new mobile disruption & the power of multimedia feedback · 2014. 8. 11. · 20 copyright ©...

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Copyright © 2014 Confirmit. All Rights Reserved


Mobile Disruption

& the Power of

Multimedia Feedback

Jason Jacobs, Mobile Solutions Engineer

Mobile is the channel to use

when feedback really counts

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Selfie or Not?

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Selfie or Not?

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Selfie or Not?

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Agenda

VALUE OF IMAGES & GPS

SAMPLE PROGRAM USING IMAGES & GPS

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02

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MOBILE INSIGHTS

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01 MOBILE INSIGHTS

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Mobile Insights

6.92 billion

What we’re willing to give up to keep our smartphones • Willing to exchange for internet usage on smartphone

Beer Chocolate Superbowl

Tickets

High

Heels

Cable

TV

43% 36% 34% 26% 20%

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Mobile Insights

327.6 Million

U.S. >90%

6.9 Billion

Smartphones in

World

1.5 Billion

>20% Of the world’s

Population now has

a smartphone

Mobile Phone Owners – All Device Types

Smartphone Owners

181.4 Million

http://www.go-gulf.com/blog/smartphone/

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Mobile Insights

Cell Phones fill St. Peter’s Square to Capture History

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Mobile Insights

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

2011 2012

Smartphone Use in Web Surveys

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

2009 2010

Firms Offering Mobile Research

6.7%

13.1%

6%

18%

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Mobile as a Feedback Channel

Attitude and state

of mind Direction or Goal

Location Time Identity and

Preferences

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02 VALUE OF IMAGES AND GPS

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Using Multimedia

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Samsung Oscar Selfie

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In Store Selfie: Ted Baker

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Online Presence Selfie

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• Drive Excitement & engagement to

their brand

• Traffic into stores

• See a growth in sales

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Online Presence Selfie: Warby Parker

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Online Presence Selfie: Warby Parker

Value for Customers • Receive feedback from friends and from Warby

Parker experts

Value for Warby Parker • Receive feedback and increase social media

presence

• Campaign helped boost online sales by 200%

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03 SAMPLE PROGRAM USING IMAGES & GPS

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Okabashi Photo Contest

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Three Stages to a Successful Program

DEFINE LISTEN ACT

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Define

Objectives

• Financial - Increase in sales

• Financial - Reduction of content creation costs

• Customer Experience - Increase of third party

endorsement of Okabashi products

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Listen

Mobile Web Survey Survey App Company App

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Listening to Respondents On Location

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Act – Results That You Can Use!

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Act – Visual Analysis of Insights

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Okabashi Results

• Customer Experience - 150 photos uploaded to

main website

• Financial - 40% increase in incremental

conversions

• Financial - 15% increase in revenue

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Mobile Really Counts!

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Creating a Respondent Profile

RESPONDENT

Videos

Gender

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Jason Jacobs, Mobile Solutions Engineer

[email protected]

Thank You

http://confirmit.com/community/resources/blog.aspx

http://www.facebook.com/confirmitsoftware

http://www.linkedin.com/company/confirmit

http://twitter.com/confirmit

http://www.confirmit.com

new mobile disruption & the power of multimedia feedback · 2014. 8. 11. · 20 copyright ©...

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