new next generation catalysts - ryan jenkins · 2020. 1. 3. · a mobile strategy is a must 75% of...
TRANSCRIPT
THRIVING THROUGH TOMORROW’S MARKETPLACE
NEXT GENERATION
by Ryan Jenkins
CATALYSTS
[email protected] / www.ryanislive.com
Today’s generations
by Ryan [email protected] / www.ryanislive.com
THRIVING THROUGH TOMORROW’S MARKETPLACE
NEXT GENERATION CATALYSTS
4
3
2
1 generationsunderstanding the MillennialsLEADERSHIP & Communication
connection4 trends to leverage internally & externallyConclusion
today’s agendaBuckle up
thriving through change
the new disconnects
Age Numbers
GenERATION Z < 15 50+ millionMillennials 15-35 80 million
Gen X 36-50 51 millionBoomers 51-69 76 millionBuilders 70-90 56 million*
G.I. Generation 91+ 60 million*
THE Generations
13% 30%
18%39%
Millennials Gen X Boomers Builders
2015 workplace4 generations representin’
25%
75%
Millennials Other Generations
2025 workplaceOh the places they’ll go
63%
of Millennials HAVE A BACHELOR’S DEGREE MAKING
THEM THE MOST EDUCATED GENERATION EVER.
some statsHmmmm…
70%
of Millennials across the globe might ‘reject’ traditional business to
work independently.
50%
of Millennials believe their organization
could do more to develop future leaders.
ofMillen
nialevolution the
A millennial’s journeySoooo that’s what happened
2015
2009
2008
2007
20051988
2003
2001
2000
Millennials area critical mass
of changeagents.
(you know it’s true)
4
3
2
1 generationsunderstanding the MillennialsLEADERSHIP & Communication
connection4 trends to leverage internally & externallyConclusion
today’s agendaBuckle up
thriving through change
the new disconnects
“Leadership
isinfluence.
John C. Maxwell
leadershipWhat is it?
41%
of Millennials prefer to be rewarded or
recognized for their work at least
monthly.
leadership statsHmmmm…
39%
of Millennials want to work for companies
that reward idea generation and
creativity.
63%
of U.S. executives will be eligible to retire in
the next 5 years
builders boomers genX millennials
endure it respect it ignore it choose it
honor respect autonomy equals
no news is good news
feedback once per year
routine Check-ins
Constant feedback
summ
ary
view
attit
ude
leadershipShifting perspectives
Meaningful Work
High Pay
Sense of Accomplishment
High Responsibility0 13 25 38 50
12
11
48
11
3
24
27
30
MillennialsNon-Millennials who manage Millennials
leadership disconnectDefining career success
NEW LEADERSHIP CHALLENGE
“How can I as a leader staycredible when I haven’t donewhat the people I’m leading
are doing?”
realityhas changed.
leadershiphas not.
But our
Our
“EVERYONE
COMMUNICATES,FEW CONNECT.
John C. Maxwell
CommunicationWhat’s changed?
builders boomers genX millennials
formal, respectful
formal, directinformal, flexible
informal, authentic
phone email email & texttext, Facebook,
instagram & Tumblr
Need background info & details
Keep professional
Need options & zero meetings
Want brevity, real time & quick
responses
summ
ary
view
attit
ude
communicationShifting perspectives
79%
of Millennials would rather be mobile than static while
working.
communication statsHmmmm…
80%
of U.S. Executives find communications across
generations to be the most challenging workplace issue.
56%
of millennials won’t accept jobs from
companies that ban social media.
4
3
2
1 generationsunderstanding the MillennialsLEADERSHIP & Communication
connection4 trends to leverage internally & externallyConclusion
today’s agendaBuckle up
thriving through change
the new disconnects
4Externally
trends toconnection
leverage
And now…Drum roll please
& Internally
Thank me later…COMMUNICATION TIP
only gopro
not a first date.(no one wants to see awkward in HD)
your ski trip
Nothing but the truthtruth #1
(great minds think alike)
REQUIRESCONNECTING
COMMONALITY
What is your preferredway to communicate
at work?
Trend #1the Digital Divide
Millennials non-Millennials
Connecting requires commonalitytip #1
PreferTO
defer
Thank me later…COMMUNICATION TIP
DON’T EVER
a funeral.(#respect)
live tweet
No time for darestruth #2
simplicity(keep it simple silly)
REQUIRESCONNECTING
Do you agree that the way we consume information
has changed?
+ =
Trend #2Consumption shift
tech Social stream economy
A mobile strategy is a must
75% of users access Twitter through mobile.
68% of all clicked Facebook “like” buttons come from mobile.
62% of all emails are first opened on amobile Device.
70% of emails are deleted immediately that don’t render well on mobile.
97% of all text messages are opened within 3 minutes.
40% of global YouTube views are on a mobile device.
mobile madness
Connecting requires simplicitytip #2
SimplifyTO
Amplify
Thank me later…COMMUNICATION TIP
DON’T EVER USE;)
IN A COLLEGEAPPLICATION.
(ever)
truth #3
authenticity(you are the only you)
REQUIRESCONNECTING
It ain’t no lie
Do you ever check yourwork email in bed in the morning
or evening?
Trend #3Work-life integration
work
Life
now
work Life
then
Connecting requires authenticitytip #3
authorityauthenticity
earns
Thank me later…COMMUNICATION TIP
Unless you’re
in your texts.(jk, lol)
use full words
truth #4
frequency(instant gratification nation)
REQUIRESCONNECTING
Take it to the bank
What goes throughyour mind when your manager
isn’t speaking to you?
Trend #4Real-time feedback
Connecting requires frequencytip #4
feedback
Favorfrequent
321 COMMONALITY
prefer to defersimplicity simplify to amplify
communication recapSoak it in
authenticity authenticity earns authorityfrequency favor frequent feedback
4Externally
trends toconnection
leverage& Internally
4
4
3
2
1 generationsunderstanding the MillennialsLEADERSHIP & Communication
connection4 trends to leverage internally & externallyConclusion
today’s agendaBuckle up
thriving through change
the new disconnects
ignorance
54321
self-deception
surrender
adjustment
freedom
5 phases of changeStay overwhelmed
Thank youy’all rock!
references
The logos used in this presentation are the property of the respective third parties.
disclaimer
Bazaar, 2013, http://resources.bazaarvoice.com/rs/bazaarvoice/images/201202_Millennials_whitepaper.pdf
Boston College Center for Work & Family, Creating Tomorrow’s Leaders: the Expanding Roles of Millennials in the Workplace, Lauren Stiller Rikleen, 2011,
http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20EBS-Millennials%20FINAL.pdf
Forbes, May 2012, Generation Gap How Technology Has Changed How We Talk About Work, http://www.forbes.com/sites/ciocentral/2012/05/16/generation-gap-how-technology-has-changed-how-
we-talk-about-work/
Mr Youth, 2013, http://www.howcoolbrandsstayhot.com/2012/01/23/meet-the-class-of-2015/]
Jason Ryan Dorsey, Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business (Wiley, 2009)
Jeff Fromm & Christie Garton, Marketing To Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (New York: Barkley Inc, 2013)
Barkley, The Boston Consulting Group (BCG), and Service Management Group (SMG), 2011-2013