AAAAREPORTREPORTREPORTREPORT

ONONONONNEW PREFERABLE PRODUCT IN NEW PREFERABLE PRODUCT IN NEW PREFERABLE PRODUCT IN NEW PREFERABLE PRODUCT IN

2011 &20122011 &20122011 &20122011 &2012

PRESENTED BY:-SATYABRATA PRESENTED BY:-SATYABRATA PRESENTED BY:-SATYABRATA PRESENTED BY:-SATYABRATA PRADHANPRADHANPRADHANPRADHANKRUPAJAL BUSINESS SCHOOLKRUPAJAL BUSINESS SCHOOLKRUPAJAL BUSINESS SCHOOLKRUPAJAL BUSINESS SCHOOL

RRRREGD.NO:-EGD.NO:-EGD.NO:-EGD.NO:-11KB00911KB00911KB00911KB009BATCH.NO:-2011-13BATCH.NO:-2011-13BATCH.NO:-2011-13BATCH.NO:-2011-13

Panasonic 50-inch 3D 1080p Plasma TV

� Industry-Consumer electronicsSemiconductors

�Founded-Osaka, Japan�Headquarters-Kadoma, Osaka, Japan

� Our primary focus category is flat panel televisions in which we have introduced Viera LCD/LED and 3D TVs keeping in mind the technology requirements of the consumers.

� Our R&D team continuously keeps introducing new innovations in products to strengthen the existing line up and cater to consumer demands. 

� In the coming years, while Viera TVs the main product categories which will drive the business growth and the company foresees foray in healthcare segment.

� The company will continue to focus on product differentiation for consumers, developing India-specific products which cater to domestic needs.

Samsung Water-Powered Battery

� Industry-Conglomerate�Founded-1938�Founder(s)-Lee Byung-chull�Headquarters-Samsung

Town, Seoul, South Korea

� Samsung is known for its innovative products and to add to the best samsung cell phone accessories it has released a new battery which can be charged using Water.

� Samsung uses Electro-Mechanics strategyElectro-Mechanics strategyElectro-Mechanics strategyElectro-Mechanics strategy to charge up the batteries.

� This battery usesMicroMicroMicroMicro fuel cell and a fuel cell and a fuel cell and a fuel cell and a hydrogen generator which runs with the hydrogen generator which runs with the hydrogen generator which runs with the hydrogen generator which runs with the help of H2O.help of H2O.help of H2O.help of H2O.    

� There is no doubt that this is going to be a hit one among all other samsung cell phone accessories.

DELLDELLDELLDELL� Industry-Computer hardware, � Computer software,- Computer systems, IT

consulting, IT services� Founder(s)-Michael Dell� Headquarters-1 Dell Way, Round Rock,

Texas, United States.

Dell Dell Dell Dell InspironInspironInspironInspiron e1705 e1705 e1705 e1705

� Old brands survive due to emotional bond with the consumer

� For slow moving brands either revive it with marketing money or kill it

� Growing interest in old brands because brand names carry value that is getting more expensive and risky to create

� When re-promoting old brands, do not ignore younger consumers

SAMSUNG

� Industry-Conglomerate� Founded-1938� Founder(s)-Lee Byung-chull� Headquarters-Samsung Town, Seoul, South

Korea

classic Samsung E700

� At Samsung, we see every challenge as an opportunity and believe we are perfectly positioned as one of the world’s recognized leaders in the digital technology industry.

� Our commitment to being the world’s best has won us the No.1 global market share for 13 of our products, including semiconductors, TFT-LCDs, monitors and CDMA mobile phones.

THANK YOU