TOPIC

Index of contents 1. BACKGROUND 2. INTRODUCTION 3. MENU 4. KFC IN INDIA 5. SUMMARY OF SWOT ANALYSIS 6. GLOBAL STRATEGIES 7. ETHICAL ISSUES

CONTO 8. PETA 9. PETA V/S KFC 10. ANTI KFC GANG 11. KENTUCKY FRIED CRUELTY 12. KentuckyFriedCruelty.com 13. STEPS THAT CAN BE TAKEN BY KFC TO OVERCOME THE ISSUES 14. GLOBAL SUCCESS 15. CONCLUSION 16. BIBLIOGRAPHY

Founded in Corbin, Kentucky by Colonel Harland D. Sanders

First KFC located in Salt Lake City

in 1966 the company was listed on New York Stock Exchange

Background

Was acquired by PepsiCo in 1986

In 1997 they had about 55% of Us chicken restaurant market

In 1997 they operated more than 10800 restaurants in 85 countries.

One of the largest food chains

Renowned international reputation in multiple continents

Franchise concept of today

Around the world

INTRODUCTION

Present in various countries

Started in the united states in 1930s

Grown to become a true multi-domestic company

Focused on foreign markets since 1960s

First fast-food outlet in Bangalore in June 1995

Bangalore was chosen as the launch pad

Bangalore was considered India's fast est growing metropolis in the 1990s.

KFC in indiaBangalore had a substantial upper middle class population, with a trend of families eating out.

Protested by farmers and doctors

Fault in communication.

SUMMARY OF SWOT ANALYSIS

GLOBAL STRATEGIES KEY SUCCESS FACTORS Quality Service Cleanliness Satisfying customer needs

KFCs traditional franchising strategy has been Reduction in financial risk Emphasizing standardization

KFCs Market Entry Strategies Franchising Joint venture Licensing

Ethical issues

Responsible for the suffering and brutal slaughter of over 800,000,000 chickens a year.

Employs harsh conditions for their chickens throughout their entire lives

chickens being stomped on

Having their limbs ripped off

Trapped in an extremely small cage.

KFC's own animal welfare advisers agree that these conditions are unethical and need to be changed.

Other issues KFC using oil which contains Trans fatty acids This kind of oil is noted to increase cholesterol and even increased the risk of having the following diseases: Obesity Diabetes Coronary heart disease Other disorders

Contd KFC has also been in the news for their poor environmental policies According to some activists, KFC has not demonstrated good corporate responsibility because of the type of suppliers who provide them with soy KFC has faced a lot of moral discord for their wage conditions

PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS

American animal rights organization based in Norfolk, Virginia A non-profit corporation with 300 employees and two million members and supporters It claims to be the largest animal rights group in the world Its slogan is "animals are not to eat, wear, experiment on, or use for entertainment

PETA

PETA V/S KFC

In July 2004, PETA revealed the results of an investigation into a KFCsupplying slaughterhouse.

Violently slamming them against floors and walls.

V/S

Workers were caught on video stomping on chickens

Kicking them

The world's leading animal welfare experts condemned the cruelty at the KFC supplier.

The birds legs and wings often break

Birds are Crammed into excrement-filled sheds that stink of ammonia fumes.

Workers carelessly shove them into transport crates and shackles.

ETHICAL ISSUES POINTED OUT BY PETARoughly 1 billion chickens killed each year KFCs own animal welfare advisors have asked the company to take steps to eliminate the abuses.

V/S

Many advisors have resigned in frustration.

ANTI KFC GANG Pamela Anderson Sir Paul McCartney His Holiness the Dalai Lama The Rev. Al Sharpton

Countless other kind people worldwide are not eating at KFC. These people have boycotted KFC and supporting PETA.

KENTUCKY FRIED CRUETLY

A People for the Ethical Treatment of Animals (PETA) campaign

PETA began in 2001.

Seeking to change KFC's treatment of chickens raised for its restaurants

PETA says it has protested more than 12,000 times against KFC

Fourth restaurant chain to have been targeted by PETA

Other campaigns were against McDonald's, Burger King, and Wendys.

KentuckyFriedCruelty.com KentuckyFriedCruelty.com's driver's license KentuckyFriedCruelty.com was the legal name of Christopher Garnett A youth outreach worker for PETA He had changed his name to protest the treatment of chickens by KFC

DRIVING LICENSE

STEPS THAT CAN BE TAKEN BY KFC TO OVERCOME THE ISSUES

PETA wants KFC to adopt the animal welfare program developed by five members of its own animal welfare board

Adopt the Animal Care Standards program Switch to controlled-atmosphere killing (CAK) Switch to mechanized chicken gathering Breed for health rather than rapid growth, and stop feeding drugs to chickens Make all welfare standards transparent and verifiable

CONCLUSION KFC has take some actions to improve the quality of chicken according to PETA Kentucky Fried Chicken is very keen about ethical standards both within and without the company as asserted by their company representatives KFC also has to deal with different ethical issues in their capacity as a business corporation

BIBLIOGRAPHY http://www.articlesbase.com/ethics-articles/ethics-at-kfc-1924425.html http://www.abolitionistapproach.com/peta-and-kfc-no-differences-of-opinionabout-how-animals-should-be-treated/ http://www.peta.org/b/thepetafiles/archive/tags/kfc/default.aspx http://en.wikipedia.org/wiki/People_for_the_Ethical_Treatment_of_Animals