new project 3c

7/31/2019 New Project 3c

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Project on 3c Report

C-Company

C-Customer

C-Competitor

Presented by

Subha Paul

On


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Hero MotoCorp Ltd.

I owe a great many thanks to a great many people who helped and supported me

during the working of this project. During the working on the project I always faced a

challenging and interesting experience.

I am very much grateful to one of our faculty members Ms. Rupsha Roy the Guide of

the project for guiding and correcting various documents of mine with attention and

care. She has taken pain to go through the project and make necessary correction as

and when needed.

I also extend my heartfelt thanks to my family and well wishers.

Thank You.


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Content

1. Introduction of the company 1

2. C-Company 2

a. Vision 2

b. Mission 2

c. Strategy 2

d. Who is who 3

e. Corporate Governance 3

f. Headquarter and Branches 4

g. Product 5

h. SWOT analysis 6

3. C-Customer 7

a. Profile of target customer 7

b. Customer relationship activity 7

4. C-Competitors 8

a. Market share and the business performance 8

b. Comparison with competitors 8


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Introduction:

Hero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd.) is the world's largest

manufacturer of two - wheelers, based in India. The company was a joint venture

between India's Hero Group and Honda Motor Company, Japan that began in 1984.

During the 1980s, the company introduced motorcycles that were popular in India for

their fuel economy and low cost. A popular advertising campaign based on the slogan

Fill it - Shut it - Forget it that emphasized the motorcycle's fuel efficiency helped thecompany grow at a double-digit pace since inception. The technology in the bikes of

Hero Honda for almost 26 years (19842010) has come from the Japanese

counterpart Honda.

Hero MotoCorp has three manufacturing facilities based at Dharuhera, Gurgaon in

Haryana and at Haridwar in Uttarakhand. These plants together are capable of churning

out 3 million bikes per year. Hero MotoCorp has a large sales and service network with

over 3,000 dealerships and service points across India. Hero Honda has a customer

loyalty program since 2000, called the Hero Honda Passport Program.

During the current financial year, in view of the separation of the joint venture partners,the Company had started the process of change of name of the Company from HeroHonda Motors Limited to Hero MotoCorp Limited. The new name was approved by themembers of the Company in their Extra-ordinary General Meeting held on June 17,2011. Also, the new Corporate Identity (new Corporate Logo) was adopted by theBoard of Directors of the Company on August 17,2011 for all future practical purposes.
http://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Honda


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The Hero Group would buy out the 26% stake of the Honda in JV Hero Honda. Underthe joint venture Hero Group could not export to international markets (except SriLanka) and the termination would mean that Hero Group can now export.

In 2001, the company achieved the coveted position of being the largest two-wheeler

manufacturing company in India and also, the 'World No.1' two-wheeler company interms of unit volume sales in a calendar year. Hero MotoCorp Ltd. continues to maintain

this position till date.

C-Company:

Vision

The story of Hero Honda began with a simple vision - the vision of a mobile and an

empowered India, powered by its bikes. Hero MotoCorp Ltd., company's new identity,

reflects its commitment towards providing world class mobility solutions with renewed

focus on expanding company's footprint in the global arena.

Mission

Hero MotoCorp's mission is to become a global enterprise fulfilling its customers' needs

and aspirations for mobility, setting benchmarks in technology, styling and quality so

that it converts its customers into its brand advocates. The company will provide an

engaging environment for its people to perform to their true potential. It will continue its

focus on value creation and enduring relationships with its partners.

Strategy

Hero MotoCorp's key strategies are to build a robust product portfolio across categories,explore growth opportunities globally, continuously improve its operational efficiency,

aggressively expand its reach to customers, continue to invest in brand building

activities and ensure customer and shareholder delight.

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Who is who

Founder Director and Chairman : Dr. Brijmohan Lall Munjal

Managing Director and CEO : Mr. Pawan Munjal

Board of Directors

Name of the person Nature of the Office

Mr. Sunil Kant Munjal Non Executive Director

Mr. Suman Kant Munjal Director

Mr. Paul Edgerley Non Executive Director

Mr. Pradeep Dinodia Director

Gen. (Retd.) V. P. Malik Director

Mr. Analjit Singh Director

Dr. Pritam Singh Director

Mr. M. Damodaran Director

Mr. Ravinath Director

Dr. Anand C.Burman Director

Corporate Governance

At Hero MotoCorp, it is the firms belief that the essence of Corporate Governance lies

in the phrase ''Your Company''. It is ''Your'' Company because it belongs to you - the


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shareholders. The Chairman and Directors are ''Your'' fiduciaries and trustees. Their

objective is to take the business forward in such a way that it maximizes ''Your'' long-

term value.

This Company is committed to benchmarking itself with global standards for providing

good Corporate Governance. It has put in place an effective Corporate GovernanceSystem which ensures that the provisions of Clause 49 of the Listing Agreement are

duly complied with.

The Board has also evolved and adopted a Code of Conduct based on the principles of

Good Corporate Governance and best management practices being followed globally.

Headquarter and Branches

Corporate & Registered Office

Hero MotoCorp Ltd.34, Community Centre, Basant Lok, Vasant Vihar, New Delhi - 110057, India.

Tel: +91-11-26142451, 26144121

Fax: +91-11-26143321, 26143198

Zonal Offices

East Zone

Hero MotoCorp Ltd

3F, Neelamber Building, 28B, Shakespeare Sarani, Third Floor, Kolkata - 700017, India.

Tel: +91-33-22810926 22810927, 22808922, 22811185

Fax: +91-33-22808923

Email: [email protected]

West Zone

Hero MotoCorp Ltd.

