new media & social technologies 7 online video
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visit shift.syr.edu for more informationTRANSCRIPT
Online VideoIST 400 | New Media & Social Technologies
iSchoolSyracuse University
Eric Hansen | [email protected]
Outline
WhoTube?
PlentiTube
Adcasting (Video)
BadTube
WhoTube?
Technically SpeakingYouTube is:
a web site
with a social network (community)
that hosts videos uploaded by members
for playback on its own or any other site.
Business Model
Display advertising
Promotions
Contextual ads
In-video ads
Brand sites
Announcement
Announcement
“GooTube”
Merger announcement
Mixed reactions
PlentiTube
Web Images Maps News Shopping Gmail more ! Sign in
Search Video
Search: all videos videos hosted by Google
Advanced Video SearchPreferencesModerate SafeSearch is on
Most blogged Most shared Most viewed Movers & Shakers
Uploaded Videos
Hot videos More hot videos »
1 min - Jul 18, 2006 - (135 ratings)
Watch this video on youtube.com
More hot videos »
Also try our international versions:U.S. - Australia - Canada - Deutschland - España - France - Italia - Nederland - Polska - U.K. - 中国版
Discuss - Terms - Help - About Google Video
©2008 Google
エヴァ涼宮ハルヒの憂鬱 修正版はhttp://www.youtube.com/watch?v=6LV1SdOyx9U
http://madch.net/
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Featured on AOL
Student and Teacher Fightin Classroom
Baby's Cute Cover OfBeatles Classic
Hot Girl Group Gets'Damaged'
Hear Big Laughs With'Horton' Stars
Go to AOL Videos »
Upload Video
Share Report Problem
Adcasting
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011 $4,300
$3,100
$2,100
$1,350
$775
$410
$225
$135
$85
$55
$40
(in millions | source: emarketer.com/ IAB)
US Online Video
Advertising Spending
2001-2011
BadTube
The “Penguin” Video
Posted under a false name: Toutsmith
WSJ contacted Toutsmith
Traced response to DCI group computer (sound familiar?)
ExxonMobil is a DCI group client
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A frame from "Al Gore's Penguin Army," a video on YouTube lampooning the former vice president.
VIDEO SPOOF
1• See the "Al Gore's Penguin Army" clip.2
August 3, 2006
Where Did That Video Spoofing Gore's
Film Come From?
By ANTONIO REGALADO and DIONNE SEARCEYAugust 3, 2006
Everyone knows Al Gore stars in the global warming documentary
"An Inconvenient Truth." But who created "Al Gore's Penguin
Army," a two-minute video now playing on YouTube.com?
In the video, Mr. Gore appears as a sinister figure who
brainwashes penguins and bores movie audiences by
blaming the Mideast crisis and starlet Lindsay Lohan's
shrinking waist size on global warming. Like other videos
on the popular YouTube site, it has a home-made,
humorous quality. The video's maker is listed as
"Toutsmith," a 29-year-old who identifies himself as being
from Beverly Hills in an Internet profile.
In an email exchange with The Wall Street Journal,
Toutsmith didn't answer when asked who he was or why
he made the video, which has just over 59,000 views on YouTube. However, computer routing
information contained in an email sent from Toutsmith's Yahoo account indicate it didn't come from
an amateur working out of his basement.
Instead, the email originated from a computer registered
to DCI Group, a Washington, D.C., public relations and
lobbying firm whose clients include oil company Exxon
Mobil Corp.
A DCI Group spokesman declines to say whether or not DCI made the anti-Gore penguin video, or
to explain why Toutsmith appeared to be sending email from DCI's computers. "DCI Group does
not disclose the names of its clients, nor do we discuss the work that we do on our clients' behalf,"
says Matt Triaca, who heads DCI's media relations shop.
Dave Gardner, an Exxon spokesman, confirms that Exxon is a client of DCI. But he says Exxon
had no role in creating the "Inconvenient Truth" spoof. "We, like everyone else on the planet, have
seen it, but did not fund it, did not approve it, and did not know what its source was," Mr. Gardner
says.
The anti-Gore video represents a less well-known side of YouTube. As its popularity has exploded,
alliwantforxmasisapsp.com
Zipatoni created the “viral” campaign
Launched disingenuous blog and video
Busted by bloggers in November
Within 1 month of campaign launch
Thank You
Video/ Photo Credits
• Youtube.com
• http://flickr.com/photos/davegoodman/
• http://flickr.com/photos/striatic/
• http://flickr.com/photos/frascelly/
• http://flickr.com/photos/zach_manchester/
• http://flickr.com/photos/trevorbradley/
Sources
• http://www.emarketer.com/Article.aspx?id=1005193