new paltz regional chamber of commerce media kit 2010

letter from the presidentDear Chamber Member,

We know the Hudson Valley business community knows a thing or two about change and transition. In a rapidly changing business climate, it is important to continually reassess our ability to communicate effectively and to ensure that our communication tools perform as well as they possibly can. We have already made some drastic changes in how we communicate with our membership; our weekly Event Reminder e-mails and presence on Facebook and Twitter allow you to stay current with our events and announcements almost in real time. After a closer look at our print publications, we have determined that a transition is needed to improve their performance and increase their benefit to you, our members.

The New Paltz Regional Chamber of Commerce is pleased to announce that we are teaming up with Luminary Publishing, publishers of Chronogram, to produce three new publications.

Regional Report, a quarterly business magazine. Our monthly newsletter (previously Regional Update) will transition to a quarterly business-to-business magazine, including timely and relevant editorial content in addition to announcements of new and renewing members and the popular member updates.

Sojourn, a seasonal guide to the mid-Hudson Valley. Our annual publication (previously Regional Guide) will also transition to a quarterly publication, and will provide visitors with up-to-date, qualitative and enter-taining stories and information from around the Hudson Valley region.

Membership Directory. Our Membership Directory will still be published annually but now as a stand-alone publication, making it more accessible to locals and visitors alike, who use the Directory to locate com-munity-minded businesses who meet their needs.

These exciting changes will have a direct benefit for you, your business and our entire membership. Our print publications have always served us well; in their new formats, they will be positioned to serve us better in a new communications era. You will now have the opportunity to more finely target your message in Regional Report, our quarterly B to B magazine; Sojourn, our quarterly guide to visiting the mid-Hudson Valley and/or our annual Membership Directory.

As a valued Chamber member, you automatically have a listing in the Membership Directory. Please take a moment to consider reserving display advertisement space in these new publications to increase the impact of your message. We look forward to your continued support and your participation in this new family of New Paltz Regional Chamber of Commerce publications.

Sincerely, Joyce Minard, President

New Paltz Regional Chamber of Commerce

advertising opportunities: To place an ad in any of the New Paltz Regional Chamber of Commerce’s family of publications, contact Maryellen Case at (914) 953-3202 or [email protected].

Photos courtesy of Michael Gold / The Corporate Image

The New Paltz Regional Chamber Of Commerce is the hub of a thriving business community and a point of contact for visitors and locals. For over a hundred years the organization has effectively served these markets. We now offer a new family of publications to serve the varied needs of our community.


3 distinct publicationsfor 3 unique markets

membership directoryThis annual, comprehensive membership directory features a complete list, including cross-reference by category, of the New Paltz Regional Chamber membership and has a 12-month shelf life.

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readership: New Paltz Regional Chamber members, new and established area residents, weekenders, and visitors to the regionfrequency: annualdistribution: 2,000 copies mailed directly to Chamber members annually, and distributed through the Visitor Center

Sojourn: seasonal guide to the regionA seasonal magazine highlighting the abundant opportunities for recreation, relaxation, and education, Sojourn offers advertising opportunities for businesses that serve area residents and visitors to the greater New Paltz region. va

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readership: new and established area residents, weekenders, and visitors to the regionfrequency: quarterlydistribution: 60,000 copies to 400 locations annually throughout the Hudson Valley

Regional Report: b2b magazineThe Chamber’s quarterly Regional Report is dedicated to news and in-depth coverage of activities, events, and regional issues, and the people behind the businesses in the greater New Paltz area. It offers opportunities to reach a focused business readership with your message.

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readership: new, prospective, and established New Paltz Re-gional Chamber membersfrequency: quarterlydistribution: 2,000 copies mailed directly to Chamber members each quarter, and distributed through the Visitor Center

about the publications:

GREENE

DUTCHESS

ULSTER

SULLIVAN

ORANGE

covering five counties

tO aDveRtiSe, CONtaCt MaRyelleN CaSe :office (845) 765-2187

cell (914) 953-3202email [email protected]

Reach over 150 thousand visitorsand area residents annually.

