B2B New Media: Turning Buzz into Business

Christopher S. Penn,CTO, Student Loan NetworkFounder, Financial Aid Podcast

Co-Host, Marketing Over Coffee

Please think carefully about environmental impact before printing this presentation.

Who Am I?

What is marketing?

Why are we here?

Why new media marketing?

word wordword

How to market

Brand

Simple

Unexpected

Concrete

Credible

Emotional

Story

The World’s Shortest Great Story

in just 6 words

by Ernest Hemingway

For sale: baby shoes, never used.

Plan

Evangelists

Audience

Leads

Prospects

Customers

Audience

Credit: Mandy Maarten

you@gmail.comgroups.google.com/you

myspace.com/youfacebook.com/groups/you

linkedin.com/in/youtwitter.com/you

jaiku.com/youpownce.com/you

del.icio.us/youdigg.com/profile/you

flickr.com/profile/youyoutube.com/profile/you

Prospects

Database

kvolpe@psychologicalscience.orgkwise@sos-usa.orgkyle.burgess@loftstel.comlacroixr@fleishman.comlaura.johnson@legalplacements.comlaura@idea-tv.comlauram@washingtoninstitute.orglaw@eli.orglazos.de.amistad@hotmail.comlbarrett@corestaff.comlbrockman@s-n-h.comlbullard@sportandhealth.comlcrabb@ftc.govlegalstaffjobs@gmail.comleonbrookes@gmail.comletswork@mail.comlevel10photography@yahoo.comlgooding@zpsearchpartners.comlhoppe@foodpantryltd.comlhough87@yahoo.comliasjobs@gmail.comliberatedmuseproductions@gmail.comlibralady19@hotmail.comlilmiss106@hotmail.comliptondc@aol.comliquidateforyou@aol.comlitcoop@gwu.eduliz@hirestandard.comljones@checkbook.orglkurowski@rbpropertiesinc.comllewis@kauffmaninc.comllitvinchuk@cleanwater.orglminovi@yahoo.comlmurphy@expresscourier.comlnkonya@mysistersplacedc.orglouisa_calloway@yahoo.comlowashington@verizon.netlpearsonjr@gmail.comlpeters@cyberlearning.orglscinc@lscaldwell.comlscrecruiting@bellsouth.netlswanson@lccc.wy.edultyson@cclc.comlucinda@lauthorities.comluisferlinares@gmail.comlyf3_1982@yahoo.comlzajac@rbpropertiesinc.comm_alicia01@yahoo.com

mail@youreyes.orgmangobutt@yahoo.commanystories@yahoo.commaravillosa@cox.netmarcia_garrett@aubonpain.commargery.yeager@dc.govmariemariegirl@hotmail.commarija@noras.commarion@takomachildren.orgmarishkautah@yahoo.commarkandorlandos@verizon.netmarkc@whistleblower.orgmarketresearchguru@yahoo.commarlon.brown24@yahoo.commarvinmoneymaker@yahoo.commary@helaspa.commaryboltz@breuerconsulting.commashee@dbt-ent.commasterstouchspa@aol.commasterthislife@gmail.commatt@lauthorities.commbnjobs@alhurra.commcdedich@gmail.commchan@aalead.orgmdaw@keasthood.commela0220@yahoo.commelissa_giacchino@tws.orgmetrojobs@brookings.edumetropolitan_coop@yahoo.commfarkas@msmg.commgjohnson@cotton.orgmguevara@lado.commhackley@mjarchitecture.commharrison@atsva.commhigginb@gmail.commichele@bifanoassociates.commichelle.carhart@gmail.commichelle@finliteracy.orgmid_eastjobs@yahoo.commileshoffman@mergisgroup.comminekeytester1@gmail.commisterknowbody@hotmail.commith@umd.edumix.usa@hotmail.commjackson@jwv.orgmlinnen@mindspring.commmackowey@expertsit.commmashley@aol.commmbarge@verizon.netmoniqkue129@aim.com

paymentspa@advamed.orgpbrosmer@capitolhillbid.org

pcg@pcgloanfund.orgpecquc@afge.org

peggyo@mothering.compersonnel@halt.orgpersonnel@iona.orgpersonnel@iri.org

peter@ejfrealestate.compg@corestaff.com

photodept@usnews.compietroanthony@hotmail.com

pjs@intelliscanner.complannedparenthood@cgcareers.org

plemmon@mentorsinc.orgpmcmaster@swrg.com

pmjobs@threespot.compmmexec@aol.com

policyjobs@awea.orgpolicyjobs@dccadv.org

positions@aalu.orgpositions2008@gmail.com

potter@silman.compourians@guestservices.com

pr@enerdesigns.compragtig@hotmail.com

prakash.nepal@digitalsystemsllc.comprakashnepal7@yahoo.compremiermatch@gmail.com

price@cbpp.orgprince18dc@comcast.netprjobopp08@gmail.com

productionjobs@inbox.comprofessionalstv@yahoo.com

projresume@asee.orgpromo@level1promotion.com

qmccord@nationaljournal.comrachel.ray@telegraph-usa.com

rad1mgmt@aol.comradcjobs@gmail.comradhikab@gwu.edu

ralphweld@yahoo.comrasika@rasikarestaurant.com

rbecker@sso.orgrbrwak@erols.com

realdealcater@yahoo.comrealfoodcookingschool@gmail.com

reaneeg@hotmail.com

Who am I?

Leads

SALES LETTER

My name is Christopher Penn, and I'm the CTO of the Student Loan Network, as well as host & producer of the Financial Aid Podcast, a daily free Internet radio show (no iPod required). I'm reaching out to my contacts, local businesses, and professionals in my industries, as well as old contacts, and would love if we could bond our networks together.

I'll promise not to flood you with garbage, though I've had the occasional request to introduce someone, mainly job hunters, which I usually pass along in good faith, since we've all been there at one point or another in our professional lives.

If it helps, here's a quick page or two about me as an update:

http://www.FinancialAidPodcast.com/about/http://www.ChristopherSPenn.com/

Thanks in advance for letting me become one of your professional resources!

Best regards,

Christopher S. PennProducer, the Financial Aid PodcastDaily free financial aid internet radio, no iPod requiredhttp://www.FinancialAidPodcast.comFinancialAidPodcast@gmail.com206-350-1208

How can I be helpful?

Customers

Evangelists

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Summary

Evangelists

Audience

Leads

Prospects

Customers

206-350-1208FinancialAidPodcast@gmail.com

StudentLoanNetwork.comChristopherSPenn.com

MarketingOverCoffee.com