new product development marketing management

7/31/2019 New Product Development Marketing Management

1/16

5/28/12

copy

rig ht200

6

www.

brainybe

tty.com

ALL

RIGHTS

RESERVED.

Group Members :

Saurabh Bhatt 1164

Komal Chandane 1168

Rahul Dani 1172 Rohit Mandhane 1189

Saurabh Parashar 1197

Abhishek Rupwate 1201

11


2/16

5/28/12

copy

rig ht200

6

www.brainybe

tty.com

ALL

RIGHTS

RESERVED.

NEW PRODUCT

NEW MARKET

MANAGEMENT

22


3/16

Click to edit Master subtitle style

5/28/12

copyrig

ht200

6

www.brainybe

tty.com

ALL

RIG

HTSRESE

RVED

.

we are proud to introduce.

MU HELMET


4/16

5/28/12

copy

rig ht200

6

www.brainybe

tty.com

ALL

RIGHTS R

ESERVED.

WE KEEP YOU SAFE

AND SOUND


5/16

5/28/12

copy

rig ht200

6

www.brainybe

tty.com

ALL

RIGHTS R

ESERVED.

NEW-TO-THE-WORLDPRODUCT

The product is a wireless helmet which isconnected with a mobile device to receive

the phone call while driving. It provides for agreat security feature.

Specifications


6/16

5/28/12

copy

rig ht200

6

www.brainybe

tty.com

ALL

RIGHTS R

ESERVED.

Business analysis

SWOT ANALYSIS


7/16

5/28/12

copyrig h

t200

6

www.brainybe

tty.com

ALL

RIGHTS R

ESERVED.

77

Strengths

Uniqueness of theproduct.

Need for safetyMultifunctional product

at cheap rate

Weaknesses

Due to new entrymarket selling and

distribution overheadswould be high.

Production depends onthe forecasted demand


8/16

5/28/12

copyrig h

t200

6

www.brainybe

tty.com

ALL

RIGHT

S RESERVED.

Opportunities

We are the first to bring this concept in the market.

This kind of product is not available in the market

Create the favorable image in the mind of theconsumer.

Threats

Competition from existing brands

Duplicity of the Product and Design by theunorganized players is also a threat.


9/16

5/28/12

copyrig h

t200

6

www.brainybe

tty.com

ALL

RIGHT

S RESERVED.

99

q Product features: Unbreakable material Inbuilt Bluetooth connectivity Tinted glass which helps in better vision at night and

day also.

Inbuilt cooling system. Wiper for rainy season Small batteries cheap and can be easily replaced. Customization. Ventilation arrangement

PRODUCT

DEVELOPMENT


10/16

5/28/12

copyrig h

t200

6

www.brainybe

tty.com

ALL

RIGHT

S RESERVED.

market TESTING

q Target market for test

4 metros (Mumbai, Pune, Delhi, Chennai)

q Duration for test6 months

Reason for selecting particular duration for test

- Average repurchase period

- Market competition

- Cost1010


11/16

5/28/12

copyrig h

t200

6

www.brainybe

tty.com

ALL

RIGHT

S RESERVED.

CHANNELS OFDISTRIBUTION

Company Retailer Customer

(Warehouse) (Retail Shop) (Customer)

1111


12/16

5/28/12

copyrig h

t200

6

www.brainybe

tty.com

ALL

RIGHT

S RESERVED.

1212


13/16

5/28/12

copyrig h

t200

6

www.brainybe

tty.com

ALL

RIGHT

S RESERVED.

1313


14/16

5/28/12

copyrig h

t200

6

www.brainybe

tty.com

ALL

RIGHT

S RESERVED.

ADVERTISEMENT MEDIA;

1. Internet Advertising:

-Facebook Ads

- Company website

1414

F

A

C


15/16

5/28/12

copyrig h

t200

6

www.brainybe

tty.com

ALL

RIGHT

S RESERVED.

Television -Advertising frequency will be more-In morning up to 10 a.m. and at night from 7 p.m to 12 a.m

News paper-Selection of newspaper as per the regional languages of the selectedstates.

Some Other Advertising-Advertising hoardings at prime location in the city.

-Participating in exhibitions.

-Tying up with builders to provide this facility in premium flats


16/16

5/28/12

copyrig h

t200

6

www.brainybe

tty.com

ALL

RIGHT

S RESERVED.

Quotes:

Chance takers are accident makers.

Wishing won't keep you safe - safety will.

Safety isn't expensive, its priceless. If safety is a joke, then death is the punch

line. ~ Paul Laforest

Know safety, no injury. No safety, know

injury.

1616

new product development marketing management

Documents