Sojourn is a useful resource featuring unique suggested itineraries, useful maps, area history and many articles on the outdoors, good eating, shopping and family destinations. The magazine shows visitors what makes the mid-Hudson region such a unique and unforgettable place to visit. Readers use the magazine as a resource, referring to it repeatedly during their visits and throughout the season. A trusted source for excellent local journalism for over 15 years, luminary Publishing provides unique editorial and compelling photography to create a window into the rich offerings that make this area unique for visitors. The magazine consistently showcases the excellent creative work of local artists , photographers, and writers.

advertising deadlines Spring/Summer: 2/8/10 | Summer/Fall: 8/9/10

advertiser benefits:

Sojourn, a guide to the mid-Hudson valley, is a twice-yearly magazine featuring seasonal offerings for area residents and visitors to our region.

readership: new and estab-lished area residents, weekenders, and visitors to the region

format: 5.75"x10.75" 4-color printing

distribution: 60,000 copies to 400 locations annually throughout the Hudson Valley

frequency: twice yearly

schedule: March, September

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vacation & local recreation publication

■ Reach over 150 thousand visitors to region

■ Convenient size for carrying and saving

■ Compelling editorial guides readers to local sites

■ Content for local residents and visitors alike



advertising deadlines Spring/Summer: 2/8/10 | Summer/Fall: 8/9/10

1x 2x Back Cover $3245 $2595

inside Front Cover $2575 $2060

inside Back Cover $2575 $2060

Full Page $1905 $1525

1/2 Page $1145 $915

1/4 Page $680 $545

1/8 Page $405 $325

Directory listing $180 $145

Submit ads & directory listings via e-mail with your business name and the publication in which the ad will run in the subject line to [email protected]. Please attach (rather than embed) your file. We also accept ads on disk or CD via standard mail sent to 314 Wall Street, Kingston, NY 12401, Attn: Production Department.

Ads and ad materials may be submitted as PDF, EPS, TIFF, or JPEG; minimum resolution 300 dpi. We do not accept Quark, Adobe Page-Maker, Microsoft Publisher, PowerPoint, or Works files. Revisions can be e-mailed to [email protected] or faxed to (845) 334-8610, Attn: Production Department.

The colors in your digital file are not exact and may print slightly differently in the final magazine. If you have specific color preferences, please let us know in writing and supply a print (color SWOP proof) or tear sheet for comparison. Luminary Publishing cannot guarantee exact color replication of scanned or digital images.

Advertiser owns or controls all intellectual property rights to the ad-vertisement and agrees to indemnify and to hold Luminary Publishing, Inc., its agents, and assignees harmless from all liabilities, claims, losses, or damage of any kind arising out of the publication of any advertising submitted to Luminary Publishing, Inc., on behalf of the Advertiser.

FuLL PAGE4.75” x 9.75”

COVER5.75” x 10.75”

(+1/8” bleed on all sides)

1/4 PAGE V

2.25” x 4.75”

1/8 PAGE

2.25” x 2.25”

1/2 PAGE V

2.25” x 9.75”1/4 PAGE H4.75” x 2.25”

1/2 PAGE H4.75” x 4.75”

SojournA seasonal guide to the Mid-Hudson Valley

advertising rates & sizes: sojourn

advertise in 2 or more Chamber publications and receive an

additional 10% discount on your full contract.

(applies to display advertising only.)

rates submission guidelines



advertising deadlines Winter: 12/1/09 | Spring: 3/4/10 | Summer: 6/1/10 | Fall: 8/31/10

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Regional Report is the New Paltz Regional Chamber of Commerce’s quarterly business-to-business magazine for business owners and Chamber members.

business-to-business publication

Deliver your message directly to the area’s leaders in industry and services.

