Nature’sAmazing Health Food

A 3000+ year old Health Secret thatBuilds Body’s Self-Healing Mechanism

ACKNOWLEDGEMENT

Our sincere thanks to all the Doctors, Scientists and

Researchers who have contributed directly and indirectly

to this publication.

Printed in India

January, 2013

About World Noni Research Foundation

The World Noni Research Foundation, a non-profit registered trust,

undertakes an all inclusive research on Morinda citrifolia and is committed

to make available its health benefits to all people of the world to

provide a natural, preventive and protective health care.

Whoever you are, we invite you to collaborate with us to contribute

towards creating a Healthy World.

Important Notice

The contents of this book are designed to provide health information forpurposes of reference and guidance and to accompany, not to replace theservices of a qualified health care practitioner or physician. It is not theintent of the publisher to prescribe any substance to cure, mitigate, treat orprevent any disease.

For EveryoneFor Everyday

World Noni Research Foundation12, Rajiv Gandhi Road, Perungudi, Chennai - 600 096.

E-mail : mail@worldnoni.net Website : www.worldnoni.net

“In these times when our immune systems are compromised on a dayto day basis by the air we breathe in and the food we eat, it is reassuringto know that there is at least one food which can actually reverse theeffects of toxins - and that food is Noni.”

Contents1. Your Attention Please ! 1

2. NONI spells 2

3. The Perfect Noni 3

4. Scientific Studies on Noni 4

5. Noni in a Nutshell 6

6. Noni - Why is it so Special ? 7

7. Noni - Natural Food Supplement 8

8. Noni : It’s effect on the Systems of our body 9

9. The Power of NONI 10

10. Noni and Pain 15

11. Noni and Diabetes 17

12. Noni and High Blood Pressure, Heart Disease & Stroke 19

13. Noni and Cancer 20

14. Noni and Stress 22

15. Your Skin and Noni 24

16. Noni and Asthma 26

17. Noni ‘A Friend in Need’ for Women 27

18. Noni : Detoxification & Healing Crisis 28

19. How Noni is Helping So Many People with Such aWide Variety of Conditions ? 31

20. Noni - A Powerful Antioxidant 33

21. Cellular Communication with Noni 34

22. 150+ Nutraceuticals in Noni 38

23. Is Noni Working ? 40

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Your Attention Please !

is not a Medicine.It is a Health Enhancer &

a Cellular Food.

It is recommended to take Divine Noni along with requiredmedical treatments, proper exercise and healthy food habits.

Divine Noni through its cellular action allows better absorption ofmedicines and micronutrients from our food and thereby improvesthe efficacy of the medicines.

It helps to regain our health by strengthening our body’s self-healing mechanisms. In other words, the user actually restoresbody’s natural ability to heal itself by using Divine Noni.

Medicines work more effectively only in a body that has its self-healing system in place.

It is because of this ‘Health Enhancing’ quality of Divine Noni,many people have expressed that their health has improvedtremendously.

NONI spells

Health...

Energy...

Beauty...

Strength...

Vitality... and

Longevity...

What more could you ask for ?

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The Perfect Noni

Nature has provided in the fruit of Morindacitrifolia. L the perfect balance of aminoacids, enzymes and peptides. Noni isalso a right source of traces of potassium,calcium, zinc, iron and vitamins.

Noni :

Enhances immune system

Promotes proper joint mobility

Maintains normal blood pressure

Contains potent antioxidants

Maintains cholesterol levels

Promotes healthy sexual function

Maintains healthy lung function

Helps improve mental acuity

Reduces stress & fatigue

Scientific Studies on

NONIAs a Food Supplement

NONI Supports

Immune System

Circulatory System

Digestive System

Metabolic System

Tissues, Cells,Skin & Hair

150+ Nutraceuticals60,60,000 weblinks on the Internet

48+ Universities undertaking Research

5 6

As Food Supplement, Noni is beingused in the world for managing

Cancer

Diabetes

Immune Weakness

Arthritis

Pains

Obesity

Blood Pressure (H/L)

Asthma

Inflammation

Headache

Cholesterol

Joint Pain

Infection

Kidney Disease

Menstrual Problem

Allergies

Bowel Disorders

Burns & Cuts

Digestive Disorders, Heart disease, Tuberculosis,Over weight, Stroke & Sleeping Disorders

Noni Enhances the Efficacy of the Medicine

Noni in a Nutshell

Noni is an ‘Adaptogen’

There are only 12 known adaptogens, and Noni is the ‘premiere’

among them. It maintains the balancing effect on all body systems.

Noni is ‘Alkaline’

Acidity in the body invites diseases. Noni promotes alkaline body

chemistry which is the most ideal state for good health.

Noni is ‘Anti-oxidant’

Anti-oxidants neutralise ‘free radicals’. Free radicals damage DNA

molecules and lead to cancer.

Noni is ‘Anti Analgesic, Anti inflammatory, Anti Allergic’

Noni not only reduces pain and inflammation but also protects

stomach, kidney and liver cells unlike other pain killers.

Noni has low ‘Glycemic Index’

A fantastic ratio of 3:1 of Carbohydrates to fibre helps Noni balance

blood sugar levels.

Noni is a ‘Humectant’, it helps body tissues retain moisture.

Constipation

Depression

Eczema

Fibromyalgia

Gastric Ulcers

Indigestion

Respiratory Disease

Skin Diseases

Toxins Elimination

Toothache

Hyper/Hypo Thyroidism

Tumours

Ulcers

Warts

Stress

Sinusitis

Neurosis

Varicose Veins

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Noni - Why is it so Special ?

Noni contains more than 160 isolated nutraceuticals which are all a realgift to mankind. The most important among them are.

1. Proxeronine : It produces Xeronine which is highly required by certaintypes of body proteins in our body to enhance regeneration of cells andmaintain hormonal balance.

2. Scopoletin : This has anti-inflammatory, anti-histamine, anti bacterial,and anti-fungal properties. This helps lower blood pressure and binds toSerotonin and helps regulate sleep, hunger and temperature.

3. Anthraquinone : It fights against bacteria such as Staphylococcus,aureus, E. coli and Salmonella.

4. Damnacanthal : It resists the growth of precancerous cells.

5. Terpene : It promotes the rejuvenation of cells and helps to expel toxinsfrom our body.

6. Phytonutrient and Selenium : They provide powerful anti-oxidantprotection against free radicals.

7. Abundant in soluble and insoluble fibre : Soluble fibre helps topurify blood, decrease cholesterol and balance the blood sugar and insolublefibre promotes colon health.

8. Amino Acids : Noni contains more than 20 known amino acids whichinclude, the nine essential amino acids which are the basic building blockof protein. Our body cannot produce essential amino acids and hence wedepend on the diet for their requirement. It is also rich in fatty acids whichhelps to maintain the skin, nerve cells, heart tissue and blood vessels.

They help to maintain the cell membranes, thereby promoting better nutrient- toxin exchange.

NONINatural Food Supplement

A must for everyone: Young or Old – Healthy or Sick !

A Cellular Food

“In these times when our immune systems are compromised ona day-to-day basis by the air we breathe in and the food we eat,it is reassuring to know that there is at least one food which canactually reverse the effects of toxins - and that food is Noni.”

