New Product Launches and Brand Restages since FY17

May 2018

India

Value Added Hair Oils – Better Sensorials

Parachute Advansed Aloe Vera Enriched

Coconut Hair Oil

• Consumer Habits evolving to more

contemporary products

• Consumer seeks better sensorials apart

from Nourishment (e.g. Almond Oil)

• Has the benefits of Coconut Oil and Aloe

Vera Extracts

• Now available in Maharashtra, Andhra

Pradesh, Karnataka, Telangana & Tamil

Nadu

3

Value Added Hair Oils – White Space

(Conversion of users of Mustard Oil in loose form)

Nihar Naturals Shanti Sarson Kesh Tel

• Targeting the very large loose Mustard Oil

users in Hindi speaking markets

• Has the benefits of Mustard Oil with better

sensorials

• Launched in markets in Northern and Eastern

India

• Continues to gain traction and expand reach

in the region

4

Anti Hair Fall Segment – Fast Growing

Parachute Advansed Ayurvedic Hair Oil • Rapid Scale up in 5 Southern states of

India • Steadily gaining market share

5

Hair & Care Fruit Oils

Exciting and Super Nourishing range of fruit based hair

oils under the Hair & Care brand

Available in 2 variants with extracts of:

• Olive, Mosambi and Green Apple

• Orange, Anaar and Strawberry

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Virgin Coconut Oil

Parachute Naturalz Virgin Coconut Oil

• All Natural. Cold Pressed. Unbleached. Non-

Hydrogenated. Unrefined.

• Rich in antioxidants

• Currently launched exclusively in E-Commerce

in Q2FY18

7

Saffola Savoury Oats - Extended Saffola’s Heart Equity to Foods

• Innovated “Savoury Oats” – present through multiple variants suited to Indian palate

• Scaled up rapidly to become market leader with 70% share in Savoury Oats

• Saffola Oats is the No. 2 player with 28% Market share in overall oats category and is

the most distributed Oats brand in the country

• Savoury Oats moving from breakfast cereals to in-between meals

Saffola Masala Oats - Ready to Cook

3 more variants added in H1FY18

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Saffola Masala Oats - Ready to Eat

Saffola Savoury Oats – Cuppa Oats – Launched in Q2FY18

• Introduced the cup version of the Saffola Savoury Oats

• Ready to Eat in 2 minutes after boiling water is added

• Launched in 2 flavours - Classic Masala & Chinese

• Also placed in out of home (OOH) locations: e.g. Mumbai Domestic Airport, etc.

9

Saffola Masala Oats – Dispensing Machine

• First of its kind Hot Food Dispenser in the country dishing

out ready-to-eat oats and soups in under a minute.

• 150+ machines prototyped, reaching ~83,000 consumers

across 100 commercial establishments in Mumbai, New

Delhi and Pune.

• Marks the brand’s entry into the OOH (out of home)

channel with twin objectives of :

• Increase in the penetration of the product; and

• Indirect positive rub-off on the retail sales of the

parent brand.

10

Saffola Active Slimming Nutri – Shake : Meal Replacement

• Launched in November 2017

• A healthy blend that 70% less calories and 50% daily vitamin

nutrition per serve compared to an average Indian meal

• Present in 4 variants – Royal Kesar Pista, French Vanilla,

Swiss Chocolate & Pista Badam

• Also available in a single serving packs for a meal on-the-go

Saffola Active Slimming Nutri - Shake

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Extended Saffola’s footprint in the space of Weight management & Fitness with the launch

of a range of Soups in November 2017.Currently being prototyped in Mumbai.

• Tasty, High Fibre Soups – 5x Fibre than other soups, thereby boosting metabolism and

helping one stay fit.

• 5 Flavours - Tangy Tomato, Creamy Sweet Corn, Fiery Hot & Sour, Garden Vegetables

and Simmering Manchow.

• 2 Formats - Single-serve Instant Soup sachets at a price point of INR 10 and Multi-serve

Ready-to-Cook Soup packs for INR 55 (4 serves).

Saffola Active Soups

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Saffola Aura – Edible Oils

Saffola Aura

Launched with objective to build a significant presence in

Super premium Oils by driving penetration amongst

Conscious Counters

• Available in two variants:

• Extra Virgin variant – Suitable for applications such

as salad dressing and bread dipping

• Refined variant - Suitable for applications such as

sautéing, stir frying and grilling

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Parachute Advansed Men Range

• A nourishing range of hair care products (Cream and Oil)

specially formulated for Men

• Consists of 3 non-stick hair creams (Classic, Anti-Dandruff

& Anti-Hair fall) along with Non-sticky Nourishing Anti Hair

Fall Oil

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Set Wet Beard Gel & Cream

• Launched with the objective to extend equity of Set Wet beyond hair gels

to beard grooming under the umbrella of style

• Set Wet Ultimate hold hair gel formula with added Aloe Vera extracts

- Up to 5 hours of hold

• Set Wet Beard Softening Cream formula with ingredients that keep the

beard soft and manageable

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Set Wet Hair Wax

• Water and oil based Set Wet Hair Waxes allow restyling of hair

• Works well with hair of varied lengths and for every kind of hair style

• Launched in select regions of Mumbai, Punjab, Delhi, Kerala and Haryana in December

2017. Also available on E-Commerce

• Two variants – Matte Magic and Glaze Amaze

• Available in 25 gm and 75 gm packs at INR 75 and INR 225 respectively

• well with hair of varied lengths, from very short, to very long

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Set Wet No-Gas and Set Wet Blast Deodorants

Set Wet No Gas Deodorants

• Launched in order to extend Set Wet’s

participation into the no-gas segment of the

fragrances category

Set Wet Blast Deodorants

• Launched with the objective of disrupting

the fragrance category penetration through

an affordable deodorants offering at an attractive

price point of INR 49.

17

Beardo

• Acquisition of 45% equity stake in Zed Lifestyle Private Limited, the owner of brand

“Beardo”

Opportunities to Explore

• Online Channel

• Premium niche plays

• Professional channel (salons)

• This acquisition enables the Company’s entry into various

untapped areas with the aim of converting emerging trends

into opportunities

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International

X-Men - Vietnam

X-Men is the market leader in Male Shampoos and the No. 2 player in Deodorants.

We relaunched the range with a more youthful, explorative and energized image while retaining

its equity of “The Real Man”

• New packaging across categories (variants renamed to Wood, Fire, Water and Metal)

• Water Shower Gel – a new product launch with the same fragrance as the Water shampoo

20

Isoplus – South Africa

• Acquisition of “ISOPLUS”, a leading hair styling brand in South

Africa from JM Products SA Pty. Limited and Ms. Mary L Harris, its

owner

• Isoplus is the leader in the styling segment with a value market

share of 27%

• Oil sheens and styling gels being the main contributors to the

brand’s topline

• This acquisition enables Marico South Africa to become a full

spectrum ethnic hair care company in South Africa

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Thank You

To be continued as we look ahead…