new “link” products & address quality tools national postal forum nashville, tennessee march...
TRANSCRIPT
New “Link” Products &New “Link” Products &Address Quality ToolsAddress Quality Tools
National Postal ForumNational Postal Forum
Nashville, TennesseeNashville, TennesseeMarch 20March 20thth-23-23rdrd, 2005 , 2005
Steve Dearing & Jim WilsonSteve Dearing & Jim Wilson USPS – Intelligent Mail & Address QualityUSPS – Intelligent Mail & Address Quality
New “Link” Products & Address Quality Tools
Can You Recognize a Bad Address?Can You Recognize a Bad Address?
NIXIE 4910 1 02 04/20/04
RETURN TO SENDER
NO SUCH NUMBER
UNABLE TO FORWARD
Barbara L. Wilson612 King Ridge Cv.Collierville TN 38017-1714
New “Link” Products & Address Quality ToolsAverage Mailing List Address Quality
Total Addresses Processed: 336 Billion
Total Addresses ZIP+4 Coded: 317 Billion 94.43%
Total Addresses ZIP+4 Coded That DPV Confirmed:
304 Billion 95.89%
Percentage of Total Addresses Processed That DPV Confirmed:
90.55%
Total Addresses ZIP+4 Coded To Building Addresses Needing Apt/Ste
45 Billion
Total Building Addresses With A Bad or Missing Apt/Ste Number
11.7 Billion 26.14%
Data Derived From Analysis of 20,000+ Mailer Files
New “Link” Products & Address Quality Tools
Address Quality Study Of A National Mailing
When The Address Was:Delivered Returned Forwarded
ZIP+4 Coded 91.71% 5.94% 2.35%
ZIP+4 Coded And Delivery Point Validated
92.11% 5.48% 2.41%
Improvement (Reduction) 0.44% ( 7.74% ) 2.55%
Overall Address Quality and UAA Results
New “Link” Products & Address Quality Tools
Address Quality Study Of A National Mailing
When The Address Was:Delivered Returned Forwarded
ZIP+4 Coded But Missing Apartment/Suite Number
60.34% 31.43% 8.23%
ZIP+4 Coded Containing Valid Apt/Ste Number
83.00% 11.98% 5.02%
Improvement (Reduction) 37.55% ( 61.88% ) ( 39.00% )
Apartment-Specific Address Quality and UAA Results
New “Link” Products & Address Quality Tools
Address Quality Study Of A National Mailing
When The Address Was:Delivered Returned Forwarded
Not ZIP+4 Coded Due To Multiple Possible Matches ( Main St or Main Ave? )
66.11% 29.71% 4.18%
Not ZIP+4 Coded Because Address Information Could Not Be Determined
67.79% 27.93% 4.28%
Increase (Reduction)Vs. ZIP+4 Coded Only
( 27.91% ) 400.17% 77.87%
New “Link” Products & Address Quality Tools
Today’s Address Quality Tools
Address Change Service - New FeaturesAddress Change Service - New Features
Delivery Point Validation Delivery Point Validation ™™ (DPV) (DPV)
AvailableAvailable TodayToday
NCOANCOALink Link ™™ (Change-of-Address)(Change-of-Address)
LACSLACSLink Link ™ ™ (Locatable Address Conversions)(Locatable Address Conversions)
Address Element Correction II ™Address Element Correction II ™
New “Link” Products & Address Quality Tools
Today’s Address Quality Tools
Delivery Point Validation Delivery Point Validation ™™ (DPV) (DPV)
AvailableAvailable TodayToday
New “Link” Products & Address Quality Tools
SnappCheck ™ Address Management Technologies
Delivery Point Delivery Point Validation ™ Validation ™ Addressing ToolAddressing Tool
147147146146Addresses Condensed to 600 MBAddresses Condensed to 600 MB
Million USPS Delivery Point ServicedMillion USPS Delivery Point Serviced
New “Link” Products & Address Quality Tools
Delivery Point Validation ™ (DPV)
DPV Allows A User To Confirm The Validity Of Address Information - Right Down To Apartment And Suite Number
DPV Provides A “YES / NO” Response To An Inquiry Such As:
“Is 612 King Ridge CV in ZIP Code 38017 A Valid Address?”
New “Link” Products & Address Quality Tools
Delivery Point Validation ™ (DPV)
DPV Works In Conjunction With Existing CASS-Certified Address Matching Products To Validate Addresses
Ask Your Address-Hygiene Vendor About DPV!
DPV Cannot Correct Missing Or Incorrect Address Components
Use DPV To Collect Complete Addresses At Point-of-Capture Or To Identify Inaccurate Or Incomplete Addresses In Your Mailing List
New “Link” Products & Address Quality Tools
Today’s Address Quality Tools
AvailableAvailable TodayToday
NCOANCOALink Link ™™ (Change-of-Address)(Change-of-Address)
New “Link” Products & Address Quality Tools
NCOALink ™
New Technology Facilitating Secure, Authorized Access to Customer Change-of-Address Data!