Noni - A Powerful Anti-oxidant

Regular use of Noni as a Food Supplement

Releases Stress Restores Energy

Relieves Pain Rejuvenates the Body

Revitalises the Cells Reduces Inflammation

Purifies Blood Stimulates Immune System

Improves Digestion Detoxifies Body

Enhances Wellbeing Regulates Cell function.

Maintains Shining Skin Improves Memory and& Healthy Hair Concentration

Used both Internally and Externally

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Noni : It’s effect on theSystems of our body

Immune System

Noni supports the immune system, which strengthens the body’s

natural ability to fight diseases and infections.

Circulatory system

Noni is a superior antioxidant that helps your body rid itself off

harmful free radicals and may increase your energy level.

Digestive system

Noni supports proper digestion, which means you absorb more

nutrients at the cellular level.

Metabolic system

Noni boosts the metabolic system, which helps you enjoy increased

energy and vitality.

Other Benefits

Because Noni is good for so many systems of the body, it gives

your hair a healthy shine and lets your skin glow.

Other benefits include longer mental clarity, increased attention

span and greater physical performance levels.

The Power of NONIGood Health and WellBeing are the two most powerful motivating factors

for any type of human activity. From time immemorial, men of science

are working at discovering the easiest and the most convenient method

and way of achieving it, so that human beings enjoy the Life given to

them by God and when illness strikes, recover from it fast and sure.

This has been at the centre of Philosophy of the various Diets, Nutritional

Supplements and Medicines which we have come to accept as Healthy

and Contributory. The fruit of the botanical plant Morinda citrifolia,

belonging to the family of plants known as Rubiaceae, is one such that

suffices the requirements of a Nutritional Supplement of great advantage.

Though in the ancient cultures, this fruit was widely used for its health

restorative properties. Over the years, as it’s popularity diminished due

to the unpleasant smell that emanates from the ripened fruit, the humanity

lost for a while the amazing gift of Health and WellBeing that Nature had

endowed it with Morinda citrifolia L.

It is Dr. Ralph Heinicke of the Pineapple Research Institute in the United

States of America, who first isolated a crystalline material from this fruit

Morinda citrifolia, responsible for the synthesis of Xeronine, which plays

the sterling role of helping the Human body properly to assimilate

proteins and thus regulate the structure and function of the various cells

of our body. Healthy cells build healthy tissues which in turn build

healthy organs and healthy organs contribute to healthy body systems and

so helping the individual lead a life of Health and Well Being.

Later Dr. Mona Harrison MD, Assistant Dean of Boston University School

of Medicine and Chief Medical Officer General Hospital, D.C. found out

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that Morinda citrifolia enhances the function of the Thyroid and the

Thymus glands, thus helping the body to fight infections and other

problems of the Immune System. She believed that the frequency

modulations in the body’s energy, brought about by Morinda citrifolia,

helped to fight depression and also acted as a true Adaptogen - i.e. it

enhanced the body’s Self Healing Mechanism to restore normalcy rapidly.

Further, more scientific studies from 1960 to 1980 revealed the analgesic

qualities of Morinda citrifolia and proved that Morinda citrifolia helped

the Circulatory, Digestive and Respiratory systems of the body, in addition

to improving the texture of the Skin and growth and repair of Hair.

In 1993, Dr. Ralph Heinicke in his research on Morinda citrifolia isolated

another compound in Morinda citrifolia — Damnacanthal. The

Damnacanthal was shown to introduce normal cell growth in pre-cancer

cells and based on these findings in the 1994, Mr. A. Hirazumi a scientific

researcher from the University of Hawaii established the Anti-Cancer

activity of Morinda citrifolia on intraperitoneally implanted Lewis Lung

Carcinomo Syngenic Mice. Later, a team of Japanese researchers studied

the induction of normal phenotypes in RAS-Transformed cells by

Damnacanthal from Morinda citrifolia. These initial studies indicate the

potential of Anti-Cancer activity of Morinda citrifolia fruit on laboratory

animals and the possible mechanism of its action. Pioneering research

works on Morinda citrifolia are being done at the University of Hawaii,

Keio University and Osaka University in Japan, The University of Antwerp

in Belgium and Rutgers University - NJ. U.S.A.. to name a few. In fact,

research on Morinda citrifolia is presently being carried out in over 40

Universities around the globe.

This fruit finds place in our ancient medicinal texts of Ayurveda and

Siddha and in TamilNadu at one time, this tree was a must to grow

in Temple along with the Tulsi and Bail trees, for it was believed that

the Goddess of all Gods made her abode in it.

It is interesting to note what Dr. Scott Gerson MD has to write about

Morinda citrifolia and India:

“Several years ago, I was researching material for a book on Medicinal

Plants of India and became interested in a family of plants known as

Rubiaceae. Of particular interest was a plant known in Sanskrit as Achwhich was attributed special properties by ancient physicians. The fruit

of this Ach plant or as we now know it as Morinda citrifolia has a rich

history in India, where it is used for tens of centuries in the system of

medicine known as Ayurveda. This holistic medical tradition was

established in the north western part of India by people called Aryans

who were reputed to be a rather cosmic civilisation. Morinda citrifoliawas especially esteemed by the ancient Aryan physicians because it protected

the skin from becoming dry and cracked from the sun. My investigations

of the published scientific literature on Morinda citrifolia yielded more

than 100 articles pertaining to this medicinal plant.”

Widespread success of Morinda citrifoia is based upon the theory that

it acts as an Adaptogen. In essence, Morinda citrifolia contains a natural

food supplement that helps “Sick” cells return to normal. If the body is

releasing too much or too little of natural substances, the result is

weakened or sick cells. An Adaptogen helps to regulate the amount of

substance the body releases.” To further illustrate this, he gives us an

example of the effect of Noni on the release of Thyroid hormone.

The following is an example of how an Adaptogen works. When the body

puts out too much of the thyroid hormone, it is called Hyperthyroidism.

People with this condition are nervous, sweat a lot, loose weight and

have too much energy. An Adaptogen, as found in the constituents of

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Morinda citrifolia, assists in decreasing the abnormally high amount of

thyroid hormone production and returns the body to normal thyroid

function, called euthyroidism. On the other hand, people who produce

too little thyroid hormone are sluggish, tired, gain weight easily, have

brittle finger nails and often suffer from constipation. This condition is

called Hypothyroidism. Again, an adaptogen such as Morinda citrifoliacan help to increase the body’s production of the thyroid hormone and

bring the body back to homeostasis or normal balance. It is important

however to remember that the adaptogens from Morinda citrifolia are

food supplements and not a medicine or drug. However, as seen from

many of the testimonials, “Morinda citrifolia can help medication to be

more effective with smaller doses, thus decreasing the normal side effects

from certain medications.”

Continuous research on Morinda citrifolia has established, that Morindacitrifolia in addition to being rich in the content of Proxeronine which

is used by the body to strengthen and revitalise its cells, is also rich in

Vitamin A, B, B2, B6, B12, C & E, Calcium, Iron, Niacin, Folic Acid,

Pantothenic Acid, Phosphorus, Magnesium, Zinc, Copper and other

minerals like Chromium, Manganese, Molybdenum, Sodium, Potassium,

Carbohydrates like Fructose and Glucose and also has the distinction of

being the only known Natural Health Product to contain more than 160

isolated Neutraceuticals.

Here is the information sourced from the book written by Dr. Neil

Solomon MD, PhD titled “How Much. How Often for What” (second

edition), that tells us what 200 Health Professionals representing 20,000

Morinda citrifolia drinkers from over 50 countries, have to say about the

beneficial effects of Morinda citrifolia, they have observed.