Regional Report promotes collaboration amongst New Paltz Regional Chamber members to market services within our area. The magazine includes in-depth stories to support the small business owner, including: Q&As with business leaders and expert speakers; analysis of federal and state legislation & initiatives and their effect on local businesses; member profiles highlighting how local business owners are succeeding and what challenges they face; and columns on special subjects like business marketing, taxes, and technology.

advertiser benefits:readership: New Paltz Regional Chamber current and prospective members

format: standard magazine format, 4-color printing

distribution: 2,000 copies mailed directly to Chamber members each quarter

frequency: quarterly

schedule: January, April, July, October

■ Reach area business decision makers

■ actively promote Mid Hudson localism

■ informative and engaging regional content

■ local business stories and useful advice

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A QUARTERLY BUSINESS NEWS MAGAZINE OF THE NEW PALTZ REGIONAL CHAMBER OF COMMERCE

THE NEW NORMALBy Kelley Granger

he way markets consume products and services is being profoundly

changed by a convergence of influences. While the economic hardships of

the past year have played a large part in the transformation of our collec-

tive behavior as customers, innovative uses of communications technology and a

growing eco-consciousness are also among the catalysts spurring change. Perhaps,

at the root of this revolution, our ideals are changing. We aren’t just looking to save

a buck, we’re looking for true value and an authentic relationship. We’re seeking

businesses that have a bigger picture of social and environmental responsibility

in mind. We want integrity and candor from our merchants and salespeople. We

want to be smart about how we spend our money—we’ll stretch each dollar as

far as it can go and expect that business will still provide us with above-average

service and options. In order to stay relevant, businesses will have to accept these

terms as a “new normal,” a restructured set of customer expectations that will shift

business interactions in a new direction. Continued on p. 12

BUS INESS

TOURISM EDUC

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NEW PALTZREGIONALCHAMBERCOMMERCE

OF



advertising deadlines Winter: 12/1/09 | Spring: 3/4/10 | Summer: 6/1/10 | Fall: 8/31/10

1x 2x 4xBack Cover (2/3 Page) $1020 $920 $830

inside Front/Back Cover $810 $730 $655

Page 3-4 (Full Page) $720 $650 $585

Full Page $600 $540 $485

2/3 Page v $440 $395 $360

1/2 Page H $360 $325 $290

1/3 Page $215 $195 $170

1/6 Page $130 $115 $105

Directory listing $75 $65 $60


Ads and ad materials may be submitted as PDF, EPS, TIFF, or JPEG; minimum resolution 300 dpi. We do not accept Quark, Adobe PageMaker, Microsoft Publisher, PowerPoint, or Works files. Revisions can be e-mailed to [email protected] or faxed to (845) 334-8610, Attn: Production Department.

The colors in your digital file are not exact and may print slightly differently in the final magazine. If you have specific color prefer-ences, please let us know in writing and supply a print (color SWOP proof) or tear sheet for comparison. Luminary Publishing cannot guarantee exact color replication of scanned or digital images.

Advertiser owns or controls all intellectual property rights to the advertisement and agrees to indemnify and to hold Luminary Publishing, Inc., its agents, and assignees harmless from all liabilities, claims, losses, or damage of any kind arising out of the publica-tion of any advertising submitted to Luminary Publishing, Inc., on behalf of the Advertiser.

Regional ReportA quarterly business news publication of the New Paltz Regional Chamber of Commerce

advertise in 2 or more publications and receive an



advertising rates & sizes: regional report

rates

submission guidelinesFuLL PAGE7.5” x 9.75”

INSIDE COVERS8.5” x 11”


2/3 PAGE V4.925” x 9.75”

1/2 PAGE H7.5” x 4.7625”

1/6 PAGE V

2.35” x 4.7625”

1/3PAGE V

2.35” x 9.75”

1/3 PAGE4.925” x 4.7625”

1/6 PAGE H4.925” x 2.2688”

bACK COVER (3/4 PAGE)8.5” x 7.325”

(+1/8” bleed on sides and bottom)



advertising deadline May 3, 2010

advertiser benefits:

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member reference publication

readership: area residents and visitors to the region

format: 8.5"x11" 4-color printing

distribution: 2,000 copies mailed directly to Chamber members annually

frequency: annual

schedule: Published June 1

■ effectively reach business influencers

■ actively promote Mid Hudson localism

■ expand your business networking in print

■ 12-month shelf life

expand your businessnetworking for 12 months.

