New Mobility Services in the West Midlands

Mike Waters, Director of Policy, Strategy & InnovationMike.waters@tfwm.org.uk

Transport for West Midlands7/06/18, Fluidtime, Vienna

West Midlands – the home of mobility

West Midlands – the home of mobility

Projected to increase by 450k by 2039 (the current population

of Bristol)

Patronage Figures (2016/17)

34% of WM residents are aged 0 to 24 (highest % of all

English Met' areas)

Current Population: - Constituent authorities: 2.86m- Constituent & non constituent authorities: 4.58m

…second only to London

27m journeys were made using the Swift Card in 2016/17, making the

it the largest smart card system outside of London

We manage 38 rail station car parks with

8,319 spaces

We own & operate Midland Metro which covers 21km/26 stops and are

expanding the network by approx’ 34km

Most ethnically diverse area outside of London with a 30% non

white population

We fund subsidised buses to cover socially necessary services that are not

provided on a commercial basis

We are working to rebuild up to 9

rail stations and reopen 3 lines

We keep traffic flowing on some of the busiest roads by managing a 605km Key

Route Network

Our Network…

§ Our population is forecast to grow by 444,000 people by2035

§ Housing Deal: 215,000 homes by 2030/31§ £100m Land Fund + £250mHIF to next stage

Accomodating growth

§ Effective and reliable operation of the Strategic HighwayNetwork in theWest Midlands§ New duties & powers§ Network Resilience

§ Massive local investment§ 1.2m additional journeys

everyday by 2035 (8m today)

ITS

TramBus

Train

Managing the transport system

£5bn+ local investment

Car occupancy low, utilization high in West Midlands

Despite the longest bus urban bus network in Europe

Changing travel behaviour is critical

Elements of ‘Useful’ Service§ “It Takes MeWhere I Want to Go”§ “It Takes MeWhen I Want to Go”§ “It Is a Good Use of My Time”§ “It is a Good Use of MyMoney”

§ “It Respects Me”§ “I Can Trust It”§ “It Gives Me Freedom

(to ChangeMy Plans)”

Human Transit How Clearer Thinking about Public Transit Can Enrich Our Communities and Our Lives Author: Jarrett Walker )

Making it easier for the user

1 1

Intelligent Mobility

CAV

MaaSITS

Intelligent Mobility: A technology enabled system of mobility solutions supporting end-to-end journeys that balances cost, comfort, speed, and convenience against need.

Strategy for Intelligent Mobility

1 2

Connected and Autonomous Vehicles

1 3

Connected and Autonomous Vehicles

§ Modal price points§ Commercial incentives of aggregators§ Sharing economy§ Consumer tie-in’s to bigger than transport packages

“Less hassle, better service…”

Levering market forces

Need for evidence

West Midlands Pilot – ‘minimum viable product’

Monitoring & Evaluation

Customers

System impact

Learning for future steps

Infrastructure design

Policy / regulation

Transport system management: Efficiency / managing demand to match supplyNudging behaviour change: Health & social outcomes

Better intelligence: Operational management, service designOwnership of the customer relationship:matching to accountabilityImpact mitigation: Fiscal levers for environment change and air quality

Customers

Economy

Social

Policy considerations

Consumers•Personalised•Easy to use service•Best-price guarantee•Efficient use of time•Integrated - less hassle•Easier access to modes•Easy subscription

payment

Economic•Efficient use of

transport system•New business

opportunities•PT operators gain

revenue•Re-balance perceived

costs to actual

Social•Flexible subsidy

mechanism to those in need

•Better intelligence supporting better design

•Social travel – use of sharing economy linked to inclusion agenda

•Ease of integration into wider consumer products

Targeted benefits

…has the potential to revolutionise how we think about and use transport. For its users, MaaS should offer the best value proposition, by helping them meet their mobility needs and solve the inconvenient parts of individual journeys as well as the entire system of mobility services. A successful MaaS service also brings new business models and ways to organise and operate the various transport options, with advantages for transport operators including access to improved user and demand information and new opportunities to serve unmet demand. The aim of MaaS is to provide an alternative to the use of the private car that may be…