1. Allergy 2,659 87%

2. Arthritis 1,391 79%

3. Asthma 6,714 71%

4. Cancer 1,822 68%

5. CFIDS, Fibromyalgia 2,693 76%

6. Depression 1,258 78%

7. Diabetes, Types I and II 4,634 83%

8. Digestion 2,641 90%

9. Energy, increased 13,331 90%

10. Heart Disease 1,123 80%

11. High Blood Pressure, decreased 1,554 85%

12. HIV 125 55%

13. Immune System 3,485 78%

14. Kidney Disease 3,134 66%

15. Menstruation 3,161 80%

16. Mental Acuity, increased alertness 4,615 73%

17. Multiple Sclerosis 20 50%

18. Muscle, increased body building 1,006 69%

19. Obesity, lost excess weight 4,599 72%

20. Pain, including headaches 5,622 87%

21. Respiratory Problems 3,068 71%

22. Skin and Hair Problems 813 79%

23. Sexual Enhancement, increased 2,484 83%

24. Sleep, improved 1,687 74%

25. Smoking, stopped 729 56%

26. Stress, coped better 5,616 73%

27. Stroke 1,500 53%

28. Well Being, felt better 6,564 80%

(Source: How Much, How Often for What (Second Edition),by Dr. Neil Solomon, MD, PhD, Direct Source Publishing, 2002, P. 9)

Conditions, Deceased Symptoms Total # % Helped

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Noni and PainPeople suffer from pain and inflammation which turn even the simplesttask into a major challenge. The chronic pain and inflammation, are oftenassociated with arthritis and are found frequently in the elderly and especiallyin women. However, men and women of all ages have been diagnosed withthis condition, and it seems the number is rising. More and more peoplewith chronic pain and inflammation courageously live active lives, seekingtreatment to relieve the pain associated with their condition.

Unfortunately, as with many other chronic illnesses, treatment for chronicpain and inflammation is not always successful or free of long-termrisks, and the medications available to help with these symptoms cancause negative side effects. But recent research has uncovered some long-awaited findings pointing to a more reliable, safer method for treatingchronic pain and inflammation over long periods of time. Scientificstudies reported in several medical journals have touted the revolutionaryconcept of COX-2 enzymatic inhibition.

COX Enzymes

Scientists originally believed that all COX enzymes within the body werethe same. Only recently have they discovered that there are actually twoCOX enzymes: COX-1 and COX-2. Research shows that in the body, theCOX-2 enzyme is largely responsible for causing pain and inflammation.Injury, disease and trauma cause COX-2 enzymes to produce prostaglandins,which cause pain and inflammation. In contrast to the COX-2 enzyme,the COX-1 enzyme is responsible for protecting the body’s stomach liningand kidneys. COX-1 enzymes continually produce protective prostaglandins.When taken over long period of time, traditional medication for chronicpain and inflammation, such as aspirin and nonsteroidal anti-inflammatoryDrugs (NSAIDs) like Ibuprofen, inhibit both COX-1 and COX-2 enzymaticactivity. This inhibition of the COX-2 enzyme reduces the prostaglandinswhich cause pain and inflammation throughout the body, but over time,it also restrains the COX-1 enzyme from producing the prostaglandinswhich protect the stomach lining. This can result in major problems,

such as ulcers and colitis, in the digestive system of the body.

Noni’s connection with selective COX-2 inhibition

The discovery of COX-2 created a frenzy in the pharmaceutical world-everyone wanted to find a substance that would inhibit COX-2 withoutharming the body’s production of COX-1. Exciting scientific findingsfrom carefully conducted research done in an independent laboratoryshow that Noni Juice selectively inhibits the COX-2 enzyme while allowingthe COX-1 enzyme to continue functioning.

The best news for chronic pain sufferers is that the non-observableadverse effects of noni juice is thousands of times better than that of theleading prescription drugs for chronic pain and arthritis. Some of theseprescription drugs have negative side effects like rashes, facial swelling,unusual bleeding and stomach pain. In contrast, preclinical safety studiesshow that long-term use of Noni juice is not a problem, unlike theproblematic long-term use of aspirin and NSAIDs. In fact, one studyconducted in Los Angels reported that nearly 30 percent of those peoplewho daily used ibuprofen developed ulcers.

COX-2 and other conditions

The discovery of the COX-2 enzyme may mean help with medical conditionsother than chronic pain and inflammation. Some scientists believe that aselective COX-2 inhibitor could help with menstrual pain and helps to preventcancers of the colon, esophagus, skin and bladder. Even those who havebeen diagnosed with Alzheimer’s may benefit from a selective COX-2 inhibitor.

The Blessing of Noni

It is no surprise to anyone acquainted with noni juice to learn that thisnatural product has been found to selectively inhibit the effects of the COX-2 enzyme. In fact, for thousands of years, stories about the blessings, thisfruit has brought into the lives of those who have used it have circulatedaround. The fact that noni juice inhibits COX-2 enzyme is just one of therecent scientific findings confirming the traditional use of noni as a naturalhealer. Scientists will continue to uncover more about the human body,revealing the phenomenal benefits of noni juice to the world.

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Noni and DiabetesFor thousands of years Morinda citrifolia, a fruit-bearing plant commonlyknown as Noni, is used in an effort to battle a wide array of health challenges.In recent years, the health-enhancing properties of this plant have beenharnessed and made available for the benefit of people.

This miracle from paradise has been described as one of the most importanthealth discoveries of the twentieth century. Noni has earned this praise throughits powerful ability to help with a variety of health conditions and act as anatural immune system booster.

Thousands of people worldwide have attributed improvements in their healthto the tremendous, and often life-saving benefits found in Noni. Recent scientificresearch in both clinical and laboratory settings validate the efficacy of thisancient fruit. In addition, doctors and health care professionals around theworld are praising Noni as their patients win battles against chronic conditionswhich many have suffered for years.

One such health challenge that many have found Noni to help with is diabetes.Doctors and researchers suggest that Noni has the ability to help strengthen theimmune system which, in turn, can help the body maintain strong insulin levels.As a result, many Type I and II diabetics have finally found relief from this oftendebilitating disease in the form of Noni.

Many of the effects of diabetes can be controlled. While thereis no cure for the disease, studies show that by keeping one’s blood sugar asclose to normal as possible significantly reduces diabetes’ long-termcomplications.

A diabetic’s body is not able to properly turn food into energy. The cause ofthe problem is the body’s production and use of the hormone called insulin.There are two types of diabetes: Type I and Type II. In Type I diabetes, the bodyproduces little or no insulin. It is often referred to as juvenile diabetes becauseit usually starts at a younger age and is more severe. In Type II diabetes thebody produces enough insulin, (sometimes even too much). However, theinsulin is unable to adequately enter the body’s cells to break down sugar intoenergy. In a Type II diabetic, the body has trouble in properly utilising fats andprotein. Type II is the more common type, accounting for nearly 90 percentof diabetics. It is referred to as “maturity-onset” diabetes.

Type I and Type II diabetes share a few similar symptoms. The most commonof which include: lack of energy, increased hunger, weight loss, frequenturination, excessive thirst, blurred vision, nausea, abdominal pain and weakness.While we do know that diabetes is genetic or is passed on from generationto generation, scientists are not exactly sure of the precise cause except thatthe disease may be the result of a malfunction in the body’s endocrine andimmune system.