15-A, Bhale Estate, Rear Wing, Third Floor, Pune-Mumbai Road,

Wakadewali, Pune - 411 003, India.

Tel: +91-20-25511577, 25512161, 56012990-91

Fax: +91-20-25511266Email: [email protected]

North Zone

Hero MotoCorp Ltd.

F-126, Katwaria Sarai, Opp. Qutab Institutional Area,

New Delhi -110016, India.


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Tel: +91-11-26533981-2, 47619300

Fax: +91-11-26533983


South Zone

Hero MotoCorp Ltd.

No - 294, 2nd Floor, 6th Main, Off 100 ft Road, HAL 2nd Stage,

Indira Nagar, Bangalore 560038, India.

Tel: +91-80-25550430, 25584436, 25582436, 25321139

Fax: +91-80-25594036


Product

Hero CD-dawn(97.20 CC)

Hero Splendor Plus(97.20 CC)

Hero Glamour (125 cc)

Hero CBZ Xtreme (Self Start) Also in kick mode


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Hero Hunk (Self Start) Also in kick mode

Hero Karizma

SWOT analysis

Strengths

Ability to understand customers

needs and wants.

Effective advertising capability.

Its after sales activity.

Technology.

Maintenance cost is low.

Weaknesses

R&D is not close to the hero

manufacturing plant.

Hero recently separated from the

joint venture with Honda.

Brand name of Hero itself has no

influence in the automobile industry.

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Opportunities

Global expansion.

Expansion of target market ( include

women).

Can export worldwide.

Now they can follow any distribution

channel and select any vendor for its

components.

Threats

After separation Honda becomes

the competitor.

Bajaj motor is already a strong

competitor.

Petrol price increases.

Pollution norms.

Aluminum & steel price increases.

C-Customer:

Profile of target customer

Hero MotoCorp basically targets the every each and segments of the market. So there

are some products like splendor, CD- dawn (rs40000-50000) they made for lower

segment of the market and glamour, passion, CBZ, karizma (rs above 50000) for the

upper segment of the market. And now they are trying to target the young people of the

market.

Indias Hero MotoCorp, the worlds largest producer of motorcycles and scooters, has

announced its intention to expand globally, with plans to sell vehicles on three

continents and nearly double its unit sales within five years. The company, whose family

shareholders bought out its former partner Honda Motor this year, said it would invest

about $1bn to expand internationally in south-east Asia, Africa, and Central and Latin

America.

Customer Relationship Activity


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For making a better relationship with customer they always use genuine parts in their

product. And after selling they have the services and maintenances. Their constant

endeavor is to support the company's mandate of providing highest level of customer

satisfaction by taking good care of customers two-wheeler service and maintenancethrough their vast network of more than 2100 committed dealers and service outlets

spread across the country.

Apart from that hero motocorp focused on cleanliness and other aesthetics of the

service stations and add such air conditioned waiting area, internet surfing, coffee

shops etc to enhance the in house experience of the customers at those customer

touch point. To ensure that millions of customers in the rural area are not left waiting for

adequate service as it is impossible for the company to introduce service station at

every nook and corner of the country, mobile service stations are regularly arranged

with prior intimation to public about the rout that the mobile workshop would take whenpassing through that region so that customers can come and get their two wheelers

serviced. All these activities are aimed to increase the customer loyalty and thus

retaining customers.

C-Competitors:

Market share and business performance

During the year (2010-11) the Company notched 17.44% growth in sales, with volumes

of 54,02,444 units compared to 46,00,130 units in 2009-10. In value terms total sales

(net of excise duty) increased by 22.13% to Rs. 19,245.03 crores in 2010-11 from Rs.

15,758.18 crores in 2009-10. The Company continued to lead the domestic motor cycle

market with 54.6% market share, others (Bajaj, Yamaha, TVS, Honda etc) are holding

the rest of the market of 56.4%. Shown in figure 1.

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Figure 1

Comparison with competitors

Figure 2

Hero MotoCorp:The company has reported sales of 30,73,852 units for the period of

April to September 2011 up by 21.98% compared to 25,19,973 units during the same

period last year.

Bajaj Auto: The company has sold 19,90,408 units of two wheeler during April to

September 2011 period up by 16.27% compared to 17,11,863 units sold during the

same period last year. Combined sales of brand Discover has crossed 5 million marks

which is remarkable for Bajaj Auto.

Market Share

Hero motoCorp 54.60%

Others 56.40%

0

500000

1000000

1500000

2000000

2500000

3000000

3500000sales unit April to September

2011

sales unit April to September

2010

comparisonwith

competitors inunit sold withprevious year

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Tvs Motors: The company has sold 11,17,253 units during April 2011 to September

2011 period up by 15.06% compared to 9,71,039 units in the same period last year.

HMSI: (Honda Motors & Scooter India ltd) The company has sold 9,22,979 units duringthe April 2011 to September 2011 period up by 13.21% compared to 8,15,310 units sold

in the same period last year.

Yamaha India: During April to September 2011 the company sold 2,31,032 units up by

34.10% compared to 1,72,289 units sold in the same period last year.

Suzuki Motorcycle: During the April 2011 to September 2011 the company

sold 1,68,037 units up by 39.12% compared to 1,20,710units in the same period last

year.

Mahindra Two Wheelers: During the April to September 2011 period the company

reported sales of 74,254 units up by 4.83% compared to sales of 70,836 units in the

same month last year.

So after changing the name from hero Honda to hero motocorp ltd nothing has been

changed in their market performance, so still they are the market leader. That is shownin figure 2, in the previous page.

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