new product development ( kutch magic mall)
TRANSCRIPT
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Group Members:-
Kalpesh Barot
Jill Chandarana
Pruthvi Jaru
Priti Jhala
Deep Sampat
Dipesh Sampat
Submitted to:- Rupal Madam
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Kutchi MagicA Mall where you find the essence of Kachchh…
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The general belief about Kachchh that it is Desert Area, but originally it is unique combination of “3D-desert distance and drought”
With this geographical uniqueness it has a distinct features that is its traditional “KACHCHH CULTURE”
With a view to highlighting the unexplored Kutchi Art, we have decided to create a new platform
Objective:-
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On the basis of Income-
Upper-Middle ClassUpper ClassMiddle Class
Segmentation
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Divided into 3 categories:-
Non-Kutchi’sForeignersNRI’s
Targeting
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When they think about Kutch Culture and art they must think about our Mall
We want to be a one of the superior brand which replaced the attraction of entire Kutch Tourism
Trust is a key factor for us to sustain in the market, so our strategy will be interaction
Positioning
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Ground FloorKutchi Snacks & Fast-
Foods
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Bhaji-Kon
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Bhel
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Dabeli or Double-Roti
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Kadak
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Kutchi-Samosa
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First FloorKutchi Art
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Bandhani
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Bed-Sheets
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Toran(Made by Moti)
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Leather Shoes
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Mud-Work
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PURSES
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Chaniya Choli
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Scissors-Knifes-Sword
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Second FloorKutchi Restaurant
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Jalebi & Ganthiya(Fafda)
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Rotla
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KharibhatAnd
Kadhi
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Kadhi-Khichdi-Papad
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Undhiyu
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Pricing
Ground Floor:-
Items:- Snacks & Speciality
Range:- Rs.5 to Rs.50 Strategy:- Market
Price
First Floor:-
Items:- Kutchi Kala Range:- Rs.200 to
Rs.75000 Strategy:- According to
the Value of Art, high pricing will reflect our brand superiority
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Second Floor:-
o Items:- Kutchi Restauranto Range:- Rs.100 to Rs.500o Strategy:- We are going to charge high
because you will find hardly an original taste of food anywhere else
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Hoardings Advertisements Internet and Social Media Posters on Airports, Railway Stations and Bus
Stations Pamphlets
Promotion
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Thank You…