1.New Models for News Journalism InteractiveGainesville, Fla., Feb. 8, 2013

2. Digital First Media 3. DFMs Print ScalePrint Circulation 4. DFMs Digital Scale 1Yahoo!-ABC News NetworkNews Category Reach2 3NBC News DigitalHPMG News 4CNN Network 5CBS News 6USATODAY Sites 7FOXNEWS.COM* 8DFM Network 9Examiner.com Sites 10 BBC 11 Slate 12 Belo 13 U.S. News 14 NBC Owned TV Stations 15 The Atlantic Consumer Media 16 WorldNews Network 17 ABC OTV 18 NPR.ORG 19 Scripps Television Group 20 THEBLAZE.COM 5. Where We Were: 2011 Shrinking staffs. Unsustainable cost structure. Too many journalists focused on production, not the creationof compelling local content. our only competitive advantage. Different print designs, web designs and content managementsystems from property to property. No common ad map on print and digital. No ability to take advantage of scale. Not enough digital focus. In short too much inefficiency. 6. Thunderdome 7. T-Dome FunctionsCentralization ofnon-local newsediting andproductionCreation of Creation of new DFM-wide traffic- andeditorial support revenue-drivingnetwork with keycontent digital channelscapabilities 8. Easy. Right? 9. Easy. Right? Uh, no. 10. What Is an Intrapreneur? "A person within a large corporation who takes directresponsibility for turning an idea into a profitablefinished product through assertive risk-taking andinnovation. -- The American Heritage Dictionary 11. What Is an Intrapreneur? "A person within a large corporation who takes directresponsibility for turning an idea into a profitablefinished product through assertive risk-taking andinnovation. -- The American Heritage Dictionary 12. Things You Still Hear Thats not how we dothings. Thats not my job. The business peoplewill deal with that. If its such a goodidea, how come noone else has done it? This will destroyjournalism. 13. Coverage: Newtown More than 60 DFM journalists from 20-plus papers in CT, MA, PA, NY, VT andCO contributed to the coverage. Thunderdomes data, video andcuration teams collaborated with localnewsrooms. Thunderdome filled in any gaps in whatlocal could handle. Thunderdome made sure all of DFMknew what Newtown content wasbeing produced across the company and the country. 14. Sharing: Tech Review Story was published in Oakland Oct. 3 and shared viaThunderdome. Posted on 25 DFM sitesPage views for Oct. 3-Nov. 11 Oakland Press: 7,000 LA Daily News: 114,000 MercuryNews: 72,000 Total: 390,000 15. Creation: 2012 Election Oct. 31-Nov. 7: 50 Thunderdome-produced election stories 691,495 page views Three stories = half of all page views 12-hour programmed live chat =45,000 uniques and 67,000 pageviews. MercuryNews.com posted 45/51items and totaled 267,000 page views. 25 of 67 sites surveyed posted 0-3stories (less than 5% of election-related content) 15 16. Support: St. Paul Elections St. Paul CAR editor Mary Jo Websterand producer/developer BrianHenderson worked with data team Planning started 4 weeks beforeelection Responsive design (mobile) Because state site crashed, reporterswere able to use results in deadlinereporting Generated 700,000+ page views In the end, it saved us a big chunk of money as it allowed us not to pay for APs election-day results feed. From our perspective, (this was) absolutely nothing but a success.- Chris Clonts, St. Paul Pioneer Press 16 17. Curation: Denver Debate ChatDFM metrics: DFM PVs: 198,756 DFM Uniques: 160,495Externally syndicated by:y: Bellmedia, KQED-NPR, Postmedia- Canada.com, Vocento EEUU, Democrat- Herald, Vancouver Sun, Lincoln Journal Star, Rappler]External metrics: Non-DFM PVs: 1.5m page views 18. A K KFIC OFGo o dm o rn i n g ! SA TY U DYHRT R OR A E E TheMiddletownPressTo p 5 n e w s fe e d1 2 3 45 888-969-0949 Home delivery: $3.75 w eekly Mail delivery in state: One year : $161.20. 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Postmaster: Send addr ess changes t o The Middlet ow n Press, 386 M ain St ., 4t h Floor, Middlet ow n 06457. Vacat ion r equest s should be submit t ed one w eek in advance. Copy- right 2012. No r epr oduct ion or r euse of mat er ial w it hout express w rit t en consent . To r equest per mission t o r eprint mat er ial, cont act t he edit or. 19. Mobile