Team 1

Michela Caltran | Roushan Kumar | Roman Malyshev

Francis Martinez | Gregory Vanhaute | Ding Zhao

New Product Development

What is Net Technologies?

New England Based Company

Deliver solutions that protect

communities

Security systems and Surveillance

Communications and Information

Technology

Our analysis explains the reasons why Net Technologies should innovate,

including the Growth Gap they are facing and a potential Innovation portfolio.

We identified several trends worth exploring, including Multitasking platforms,

Customized Services and the constant need for Safety and Security and

Educational programs.

We analyzed 3 Fields of Play that are attractive, including IT Consulting, Wi-Fi

Networks and Real Time Security.

We also prioritized 3 Business Concepts that are potentially actionable:

- VVR - Vehicle Video Recorder

- Safer Zone Device

- T.E.D. – Track & Educate Daily

Executive Summary

Innovation Intent

Reasons to innovate:

Growth-driven Leadership

Changing Environment

Competition

Demanding Customers

3 years

50 Million

Current Course without

Innovation

Target Growth

Growth Gap

To close our growth gap, we are

willing to invest in projects that are:

More Local

Mostly Within the core

Both Short and Long-Term

Mostly Large Investments

Both Incremental and

Breakthrough

Transformer

Innovation Intent

Opportunity Insights

Bu

sin

ess O

pp

ort

un

ity M

ap

Public & Private Schools / Universities / Car

companies / Motor companies / Communities

o Safety and Security

o Education

ProductionCompetencies

AssetsTechnologies

OfferingProductsServices

Brand

DeliveryOccasionLocation

Channels

MarketCustomers

NeedsExperiences

Business Model

NetworksPartners

Pricing Models

o Mobile Applications (Google Play & App Store)

o Always Available

o Customized service

o Tracking Devices

o Wi-Fi & Cellular systems

o Highly intelligent technology for safety

o Educational programs

o Mobile Applications

o Branding Strategy

o Customized Price

o Partnership with App Developer and Schools

o From B2B to B2C

Present Future

MVRTA / Bentley University / Pan Am Railways

Portsmouth, NH Police Department

Boston Technology Park

o Safe and secure environment

o Surveillance Systems

o Access Control

o System design

o Data recovery

o Distributed antenna systems

o Repeater/ amplified systems

o Cell phone routers

o Neutral host systems

o Government Contracts

o Competititve Biddings

o Customized price

o Local Service: New England

o Always Available

o Door to Door Service

Fields of Play

Integrated security

solutions

Wifi & Cellular

Networks

Education & Gaming

IT Consulting

Trend

o Constant update of IT

infrastructure and

softwares.

o Analysis of Big Data

Need

o Optimization and

Management of IT

architecture

o Integration of services

and networksCapabilities

• Highly skilled workforce

(Assets)

• Instant failure notification

tools (Technologies)

Offer

o Customized Design,

installation and maintenance of

your IT system,

o Recovery of data on network

servers and single desktops

o Customized IT architecture for

specific business environment.

IT ConsultingField of Play 1

Score: 3

Offer

Development, deployment,

installation and configuration

of distributed antenna

systems (DAS)

Provide faster data speeds

and improved signal.

Trend

o Ability to stay up to date with the

latest news

o Always connected

Need

Wifi and good cellular reception in

every possible location.

Capabilities

o Distributed antenna systems

o Repeater/ amplified systems

o Cell phone routers

o Neutral host systems

o Picocells

Wifi & CellularField of Play 2

Score: 4

.

Offer

Computer Security

Data Security

Network Security

Physical Security

Trend

Proactive solution through a highly

intelligent security technology

Technology

o Thermal and IR sensitivity cameras

o Covert systems

o Permanent or temporary installations

Need

Safety and security in a large amount of

environments

Real Time Security

Field of Play 3

Score: 5

Occasion, Location, Channels

DELIVERYCompetencies, Assets Technologies

PRODUCTION

OFFERINGProducts, Services, Brand

MARKETCustomers, Needs, Experiences

BUSINESS MODELNetworks, Partners, Pricing

Models

BUSINESS MODELNetworks, Partners, Pricing

Models

For every driver that wants to protect its vehicle, our Vehicle Video Recorder constantly videotapes and stores

data in order to guarantee safety, reduce accidents and provide owners with proof of damage from other drivers.