Utilizes USPS-Developed Encoding Logic that Provides Unprecedented Security
NCOALink Is the First Product Release Utilizing Secure Data Store Technology
More “Link” Products To Come!
New “Link” Products & Address Quality Tools
NCOALink Expands Mailer’s Accessibility To USPS National Change-of-Address Data
Each Year, Approximately 16% Of The American Population Moves Or Changes Their Address
USPS Processes 43 Million Change-of-Address Orders Each Year
NCOALink ™
New “Link” Products & Address Quality Tools
Mailers Can License NCOALink Data For Use Within Their Native Computer System / Mail Processing Environment
No More FASTforward Black Boxes!
Ask Your Existing Address Hygiene Product Supplier About Their NCOALink Product Offering
NCOALink ™
New “Link” Products & Address Quality Tools
NCOALink ™
Three Levels of Licensing Available Full Service Bureau Licensee
4-Years of Change-of-Address Data
Limited Service Bureau Licensee 18 Month Change-of-Address Data
End-User Licensee 18 Month Change-of-Address Data
New “Link” Products & Address Quality Tools
Today’s Address Quality Tools
AvailableAvailable TodayToday
LACSLACSLink Link ™™ (Locatable Address Conversions)(Locatable Address Conversions)
New “Link” Products & Address Quality Tools
LACSLink ™ - Locatable Address Conversions
LACSLink Is An Address-Quality Tool to Update Addresses Changed Due To Local Community 9-1-1 Address Conversions
Approximately 400,000 Rural Route/Box Numbers Changed Each Year Since 1994
Nearly 40% Of Rural Route/Box Addresses Used By Mailers Cannot Be Delivery Point Validated!
New “Link” Products & Address Quality Tools
LACSLink ™ - Locatable Address Conversions
LACSLink Provides Mailers An Automated Method Of Obtaining Updated Addresses Following A Community’s Addressing Conversions
LACSLink Now Available For Mailer Use As Part Of Routine Address Hygiene Processing
Will Be Part Of CASS ( 7/31/05 )
LACSLink Benefits Include: Reduces Undeliverable Mail Improves Address Quality Enhances List Administration
New “Link” Products & Address Quality Tools
Today’s Address Quality Tools
Address Change Service - New FeaturesAddress Change Service - New Features
AvailableAvailable TodayToday
New “Link” Products & Address Quality Tools
Address Change Service (ACS)
Program Enhancements
Approved Printing The ACS Participant Code Directly On The Envelope
Expanded Service Options Address Service Requested (Option 2) Change Service Requested (Option 2)
New Fulfillment Options Electronic Printed Report Option
New “Link” Products & Address Quality Tools
Address Change Service (ACS) New ACS Participant Code Placement Options
PresortedFirst-Class MailU.S. POSTAGE PAIDWashington, DC 20260Permit No. 1
6060 PRIMACY PKWY STE 201MEMPHIS TN 38188-0001
ADDRESS SERVICE REQUESTED#BWBJDCK
On-Envelope ACS Participant Code
KeylineOptional
New “Link” Products & Address Quality Tools
Address Change Service (ACS)
New Ancillary Service Endorsement Options *
Address Service Requested (Option 2)Provides Electronic ACS Notification in
Addition to Physical Mail Piece Return
Change Service Requested (Option 2)Provides Forwarding for Eligible Mail
* New Options Only Available for First-Class Mail Using ACS
New “Link” Products & Address Quality Tools
Address Change Service (ACS)
Electronic Printed Report Option
Provides ACS Notices in Printer-Friendly Format
Print Program Supplied on CD-ROM
Consolidates Information into Single Report
Eliminates Computer Reprogramming
512 KING RIDGE DR
COLLIERVILLE TN 38017-1705
New “Link” Products & Address Quality Tools
Tomorrow’s Address Quality Tools
Under DevelopmentUnder Development
Address Element Correction II ™ Address Element Correction II ™
New “Link” Products & Address Quality Tools
Address Element Correction II™
Address Element Correction Is A Service Offered By USPS That Attempts To Assign A ZIP+4 Code To An Address
AEC Uses Sophisticated Algorithms Developed By USPS That Go Beyond Typical Capability Of Commercial Address-Matching Software
AEC Is Currently Available Through The National Customer Support Center
New “Link” Products & Address Quality Tools
Address Element Correction II™
Enhancement To Existing Address Element Correction (AEC) Program Currently Provided
Leverages “Delivery Force Knowledge™” To Correct Bad Addresses In Mailer Files
Web-Enabled Interface Presents Uncoded Addresses To Delivery Unit For Resolution
New “Link” Products & Address Quality Tools
Address Element Correction II
What You Will Receive With An AEC II-Provided Correction:
Address Corrected To A Valid Delivery Point With ZIP+4 Code Appended
Indicator To Identify When The Address Cannot Be Corrected
New “Link” Products & Address Quality Tools
Summary
The Quality of Your Address Data Directly Affects The Deliverability Of Your Mail!
USPS Provides An Extensive Suite Of Existing Address Quality Products And Services
The USPS Is Committed To Continuous Address Hygiene Improvements To Enhance The Value of Mail