https://it.linkedin.com/pub/francesca-maltempi/12/630/980

● Extremely passionate about innovation and digital media.

● Proactive and responsible, I take care of every project detail giving 100%

● Always updated on latest trend on social media: in June 2015 I will attend Social Media Week in Rome and Web Marketing Festival in Rimini.

● Solo traveller in South East Asia and travel blogger with an Instagram profile

My profileManagement Engineer (110/110)

2 Master in Communication and Digital marketing

5 years of experience in many different fields ( 3,5 in Ford and Unilever, 1,5 as freelance)

● Facebook: Creation of content, community management, performance analysis, optimization, monitoring. Definition and management of advertising campaigns to increase the fan base.

● Creation of profiles on Instagram, YouTube, Google+ and Twitter, building fan base from scratch.

● Definition and execution of a digital strategy to promote the launch of the new album (published by Sony in September 2014) and the concert in Rome (Granteatro 3,000 people in December 2014).

Digital marketing experienceJul 2014- Dec 2014

Banco del Mutuo SoccorsoItalian rock band

Facebook: from 2.700 to 13.000 fans in 6 months.Every post has been shared and commented by hundreds of people. i.e most popular post in July 2014 has over 13.000 views with a 7000 fan base thanks to 100 shares)

Results

Youtube: from 0 to 405 subscribers.Most popular video uploaded: 9.300 views

Twitter: from 0 to 630 followers. 700 tweets.

Concert event on Facebook has over 900 attending

Creation of a photo contest for the release of the new album in Sep 2014 (no prize, but pics sent have been collected in an official album on the facebook fanpage)

Hundreds of people send their photo

The album on fb has over 500 likes and almost 70 shares

● Creation and management of small advertising campaigns on facebook to support the release of their new albums and to increase visibility and engagement on their facebook page

Digital marketing experiencePromotion of other musical artists:

Mariano Bellopede -Jazz Pianist Viola Nocenzi - Singer

● Community management on facebook and manage of smll facebook adv campaigns.

● Every month organization and management of dedicated prevention campaigns

Direct reporting to LILT President in Rome

Digital marketing experienceSept 2014- today LILT Roma no profit organization for cancer prevention

● Development of LILT 90 years celebration logo

● Production of original graphics for Facebook and the website to support prevention campaigns and promote healthy lifestyle

Digital marketing experience

● Organization of an healthy cooking class in Rome in Jun 2015 in cooperation with Eataly

● Production of a video for LILT that will be screened at Expo 2015

● Organization of a workshop LILT in Cascina Triulza (Expo) on Sept 2015

Digital marketing experience

Results:

Digital marketing experience

Increase of the engagement on facebook (i.e: post with more engagement in May 2014 reached 10.200 people (with a fan base of 1.400) , with 143 likes and 118 shares

Increase of the fanbase from 900 to almost 1400, mainly organically

Increase of LILT subscribers, grow of people visited in the Prevention center in Rome

● Coordinate the launch of the new website www.lasiciliastore.it

● Development of a social media calendar and creation of a community of people on Facebook and Instagram passionate about sicilian gourmet products.

● Creation of original graphics in order to promote sicilian products

● Management of Facebook adv campaigns to increase visibility and fanbase

Digital marketing experienceApr 2015- June 2015Ecommerce

● Involvement of a sicilian cooking blogger and start of a collaboration for getting original sicilian recipes.

● Writing articles for LasiciliaStore Blog and for the newsletter

● Search of new vendors

Digital marketing experience

● +3000 facebook fan in 2 months● Increase of the visits to the website● Contracts with many new vendors

● Development and launch of the website (www.occhialincantiere.it), copywriting, front-end management, monitoring of website's traffic and principal KPIs with Google analytics.

● Facebook and Instagram community management, development of a social media calendar, production of original content and graphics.

● Support for phisical events in the Optician shopin cooperation with a national Radio

results: Many people attended the events Increase of sales

Digital marketing experience

Occhiali in cantiere (Optician)Nov 2014- Feb 2015

● Development and launch of the website (http://www.dreamshill.com), creation of contents, front-end management, monitoring of website's traffic and principal KPIs with Google analytics.

● Facebook and Twitter community management.

● Support for Berlin and Cannes Film Markets and development of DEM campaigns for buyers.

Digital marketing experienceJan 2013-May 2013Marketing manager for Dreams Hill(start-up in independent film production and international sales agency)

References from Linkedin