new microsoft powerpoint presentation (2).pptx [autosaved]

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  • 8/11/2019 New Microsoft PowerPoint Presentation (2).Pptx [Autosaved]

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    Average Variable Importance

    5) Rate the following variables on the basis of importance while purchasing a mobile handset. [Price]

    5.224

    5) Rate the following variables on the basis of importance while purchasing a mobile handset. [Mobile Brands]

    5.376

    5) Rate the following variables on the basis of importance while purchasing a mobile handset. [Multi-Sim Option]

    3.952

    5) Rate the following variables on the basis of importance while purchasing a mobile handset. [Handset built quality]

    5.384

    5) Rate the following variables on the basis of importance while purchasing a mobile handset. [Screen Resolution]

    5.408

    5) Rate the following variables on the basis of importance while purchasing a mobile handset. [Touch screen Responsiveness]

    6.016

    5) Rate the following variables on the basis of importance while purchasing a mobile handset. [Camera Quality]

    5.928

    5) Rate the following variables on the basis of importance while purchasing a mobile handset. [User interface/OS]

    5.824

    5) Rate the following variables on the basis of importance while purchasing a mobile handset. [Availability of supported applications]

    5.248

    5) Rate the following variables on the basis of importance while purchasing a mobile handset. [After Sale Service]

    5.224

    5) Rate the following variables on the basis of importance while purchasing a mobile handset. [Accessories Supplied with Mobile]

    4.744

    5) Rate the following variables on the basis of importance while purchasing a mobile handset. [Battery backup]

    5.992

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    Frequency of change

    More than 2years

    20%

    Once in 12-

    Months

    11%

    Once in 18-

    months

    42%

    Once in 24-

    Months

    23%

    Once in 6-Months

    4%

    Total

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    Importance for multi-sim option

    7

    14%

    612%

    5

    10%

    4

    20%

    3

    18%

    2

    14%

    1

    12%

    Importance for multi-sim option

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    After sale service Importance

    1

    7% 2

    11%

    3

    15%

    419%

    5

    22%

    6

    26%

    After sale service

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    Importance of battery backup

    1

    4%

    2

    8%3

    16%

    4

    20%524%

    628%

    Battery Backup

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    Importance of availability of supported

    application

    1

    7%2

    11%

    3

    15%

    4

    19%

    5

    22%

    6

    26%

    Availability of Supported Application

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    User interface

    1

    4%

    2

    7%

    3

    11%

    4

    14%

    518%

    6

    21%

    7

    25%

    User Interface

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    Touch screen responsiveness

    1

    4% 2

    12%

    3

    15%

    4

    19%

    5

    23%

    6

    27%

    Touch Screen Responsiveness

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    Touch screen responsiveness

    1

    4

    67

    28

    1

    11

    17

    15

    35

    1 2 3 4 5 6

    Touch screen responsiveness

    Female Male

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    Camera Quality

    1 1

    910

    25

    32

    7

    18

    16

    33

    1 2 3 4 5 6 7

    Camera Quality

    Female Male

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    Battery backup

    1 12

    58

    29

    1

    4

    2425 25

    1 2 3 4 5 6 7

    Battery Backup

    Female Male

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    After sale service

    2

    15

    78

    14

    3

    5

    22

    1516

    18

    1 2 3 4 5 6 7

    After Sale Service

    Female Male

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    Post purchase

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    Availability of supported application

    1

    26%

    2

    38%

    328%

    4

    3%

    5

    3%

    7

    2%Total

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    After sale service

    126%

    2

    38%

    3

    28%

    4

    3%

    5

    3%

    7

    2%Total

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    User interface

    1

    26%

    2

    38%

    3

    28%

    4

    3%

    5

    3%

    7

    2%Total

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    Camera quality

    1

    26%

    2

    38%

    328%

    4

    3%

    5

    3%

    7

    2%Total

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