New  Nat ion  

Youth  Empowerment  SeriesSponsorship  Proposal

Presented  by

Dear  Poten*al  Sponsor,  

They   are   called   Millennials,   Genera*on   Y,   the   Next   Genera*on   or   Echo  Boomers.   They   can  text  message,  listen  to  their  iPods  and  instant  message  on  their  tablets  –  all  at  the  same  *me.  They  are  the  most  diverse  -­‐  and  perhaps  the  smartest  -­‐  genera*on  in  U.S.  history.  Also,  they  are  one  of  the  biggest  consumer  markets.   In   fact,   the   purchasing   power   of   millennials  is  approximately   $170  billion  per  year  (comScore,  Jan.  2012).

Are  you  reaching  them?  And  are  they  listening?  

For  many  businesses,  the  answer  is  NO!

The  Solu=on:  Communicate  your  product/service  in  an  environment  that  caters  to  their  needs  and  wants

The  New  Na*on  Youth  Empowerment   Series  has  the  unique  power   to  both  cap*vate   and   compel   them   to   use   your   products   and   services  within   their  environment.    

As   a   sponsor,   you   will   receive   the   coveted   opportunity   to   canvass   this   demographic   of   vibrant  consumers   using   unique   pull   marke*ng   strategies   sure   to   galvanize   the   masses   in   aUendance,  conver*ng  them  into  loyal  customers.

The  purpose  of  this  series  is  to  educate  and  empower   these  Millennials.  At  each  “New  Na&on”  event,  you   –   the   sponsor   -­‐   will   be   the   star.   You   will   receive   a   plethora   of   perks   such   as  unique   event  presenta*on   space,   radio,   online   and   television   adver*sement,   viral   promo*onal   videos,   logo  recogni*on  on  event  paraphernalia,  on-­‐the-­‐spot  consumer  test  experiences  of  products/services,  etc.

These  events  will  be  hosted  at  colleges,  universi*es  and  high-­‐traffic  venues  in  the  ci*es  of  New  York,  Philadelphia,  Washington  D.C.,  Chicago,  Atlanta,  Miami  and  Dallas.  The   talent   will   include   influencers  who   have   a   huge   following  within  these  respec*ve  regions.

These  are  the  21  events  we  are  implemen*ng:  

Event  One  (7  Events)  –  Indie  Music  Concerts

Event  Two  (7  Events)  –  Fashion  Fete  Business  Networking  Events

Event   Three   (7   Events)   –   Youth   Business  &   Educa=on   Seminars  (Rites   of   Passage   Training,   Young   Entrepreneurship   Symposia,  Entertainment  Business  Seminars)

Please   reference   Event   Details   for   full   descrip*on   of   each  individual  event.  

EVENT  DETAILS

Indie  Music  Concerts

The  New  Nation   Indie  Concert  is  as  a  benefit  concert/fundraiser  and  silent  auction.  A  portion  of  the  proceeds  raised  from  ticket  purchases  and  silent  auction  bids  will  go  to  aiding  disadvantaged  youth.  Local  vendors  and  businesses  will  be  enlisted  to  donate  items  for  the  benefit/silent  auction.  

Breakdown  of  Event

•  Special  Music  Performers  (3-­‐5  per  event):  

•Guest  Speakers  (2-­‐3):  Generation  Xcel’s  Jeremy  Del  Rio,  Actress  

Edwina  Findley,  NBA  Player  Jeremy  Lin,  NFL  Player  Tim  Tebow  

•Vendors/Exhibitors:  Path-­‐U-­‐Find,  National  Urban  League,  

Abundant  Life  Academy

•Live  Broadcasts  -­‐    Via  internet  network  broadcasts  to  over  75,000

•Potential  Sponsors:  Chase  Bank,  Cigna,  MetLife,  Verizon,  Metro  

PCS,  T-­‐Mobile,  Nike,  HP,  Toyota

•Giveaway/Auction  Items:  tickets  to  a  Broadway  Show  (The  Lion  

King),  dinner  for  two  (2)  at  a  restaurant  (Cheesecake  Factory,  ESPN  

Zone),  discount  coupons/gift  certificates  for  electronic  store,  toy  

store  or  clothing  outlets  (Best  Buy,  Game  Stop,  Express)

•Potential  Charity/Youth  Organization  for  Donation:  Nomi  

Network,  Eradicating  Fatherlessness

This   event   promises  diversity   through   musical   fusion   and   promotion   of   diverse   local   acts.   Local  artists  of  various  genres  will  be   able   to  open  for  major  artists  or  be  allowed   to   take  the  stage  alongside   these  major  musical  acts  who  are  classified  as  contemporary  fusion.    In  order  to  create  up  a  sense  of  on-­‐stage  spontaneity  and  innovation,  national  artists  will  invite  local  performers  on  stage  during  their  set.  

