new product developement
TRANSCRIPT
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NEW PRODUCT IDEA DEVELOPEMENT
Inspro
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Increased rate of accidents
Rise in Terrorism
Political Violence
Current Scenario
2016
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We don’t want to see this
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THE BIG IDEA
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A HELPING HAND
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Prosthetic IndustryThe Current Scenario
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Competition: Low
Potential for growth: High Market concentration: High
Customers: Upper middle and upper class
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Porter’s Five Forces
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Supplier Power
Buyer Power
Competitive
Rivalry
Barriers to Entry
Threat of Substitution
Low competition Highly differentiated
products
High barriers Highly concentrated
market
Low availability of substitutes
High cost of switching
Few suppliers of desired materials
Production cost is high Cost to substitute is high
End customers do not have bargaining power
Price sensitivity is high
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IdentifyingCore
Issues!
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Core IssuesCustomization
Production Cost
Lack of Innovation
Promotion
Awareness
Narrow Target Market
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Accommodation of 3D printing technology
InnovationNew materials
Affordabil i ty
Broadening the market to unprivileged people
Social Values
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Introducing
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Inspro
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Our objectivesAffordability . Innovation . Responsibility
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Feasibility
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REAL
WIN
WORTH
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Segmentation
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Geographic
Demographic
Psychographic
Local International Neighboring
Underprivileged Middle class Rich
Unaware Moderately Aware Aware
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Targeting
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Geographic
Demographic
Psychographic
Local International Neighboring
Underprivileged Middle class Rich
Unaware Moderately Aware Aware
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Positioning
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“INSPIRE THROUGH INNOVATION”
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Product
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Product Development
3D Printing
Cost EffectiveMaterials
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Using materials different from competitors will give us a competitive edge
Incorporating 3D technology will ensure a effective material usage and cheap production cost.
Affordability
Effective Material Usage
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Pricing
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TK 4,00,000
TK 18000
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InstallmentPaying 50% of the total amount anyone can avail the productPercentage will go down for underprivileged
people
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Place
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Specialized Store in Shyamoli SquareNear Trauma Center and Jatiyo Pangu Hospital
Planned expansion to other zones
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IncorporatingE-Business Module Customization . Easy access
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Promotion
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Providing the 5 very talented but poor people with the care.Scholarships for physically disable talented students.
Leaflets and Infographics at Trauma Care Centre
Road Shows to raise awareness and brand recognition
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Cricket MatchFor Physically Disable PeopleWho will play using our products
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Our Brand Ambassador Mashrafe MortazaThe other name of inspiration
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One small step towards Inspiring Millions
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We would love to see this
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THANK YOU ALL