This system will be delivered to car and motorcycle businesses and enable car owners to keep down their

insurance cost.

o Intelligent security cameras

o Data storage

o Branding strategy

o Car & Motorcycle brands

o Insurance companies

o Protection from reckless drivers

o Real time valuation of drivers for

insurance

o High tech security cameras

o Know-how of data storage

o Skilled technicians in work force

o Delivery to insurance companies

when they sell car insurance

o New cars & motorcycles as an

option

• B2B and B2C

• Fixed price for

products and

placement of cameras

• Fixed price for

maintenance

VVR - Vehicle Video RecorderBusiness concept 1

Score: 3

Occasion, Location, Channels

DELIVERYCompetencies, Assets Technologies

PRODUCTION

OFFERINGProducts, Services, Brand

MARKETCustomers, Needs, Experiences

BUSINESS MODELNetworks, Partners, Pricing

ModelsBUSINESS MODEL

Networks, Partners, Pricing Models

o Locator device

o SOS features

o Real Time notifications

o Branding strategy

o Family with members who suffers

from Dementia/Alzheimer/ Mental

Diseases

o Customized Service

o Safety & Security

o GPS devices

o Technology solutions

o Solid and waterproof material

o B2B to B2C

o Partnership with hospitals,

hospices

o Fixed price for the

products

Business concept 2Safer Zone Device

For families who care about members suffering from dementia, Alzheimer or mental diseases, our Safer Zone

device would assure the good health and real time location of beloved family members. The device would be

easily worn as a bracelet and would guarantee long-distance comfort for people who are working but still want

to be sure that their family is safe.

o Hospitals / Hospices

o Supermarkets

o Daily Notifications

Score: 4

Business concept 3

Occasion, Location, Channels

DELIVERYCompetencies, Assets Technologies

PRODUCTION

OFFERINGProducts, Services, Brand

MARKETCustomers, Needs, Experiences

BUSINESS MODELNetworks, Partners, Pricing

Models

BUSINESS MODELNetworks, Partners, Pricing

Models

o Partnership with educational

institutions

o Freemium Strategy:

- Free Trial for 2 months

- 99 cents/ month

o Advertisement on App

o Mobile App: Locator Device

o Real Time Notifications

o Educational features offered by the

Brand Mascot

o Daily Suggestions to the parents

Parents and children (6-12 years old)

o Safe environment for the kids

o Playful way to make children aware

of security issue

o Feeling of trust and relief for parents

o App Developer

o Video Developer

o Educational Content

o HD screens + Wi-Fi Connections

o Public & Private schools in New

England

o Mobile App available on Google Play

& App Store

o Daily Tips & Notifications

T.E.D. – Track & Educate DailyFor concerned parents and guardians who need assurance about their kids’ safety, our T.E.D. (Track & Educate Daily) is a mobile app that allows to determine the location of the children through the GPS signal of their phones. To differentiate this service from competitors, the app will be linked to the company mascot T.E.D. that is part of an educational program that will be developed in schools.

Score: 5

Our Competitors

Family Tracker for iPad - LogSat Software LLC

My Kids ~ Footprints™ - Sollico Software

Family Locator - GPS tracker, free messaging

By Sygic a. s.

Family Locator - Life360

AngelSense Guardian GPS Device with specially designed attachable sleeve.

Our Customers

o We are planning to differentiate from other tracking

applications by linking our app to an educational program

customized for the kids (6-12 years old).

o We will provide a more interactive approach by introducing

our mascot, T.E.D. who will communicate with kids in a fun

and appealing way.

o Over 50% of children under the age of 10 have mobile

phones.

o Our T.E.D. Mobile App offers parents peace of mind by

tracking the location and by receiving notifications when the

kids arrive and leave school.

Our Mascot

SuperT.E.D. is a prototype character that would

represent Net Technologies in various schools

and interact with children in a simple and

understandable way.

It is programmed to educate kids by providing

safety tips, such as:

o How to cross the street

o Don’t walk alone in dark places

o Fire emergencies techniques

o How to read traffic signs

o Don’t talk to strangers

Parents and guardians would be aware of what

SuperT.E.D. is teaching kids daily through the

mobile app.

Cost

App Development Cost

Personnel Cost

Material Cost

App Maintenance Cost

Technology

Application technologySecurity camerasInteractive robot

Wifi networkFire alarm

Acces Control systems

Personnel

TechniciansDesigner

Sales repsMarketers

Experts in robotics

Marketing Strategy

Website make-overPrint media: paidMagazine: paid

Owned media: FB, Twitter, Blogs

Products

App and total installation of

integrated security network

Resource Requirements

Risks and Rewards

Risks

o Connection Issue of the locator

- We will collect feedback from customers and

improve our application regularly.

o Implementation Issue based on different

environments

- We will use different approaches to achieve

customers such as school associations and

organizations.

o Phone Diffusion Issue: Parents will not

download our app if the kids don’t have a

phone.

- We are going to do more research and

implement marketing campaigns related to our

robot to attract potential customers.

Rewards

o We are going to expand our business to

other geographical areas like

Massachusetts if T.E.D. receive a good

response by most parents in Boston.

o Our Robot TED will be implemented in

every school to build brand awareness.

Possible Implementation

o Development of a mobile app that features T.E.D. and Net Technologies:

- Game application that also provides educational content: i.e. geography and

culture about cities all around the world

- Brand Awareness through engagement with the customers

Out of the Box Experience

THANK YOU