new mi gente tv in progress
TRANSCRIPT
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Connecting the businesses of Houston with our Hispanic Community
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WHO IS OUR MARKET? Total Population Houston and surround-
ing areas 6,622,047
36.05 % Anglo
16.54 % African American
38.16% Hispanic
9.25% Other
2,387,237
2,525,868
Texas Department of State Health Services
1,095,818
613,1
24
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PHOTO: OFFICE OF THE STATE DEMOGRAPHER
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Nielsen.com
WHO SPENDS THE MOST MONEY? HISPANICS SPEND MORE PER DAY THAN U.S. AVERAGE: $96 VS. $90
Other
Hispanic
African American
Anglo
$90
$96
$87
$88
$82
$76
$72
$79
$113
$119
$111
$108
Avg. Daily spending of those w/ kids under 18
% Have children under 18 Anglo 29%African American 39%Hispanic 50%Other 36%
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Hispanic Chamber of Commerce
HISPANIC BUYING POWER
• Hispanic purchasing power has increased at a compound annual growth rate of 7.5%
• more than twice as fast as the 2.8% growth for the total U.S. purchasing power
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ACCORDING TO THE HISPANIC CHAMBER OF COMMERCE..
Hispanic Chamber of Commerce
Hispanic purchasing power has increased 45% in the last 5 years, and has reached 1.4 Trillion.
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• Marketers continue to boost spending in the U.S. Hispanic media market
• 2014 Hispanic advertising grew by 12.0%• estimated 4.9% growth for overall U.S. media ad
spending• Business owners doubled expected Hispanic
advertising • 3.8 Billion spent last year in Hispanic advertising
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www.Statista.com
OKAY, I WANT ADVERTISING WHAT IS MOST EFFECTIVE?
Cable
Online video sites
Social Networks
Radio
Magazines
Newspapers
Local Television
0% 10% 20% 30% 40% 50% 60%
33%
33%
38%
40%
45%
50%
56%
Mediums
Mediums
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LOCAL TV VS. CABLEAnalog Signal
• 6 Million residents• 5 Million nonsubscribers• 58% of local television
viewers are Hispanic• Reaches consumers that
are willing to drive to your business
Cable & Satellite
• 6 Million residents• 1 Million Subscribers• 20% of cable
subscribers are Hispanic
• Reaches consumers across the nation
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KHLM-LD 43.3COVERAGE MAP OVER THE AIR