The  central  selling  points  of  the  event  are  the  estimated  attendance  of  500  –  1,000  consumers  at  each  event,  75,000-­‐person  estimated  broadcast  viewership,  products/services  of  sponsors  receiving  full  event  integration  (interactive  hub  named  for  title  sponsor,  products  used  during  broadcasts,  services  endorsed  by  participating  artists),  and  opportunity  to  test  consumer  experience.

Potential  Host  Venues:  New  York  University,   Intercontinental  Hotel,  The  W  Hotel,  Miami  Beach  Convention  Center.

!

Fashion  Fete

Fashion  Show  &  Business  and  Networking  Events

• Featuring:  5-­‐6  International  Fashion  Designers  per  event  (NYC,  Caribbean,  Asia,  Africa)

• Networking

• Fashion  In  Motion

• VIP  Photo  Shoot

• Party  DJ

• Live  Band  and  Performers

• Live  Drawing/Giveaways

• Business  Spotlights

• Guest  Celebrities:  Top  Model  Aminat  Ayinde,  Top  Model  Bianca  Golden,  Miss  Full  Figure  America  Tiah  Knox

• Potential   Sponsors   (Old   Navy,   Fossil,   Oakley,   Movado,  Perfumania,   Chanel,   Steve   Madden,   Student   Advantage,  Vitamin  Water,  Mizani,  Jane  Carter,  Dr.  Miracle’s,  Maserati)

This  event  will  feature   creativity  in  motion   and   the  promotion  of  diverse   up   and   coming   designers.   It  will  give   these   under-­‐represented   designers   an   opportunity   to   develop   an   on-­‐the-­‐spot   clientele.   Student  designers   will   also   be   given   the   coveted   opportunity   to   have   a   collection   showcased   in   a   high-­‐energy  runway   competition.   Students   from   schools   like   Fashion   Institute   of  Technology  and   Parsons   School   of  Design   will   compete   to   have   their   designs   adapted   as   part   of   an   established   clothing   line.   Prize   Ideas:  scholarship  money,   spend  the  day  with  a  fashion   designer,   editor,  modeling   agent,   free  tickets  to   fashion  show  or  event  (Fashion  Week).

The   central   selling   points   of   the   event   are   the  estimated   attendance  of   500   –  1,000   consumers   at   each  event,   25,000-­‐person   live   broadcast   viewership,   products/services   of   sponsors   receiving   full   event  integration   (interactive  hub   named   for   title   sponsor,   student   designs  may  become   an   income-­‐generator,  products   used   during   broadcasts,   services   endorsed   by   participating   artists),   and   opportunity   to   test  consumer  experience.

Potential  Host  Venues:  The  Art  Institute  of  Chicago,  The  W  Hotel,  Mayfair  Hotel,  Grand  Hyatt  Hotel,  Temple  University.

Youth  Seminars

     Youth  Business  and  Education  Seminars

• Featuring:  Events  with  different  themes  for  youth  empowerment  such  as  Rites  of  Passage  Training  for  Men,  Youth  Entrepreneurship  and  Entertainment  Business  Seminars

• Guest  Speakers:  Author  and  academic Cornel  West  and  Google  Founders  Larry  Page  and  Sergey  Brin

• Guest  Panelists:  Hollywood  executive  producer  Devon  Franklin,  Author  of  From  a  Fatherless  Father  to  His  Sons    Andre  Harrison,  Music  Producer  Rodney  Jerkins

• Networking  and  Training  for  Youth

• Live  Drawings/Giveaways

• Business  Spotlights

• Potential  Sponsors  (SBA,  Student  Advantage,  Bank  of  America,  NYU  Stern  Business  School,  Barnes  &  Noble,  Amazon,  JP  Morgan  Chase,  Kia  Motors)  

This  event   is  designed  to  empower  youth  with  skills  and  strategies  that  may  not  generally  be  taught  within  a  classroom.   Life   skills   like   principles   for   responsible   manhood   and   womanhood,   refining   self-­‐concepts,   and  developing   an   entrepreneurial  mindset   are   arguably   skills   that   will   help   shape   the   new   generation   of   the  world’s  problem  solvers.  The  central  selling  points    of  the  event  are  the  estimated  attendance  of  500  –  1,000  consumers  at   each  event,  the  25,000-­‐person   estimated  broadcast  viewership,  products/services  of  sponsors  receiving   full   event   integration   (conference   rooms   named   for   sponsors,   student   scholarships   given   by  sponsors,   products   used   during   broadcasts,   sponsor   services   endorsed   by   participating   students   and  panelists),   internship   and   employment   recruitment   opportunities   for   sponsors,   and   opportunity   to   test  consumer  experience.