… as convenient, more sustainable, help to reduce congestion and constraints in transport capacity, and can be even cheaper

MaaS in West Midlands Devo2

MaaS in West Midlands Devo2

…have demonstrated clear ambition and innovative thinking on MaaS. Government is keen to support this ambition by: • Sharing best practice through a discussion on the development of innovative

Mobility as a Service programmes, such as Whim, in order to advance our shared drive to explore future connected transport options;

• Exploring the possibility of a regulatory framework to open up transport data access;

• Convening future discussions on Mobility as a Service in the West Midlands, including exploring non-legislative opportunities to improve services for customers across the region

The big question...

All transport

on one easy app

Journey Planning

Ease of Transaction

Flexible Payment

Managed User

ExperiencePersonal Service

Can Mobility as a Service be better than owning your own car?

§ Brought together a commercial partnership.§ Signed an MoU and agreed to run a MaaS in the West

Midlands (500 users).§ Not provided any public sector funding.§ Integrated public and private transport services.§ Attracting interest from new transport providers.§ UsingWhim live, released packages in April 2018.

Where are we now?

Craig ws one of our live testers

The experience

Whim can be used on the bus as a visual ticket accross the West Midlands

It can also be used on the tram

To ride a bicycle

To call a taxi

Or hire a car

Whim available as packages

Whim Prices

§ Nothing in any regulations prevent a companyestablishing aMaaS service in theWest Midlands.

§ No regulation prevents operators leaving a MaaS serviceif they wish to do so.

§ There are alternatives to mobile based solutions - Swiftticketing which is also complimentary.

Issues & emerging learning

§ How do we open up operators systems and keep theminvolved in MaaS solution?

§ Who has the ownership of or better put rights to thecustomer and their travel data?

§ How can we reduce the barriers to entry for newoperators andMaaS providers?

§ Is it OK for the commercial sector to set the pace andwhat role should the public sector take?

Issues & emerging learning

What about those with no access to smartphone or bankaccount?§ Swift smartcard§ “Car Freedom”§ Ring & Ride§ Subsidy

Digital exclusion

Swift – an alternative to MaaS

90%

7% 3%

Swift Mode Share 2017

Bus Train Tram

94%

2%4%

Swift Mode Share 2016

Bus Train Tram

Swift – an alternative to MaaS

15.000.00020.000.00025.000.00030.000.00035.000.000

Dec- 16

J an 2017

Feb- 17

Mar -17

Apr - 17

May- 17

J un- 17J ul- 17

Aug- 17

Sep- 17Oct - 17

Nov-17

Annualised Swift Journeys

Unique users 2016127,255

Unique users 2017189,392

CAPPING

Swift – Getting better this year

Car Parking Swift – Coming soon...

Taxi Payment

Cycle Hire

Electric Car Charging

Leisure

E-car Club

• Electric car sharing scheme focuses on low income, disadvantaged neighbourhoods, providing increased access to mobility

• 30 battery electric vehicles in Solihull, Valencia and Modena to test the business case

• Back to base car sharing• Community based marketing and engagement• Affordable hourly rental with pay as you go option• Widescale dissemination to encourage replication• Social and community benefits• Lower carbon emissions and improved air quality • Funded by EU Climate Knowledge and Innovation Community and Europcar

• 8 locations with the right level of population density (1,000 households within 500m)

• 10,005 more licence holders than registered vehicles

• 2,000 active users required• 4 cars per location total of 32 cars• Pre-payment and no membership fee

Demonstrator with E-Car club/Europcar

Thank You!

Mike Waters, Director of Policy, Strategy & Innovationmike.waters@tfwm.org.uk

Transport for West Midlands