new presentation skills
DESCRIPTION
An internal Boomtown courseTRANSCRIPT
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Presentation Skills
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Overview of session
1. Body Language2. Communication Tone and Voice4. Developing a Winning Presentation5. Technical Expertise6. Confront the brutal facts
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Body Language
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Body Language -‐ Intro
Did you know that body language accounts for up to 90% of a conversa;on!
Our body language will give others an impression of ourselves or show our emo;ons.
“This new policy is going to be exci;ng.
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Body Language – Habits
What is the meaning of:
• Touching your nose when saying something?
• Looking down?
• Touching your ear?
• Covering your mouth with your hand when talking?
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Body Language -‐ Posture
Introvert -‐ extrovert
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Body Language – Business Body Language
Business can be construed as combat, cour1ng, socialising, sparring..
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Body Language – Business Body Language
The hand shake and the introduc0on
• This helps to regulate the flow of communica;on. It signals interest in others and increases the speaker's credibility. Speakers who make eye contact open the flow of communica;on and convey interest, concern, warmth, and credibility.
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Body Language – Business Body Language
Facial Expressions:
• Smiling is a powerful cue that transmits happiness, friendliness, warmth, and liking. So, if you smile frequently you will be perceived as more likable, friendly, warm, and approachable.
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Body Language – Habits
Nega;ve habits:
Speech: "uhmm," "you know,"
Behavioural: jingle our keys, pacing...
These distract from the message you are trying to get across.
Assess your posi;ve and nega;ves now.
Mirroring -‐ adop;ng their habits
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Communica=on tone and voice
Ac1ve Listening
Good speakers not only inform their audience, they also listen to them.
Ac#ve listening is NOT the same as hearing!
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Developing a winning presenta5on
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Developing a Winning Presenta=on
Have a point!...change what people think, feel or do
The single most important thing you can do to dramatically improve your presentations is to have a story to tell.
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Developing a Winning Presenta=on
Structure:
Plan to move them from point A to point B in x slides
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Developing a Winning Presenta=on
Structuring the presenta1on -‐ the longest challenge
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Developing a Winning Presenta=on
THINKING
SKETCHING
SCRIPTING
90 HOURS 30 SLIDES
BUILDING SLIDES REHEARSING
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Developing a Winning Presenta=on
Act 1: Create the StoryAct 2: Deliver the ExperienceAct 3: Refine and Rehearse
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Delivering the presentation
“To fail to prepare is to prepare to fail”
• Body of presenta;on : ask yourself -‐ purpose, who’sa]ending, what does the audience already know aboutthe subject?
• Focus on The One Thing.
• Allow the audience to stay focused!
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Delivering the presentation
Planning and Research
“To fail to prepare is to prepare to fail”
• Begin with introduc;ons/ground rules
• Spend some ;me introducing yourself, let them know you are a real person!
• Authority – why they should listen to you
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Delivering the presentation
Tell them what you’re going to tell them.
Then tell them.
Then tell them what you’ve told them.
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Start strong!
(A story not a joke.)
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Design great slides - it really matters
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A powerful intro
People will forget what you said, people will forget what you did, but people will never forget how
you made them feel. –Maya Angelou
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A powerful intro
Our mission to Cannes
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The brain doesn’t pay attention to boring things
EMOTIONALLY CHARGED
EVENT
DOPAMINE
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Practice
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Developing a Winning Presenta=on
A strong agency model:
Current situa0on > Research > Key insight > Strategy > Crea0ve > Concl.
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Current situa0on > Research > Key insight > Strategy > Crea0ve > Concl.
• Gut feel
• Honesty and Bravery
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Current situa0on > Research > Key insight > Strategy > Crea0ve > Concl.
• Casual insights
• Scien0fic processes
• Impact studies
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Current situa0on > Research > Key insight > Strategy > Crea0ve > Concl.
• Human truth/consumer behaviour
• Sales related
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Current situa0on > Research > Key insight > Strategy > Crea0ve > Concl.
• Budget
• Future mindedness
• Thorough mix of communica0on elements
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Current situa0on > Research > Key insight > Strategy > Crea0ve > Concl.
Blow their socks off!
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Current situa0on > Research > Key insight > Strategy > Crea0ve > Concl.
Tell them what you’ve told them
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Developing a winning presenta=on
The Rule of Synergy
When 2 people come together in like-‐mindedness to achieve the same goal, the result is far greater than before.
Always present with the thought in mind “if the client wins out of this, I win”.
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Developing a Winning Presenta=on
Using visual aids & graphic media
At least 60% graphics (charts, graphs, images)
Steve Jobs -‐ No bullet points. Ever.
The leave-‐behind
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Developing a Winning Presenta=on
Master stage presence
Nerves. Body language. Eye contact...
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Tips and Techniques
• Vary your voice. If you do not modulate your voice, you will be
perceived as boring and dull.
• Reading from handouts: un-‐confuse the audience!
• Do not wave a pointer around. The audience will become fixated upon
your “sword” instead of you.
• Speak to the audience … NOT to the visual aids
• Circulate around the room as you speak – this creates physical closeness
to the audience.
• Get to the presenta;on before your audience arrives and be the last one
to leave.
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Developing a Winning Presenta=on
...its often won or lost at question time
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Ending off well
• Always allow ;me at the end of the presenta;on for ques;ons.
• Keep your cool if a ques;oner disagrees with you… You are aprofessional!
• When a ques;on is asked, repeat it to ensure everyone(including you) heard it correctly.
• When answering, direct your remarks to the en;re audience tokeep everyone focused, not just the ques;oner.
• Answers that last 10 to 40 seconds work best.
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Technical specifics
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Thank you