Research has shown that if the immune system start to turn on itself - perhaps theresult of an autoimmune disorder - it may cause a complete obliteration of thepancreas’ beta cells or at least a reduction in the number of functioning betacells. This then affects the amount, purity and effectiveness of the body’s insulin.However, if the immune system is able to ward off an attack, the integrity of thebody’s insulin will be maintained.

More refined tests now make it possible to detect faulty immune antibodies in theblood well in advance in a person showing symptoms of diabetes. In some adults,these destructive antibodies may be present years before diabetic symptomsappear. This lag time is known as the “prediabetic stage.”

One of Noni’s effects is on the pancreas and immune system. Current studieshave revealed that Noni may help to promote a healthy immune system byeither enhancing an already functioning system or by stimulating a sluggishone. In addition, as described earlier, Noni is believed to fortify and maintaincell structure. This can be accomplished by Noni acting as an adaptogen thatcan aid “sick” cells in repairing themselves. This could apply to diabetes byeither helping malfunctioning beta cells in the pancreas or by aiding the cellsthat are unsuccessfully trying to receive and use the glucose in the blood.

Keeping a daily log of your blood sugar level is the best way to monitor anychanges which perhaps may occur. A good recommendation is to check yourblood sugar first thing in the morning (fasting level) and then check it againin the late afternoon (around 4 p.m.) This will show how your body ismetabolising sugar and responding to the Noni or anything else you haveconsumed.

Please note that a Type I diabetic should never substitute Noni juice for insulinshots. Type I diabetic may reduce his or her insulin, by taking a naturalsupplement such as Noni juice and should be done under the supervision ofa physician.

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Noni and High Blood Pressure,Heart Disease & Stroke

High blood pressure is one of the body’s most noticeable red flag toindicate that a person’s heart and blood vessels are in trouble. Once aperson is diagnosed with high blood pressure, he or she is seven timesmore likely to suffer a stroke, four times more likely to die of congestiveheart failure. On a positive note, there are well-proven ways to controlblood pressure and even reverse some of the damage already done.

Before discussing how to control high blood pressure, let’s talk aboutwhat it is. Blood pressure is the force exerted by the heart on the bloodas it moves through a person’s arteries. If a person has high bloodpressure, this means the heart is pumping harder than it should have topump. A healthy blood pressure would read somewhere at or below 120/80 or lower. Consider mildly high blood pressure somewhere around130/90. Most doctors agree that a blood pressure reading of 160/100 orhigher is considered dangerous.

High blood pressure, heart disease and strokes are lumped together,because they are all interrelated in the body’s circulatory system. In aheart attack, there is not enough nutrient rich oxygenated blood tonourish the heart muscle cells. As a result, some heart muscle cells die.When enough cells die, you have a heart attack. It can be sudden, as aresult of a cholesterol/calcium/fibrin clot to the coronary artery, or anembolus, which is a clot that breaks away from another part of your bodyand ends up clogging, and your coronary artery goes into spasm, preventingadequate blood flow, or you can have a small unstable plaque releasedthat goes to the heart and clogs the coronary artery and causes spasm.The end result of all these conditions is that not enough nutrient richoxygenated blood reaches to sustain heart muscle.

In a stroke, or “brain attack” as some lay people call it, the brain tissueis damaged due to lack of blood flow. The lack of blood can be caused

by a blood clot in an artery that has decreased in size because of spasmor atherosclerosis. It can also be caused when a brain (cerebral) arteryleaks blood as in a leaking or ruptured aneurysm.

There are many lifestyle changes a person with high blood pressure canmake to fight against these conditions. A change in diet to reduce redmeat and fats, and to add more fiber and fresh fruits is a very good start.Sodium intake should be reduced, and of course one ought to get regularexercise. There are many other recommendations. Add a good amount ofgarlic, onions and celery to your diet; avoid caffeine, stay away fromexcessive amount of dairy products, processed sugars and flours; andsupplement with antioxidants, vitamins, essential Omega-3-fatty acids,fiber, calcium, magnesium, selenium and others.

The reasons for Noni’s reported success in helping with high bloodpressure are multi-faceted. First of all Morinda citrifolia containsscopoletin, which has been scientifically proven to dilate blood vesselsresulting in lower blood pressure.

A second reason that many use Noni for high blood pressure is that thisfruit juice helps to stimulate the production of nitric oxide in the body,a chemical which allows the blood vessels to dilate more easily and bemore elastic. The third reason, is through the Xeronine system thatpromotes a healthy cell structure within the circulatory system.

Noni and CancerCancer is a cellular malfunction. When suffering from cancer, the humanbody loses normal cellular controls, which result in the malignant cell’sunregulated growth. These cancer cells lack differentiation and invokelocal tissue, travel elsewhere and metastasize. The disease itself begins byone or any cell that mutates or changes. The abnormal cell maintainsmutation through the cell’s reproduction process, despite the efforts ofthe human body’s defense system, which tries to eliminate abnormal

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cells. These mutated cells (resulting from abnormal DNA) then travelthrough the body, setting up residency in one or more organs of the body.There are now well over one hundred types of cancer that can existwithin the human body.

Since there are so many types of cancer, each with their own abnormalDNA and different set of signs and symptoms, it is impossible in thisshort review to cover all of them. The most common symptom, weobserve was the loss of energy. In many different types of cancer likeabnormalities, skin discoloration and non-healing sores, detectable lumpsunder the skin, elevated temperature and weight loss, are often associatedwith many other signs and symptoms. Most types of cancer start subtlyand can only be properly diagnosed early on by regular medical checkups and specific testing. The earlier a cancer is detected and treated, thebetter the outcome.

Noni’s effect on cancer most likely deals with the fact that both Noni andcancer work on a cellular level. It is further believed that Noni enhancescellular structure while cancer, of course, destroys it. One of Noni’s keycomponents, proxeronine, is sent to “sick” cells within the body by theGolgi apparatus and reticuloendothelium. These sick cells attractproxeronine and an enzyme, proxeroninease. The interaction createsXeronine, a cellular enhancer.

Several other studies were performed in laboratories in order to validateNoni’s cancer-fighting abilities. In one such study, four Japanese scientistsinjected ras cells (cells that are precursors to many malignant growths)with a substance called Damnacanthal found in Morinda citrifolia. Theyobserved that the injection significantly inhibited the ras cells fromreproducing. Proxeronine and Damnacanthal are substances present withinMorinda citrifolia that are believed to be anti-cancer agents. In addition,research has revealed that Noni helps stimulate the body’s production ofother cancer-fighting elements like nitric oxide, interleukins, interferon,tumor necrosis factor, lipopolysaccharides and natural killer cells.

It is believed by some that Morinda citrifolia might exert a preventiveand protective action against cancer during the initiation stage, which isthe first phase of the formation of cancer. A study performed by Mian-Ying Wang, M.D., at the University of Illinois College of Medicine atRockford showed that mice which were given a solution of Noni (10percent) for a week and then injected with DMBA, a known cancercausing agent, had significantly lower DNA adduct markers (a test forabnormal DNA) than DMBA-injected mice fed only with water. Lowerthe number of DNA adduct markers, the more protection one has againstfighting cancer. The Noni-fed mice had 50 per cent a fewer DNA markersin the lungs than the water-fed mice without Noni, 60 per cent a fewermarkers in the heart, 70 per cent a fewer in the liver, and 90 per centa fewer in the kidneys. Therefore, Noni gave the greatest protection fromcancer to the kidneys (90 per cent) and the least protection to the lungs(50 per cent).

