Product reseach

New Product Dev

Who Should Attend

Directors, Heads, VPs, Managers and Project leaders for:• Product / Service Development• R&D• Engineering and Systems• Project Leaders• Business Development• Marketing• Those wishing to develop their career towards new product / service development, R&D and business development• Sponsors, fund suppliers, venture capitalists, for new product / service development and R&D• Established companies and also new start-ups being done by stand-alone entrepreneurs

Industries: • Automotive• Chemical• Energy and power• Food• Electronic• Construction• Building material• Manufacturing• Textile• Furniture• Aerospace• Heavy industry• OEM (Original EquipmentManufacturer)• Oil & Gas

- Risk Management for New Product Development R&D Commercialisation and Development of Services, ME, Sydney, 2-3 Feb 2015

Most companies want to increase the success rate or the time and cost to market launch, of their new

product development and the commercialisation of their R&D work. Much of the disappointment

comes from bad surprises leading to delays, development and manufacturing cost overruns, product

performance shortfalls, poor sales figures and poor ROI. Robust risk assessment and management,

supplementing well established NPD management processes are all vital to prevent, or at least minimise,

these shortfalls.

For new product development (NPD) and the commercialisation of R&D projects, the need for

risk management is still not well appreciated or understood, and therefore usually not formally applied.

Indeed it is sometimes purposefully and dangerously ignored and even discouraged by senior

management as being negative thinking, preparing excuses for lack of success and excuse for asking for

more funding for risk contingencies.

This intensive 2 day course is to assist managers and staff working on NPD and R&D to

improve their approaches to assessing and managing risks, to prevent or minimise as far as

possible the damaging surprises and their impacts. The course will also help the participants to

promote risk management to their seniors, peers, and juniors. The sessions, run as workshops will

present risk management as a sensible requirement and provide the basics of the best approaches,

methods and tools for it. Each session will typically consist of periods of presentations with cases and

facilitated discussions. The various tools will be highlighted. The exchange of ideas and experience

between the participants and the presenter will also be a valuable feature of the workshops.

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- Advanced Contracts and Project Management, EuroMa Tech, Dec 2014, Kuala Lumpur