new media for #foodies
DESCRIPTION
My preso on foodies' new media. Content: short digital media theory / slide #9 20+ best practices: delivery / slide #17 recipes discovery / slide #21 celeb’s new home / slide #28 community / slide #36 venue discovery / slide #41TRANSCRIPT
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THE
”NEW” MEDIA FOR #FOODIES
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KAIZER, GÁBOR
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COOK = HAPPINESSSHARE = HAPPINESS
EAT = HAPPINESS
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< CONTENT >
/ SHORT SPEAKER BIO / / SHORT DIGITAL MEDIA THEORY /
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/ 20+ FOODIE BEST PRACTICES / _______________________________________
@WERK AKADÉMIA, BUDAPEST / NOVEMBER, 2014 "
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2006 » 2013 / ReVISION MARKETING BOUTIQUE
MY CURRICULUM VITAE / TAGS: ENTREPRENEURSHIP, ADVERTISING, CREATIVE MARKETING, MOBILE APPS, UX DESIGN, EVENTS - MEETUPS, STARTUPS, ACADEMY LECTURER"
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2008 » 2013 / BUZZMIRROR.hu SOCIAL MEDIA MONITOR / A REVISION’S SPINOFF
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2009 » 2010 / LOVESHINE EVENTS
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2012 » 2013 / MOBILE APP DEVELOPMENT BUDAPEST URBAN GUIDE SMARTSHOPPER
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2014 » / #DIGITALCAPITAL DIGITAL MARKETING, BUSINESS & PRODUCT DEVELOPMENT www.hashtagDC.co
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THE
”NEW” MEDIA FOR #FOODIES
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"
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THE 3rd WAVE ="DIGITAL NATIVE
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THE 3rd WAVE ="DIGITAL EVOLUTION
ERA OF…" PC WEB 1.0 WEB 2.0: SOCIAL SEMANTIC &
SMART MOBILE > WEARABLE
"
TIMELIN
E"
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MOBILE ERA / THE NEED OF MOBILE WEBSITES / RESPONSIVE WEBSITES
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ERA OF…"DIGITAL VIDEO
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DIGITAL EATS MEDIA
TIMELINE"
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DIGITAL CHANGES THE WAY OF… (FOOD) CRITICS(FOOD) DISCOVERY"(FOOD) DELIVERY"(FOODIES’) COMMUNITIES"""& ALMOST EVERYTHING…"
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FOOD INDUSTRY x TECHNOLOGY
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20+ BEST PRACTICES "_______________________________________________________________
delivery / slide #17 recipes discovery / slide #21 celeb’s new home / slide #28
community / slide #36 venue discovery / slide #41
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RED TOMATO VIP FRIDGE MAGNET"VIDEO HTTP://VIMEO.COM/37456018 // TBWA’S DIGITAL ARTS NETWORK DUBAI / 2013
FUNCTION #1 / DELIVERY"
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MCDONALD’S IN"SILICON VALLEY"
E- & M-COMMERCE
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PRESTO TABLET // LEARN MORE: ELACARTE.COM/ABOUT/
“THE MOST COMPREHENSIVE ORDERING” "
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HUNGARIAN EXAMPLE: WWW.30KM.HU / “LOCAL FOOD MARKET, ONLINE”
SIDENOTE / INSTEAD OF AN APP -‐ A (RESPONSIVE) WEBSITE CAN BE LOCATION-‐AWARE TOO WITH A HTML5 FEATURE.
ONLINE FOOD MARKETPLACES
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FUNCTION #2 / RECIPES & DISCOVERY"
THE SPIRIT IS THE SAME, JUST THE MEDIUM IS BRAND NEW.
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MY FAV / YUMMLY"
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SEMANTIC BASED DISCOVERY BACKED BY VENTURE CAPITAL!
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DESKTOP WEB: CONDE NAST / EPICURIOUS.COM / WEBBYAWARDS.COM/WINNERS/2013/
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APPS: MOBILE & TABLET / EPICURIOUS
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SMART & CONNECTED HOME / THE “FUTURE” IS A SMART REFRIGERATOR WHICH CAN SUGGEST, VIA YOUR MOBILE APP, RECIPES BASED ON ITS CURRENT INTERNAL’S STATUS OR EVEN CAN ORDER AUTOMATICALLY THE INGREDIENTS FROM THE TESCO WEBSHOP...
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MOBILE APPS /COCTAIL FLOW "BY TEAM "DISTINCTION / 2012"
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FUNCTION #3 / CELEB’S NEW HOME"
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VIDEO ON DEMAND / YOUTUBE & LIVE-‐STREAM
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PANNACOOKING.COM + MOBILE & TABLET APP / “VIDEO COOKING MAGAZINE”
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SALT & PEPPER by MARCEL LISSAK / FAILED / BEHANCE.NET/GALLERY/14163253/SALT-‐PEPPER-‐APP
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PIQNIQ / “SHARING ECONOMY”
FUNCTION #4 / COMMUNITY"
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PIQNIQ IS A PLATFORM FOR DISCUSSING, SHARING AND SELLING FOOD. ""A marketplace where food makers, eaters and food lovers have fun, and make money. ""Together, we eat better! Imagine a world in which walls no longer separated our kitchens. A world in which we were able to see what people around us make and eat. Piqniq is tearing down these walls so people can see, discuss and share their food with others. "
“
“
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“
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FUNCTION #5 / VENUE DISCOVERY""
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FUNCTION #3 / VENUE DISCOVERY""
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SOURCE: MASHABLE.COM/2013/02/16/RESTAURANT-‐APPS
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SOURCE: MASHABLE.COM/2013/02/16/RESTAURANT-‐APPS
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iBUTTERFLY – AUGMENTED REALITY APP / WWW.YOUTUBE.COM/WATCH?V=HAQH-‐_NFH-‐S
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COOK SHARE
EAT
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