Noni and StressSerotonin is a hormone that acts as a neurotransmitter. Neurotransmitterssend messages (electrical impulses) from one nerve cell to another. It isoften termed as ‘Mood Molecules’ as it determines the mood of aperson.

Serotonin manufactured by the body, is found along with its receptorsites in the brain, blood platelets and lining of the digestive tract. Thisis also a precursor to a hormone called melatonin which plays multiplelife-saving roles in the body, including regulating biological rhythms.Serotonin is more than a messenger, as its level in our body affects awide range of mental and physical responses in the body and plays asignificant role in activities like temperature regulation, longer sensations,sexual behaviour and sleep patterns. Serotonin receptors also help toregulate emotions, cognition, pain and sensory motor function. Serotonindeficiencies can give rise to wide range of illnesses, depending on thepart of the brain that is affected.

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judgement leading to painful consequences for themselves and theirloved ones.

Chemicals in the brain may be largely responsible for depression, maniaand hypomania. Major depression, dysthymia and bipolar disorder oftenrequire psychiatric help and medicines to normalise the chemicals in thebrain. Serotonin is one such known chemical.

In the survey conducted on 1,111 people who consumed Noni for helpwith their depression, 77 percent reported with decrease in symptomsafter drinking Noni.

James Stockard, a North Western University psychiatrist, has stated that,“A person’s mood is like a symphony and Serotonin is like the conductor’sbaton”.

For example, Serotonin levels in the brain determine whether we willperceive a glass of water as being half-empty or half-full. Otherneurotransmitters may send the message when we are full, but Serotoninlevels determine if we feel satisfied. In a recent study using PHT scans(technology that measures cell function to gauge the rate of Serotoninsynthesis), it was found that men in the study produced 52% moreSerotonin than women. Women are twice as likely as men to becomeclinically depressed. Low Serotonin levels in the brain are linked toclinical depression, suicidal tendencies, anxiety disorders,obsessive-compulsive behaviours (such as overating), bulimia,schizophrenia, sleep problems, migraine headaches, autism, drugand alcohol addictions, Alzheimer’s disease and patterns of violentbehaviour. The conditions listed above may improve significantly whenSerotonin levels are raised.

Simply put, depression is a mood disturbance. Depression affects one’smood, thoughts, behaviours and physical wellbeing. Most depressions aredisorder of the brain chemistry. Three other main categories of depressionare major depressive illness, dysthymia and bipolar disorder.

Major depression strikes intensely for an undetermined period of time.During the episode, things like eating, sleeping, or even getting out ofbed becomes almost unbearable. Much of the time one cannot think orconcentrate.

Dysthymia, on the other hand, can be milder and persistent with low-moods almost every day, possibly lasting for several years. Sad daysoutnumber good days. Victims function to a degree, but always feel asif they are never at their full capacity.

Victims of bipolar disorder swing between episodes of major depressionand “highs” known as mania or less severe highs, known as hypomania.The high symptoms include irritability, elevated mood with decreasedneed for sleep, excessive talking, and impulsive behaviour fueled by bad

Your Skin and NoniThe Skin is the major indicator of health and vitality. We estimate age,personality, status, race, and health merely by looking at a person’s skin.The development of grey hair, facial wrinkles and changes in skin colorationand texture comes along with the aging process. These changes may alsobe due to environment (i.e. sun, wind, dry heat, chemical preservatives)and lifestyle choices i.e. alcohol, tobacco, loss of sleep and stress. It isalso a fact that as we get older, our skin becomes more vulnerable tothese factors. Skin problems are more as the person gets older and older.It is also a bliss that vast majority of the skin conditions are preventable.Healthy diet, sufficient hydration and common sense precautions andNoni play a central role in preventing and helping skin diseases.

The skin is one of the largest organs of the body and it accounts forthe 15% of the total body weights. It includes the nail, hair, and varioustypes of glands. Though skin does not do any dramatic functions likepurifying blood, running, digesting or thinking it requires a seriouslyburned person or a person who has serious skin infections to realise theimportance of our skin.

Out of the two layers, epidermis and dermis of the skin, the dermis hasabundant blood vessels through which nutrients are supplied to our skin.

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Keratin, a fibrous protein produced by epidermal cells and melanin,offers protection to our skin against ultraviolet rays.

What happens in ageing ?

As the age increasing, one notices the skin losing it’s glow and becomingdry and rough. This is due to decrease in the moisture content of thestratum corneum or to a decrease in vertical height of epidermal cells.

Decrease in the number of Langerhans cells decreases the skin’s immuneresponse. The reduction of Melanin and decreased immunity, increasesthe risk for tumorigenesis.

In elderly persons, the dermis has a decreased density with a fewer cellsand blood vessels. The total amount of collagen decreases one percentper year in adulthood. Therefore the skin thickness decreases linearlywith age after 20. The remaining collagen fibres become thicker, lesssoluble and more resistant to digestion by collagenase with age. Noniprevents this.

The rate of nail growth also decreases with aging. Nail plates usuallybecome thinner, more brittle and fragile. Hair greying occurs due to lossof functional melanocytes. Of course, heredity also plays an importantrole in hair greying. A decrease in the number of hair follicles in thescalp increases baldness.

Collagen is one of the compounds of connective tissue which occurs notonly within the dermis layer of the skin but also found in every organand structure of human body. Connective tissue is composed of collagenfibres, elastic and the extracellular matrix but the amount andconformation of collagen are different in any given tissue.

Although flexible, collagen fibres offer a great resistance to any pullingforce. Collagen fibres are fairly simple proteins and are made up ofchains of amino acids. Amino acids are delivered from circulation to thecell called fibrocytes which manufacture Collagen. The three importantnutrients of collagen namely glycine, hydroxyproline and hydroxylysine

are naturally present in Noni. Very rarely any other animal protein containsall the three of these nutrients.

With aging this collagen simply becomes metabolically inert. It loses itsresponsiveness, flexibility, fluidity and strength. In the skin, the changein the quality of our collagen manifests as a loss of smoothness, plumpnessand luster. These changes are modifiable and largely preventable. Noniwhen used both internally and externally promotes the maintenance ofhealthy skin. The skin apart from protection also helps to absorb nutrients.

Noni because of its ‘amphoteric nature’ that is the presence of fatty acidlike linoleic acid as well as water, when applied externally aids healingof rashes, inflammation prickly heat, rosacens or other allergicmanifestations. These symptoms and allergy may be due to the release ofhistamine. Noni resists the release of histamine and protects theskin against allergies.

Noni and AsthmaAsthma is a condition where one’s bronchioles are constricted abnormallywhen stimulated by allergens and exercise. This makes it difficult to expelair from the lungs. Some of the main symptoms of the condition arewheezing, breathlessness, inability to exhale properly and a phlegm or mucusproducing cough. Asthma can lead to respiratory infections too. Geneticsusceptibility seems to be one of the major culprits which cause asthma.Asthma may be due to allergic response, exercise, bacterial and viralinfections, hormones, stress and other factors. A food supplement likeNoni enhances the cellular structures of bronchioles. This is due toProxeronine present in Noni which induces production of Xeronine.