Cross-referenced and comprehensive, the New Paltz Regional Chamber of Commerce Membership Directory is an important resource for Mid Hudson businesses, residents and visitors. This highly visible business membership directory is circulated to 800 members across 5 counties (Ulster, Greene, Sullivan, Orange, and Dutchess) and represents over 16,000 regional employees and their families. It is circulated via direct mail to chamber members; upon request to area residents and visitors via phone, internet and in-person; and always available at the New Paltz Regional Chamber of Commerce Visitor Center. Copies are also distributed by member businesses such as Realtors to interested clients.

the Membership Directory is an

annual resource featuring

comprehensive listings of

chamber members.

2010



advertising deadline May 3, 2010

membership directory

Back Cover (2/3 Page) $1020

inside Front/Back Cover $810

Page 1-2 (Full Page) $720

Full Page $600

2/3 Page v $440

1/2 Page H $360

1/3 Page $215

1/6 Page $130


Ads and ad materials may be submitted as PDF, EPS, TIFF, or JPEG; minimum resolution 300 dpi. We do not accept Quark, Adobe PageMaker, Microsoft Publisher, PowerPoint, or Works files. Revisions can be e-mailed to [email protected] or faxed to (845) 334-8610, Attn: Production Department.

The colors in your digital file are not exact and may print slightly differently in the final magazine. If you have specific color prefer-ences, please let us know in writing and supply a print (color SWOP proof) or tear sheet for comparison. Luminary Publishing cannot guarantee exact color replication of scanned or digital images.

Advertiser owns or controls all intellectual property rights to the advertisement and agrees to indemnify and to hold Luminary Publishing, Inc., its agents, and assignees harmless from all liabilities, claims, losses, or damage of any kind arising out of the publica-tion of any advertising submitted to Luminary Publishing, Inc., on behalf of the Advertiser.

advertise in 2 or more publications and receive an



advertising rates & sizes: membership directory

rates

submission guidelinesFuLL PAGE7.5” x 9.75”

INSIDE COVERS8.5” x 11”


2/3 PAGE V4.925” x 9.75”

1/2 PAGE H7.5” x 4.7625”

1/6 PAGE V

2.35” x 4.7625”

1/3PAGE V

2.35” x 9.75”

1/3 PAGE4.925” x 4.7625”

1/6 PAGE H4.925” x 2.2688”

bACK COVER (3/4 PAGE)8.5” x 7.325”

(+1/8” bleed on sides and bottom)

the New Paltz Regional Chamber of Commerce’s new family of publications is a collaboration of two organizations with a deep investment in local economy and quality of life in the New Paltz regional community.

luminary Publishing has launched and grown several successful publications in the New Paltz region since its founding in 1993. Their flagship publication, Chronogram, has become the magazine of record for the New Paltz region over its 15-year history. They also launched the successful Upstate House magazine, Healthy Living, and Chronogram.com.

In addition to creating and nurturing original media vehicles, Luminary Publishing serves many regional organizations with custom publishing services. These include Dutchess County Tourism, the Chamber of Commerce of Ulster County, the New Paltz-Woodstock Arts and Crafts Fair, the Great Hudson River Revival Clearwater festival, HealthQuest Medical Practice, and others.

The New Paltz Regional Chamber of Commerce, organized in 1900, is a trusted resource for regional information. Located at exit 18 on the NYS Thruway, and the only chamber in the Hudson Valley with a regional Visitor Center, it fills an important role at the gateway to the heart of the Hudson Valley. The Center provides year-round information and a hearty welcome to visitors from around the region and the world. It is stocked with information from member businesses and local attractions.

The New Paltz Regional Chamber of Commerce is committed to supporting a strong local economy, local pride, and excellent quality of life in the Hudson Valley. For member businesses, the Chamber offers networking events, cost-effective promotional opportunities, educational seminars, a full range of insurance products, participation in its highly visible website, and opportunities for community involvement.


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new paltz regional chamber of commerce media kit 2010

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