Potential   Host   Venues:   George   Washington   University,   University   of   Miami,   Point   University,   Southern  Methodist  University

!

MILLENNIAL  STATS

• Millennial   college   students   (without  full-­‐time   jobs)   spend   $784   a   month  

on   discretionary   expenses,  especially  f o o d   a n d   e n t e r t a i n m e n t  

(Mooslyvania  Marketing  Agency)

• 23%  of  Millennials  think  they  will  still  

be  with  their  first  employer  after  two  years  (8095  Live  survey  2011)

• 19%   of   Millennials   have   voted   on  American  Idol  (Pew  Study  2010)

• 8%   of   18-­‐29   year-­‐old   internet   users  have   used   a   location   sharing   service  

such  as  FourSquare  (Pew  Study  2010)

• Millennials  are  more  likely  than  older  

consumers   to   consider   La-­‐Z-­‐Boy,  Ford,   Sears,   and   Nike   as   equal   to  

Burberry,   Gucci,   and   Apple   as   what  they   consider   to   be   luxury   brands  

(The  Luxury  Institute)

• M i l l e n n i a l s   a r e   t h e   l a r g e s t  demographic   purchas ing   new  

technological   gadgets   and   fashion  apparel  (Forbes)

•   Millennial   spending   on   jewelry  increased   27%   in   2011   (American  

Express  Business  Insights)

• 4  is  the  average  number  of  times  that  

Millennials  eat  out  per  week  (3.39  per  week   to   be   exact),   more   than   any  

other  generation  (W5Blog.com)

• Millennials   are   responsible   for   two  

out  of  every  five   vehicle  purchases   -­‐-­‐  and   may  comprise   75  percent   of   the  

car-­‐buying   population   by   2025   (MSN  Autos)

• Millennials   visit   25   websites,   on  average,   before   they   enter   a  

dealership;  they  don't  negotiate;  they  go  for  practical  models  with  generous  

warranties;   and   they   bring   their  parents   shopping   with   them   (MSN  

Autos)

• 59%  of  moms  pay  for  their  Millennial  

child’s   cell   phone   and   53%   of  moms  spend  more  than   $5,000  per  year  per  

on  each  adult  child  covering  everyday  expenses  (Vibrant  Nation)  number  of  

times   that   Millennials   eat   out   per  week   (3.39   per   week   to   be   exact),  

more   than   any   other   generation  (W5Blog.com)

• 97%   of   Millennials   say   their   online  experience   influences   whether   or   not  

they   purchase   a   brand.   (Campus  Auction  Partners)  

• 73%  of  Millennials  have  posted  an  online  review   about   a   product   or   brand;   70%  

have  participated   in   a  brand-­‐sponsored  contest   or   sweepstake,   after   which,  

92%   reported   being   more   likely   to  purchase   or   recommend   that   brand;  

and   40%   friended   a   brand   on   a   social  network   to   receive   exclusive   deals   or  

offers.  (Forrester  Research)

• 48%   of   Millennials   say   word-­‐of-­‐mouth  

influences  their  product  purchases  more  than   TV   ads.   Only   17%   said   a   TV   ad  

prompted   them   to   buy   (Intrepid   Study  2010)

• 41%   of   Millennials   have   made   a  purchase   using   their   smartphone  

(Forbes)

• 32%   of   Millennials   say   they   don’t   like  

advertising  in  general,  compared  to  37%  of   the   general   population   (Experian  

Simmons  Study)

• “[Millennials]   aren't   looking   for   a  

salesman;   they're   looking   for   a  customer   advocate."   (Allison   Spitzer,  

Cleveland's  Spitzer  Automotive  Group)

MILLENNIAL  STATS  (cont.)

Event  Demographics• Age:  18  and  over;  21  and  over  for  events  serving  alcoholic  beverages• Expected  Number:  500+  at  each  event• Viewership:  25-­‐75,000  per  event• Target  Market:  Young  artists,  fashion  enthusiasts,  socialites,  students    and  business  owners• Expected  Industry  attendees:  Entrepreneurs,  models,  photographers,  make-­‐up  artists,  fashion  

designers,  stylists,  talent  agents,  promoters,  fashion  bloggers,  local  media  in  print,  radio  and  

television

Event  Marketing  and  Promotions• Press  release  distribution  to  over  200  local  media

• 5000+  flyer  distribution  per  event

• 4-­‐month  social  media  campaign  (FB,  Twitter,  Tumblr,  LinkedIn,  Pinterest,  Instagram,  YouTube)

• Radio  ads

• Online  ads

• TV  ads

• Promotional  video  content  will  include  all  sponsor  logos  and  mentions.  