Millions of people worldover are experiencing remarkable health benefits using products from its fruit,popularly known as Noni. Noni was used by traditional healers for centuries in India against a broadrange of health concerns. Noni’s healing properties are widely recorded in the Ayurveda and Siddhamedicinal texts of India. Noni is now researched in more than 40 Universities in 10 countries and it hasearned more than 500 research articles. Thanks to the Discovery Channel’s “Todays Health Programme”aired on Feb 3rd 2003, which stated that “Noni is the greatest nutritional discovery of our times”.

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Noni ‘A Friend in Need’for Women

It is reported that about 75 percent of all women have uncomfortablephysiological and psychological problems as they approachmenstruation. This condition has been classified as PreMenstrualSyndrome(PMS) and can range from mild to severe. Other menstrualdisorders include amenorrhea, which is the absence of menstruation;menorrhea or heavy bleeding; and dysmenorrhea, also known assevere menstrual cramps.

Some of the discomforts, if not symptoms, like bloating, breasttenderness, temporary weight gain, gastrointestinal distress,headaches, rashes, muscle and joint pain, fatigue, gingivitis, heartpounding, hot flashes, hyper-sensitivity to sounds and smells,agitation and insomnia are also observed.

Not all the women but a few experience these syndromes. This maybe due to hormonal imbalance between estrogen and progesteronein women. On the other hand, the ovarian cysts may be due to highamount of androgen or male hormones in the system. The presenceof higher quantities of hormone called prolactin in non-pregnantor non-lactating woman can inhibit ovulation causing a menorrhea.

Thyroid hormone imbalance can also cause menstrual problems.

In a survey of 2,573 women, Noni consumption reduced painfuland uncomfortable menstrual symptoms in 78 percent cases.

Noni : Detoxification &Healing Crisis

A de-tox / cleansing process can be expected to varying degrees and thisis perfectly normal and usually takes a few days, although in some casesit can take up to a maximum of eight weeks. The Noni juice firstaddresses the areas in the body that are the weakest or ailing. When thishappens, a person may experience discomfort as the body employs itsnatural defences to heal the area. Unfortunately people are so accustomedto “numbing their pain” by suppressing the body’s natural functions withmedications that they panic when they actually feel something happeningin their body. This is no reason to be alarmed but this is simply thebody’s way of addressing the root of the person’s suffering.

So an initial cleansing reaction or detoxification is possible, some peoplehardly feel any discomfort at all. but it is important to be aware of thepossibility. The intensity of the cleansing reaction is dose-dependent inmost of people. So if the symptoms persist or drink a lot of water toflush take Noni juice the poisons out quickly. Alternatively keep on thesame amount of Noni juice but drink more water to help the processpass by quicker. Or you can increase the dosage to speed up thedetoxification. Stay with it, though it is better to reduce over a periodof time.

If someone get a cleansing reaction, you can almost guarantee that theNoni will help that person. Reactions may include a rash, unusual bodyodour, diarrhoea, headache, cold like symptoms, fatigue or nausea.The body has toxins (or poisons) and these can be eliminated from thebody through the colon or through the skin. This is a healing process bywhich the body eliminates the toxins and starts regaining it’s balance andhealth.

After the de-tox sometimes, people on prescribed medication get a great

29 30

response to Noni as the body begins to heal itself of it’s original symptom.However when on prescribed medication the person may get sick threeto four weeks later, usually with malaise, headache, nausea and diarrhoea.Often the answer is to reduce or stop the perscription medicine. It’salmost as if the body is saying. “I don’t need this prescribed medicationanymore”. However, do not reduce or stop medications without consultingthe prescribing physician.

Healing episodes in the cleansing process

We know that when the body and cells are in a cleansing process, somehealing episodes will occur. During these episodes, the body might mainfestsome of the symptoms we sometimes have when we feel sick. For somepeople, it is difficult to understand and accept that these manifestationsare clues that the body is working to solve problems, because we are usedfor so long to ignore the alarms and signals that the body sends to us andhave learned to tell him to shut up, be quiet, and keep on working withoutcomplaining. Traditional chemical drugs are usually taken to hide theproblems or make the symptoms away and avoid to take additional chemicals,drugs and most likely these inconveniences will disappear with time.

You must know too that if you suffer from chronic problems, the processof healing will be accomplished in many phases or episodes. The bodycan work at the healing task only if it has the strength, energy andbuilding materials to work with so that when the body has enoughstrength, it will expell toxins and health episodes. You must also knowthat after these efforts, the body might need rest, for its requires a lotof energy to accomplish that. So don’t be surprised if you feel a generalfatigue during the process and even after. And this process will have tobe repeated as long as health is regained. It is important to rememberthat the body does not heal itself before it has the physical strength todo so.

Noni Cleans up the ‘Liver’

The concept of internal cleansing and detoxification has been around forquite some time. In today’s toxic world, it is apparent that our ability

to detoxify substances to which we are exposed is of critical importanceto our overall well-being. Toxic susbtances are everywhere - in the solvents,by our own bodies as in normal process of metabolic activities. In thedetoxification mechanisms of the body, the most important of whichinvolves the liver and becomes overloaded. We experience regularly theaccumulation of incompletely detoxified metabolites.

Toxic substances are all delivered to the liver through the bloodstream.An over loaded liver signals that it is unable to keep up with the toxicload by creating any one of a multitude of symptoms including indigestion,psoriasis, acne, chronic fatigue, infertility, headaches, constipation, musclepains, inflammatory conditions, autoimmune disorders, depression, anxietyconfusion and even learning disabilities etc.

More and more evidences are emerging which indicate that thedetoxification of harmful substances in the body is an under-appreciatedcausative factor of many modern diseases, including certain cancers. Itis a person’s toxic load that ultimately determines his or her health statusto a very large extent. The investigations on the effects of Noni on liverfunctions report that, when combined with herbal massage techniques,increased the rate of liver detoxification by more then 50 percent. Noother herbal medicine that was assessed so far, including herbs knownas potent detoxifiers, have shown such dramatic effects.

How Noni achieves such a remarkable level of detoxification is that itprevents the depletion of a substane called glutathione - a componentcritical to the liver’s detoxification functions. Typically, when we areexposed to toxins, glutathione concentration, but they even increase theirlevels by as much as 25 percent. Because toxins are such a commonthreat to so many diseases, this shows that how Noni is so instrumentalin improving health in so many ways.

Hence, drink Noni and stay healthy.

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How Noni is Helping So Many Peoplewith Such a Wide Variety of Conditions ?

The Xeronine component is certainly a major part of the reason.But look what else is in the Noni fruit and what benefits thesecomponents have:

Key Components and Their Benefits

Proxeronine & The building blocks our bodies use to manufacture Xeronine.Proxeroninase With nutrient-depleted foods, where these building blocks are

not available, our proteins can become reliant on inadequatesubstitutes such as sugar, caffeine, cocaine or nicotine to dotheir work. In returning Xeronine to the body, Noni Juice hasbeen found to help break addictions to these substances. Bypromoting optimal protein functioning, Noni Juice promotesmassive cellular regeneration and hormonal balance.

Scopoletin Has anti-inflammatory, anti-histamine, anti-bacterial and anti-fungal properties, lowers blood pressure and binds to serotoninto help regulate sleep, hunger and temperature.

Anthraquinone Controls infectious bacteria such as Staphylococcus aureus, E.coli & Salmonella.

