new microsoft powerpoint presentation (2).pptx [autosaved]
TRANSCRIPT
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Average Variable Importance
5) Rate the following variables on the basis of importance while purchasing a mobile handset. [Price]
5.224
5) Rate the following variables on the basis of importance while purchasing a mobile handset. [Mobile Brands]
5.376
5) Rate the following variables on the basis of importance while purchasing a mobile handset. [Multi-Sim Option]
3.952
5) Rate the following variables on the basis of importance while purchasing a mobile handset. [Handset built quality]
5.384
5) Rate the following variables on the basis of importance while purchasing a mobile handset. [Screen Resolution]
5.408
5) Rate the following variables on the basis of importance while purchasing a mobile handset. [Touch screen Responsiveness]
6.016
5) Rate the following variables on the basis of importance while purchasing a mobile handset. [Camera Quality]
5.928
5) Rate the following variables on the basis of importance while purchasing a mobile handset. [User interface/OS]
5.824
5) Rate the following variables on the basis of importance while purchasing a mobile handset. [Availability of supported applications]
5.248
5) Rate the following variables on the basis of importance while purchasing a mobile handset. [After Sale Service]
5.224
5) Rate the following variables on the basis of importance while purchasing a mobile handset. [Accessories Supplied with Mobile]
4.744
5) Rate the following variables on the basis of importance while purchasing a mobile handset. [Battery backup]
5.992
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Frequency of change
More than 2years
20%
Once in 12-
Months
11%
Once in 18-
months
42%
Once in 24-
Months
23%
Once in 6-Months
4%
Total
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Importance for multi-sim option
7
14%
612%
5
10%
4
20%
3
18%
2
14%
1
12%
Importance for multi-sim option
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After sale service Importance
1
7% 2
11%
3
15%
419%
5
22%
6
26%
After sale service
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Importance of battery backup
1
4%
2
8%3
16%
4
20%524%
628%
Battery Backup
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Importance of availability of supported
application
1
7%2
11%
3
15%
4
19%
5
22%
6
26%
Availability of Supported Application
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User interface
1
4%
2
7%
3
11%
4
14%
518%
6
21%
7
25%
User Interface
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Touch screen responsiveness
1
4% 2
12%
3
15%
4
19%
5
23%
6
27%
Touch Screen Responsiveness
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Touch screen responsiveness
1
4
67
28
1
11
17
15
35
1 2 3 4 5 6
Touch screen responsiveness
Female Male
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Camera Quality
1 1
910
25
32
7
18
16
33
1 2 3 4 5 6 7
Camera Quality
Female Male
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Battery backup
1 12
58
29
1
4
2425 25
1 2 3 4 5 6 7
Battery Backup
Female Male
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After sale service
2
15
78
14
3
5
22
1516
18
1 2 3 4 5 6 7
After Sale Service
Female Male
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Post purchase
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Availability of supported application
1
26%
2
38%
328%
4
3%
5
3%
7
2%Total
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After sale service
126%
2
38%
3
28%
4
3%
5
3%
7
2%Total
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User interface
1
26%
2
38%
3
28%
4
3%
5
3%
7
2%Total
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Camera quality
1
26%
2
38%
328%
4
3%
5
3%
7
2%Total
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