new opportunities with new domains: webinar by 1and1
DESCRIPTION
New Top Level Domain presentation used for the ‘New Opportunities, New Domains’ webinar hosted by 1&1 UK experts Katrina Douglas and Leslie Bunder. Watch a recording of the webinar on YouTube at: http://1a1u.com/caTRANSCRIPT
New Opportunities New Domains
Presenters:
Katrina Douglas and Leslie Bunder
1
® 1&1 Internet Ltd. 2014 2
Presenters
Leslie Bunder
Market Manager UK, 1&1
Katrina Douglas
Head of Marketing UK, 1&1
Agenda
® 1&1 Internet Ltd. 2014 3
What Are New Top Level Domains (nTLDs)?
Why Should You Consider An nTLD?
How Can They Benefit Your Business?
Case Studies: How nTDs Are Benefiting Businesses
How to Secure Your nTLD
When Will The nTLDs Be Available?
The end of a domain name
e.g. .co.uk, com, .net, .org,
New top level domains
The new range of creative
extensions
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What Are New Top Level Domains?
A Brief History
Page5® 1&1 Internet Ltd. 2014
1381 nTLDs650+ Generic nTLDs
22 gTLD.com
290 ccTLDs..co.uk.fr.de
645 Brands.acer.bmw.zara
104 IDNS. 点看موقع.
Today Upcoming
150+ Biz.cafe.dentist.florist.hotel
65 Geo.berlin.london.nyc
65 Tech.web.app.email
5
1998
Increased
Options
Tailored to Your
Business
nTLDs
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Why Should You Consider An nTLD?
Increase Awareness
Protect your Brand Identity
Connect any new name to your current website
Differentiate yourself
® 1&1 Internet Ltd. 2014 7
How Can They Benefit Your Business?
Business: Tippers, builders merchant New domain: www.Tippers.plumbing
Why: Seeking new ways to gain traffic to the website In the past has had to make do with long names .Plumbing helps segment their marketing
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Case Study: Allan Akers, Ecommerce Manager
“ Now that we have the domain it will make it easier to spread the word about our projects which should lead to more visitors and therefore more conversions. With the new domain we can now have a more segmented marketing
approach.”
Business: Auto balance adult and children’s bikes New domain: www.jyro.bike
Why: Part of a re-brand Protect and strengthen online brand identity Looks clean, sounds great
® 1&1 Internet Ltd. 2014 9
Case Study: Robert Bodill, Jyrobikes
“It’s the small things you see. Firstly, all terms relating to our business can help increase our search engine success. Secondly, by having a business sector specific ending, we can simply communicate JYRO.BIKE. It looks clean, sounds great and is easy to remember! Our customers will be able to find us
quicker online.” Robert Bodill, Founder and CEO,
Business: Self employed photographer New domain: www.benbull.photography
Why: Photography domain market is congested Strengthen brand identity Improve chances of being found online
® 1&1 Internet Ltd. 2014 10
Case Study: Ben Bull Photography
“I first heard about the new TLDs from a 1&1 TV Ad and remember thinking ‘this sound too good to be true’, but as soon as .photography came up I knew I had to jump to it or I would never get it! As far as domains go I think this is one of the last opportunities for me to be relevant to my business through my online brand identity.”
Step 1: What do you want your ntld to represent?
Location e.g. .London. .wales .scot
Subject area e.g. .wine, .football, .wedding
Business sector e.g. .accounting, .marketing
Website type e.g. .shop, .blog
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How to Secure Your nTLD
Step 2: Visit the 1&1 nTLD portal
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How to Secure Your nTLD
nTLDS already available!
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When Will The nTLDs Be Available?
TLD
.VENTURES .LIGHTING .ENTERPRISES
.SINGLES .PHOTOGRAPHY .TIPS
.BIKE .CONTRACTORS .VOYAGE
.HOLDINGS .LAND .SHOES
.PLUMBING .TECHNOLOGY .CAREERS
.GURU .CONSTRUCTION .PHOTOS
.CLOTHING .DIRECTORY .RECIPES
.CAMERA .KITCHEN
.EQUIPMENT .TODAY
.ESTATE .DIAMONDS
.GALLERY
.GRAPHICS
nTLDS to be released in the next month!
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When Will The nTLDs Be Available?
TLD Release date TLD Release date.CAREERS 26/02/2014 CENTER 19/03/2014
.PHOTOS 26/02/2014 BUILDERS 26/03/2014
.RECIPES 26/02/2014 SOLUTIONS 26/03/2014
.SHOES 26/02/2014 SUPPORT 26/03/2014
.CAB 05/03/2014 TRAINING 26/03/2014
.DOMAINS 05/03/2014 BUILDERS 19/03/2014
.LIMO 05/03/2014 CENTER 26/03/2014
.COMPANY 05/03/2014
.COMPUTER 12/03/2014
.SYSTEMS 12/03/2014
.ACADEMY 12/03/2014
.MANAGEMENT 19/03/2014
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The Bottom Line
Register domains that:
a) Match your business objectives b) That you want to protectc) For future use...
Before someone else does!
Thank you for your attention!
Questions?!?
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