Damnacanthal Inhibits growth of pre-cancerous cells.

Terpene Helps with cell rejuvenation, thus increasing nutrient-toxinexchange.

Phytonutrients & Provide powerful anti-oxidant protection against free radicals.Selenium

Rich in soluble Soluble fiber helps cleanse the blood, decreases choloesterol,and insoluble binds to fats and balances blood sugar levels. Insoluble fiber

fiber (“bulk”) is important for colon health.

Rich in amino Amino acids are the building blocks for proteins, important foracids most body functions. The “essential” amino acids are the ones

our bodies cannot make and we therefore must get from our

diet. Noni Juice contains 17 of the 20 known amino acids,including all 9 essential amino acids.

Rich in essential Fatty acids are the building blocks of fats and oils. Thefatty acids “essential” fatty acids in Noni Juice are the important

poly-unsaturated fats that we must get from our diet. Theymaintain healthy skin, nerve cells, heart tissue and blood vessels andhelp balance mood. They keep cell membranes working properlyand efficiently, improving the nutrient-toxin exchange.

Important Overall Characteristics

Adaptogen An adaptogen is a substance that has a global balancing effecton all body systems. There are only 12 known adaptogens;of these 12, Noni Juice is said to be the “premiere”adaptogen.

Alkaline Tissues degrade and disease thrives in an acidic environment.Noni Juice promotes an alkaline body chemistry, theoptimal state for good health.

Anti-oxidant Anti-oxidants, such as green tea, pycnogenol and vitamin C,among others, are important in neutralizing “free radicals” orparticles which cause DNA damage that can lead to cancer. NoniJuice has recently been found to be the most effectiveof all known anti-oxidants.

Low Glycemic A 3:1 ratio of carbohydates to fiber in Noni Juice helpsIndex balance blood sugar levels.

Analgesic, Unlike typical pain relievers and anti-inflammatories, Noni JuiceAnti-inflammatory decreases pain and inflammation while protecting

and Selective stomach, kidney and liver cells.Cox II Inhibitor

Humectant As a humectant, Noni Juice helps tissues retain moisture.Immuno- Noni Juice intelligently supports the immune system, not

Modulator just by boosting it, but by regulating it to suppress the allergic andauto-allergic responses.

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Noni- A Powerful Antioxidant

For any one looking to battle against premature ageing and chronic degenerative diseases,Noni is definitely one to remember.

Free Radicals

From the moment we are born, our bodies are challenged continuously by those dreadedoxidants, the free radicals. Free radicals are generated from many sources including:

Oxygen metabolism Pollution Chemical ToxinsRadiation Smoke Stress

Unhealthy diets

Gerontologists now widely regard free radicals as the primary cause of prematureageing and degenerative diseases including cardiovascular diseases, inflammatorydisease, cataracts, retinal degeneration, cancer, stroke and many immune disorders includingallergies and frequent colds.

In the body, antioxidants scavenge free radicals and neutralize them into harmless substances,hence protect the body from free radical induced damages.

Noni has a group of antioxidants which have generated much excitement in the healthindustry. Research shows that Noni’s ability to fight free radicals is many timesstronger than other antioxidants in the market. This immense free radical scavengingcapability is due to :

- its ability to act within the cell membrane, and

- its capacity to simultaneously neutralize both water and fat-soluble free radicals.

The mechanism through which Noni supports connective tissue and vascular integritywas investigated. It was found that Noni :

- inhibited the release of certain enzymes which damage the protective sheath(endothelium) of capillary walls, and

- strengthened the collagen fibres which form the protective sheath.

These actions jointly increase integrity of the vascular system, decreasing capillary permeabilityand fragility. It would follow that Noni would be particularly useful for protectionagainst peripheral disorder (such as phlebitis, varicose veins, high bloodpressure, visual dysfunction), arthritis, allergies, atherosclerosis, cataracts,diabetes, heart disease, and other degenerative conditions. Further Noniaugments wound healing, curbs inflammation, promotes youthful looking skin,hastens recovery from injuries, improves sluggish memories and inhibitsdamaging microbes from causing infection.

Cellular Communicationwith Noni

There is a constant war between our natural cell defense mechanismand our enemies like harmful bacteria, viruses, parasites and toxins.

In a battle, if the army chief cannot communicate with his soldiers,the war is lost. Likewise cells need to communicate with one anotherto attack and defend themselves.

It is more interesting to read from the 24th edition of Harpers bio-chemistry, which tells us that about 200 carbohydrates are found innature of which scientists have identified eight as carbohydratecompound of letters which make up to cellular alphabet.

The cell communication is accomplished by using these eight knowncarbohydrates to shape bio-chemical letters and words.

The cells attach these eight known carbo-hydrates to fats andproteins thereby creating what is known as glycoforms. Glycoformsrepresent the cell’s urgent messages for defense and help !

If the cells cannot transmit their messages, they can be suddenlyconquered by their enemies.

When cells can easily communicate, prevention and healing takeplace.

Carbohydrate based therapeutics is the nutrition necessary for cell-to-cell communication and to increase cellular activity. Noni whichis rich in more than 160+ nutraceuticals, boosts up cell-to-cellcommunication.

35 36

Noni improves digestion. It is a great stress buster and a provenpain reliever without any side effects. Noni is also an adaptogenwhich normalises all functions of the body systems.

Noni Food Supplement provides improved energy levels and mentalfocus. It also provides increased stamina, vitality, strength,endurance and greater flexibility. It also improves skin, nail growth,scalp and hair quality.

Divine Noni is Organic and Natural.

Morinda citrifolia.L was used in India by Traditional healers. Nonican be used daily by people of various ages and health conditions.Noni is being used as a food supplement by people suffering fromvarious diseases.

Please visit the following websites for more information on Noni.

www.divinenoni.com www.worldnoni.netwww.nonihelpedme.net www.testinonials.net

www.noniassociation.netTo help you achieve greater benefits from Divine Noni,We recommend you to

1. Take Noni on an empty stomach.

2. Follow the recommended usage.

3. Take Noni at awakening and at bed time.

4. Always dilute Noni in water.

5. Keep in your mouth for 30-60 seconds before swallowing.

6. Drink required clean water daily.

7. Follow healthy diet and life-style including enough sleep.

8. Exercise regularly (follow a proper exercise programme).

An incredible food supplement for every one in the family.

Divine Noni is made from the fruit of the tree Morinda citrifolia.Land other health enhancing herbs.

Noni contains 160+ Nutraceuticals, Cancer Inhibiting Compounds,Essential Vitamins, Minerals, Antioxidants, Alkaloids, Amino Acidsand Health Enhancing Attributes which are Antibacterial, Anti-inflammatory, Analgesic and Anti-congestive.

One of the unique properties of Divine Noni is its detoxifying andcell rejuvenating function. As body undergoes ageing the productionof growth factors diminishes and our body becomes less efficient inre-building and rejuvenating our tissues. Noni is a powerfulrejuvenator which works at the cellular level for proper cellularfunction and body maintenance activities. Noni is proved to be apowerful health enhancer.

Noni is a cellular food. It helps the cells to stay healthy. When ourcells are healthy, our tissues, our organs, our systems and our bodybecome healthy.

Noni cleanses the chemical and toxin residues from the cellmembranes. Noni opens the cell membrane pores for properabsorption of micronutrients from the food and medicines. It is apowerful and proven anti-oxidant too.

