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DefenseofRhetoRadioStorytelling

TheAudiencesE

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DefenseofRheto

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Rhetoricisthe use of symboproduce an effect.

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TheWeakDefense[ofrhetoric]arguestherearetwokindsofrhetoric,goodandThegoodkindisusedingoodcauses,th

kindinbadcauses(Lanham155).

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PlatosSocratesfamouslyargued,Amanmustknotruthaboutalltheparticularthingsofwhichhespeakwrites,andmustbeabletodefineeverythingseparathenwhenhehasdefinedthem,hemustknowhowthembyclassesuntilfurtherdivisionisimpossible;a

samewayhemustunderstandthatnatureofthesoufindouttheclassofspeechadaptedtoeachnature,mustarrangeandadornhisdiscourseaccordingly.

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RichardLanhamcountersthis.AndyetjurisprintheWestfromtheGreeksonwardhasoffereoppositeanswer,aYes!whichIshallcalltheDefense,andwhichSamuelJohnsonsummarwithhisusualabsenceofcantas,Sir,youdon

knowittobegoodorbadtilltheJudgedetermiit.(156).

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RichardLanhamcontinues,TheStrongDefenassumesthattruthisdeterminedbysocialdrasomemoreformalthanothersbutallman-madRhetoricinsuchaworldisnotornamentalbut

determinative,essentiallycreative(156).

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StuffSubstance

IdeaThoughtValueFact

Rhetoric(cosmetic/ornamental)

Rhetoric(determinative,essentiallycreative)

WeakDefenseofRhetoric StrongDefenseofRhetoric

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RadioStorytellin

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Strongandweakdefensesostorytelling.

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essentiallycrea

11

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somemoreformalthanothersbutallman-m

51

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socialdram

25

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tilltheJudgede

52 76

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TheAudiencesE

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Asajournalist,inotherwords,yoworkingbothinsoundandintime

havelisteners,notreaders.(Kern

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Writingfortheear(Kern).

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Soundisphysical[]Itsacttouchingyou(Abumrad).

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Ourearswillfillinthegapsinthenarrathesoundhelpusseethefuneralandthomeandthecollegedemonstration(

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thetechnicalunderpinn

31

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Therightsoundthewhineofanairsireninwartimechoesinabuildingabandonedbecauseofachemspill,theroarofatradingpitinChicagocansubstdozensorhundredsofwords,cancanbeasdescr

andevocativeasaphotograph(Kern).

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NewMediaStoryt