• Post  event  video  contents  will  include  sponsor  interviews.

• Live  broadcasts  to  be  seen  by  over  2.5  million  people.  

• College  and  free  local  newspapers.  

• College  radio

• Venue  websites

PLATINUM  PACKAGE                                                                      COST:  $100,000

• Sponsor  Video  Commercials  Projected  at  21  Events

• Promotional  Items    in  All  Event  Gift  Bags• Event  Press  Release  Mention• Stage  Mention  at  21  Events• Brief  Presentation  at  21  Events• 8x10  presentation  space  at  21  Events• 4x6  banners  hung  over  main  stage  and  doors  

(2  per  event)• VIP  Event  Invites  (10  per  event)• VIP  Photo  Shoot  with  sponsor  name  on  step  &  

repeat  backdrop  at  21  Events

• VIP  Press  Coverage• T-­‐Shirts  with  sponsor  logo  worn  by  event  staff  

(min.  25  per  event)• Inclusion  in  Prize  Giveaways/Live  Auctions• Radio  Mention  (30)• :30  Radio  Spot  (75)• Inclusion  in  :30  Second  TV  Ad  (12X)• Custom  Product  Test  Experience• Internet  Viral  Promotional  Videos  (major  

social  media  outlets)• Website  Banner  (6-­‐month  run)

CHARTER/TITLE  DIAMOND  PACKAGE                              COST:  $250,000

Charter  advertiser  may  remain  at  the  same  cost  for  two  consecutive  years  and  has  the  first  right  of  refusal  at  the  end  of  each  contract  period.

• 21-­‐Event  Series  Bears  Company  Name• Industry  Brand  Exclusivity  as  Corporate  

Sponsor• Sponsor  Video  Commercials  Projected  at  21  

Events• Promotional  Items    in  All  Event  Gift  Bags• Event  Press  Release  Mention• Stage  Mentions  at  21  Events• Brief  Presentation  at  21  Events• 20x20  presentation  space  at  21  Events• 4x6  banners  hung  over  main  stage  and  doors  

(8  per  event)• VIP  Event  Invites  (20  per  event)

• VIP  Photo  Shoot  with  sponsor  name  on  step  &  repeat  backdrop  at  21  Events

• VIP  Press  Coverage• T-­‐Shirts  with  sponsor  logo  worn  by  event  staff  

(min.  25  per  event)• Spotlight  Prize  Giveaways  at  21  Events• Pre-­‐event  Internet  Giveaway  Promotion• Radio  Mention  (50)• :30  Radio  Spot  (100)• Inclusion  in  :30  Second  TV  Ad  (12X)• Custom  Product  Test  Experience• Internet  Viral  Promotional  Videos  (major  

social  media  outlets)• Website  Banner  (6-­‐monthrun)

CONTACT  INFORMATION

Tiffani  Knowles718-­‐499-­‐4824

info@newdmagazine.com

www.newdmagazine.com

GOLD  PACKAGE                                                                                              COST:  $50,000

• Promotional  Items    in  All  Event  Gift  Bags• Event  Press  Release  Mention• Stage  Mention  at  21  Events• 8x10  presentation  space  at  21  Events• Inclusion  in  Prize  Giveaways/Live  Auction  at  

21  Events• VIP  Photo  Shoot  with  sponsor  name  on  step  &  

repeat  backdrop  at  21  Events

• Radio  Mention  (30)• :30  Radio  Spot  (20)• Inclusion  in  :30  Second  TV  Ad  (12X)• Custom  Product  Test  Experience• Internet  Viral  Promotional  Videos  (major  

social  media  outlets)• Website  Banner  (6  month  run)

BRONZE  PACKAGE                                                            COST:  $25,000

• Promotional  Items    in  Event  Gift  Bags• Event  Press  Release  Mention• Stage  Mention  at  21  Events• VIP  Photo  Shoot  with  sponsor  name  on  step  &  

repeat  backdrop  at  21  Events

• Inclusion  in  Prize  Giveaways/Live  Auction  at  21  Events

• Radio  Mention  (10)• Internet  Viral  Promotional  Videos  (major  

social  media  outlets)• Website  Banner  (6  month  run)