Noni stimulates our immune system to save us from viral, bacterialattacks and diseases. It is a proactive health drink. It also strengthensthe self-healing mechanism of our body.

37 38

150 + Nutraceuticals in Noni1. (ethylthomethyl) benzene2. 1-hexanol3. hydroxyanthraquinone4. 2-heptanone5. 2-methyl-2-butenyl hexanoate6. 6-§-primeveroside7. 2-methylbutanoic acid8. 24-methylcycloartanol9. 24-methylenecycloartanyl linoleate10. 3-hydroxymorindone11. 3-methyl-2-buten-1-ol12. 3-methylthiopropanoic acid13. 5,6-dihydroxylucidin-3-§-primeverosid14. glucopyranoside15. D(+)=galactopyranoside16. 1,-O-§-rhamnosyl17. 6-dodeceno-y-lactone18. methylanthraquinone19. acetic acid20. alkaloids21. anthraquinones22. asperuloside23. benzyl alcohol24. methyl octanoate25. methyl palmitate26. morenone-227. morindanigrine28. morindone29. mucilaginous matter30. it-butyric acid31. nonanoic acid32. octadecenoic acid33. oleic acid34. paraffin35. pentose36. phosphate37. physcion-8-O38. 1-butanol39. 1-methoxy-2-formyl-3-40. 2,5-undecadien-1-ol41. 2-methyl-2-butenyl decanoate42. 2-methyl-3,5,6-trihydroxyanthraquinone-43. 2-methyl-3,5,-6-trihydroxyanthraquinones44. 2-methylpropanoic acid45. 24-methylenecholesterol46. 3-hydroxyl-2-butanone47. 3-hydroxymorindone-6-§-primeveroside48. 3-methyl-3-buten-1-ol49. 5,6-dihydroxylucidin50. 5,7-acacetin 7-O-§-D(+)-51. 5,7-dimethylapigenin-4O-O-§-D-52. 6,8-dimethoxy-3-methyl anthraquinone-53. glucopyranoside54. 7-hydroxy-8methoxy-2-55. 8,11,14-eicostrienoic acid56. alizarin57. anthragallol 1,2-dimethyl ehter58. antrhagallol 2,3-dimethyl ehter59. benzoic acid60. butanoic acid61. methyl oleate62. morenone-163. morindadiol64. morindin65. morindone-6-§-primeveroside66. myristic acid67. it-valeric acid68. nordamnacanthal69. octanoic acid70. palmitic acid71. pectins72. phenolic body73. physcoin74. {L-arabinopyranosyl} (1-3)75. {§-D-g-D-galactopyranosyl (1-6)76. potassium77. calcium

78. campesteryl linoleyl glucoside79. campesteryl palmityl glycoside80. carbonate81. cycloartenol82. cycloartenol palmitate83. decanoic acid84. ethyl decanoate85. ethyl octanoate86. eugenol87. gampesteryl linoleate88. glycosides89. hexadecane90. hexanedioic acid91. hexose92. iron93. isocaproic acid94. isofucosteryl linoleate95. lauric acid96. linoleic acid97. lucidin-3-§-primeveroside98. methyl 3-methylthio-propanoate99. methyl elaidate100. proxeronine101. resins102. ricinoleic acid103. rubiadin-1-methyl ether104. sitosterol105. sitosteryl linoleate106. sitosteryl palmitate107. sodium108. §-sitosterol109. sterols110. stigmasteryl glycoside111. stigmasteryl linoleyl glycoside112. stigmasteryl palmityl glycoside113. trioxymethylanthraquinone114. ursolic acid115. {§-D-galactopyranoside}]116. protein117. campesteryl glycoside118. campesteryl palmitate119. campestrol120. carotene121. cycloartenol linoleate122. damnacanthal123. elaidic acid124. ethyl hexanoate125. ethyl palmitate126. ferric iron127. glucose128. heptanoic acid129. hexanamide130. hexanoic acid131. hexyl hexanoate134. isobutyric acid135. isofucosterol136. isolaveric acid137. limonene138. lucidin139. magnesium140. methyl decanoate141. methyl hexanoate142. proxeronease143. rhamnose144. rubiadin145. scopoletin146. sitosteryl glycoside147. sitosteryl linoleyl glycoside148. sitosteryl palmityl glycoside149. sorandjidiol150. stearic acid151. stigmasterol152. stimasteryl linoleate153. stigmasteryl palmitate154. terpenoids155. undecanoic acid

For a younger and healthier YOU !

The Youth-Enhancing Formula

While we cannot live forever, it is possible to live longer and healthier.And in the end, it’s really the quality of life that counts - having moretime with your family, the energy and enthusiasm to do your favouriteactivities, and looking and feeling the best you can.

That’s why World Noni Research Foundation created the Divine Noni.It contains the proprietary blend of herbs, rich in ingredientsscientifically proven to provide rejuvenation benefits. With DivineNoni Gold, you can look and feel better than you ever have.

Scientifically Documented Ingredients

Studies indicate that Human Growth Hormone levels decline at arate of 35% per decade from the age of 25. Scientists believe thatthe decline of Human Growth Hormone with age is directly associatedwith many symptoms of ageing including decreased energy, declinedperformance, increased body fat and others.

A Younger and Healthier You

Thousand of studies state the tremendous benefits are achieved whengrowth hormone is increased and ageing factors are decreased.

Noni is the Answer

39 40

Is Noni Working ?

Noni starts working from the very first dose.

There are no side effects of using Divine Noni.

Divine Noni is a concentrate and it has to be dilutedwith water before drinking.

Divine Noni is a powerful detoxifixer. It cleanses thetoxic residues on our cells membrance. Based on thebody condition for some people, it works instantly andfor some people, it may take some time to see anynotable positive changes. It is necessary to drink cleanwater while on your Noni Programme.

If you fail to take enough water, you may experience aloose or soft motion, slight heaviness in the head or amild headache.

These are symptoms to tell you that Noni is working andit is eliminating the toxins from the body.

You can understand how Noni Works in the body.

48 Universities doingNoni Research

1. University of Hawaii 2. University of Honolulu3. Keio University 4. University of Minnesota5. Rutgers University 6. University of Illinois7. Ohio State University 8. Cornell University9. Duke University 10. Shizuoka University11. University of Santo Tomas 12. University of Chicago13. University of Metz 14. University of Meets15. University of California 16. Stanford University17. University of Kentucky 18. Boston University School of Medicine19. University in Yokohama 20. Johns Hopkins Medical Institutions21. Oklahoma State University 22. Agricultural University, Wageningen23. TNAU Coimbatore 24. Chiba University25. Purdue University 26. University of Guam27. University of Karachi 28. University of Papua29. Mahidol University 30. Universiti Kebangsaan, Malaysia,31. University Puerto Rico 32. University of Rochester, USA33. University Putra, Malaysia 34. University of Paris Sud35. University Nijmegen, Netherland 36. Berlin University, Germany37. University Liverpool, UK 38. Natl. Taiwan University Taipei39. University of Allahabad 40. University of Madras, India41. KAU, Vellanikkara 42. Jawaharlal Nehru Agri. University, Jabalpur43. SRM University, Chennai 44. Manipal University, Manipal45. MAU Parbhani M.S 46. GITAM University, Vizag, AP47. M.D. University, Haryana 48. Bangalore University, Bangalore

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