new media: what is it and why should i care?

8/6/2019 New Media: What is It and Why Should I Care?

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New Media:What Is It and Why Should I Care?


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WILL DO HERE

What is new media?

You tell me


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Why does new media matter to you?

Visibility Viability Visibility

Visa!!!Voter

Contact


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Vi ibilit

Votersand reporters

are looking for your

campaign online,

and the media look

to the web for

breaking news.

Stats:

80% of voters search for information and news

online (Pew Internet Project)

26% of voters get their news and information

about politics from Facebook and Twitter

(Tulchin Research, New Poll Reveals Trends in

Facebook, Twitter, and iPhone Use Among

Voters)

89% of reporters source stories on blogs, 65%

on Facebook and Twitter(Cision Media Survey)

57% of voters rely solely on the internet to get

their daily news (Pew Internet Project)


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New media, socialmediain general,

allows you to

influence votersandmedia to convince

them you can win.

Stats:

44% of voters in 2006 reported information they

found online influenced who they voted for. (The

Internet and Politics by Sarah Oates, Diana

Marie Owen, Rachel K)


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Vali ati

New mediaallowsyou to tell the story

of yoursuccessin

near real time andchange voters

perceptions of you

asacandidate.

Stats:

RESOLVEwas able to shift public perception of

embryo donations 8% by using only online ads.

(Chong + Foster RESOLVE Case Study)


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Vot r Contact

The internet is thequickest and

cheapest form of

masscommunicationavailable to

campaigns.

Stats:

The largest growing demographic on social

networks, and the most reliable voting block, are

adults age 45 or older.

75% of adults age 18 to 24, 57% of adults age 25

to 34, and 35% of adults over the age of45 have

a presence on at least one major social network.

That equals over5

0% of adults online.

(Pew Generations Online 2009 Report)


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Vi a!!!

The internet is themost cost-effective,

efficient means of

fundraising, andprovides you access

to money within a

day.

Stats:

The average online giving amount between

Generation X and Baby Boomers is $850 per

year.

The average conversion rate of supporters to

donors from email marketing programs is 3%,

three times greater than of direct mail.

(Convio Online Giving Benchmark Study, 2010)


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How to Start a New Media Program

1. Find your target audience online and talk to them.

2. Create acompelling online presence around engagingsupporters.

3. Establish a presence on the right social mediasites.

4. Begin with the basicsand work your way up.

5. Integrate new mediainto every area of yourcampaign.

6. Give people opportunities to get involved online and offline.


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You Will Need Tools to Manage

Websi

teV

oter Data

Emai

l

Forms Analytics Monitor


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Common Mistakes

1. T(oo) M(uch) I(nformation):Post content people do not want to know or dont need to know.

2. "Sunshine DisinfectsSending emails that do not have aclearask or that do not tie the ask to the

general theme.

3. Speaking Mandarin to a FrenchmanUsing the right writing style on the wrong online medium.

4. Casting the net too wideCreating an online presence on too many social mediasite and not being able

to manage it.


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Questions?

Riche Zamor, Partner(617) 299-9194

[email protected]@socialcontxt

www.SocialContxt.com

new media: what is it and why should i care?

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