers

have moved to Itaniumhave moved to Itanium®® and Xeonand Xeon®®

The Start of AnotherThe Start of AnotherThe End of One EraThe End of One EraItaniumItanium®® increases increases 3636%%11

XeonXeon®® increases increases 4242%%11

SPARC* declines SPARC* declines 1515%%11

POWER* declines POWER* declines 2727%%11

Source: (Source: (11) IDC Server Tracker Q) IDC Server Tracker Q44’’07 02260807 022608..

Virtualization Virtualization 22..00What Does It Take ?What Does It Take ?What Does It Take ?What Does It Take ?

Flexible Workload ManagementFlexible Workload ManagementInvestment protection across all segmentsInvestment protection across all segmentsAppApp

I/O tuned for Virtualization I/O tuned for Virtualization Intel® VT for ConnectivityIntel® VT for Connectivity

Investment protection, across all segmentsInvestment protection, across all segmentsEnabled with Intel® VT FlexMigrationEnabled with Intel® VT FlexMigration

HWHW

VMMVMM

OSOS

VMMVMM

OSOS

AppApp

VMMVMM

OSOS

AppApp

HWHW SW C tibilitSW C tibilit

Intel® VT for ConnectivityIntel® VT for ConnectivityFiber Channel over EthernetFiber Channel over EthernetLeadership in IOV standardsLeadership in IOV standards

HWHWHWHW

Resource Resource PoolsPools

HWHW--SW CompatibilitySW CompatibilityBroad portfolio of investment and collaborationBroad portfolio of investment and collaboration

Enable the ecosystem with new platform capabilitiesEnable the ecosystem with new platform capabilities

VM Migration VM Migration

over the networkover the network

PerformancePerformanceExtended Page TablesExtended Page Tables

Virtual Machine Device Queues (VMDq)Virtual Machine Device Queues (VMDq)Intel® VT Flex PriorityIntel® VT Flex PriorityIntel VT Flex PriorityIntel VT Flex Priority

Driving Driving Real World Real World EfficiencyEfficiency

Theoretical ow

er

ow

er

Idle / Max

Energy Efficiency

stem

Po

stem

Po

Real World

Sys

Sys

Efficiency

System UtilizationSystem Utilization00%% 100100%%50%50%

Across Utilization Curve

Real World Data CentersReal World Data CentersReal World Data CentersReal World Data Centers

Intel® Xeon® Intel® Xeon® 7400 7400 SeriesSeries

Technology AdvantagesPerformance

45nm Hi45nm Hi K processK process~%50*~%50*

45nm Hi45nm Hi--K processK process

66--corescores

16MB Shared L3 Cache16MB Shared L3 Cache

Up to Up to %%1010

16MB Shared L3 Cache16MB Shared L3 Cache

Intel® VT FlexMigrationIntel® VT FlexMigration

LV Options at 50WLV Options at 50W

Power

%%1010Socket Compatible with Socket Compatible with Intel® 7300 platformIntel® 7300 platform

Extending MP Leadership with the ‘Best in Big’

* Up to approximately * Up to approximately 5050% performance result based on TPC*% performance result based on TPC*--E improvement compared to prior generation. E improvement compared to prior generation. For details visit http://www.intel.com/performance/server/xeon_mp/summary.htmFor details visit http://www.intel.com/performance/server/xeon_mp/summary.htm

Nehalem: Next Generation MicroNehalem: Next Generation Micro--architecturearchitecture

Turbo ModeTurbo Mode

Dynamic Power ManagementDynamic Power Management

Energy Efficient PerformanceEnergy Efficient Performance

Intel HyperIntel Hyper--Threading Threading Dynamic Power ManagementDynamic Power ManagementIntel HyperIntel Hyper--Threading Threading Technology Technology

Intel’s Intel’s 22ndnd Generation Generation 33x Memory Bandwidthx Memory Bandwidth

Intel s Intel s 22 Generation Generation VirtualizationVirtualization

Best in Class Bandwidth with QPIBest in Class Bandwidth with QPI

i fi fThe The greatestgreatest architectural performance leap architectural performance leap in our history !in our history !

Intel HighIntel High--performance Solidperformance Solid--State State DrivesDrivesArchitected for Write Intensive & Highly Random WorkloadsArchitected for Write Intensive & Highly Random Workloads

IT BenefitsExtreme performance

Key FeaturesKey Features2.5” FF2.5” FF

32GB/64GB SLC32GB/64GB SLC

Greater energy efficiencyEnhanced reliability

Lower TCO32GB/64GB SLC32GB/64GB SLC

Low power; 2.4W activeLow power; 2.4W active240/170 R/W (MB/s)240/170 R/W (MB/s)

>35k read IOPS/>4k write >35k read IOPS/>4k write IOPSIOPS

P j ti G t Th Projecting Greater Than a 5X Power Reduction

Is the Cloud New?Is the Cloud New?

Prior InnovationsPrior Innovations …Cloud Advances…Cloud Advances

VirtualizationVirtualizationConsolidation & VM MigrationConsolidation & VM Migration

Automated Provisioning& Data Migration

Grid ComputingGrid ComputingBatch Scheduling Across Batch Scheduling Across Homogeneous ResourcesHomogeneous Resources

Increased Multi-tenancy

Homogeneous ResourcesHomogeneous Resources

Internet Based ServicesInternet Based ServicesOn Demand Applications & ServicesOn Demand Applications & Services

Seamless ScalingPay as You GoOn Demand Applications & ServicesOn Demand Applications & Services

Cloud is New Cloud is New –– And Builds on Years of And Builds on Years of

Pay as You Go

Technology EvolutionTechnology Evolution

Cloud Architecture AssessmentCloud Architecture AssessmentTraditionalTraditional CloudCloud Typical CharacteristicsTypical Characteristics

Traditional Traditional ITIT

/P

rivate

/P

rivate Private Private

CloudCloud

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“Off“Off thethe shelf” HW & SW shelf” HW & SW

En

terp

rise

/En

terp

rise

/

Morgan Stanley

Enterprise DC evolutionEnterprise DC evolutionOffOff--thethe--shelf HW & SW, shelf HW & SW,

virtualization enabledvirtualization enabled

Outsourced Outsourced IT & WebIT & Webte

rnal

tern

al

Cloud Service Cloud Service ProvidersProviders

Serv

ices/

Ext

Serv

ices/

Ext

Google1&1 Internet

EDS Hosting

Amazon EC2

Large / custom with Large / custom with optimized HW & SWoptimized HW & SW

SS GoogleInternet Hosting EC2

Did you know… ~75% of cloud TCO driven by power & servers

CPU Choice Matters for Cloud Infrastructure

Thank YouThank You